A client-server system for recording web site activity by web users and dynamically customizing web display apparatuses for optimal information presentation based on the users'prior activity history. The system assigns each user a user identifier that allows the system to track the user's web sessions....http://www.google.co.uk/patents/US20050188318?utm_source=gb-gplus-sharePatent US20050188318 - Method and apparatus for providing dynamic information to a user via a visual display
