Ad Placement
Google Finance offers advertising on the following placements:
- Google Finance Homepage medium rectangle unit (300x250)
- Company Pages medium rectangle unit (300x250)
Technical specifications and creatives
Except where indicated in this policy, all creatives related to a third-party tag must comply with Google's image ad policies.
General Specifications
- Ad dimensions: 300x250 pixels
- Maximum host-initiated (click-to-play) animation/video: 30 seconds
- Audio: user-initiated (click-to-play) audio only
- Border: All creatives must have a border that's a different color than the majority background color of the creative.
- Click tracking: Creatives must support Google Finance's click tracking. Where supported, all click events must be passed to Google Finance.
- Tracking elements:
- Can be third-party served.
- Third-party click tracking is accepted.
- Third-party tracking pixels are not accepted.
Standard Banners
- Formats accepted: GIF/JPG/PNG or SWF with backup GIF/JPG
- Flash versions accepted: 5/6/7/8/9
- Maximum Flash frame rate: 20 FPS
- Maximum file size (JPG/GIF): 50 KB
- Maximum file size (SWF): 50 KB
- Approved third-party vendors: Please see list of approved ad servers under the "Third-party ad serving" section below.
- Reporting metrics:
- Ad impressions
- Clicks and click-through rate
Rich Media Banners
- Maximum initial load file size: 50 KB
- Maximum additional "polite" load file size (SWF): 1.2 MB
- Approved third-party vendors: Please see list of approved rich media vendors under the "Third-party ad serving" section below.
3rd-Party Ad Serving
General third-party ad serving requirements:
- Both standard banner ads and rich media ads may only be 3rd-party served by approved vendors. Please see list of "Supported third-party vendors" below.
- No fourth-party calls are permitted, except tracking elements associated with certified third-party servers or research vendors expressly authorized by Google Finance.
- All third-party served ads must follow Google's requirements for third-party ad serving (section "Third-party ad serving").
Supported third-party vendors
The following third parties are supported:
North America: Ad servers:
- Atlas (www.atlasssolutions.com)
- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- Mediaplex (www.mediaplex.com)
North America: Rich media
- DoubleClick (www.doubleclick.com)
- Eyeblaster (www.eyeblaster.com)
- Pointroll (www.Pointroll.com)
All vendors must complete a certification process. At its sole discretion, Google reserves the right to change this vendor list at any time.
Research studies
Google Finance does not allow any marketing research studies involving panels or on-site survey recruitment at this time. Only 1x1 pixels are allowed to be used for general exposure tracking. Exposure tracking does not include tracking for research panelists.
Creative Submission
Materials needed:
- advertiser and agency
- IO number
- campaign name
- detailed trafficking instructions
- Turnaround time: Assets for these units should be received by Google Finance no later than FOUR business days prior to campaign start date and sent to both Account Coordinator and Media Coordinator.
- Additional details: All fees from rich media vendors must be paid by advertiser or agency. Google Finance does not cover rich media fees.