A machine and method are provided for selecting product or service design, such as a social expression product. The machine and method each (i) stores a plurality of product or service designs and a plurality of descriptors for each of the plurality of product or service designs, each of the descriptors...http://www.google.co.uk/patents/US5550746?utm_source=gb-gplus-sharePatent US5550746 - Method and apparatus for storing and selectively retrieving product data by correlating customer selection criteria with optimum product designs based on embedded expert judgments