Google’s ad review process ensures that the ads you serve are not only family-friendly, but also comply with our strict editorial guidelines. We combine sensitive language filters, your input, and a team of linguists with good hard common sense to automatically filter out ads that may be inappropriate for your content. Furthermore, you can block competitive ads and choose your own default ads. You are in control from start to finish.

	Competitive Filter Enables you to filter out specific competitors or specific advertisers
	Contextual Filter Eliminate delivery of ads that would be inappropriate to serve on pages
	Editorial Review All Google ads are reviewed and approved before being served on your pages
Filters keep out inappropriate and competitive ads.	Customisable default ads In the unlikely event that Google is unable to serve targeted ads on your page, we provide the option to display a default ad of your choice