Methods and apparatuses for geographic area selections in pay-per-call ...

,~J NON-WEB BASED *\QOMMUNlCATIONS SEARCH ENGINE WEB BASED COMMUNICATIONS \/ 22

VJ

ADVERTISERS

FIG. 2

ASSIGN A UNIQUE TELEPHONE NUM BER TO AN ,_\_35 ADVERTISER PROVIDE AN ADVERTISEMENT ON A M EDIA CHANNEL ON 28 BEHALF OF THE ADVERTISERI THE ADVERTISEM ENT "\/

30 MONITOR TELEPHONE CALLS TO THE UNIQUE w TELEPHONE NUMBER 32

CHARGE ADVERTISER BASED ON PHONE CALL ACTIVITY '\/ THROUGH ASSIGNED TB.E’HONE NUMBER

FIG. 4

ACCOUNT CREATION s 34

MANAGEMENT MODULE K’ as ADVERTISEM ENT PUBLICATION "\_/ MODULE

38

CALL HANDLING "\/
MODULE

40

\/ BILLING MODULE

ACCOUNT CREATION & MANAGEMENT

M OD ULE USER-INTERFACE 44 MODULE w 50 TEXT GENERATION -\/ KEYWORD ,\/52 ASSOCIATION LOCATION 54 DETERMINATION 46 F) TEL N0 56 ADVER‘|'|3EM ENT AUTOGENERATION CREATION MODULE 58 CLICK-TO-CALL 60 TURN ONIOFF "V 62 SMART CONNECT 64 ARRANGE A CALL -\/ 66 FLAT FEE -\/ 48 ' ' _——_"i-' 68 PAYMENT BID FOR W SPECIFICATION PLACEM ENT MODULE 70

SPENDING LEVEL