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Introducing Good Rewards, our new brand loyalty program

General Mills, Inc.
General Mills has launched its first ever loyalty program, Good Rewards, to help families stretch their dollar and make meals more accessible.
27 months ago

Giving Kids Rewards for Good Behavior Will Not Ruin Them

Slate
Parents are told stickers and trinkets for good behavior will ruin their children—but the research is wildly misunderstood...
85 months ago

General Mills Partners with Fetch Rewards to Launch New Brand Loyalty Program

PR Newswire
PRNewswire/ -- Fetch Rewards, America's No. 1 consumer-rewards app, and General Mills today announced the launch of the Good Rewards loyalty...
27 months ago

Should I Accept a Cash Reward for Doing the Right Thing? (Published 2018)

The New York Times
The answer is, as you suggest, that good deeds are their own reward. And it was a good deed: You weren't obliged to take the trouble to get the phone back to...
81 months ago

Eat Good, Do Good with Honey Nut Cheerios™ Good Rewards Program

MultiVu
A fun, interactive, family-friendly program meant to encourage people to pay it forward by collecting 'Buzzcoin' for their team.
72 months ago

New Verizon Card: Decent Rewards, Limited Redemption

NerdWallet
The Verizon Visa Card earns rewards on all purchases, but you can only redeem them for eligible Verizon wireless and Fios purchases.
51 months ago

Should You Reward Kids for Good Grades?

Parents
Most evidence shows that cash rewards might work in the short term, but the benefits don't last. The main concern is that the external reward...
20 months ago

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

Consumer Goods Technology
General Mills is expanding its partnership with Fetch Rewards for the new Good Rewards loyalty program, offering consumers with members-only access to benefits.
26 months ago

How General Mills is using rewards to generate loyalty across its brand portfolio

Modern Retail
General Mills is trying to build a digital loyalty strategy, getting shoppers to buy from its brands while earning rewards and perks.
14 months ago

CPG brands take customer loyalty into their own hands

SmartBrief
Loyalty programs are a key way for CPG manufacturers to connect with consumers and gain valuable insights.
21 months ago