Find age-appropriate content

We all know that the web is vast, which means that some content is fine for families and some is better for adults only. Tools like SafeSearch and YouTube Safety Mode can proactively filter out mature content, while our reporting tools allow you to flag offensive material for removal.

Google has strict policies and community guidelines that explain how our services can be used. If you spot content or behaviour on Google services like YouTube, Blogger, Google+ or Google Play that violates our guidelines, our tools make it easy to flag it for review.

For example, developers with apps on Google Play have to rate them according to the Google Play apps rating system. If an app has been mis-rated or has inappropriate content, you can flag the app for review – we’ll take a look and may remove it if the app violates our policies.

On YouTube, our policy specialists review flagged videos 24 hours a day, 7 days a week. If a video violates our community guidelines, it gets removed from the site. If it’s simply not appropriate for everyone, the video may be age-restricted, so younger users aren't able to view it. And when a YouTube partner uploads a video to our Shows or Movies sections, they’re required to rate any mature content.

And that’s just the tip of the iceberg. Take a look at some of our other safety features in the sidebar and learn more about what you can do to keep your family’s online explorations safe and fun for all ages.

Advice from our partners


There are some great things you can see on the internet, but sometimes people with bad intentions can post pictures and things to read which might upset you. This might be racist, violent or pornographic or may include abusive images. You shouldn’t have to put up with this. If your child should come across any content that is inappropriate, worries them or makes them upset then they should be encouraged to come to you or a trusted adult and ‘flag’ the issue. If your child does experience inappropriate content online they should also report it, or ‘flag-it’ to the website it appears on. UKCCIS has developed an Internet safety ‘one stop shop’ with more information.

Some options to help prevent your child’s exposure to harmful content might include:

  • The internet-connected computer must be in a family room with the screen facing outward so you can see what’s going on
  • If your child accidentally goes to an unsuitable website they should tell you – you can delete it from the ‘history’ folder and add the address to the parental control filter list
  • It’s never OK to use abusive or threatening language in any online communication
  • Your child should take breaks from the computer every 30 minutes for health and safety reasons
  • Your child shouldn’t download unknown files from the internet without you agreeing – it’s best to never download unknown files at all