A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information,...http://www.google.co.uk/patents/US7941818?utm_source=gb-gplus-sharePatent US7941818 - System and method for utilizing EPG database for modifying advertisements
