A novel point-of-purchase cantilevered deflectable display assembly which normally extends transversely into a shopping aisle, is disclosed. The disclosed display assembly accommodates substitution of one frame-carried form or configuration of advertising for another, which can be radically different,...http://www.google.co.uk/patents/US6662483?utm_source=gb-gplus-sharePatent US6662483 - Point-of-purchase advertising by a cantilevered display mechanism with an under-the-shelf battery and related methods
