A system and method for increasing click-through rates of Internet banner advertisements (ads) is enabled through the delivery of banner ads having a user interactive gaming function. In one embodiment, the user interactive gaming function is implemented as an Internet scratch-off game. The gaming further...http://www.google.co.uk/patents/US6379251?utm_source=gb-gplus-sharePatent US6379251 - System and method for increasing click through rates of internet banner advertisements
