Analytics Help

Google Help › Analytics Help › Tracking central › Ad campaigns  

Ad campaigns

• Tracking non-AdWords ad campaigns

  • How do I track clicks on outbound links?
  • Can Google Analytics track non-AdWords online advertising campaigns?
  • How do I track banner ad exits?
  • Can I import cost data from other PPC programmes such as Yahoo! Search Marketing (Overture)?
  • How can I classify my visitors according to the pages that they visit on my site or their responses on a form?

• Tagging non-AdWords ad campaigns

  • Tool_URL Builder
  • How do I tag my links?
  • Can Google Analytics track non-AdWords online advertising campaigns?
  • The links to my site already contain my own campaign tracking variables. Can I use these variables instead of Google Analytics'?

• Understanding ad campaign data

  • Understanding campaign variables: The five dimensions of campaign tracking
  • What is auto-tagging and how will it affect my ads?
  • My CPC data is being reported as 'organic' or 'direct'.
  • What is Destination URL Auto-tagging?
  • Why don't the number of visits match the number of clicks in my AdWords Campaigns report?
  • How does campaign tracking work?
  • If a visitor clicks on ads from multiple campaigns before converting for a goal, which campaign gets credit for the conversion?