Frequently Asked Questions

After reading through the FAQ below, if we still haven't answered your question, you can fill in a formal brand request and we'll try to get back to you with an answer as soon as we can.

The logo

Google is sponsoring my event. Do I need permission to use the logo?

We typically do not approve the use of our logo for events we sponsor. If you're working with us on an event, please work with your Google contact to obtain permission for an exception to this policy.

I'm a Google Grants recipient. Can I publish the logo on my site?

Yes, you may include Google on your in-kind donor list and you may publish our logo on your site. We also have a standard statement that you can use to acknowledge your grant:

[Organisation name] is a recipient of a Google Grants award. The Google Grants programme supports registered non-profit organisations that share Google's philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy and the arts. Google Grants is an in-kind advertising programme that awards free online advertising to non-profits via Google AdWords.

I'm a Google Certified Partner / Trainer. Can I publish the logo on my site?

If you're a Google Certified Partner of any of our Partner Programmes, you may use your GCP badge on your site and other marketing material, but we cannot give you permission to use the logo. Please use your badge instead.

I'm not a certified partner, but provide search engine optimisation (SEO) and monetisation (SEM) services. I'd like to display a number of search engine logos on my site so clients understand which search engines are my expertise. I'm a pro with Google – can I publish the logo?

Unfortunately, since we don't have a way to evaluate your knowledge about Google, we can't allow you to use our logo. However, we encourage you to participate in any one of our certification programmes. Upon completion, we award you with a Partner badge to place on your site that lets potential customers know that you are in fact a pro with Google products.


Can Google sponsor my event or group?

Google receives lots of requests every day to sponsor many worthy events and initiatives. Unfortunately, Google Brand Permissions is unable to review and provide approval for any sponsorships. If you are working with someone at Google, please connect with them to review sponsorship requests. Learn more

Search results

I found an image on Google Image Search that I want to use. Do I need permission to use it?

Yes, you do need permission in order to use it. However, Google does not own the images found via Google Search. You must contact the owner of the image (typically whoever first posted the image on the web) and obtain his/her permission in order to use it.

I found a video/image/page that I want to use. I know I need permission, but don't have the contact information for the owner of the page. Can Google look it up and share it with me?

We can't share user information as that would be a violation of our privacy agreements with our users. We suggest looking on the site in question for a way to contact the site's webmaster.

Publications for educational purposes

I would like to create a tutorial on how to use a Google product. Do I need Google's permission?

You don't need our permission when you want to use a standard, unaltered Google screenshot (an image of our homepage, a main product page or search results page) in print or digital formats for an instructive or illustrative purpose provided that you are in compliance with our usage guidelines. The uses must be unaltered: you can't superimpose graphics, photos or ad copy on the screenshot or change the look of the screen-captured image in any other way. Outside of screenshots, you do need to obtain our permission to use the Google logo.

I'm writing an academic book that references Google. Can I use the logo on the cover?

You cannot use the logo on the cover of a publicly available book or publication without our permission. Please submit a request and we'll get back to you as soon as possible.

Google trademarks

What is a trademark?

A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion. Read a list of Google's trademarks.

Why is it important to use marks correctly?

Rights to a trademark can survive indefinitely if an owner continues to use a mark to identify its goods and services. If trademarks are not used properly, they may become weak or lapse – putting one of the company's most important assets at risk. Rights may be lost not only by a trademark owner's improper use of its mark, but also by improper use of the mark by third parties or the public. Please use Google's trademarks consistent with the Rules for Proper Usage.

I'm an Adwords user who recently submitted a campaign, but the ad was not approved because of a trademark violation. How do I get permission to use the trademarks that I listed in my campaign?

You will need to contact the trademark owner for permission. For more details, please review our Adwords Trademarks Policy.

I'm a developer and used Google's developer products/tools to create a new product. Can I use the Google name?

We cannot approve any company names or application names that incorporate a Google trademark or that are confusingly similar to Google's trademarks. If you state that your product is compatible with a Google product, the product must actually be compatible with that Google product. Any notice that your product is compatible with a Google product should be made in a referential matter using phrases such as "for" or "compatible with" or "for use with". If reference is made to a Google trademark in connection with your logo, your logo must be larger than the Google trademark. The first instance of the Google trademark should contain the TM symbol. Examples: "XYZ software for Android™" or "ABC plug-in for Google Chrome™".

I found a potentially harmful website that is pretending to be authored by Google, but I'm pretty sure it's fraudulent and is violating your trademarks. How can I report what I saw?

Thanks for looking out for us! You can let us know about the violation here.

Still need to contact us?

Please take the time to thoroughly read the guidelines before submitting a formal brand request.