Analytics Help

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E-commerce revenue

• Overview

  • How do I track e-commerce transactions?
  • Colons (:) will be replaced with underscores (_).
  • What types of reports does the E-commerce section offer?
  • How can I track return buyers with Google Analytics?

• Troubleshooting

  • Why are the numbers in Google Analytics' E-commerce reports different from the numbers that I get from my shopping trolley service?
  • My transaction reports are missing data from certain categories (such as "city" or "county" data).
  • I have a non-English e-commerce site. Which version of the tracking code should I use?