William Morris wallpaper and fabric design ideas from the House & Garden archive
“The true secret of happiness lies in taking a genuine interest in all details of daily life.” So said William Morris, who under his company Morris & Co has created some of the most iconic patterns in British interiors history and as pioneer of the late-Victorian Arts & Crafts movement (which he headed along with art critic John Ruskin and historian Thomas Carlyle) advocated for handmade design. From 'Strawberry Thief’ and ‘Acanthus’ to ‘St James’ and ‘Bough,’ his patterns generally depict natural life – foliage, fruit, flowers and fauna – and are bucolic but graphically-rendered (Morris was wary of wallpaper that wanted to look hand-painted). Testament to the strength of Morris & Co's designs are their extraordinary staying power and continued use in houses both new and old; their ability to be mixed in with more contemporary pieces, or with antiques without becoming a pastiche. We look back through the House & Garden archive for some of the best William Morris fabrics and wallpapers, which if copied, will certainly add intrigue into the detail of daily life.