A computer application stored on a storage medium (e.g., a portable storage medium such as a compact disk) is automatically launched. Initialization information expressed in accordance with a predefined syntax is stored on the storage medium. Also stored in the computer is "launching" information...http://www.google.co.uk/patents/US5732266?utm_source=gb-gplus-sharePatent US5732266 - Storage medium storing application programs and application initialization files and automatic launching of computer applications stored on the storage medium 
