The World Has Gone Multiscreen: How The Mobile Internet Changes Our Lives
It’s a new age in the UK: people connect on an average of three devices, which is higher than the global average. Tablet and mobile use is rising, and consumers are using their smartphones more than ever. Shoppers research extensively on their smartphones then purchase either on mobile or on desktop, tablet or offline. Sites must be optimised across screens to ensure a seamless user experience.
- Published September 2013