Google's Product Search Engine Available Now for Holiday Shoppers
London, October 12, 2004 - Google today released Froogle
UK, a product search service that enables users to easily find products
for sale online. Froogle UK, available in beta at http://froogle.google.co.uk,
applies the power of Google's search technology to locate product
information and connects users to online stores where they can make
a purchase.
Froogle UK closely resembles the simple, clean Google home page and
search results pages, and features links to recent popular product
searches, such as [iPod cases] or [mini digital camera]. A product
search on Froogle UK returns photos of relevant products and links
to the stores that sell them. Users can sort products by price, narrow
their search within a specific price range, and browse through a variety
of merchandise categories.
"We developed Froogle UK so that online shoppers could quickly and easily locate
the products they are looking for, from the most obscure to the most popular," said
Cos Nicolaou, engineering director, Google Inc. "As Google continues to explore
opportunities to bring more of the world's information to users in more countries
and more languages, Froogle UK enables us to provide the UK market with the tools
they need for a better online shopping experience today and through the upcoming
holiday season."
Froogle UK does not accept payment for placement within the search
results. Merchants who wish to have their products listed on Froogle
UK may submit a data feed free of charge through the Froogle Merchant
Centre, located at (URL). Google will continue to add new merchants
and products.
Google AdWords advertisers may have their ads appear on Froogle UK
through the Google Network. Google AdWords ads that are relevant to
the search term will appear to the right of Froogle UK search results,
clearly identified with the label "Sponsored Links."
The introduction of Froogle UK comes at a time when ecommerce in the
United Kingdom is at record levels, with 20 million Britons expected
to shop online this year, spending upward of £17 billion (IMRG). Froogle
UK is available on the http://www.google.co.uk advanced
search page or at http://froogle.google.co.uk.
About Google Inc.
Google is a global technology leader focused on improving the way people
connect with information. Google's innovations in web search and advertising
have made its website a top Internet destination and its brand one
of the most recognized in the world. Google maintains the world's largest
online index of websites and other content, and Google makes this information
freely available to anyone with an Internet connection. Google's automated
search technology helps people obtain nearly instant access to relevant
information from it vast online index. For more information, visit http://www.google.co.uk.
