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Navigating the nuances of employer brand comms during layoffs

Ragan Communications
When layoffs hit your organization, employee communications are magnified. Are leaders saying the right things to affected audiences?
1 day ago

From startups to leaders: Grey Cell PR’s playbook for brand authority

afaqs!
Madhukar Kumar, founder and chief strategist, Grey Cell PR, discusses the agency's diverse clients, purpose-driven strategies, and expansion...
13 hours ago

Dove pledges not to use AI in communications, spurring marketers to think about AI and 'brand ethos'

Digiday
Dove come out this week with a statement that the beauty brand, known for its now 20-year-old Real Beauty campaign, does not plan on using the tech in its...
5 months ago

Council Post: 15 Agency Leaders’ Best Advice For Brand-New Teammates

Forbes
For newcomers in advertising, marketing and PR, aligning one's mindset, actions and behaviors with the needs of their organization and its...
1 week ago

Office of Communications and Marketing to host Brand Camp for Boise State marketers

Boise State University
Office of Communications and Marketing to host Brand Camp for Boise State marketers ... University marketers, communicators and creatives will...
1 month ago

Brand Guidelines | Marketing & Communication | TWU

Texas Woman's University
This manual contains guidance for basic applications of the Texas Woman's University logo, it cannot anticipate all possible uses.
1 month ago

The New Rules of Marketing Across Channels

Harvard Business Review
The Internet and AI tools are transforming marketing communications within a complex, interactive landscape called the echoverse.
2 months ago

Crafting Connections: Dr S M A Moin's new book 'Storytelling in Marketing and Brand Communications' redefines how brands engage with consumers

Queen Mary University of London
Dr SMA Moin's latest book, 'Storytelling in Marketing and Brand Communications' emerges as a guiding light for marketers navigating the dynamic landscape of...
2 months ago

The dark side of media: going dark and its impact on brand health

Kantar
Kantar insights on maintaining brand health during times of drastic budget cuts while avoiding inadvertent long-term consequences.
9 months ago

Why Video Is Pivotal for Internal Business Communication

DesignRush
To create engaging video content in 2024, brands must focus on interactivity and respect viewers' time.
3 months ago