In-line secondary transaction is described. In an embodiment, an on-line shopping interface is displayed via which an item can be selected for purchase. When a selection is received to initiate a purchase of the item, a determination is made that a secondary transaction is needed to complete the purchase...http://www.google.co.uk/patents/US20060224469?utm_source=gb-gplus-sharePatent US20060224469 - In-line secondary transaction