WO2017063573A1

WO2017063573A1 - Method and apparatus for implementing information publishing

Info

Publication number: WO2017063573A1
Application number: PCT/CN2016/102031
Authority: WO
Inventors: 何克荣; 吴丽梅
Original assignee: 中兴通讯股份有限公司
Priority date: 2015-10-14
Filing date: 2016-10-13
Publication date: 2017-04-20
Also published as: CN106598971A

Abstract

A method and an apparatus for implementing information publishing. The method comprises: determining one or more information publishing types (100); adding an information publishing item corresponding to each information publishing type to an information publishing platform toolbar pre-inserted into a webpage (101); and publishing information of each information publishing type by using a corresponding information publishing item (102). According to the method, an information publishing platform toolbar is inserted into a webpage, an information publishing type is determined, and an information publishing item is added to the information publishing platform toolbar, so that various types of information are published, avoiding the need of installing an application program by a user and avoiding the problem of client compatibility; different information publishing types are determined according to different users, improving satisfaction and stickiness of the users for an information publishing platform.

Description

Method and device for realizing information release

Technical field

The present invention relates to the field of terminal applications, and in particular to a method and device for implementing information distribution.

Background technique

With the development of mobile communication technologies, it is increasingly common to use an application installed on a mobile terminal for information browsing. As an application platform for information push, the information release platform needs to install an application (APP) client.

The installation of the APP client requires the user to perform the installation operation. Which application is installed is determined according to the requirements of the user application; if the application of the information publishing platform application is pushed to the user, the user receiving the installation of the client may have different degrees. User satisfaction and viscosity reduction for installed information publishing platforms. In addition, due to different mobile terminal systems, clients of different operating systems have compatibility problems with the same APP client, which restricts the application promotion of the information publishing platform.

Summary of the invention

In order to solve the above technical problem, an embodiment of the present invention provides a method and apparatus for implementing information distribution, which can implement an information publishing platform without installing an application and considering compatibility issues.

According to an aspect of the present invention, an embodiment of the present invention provides a method for implementing information distribution, including:

Identify one or more types of information releases;

Add a corresponding information release item of each information release type to the information release platform toolbar of the pre-inserted webpage;

The information of each information release type is released through the corresponding information release item.

Further, determining the type of information release includes:

One or more types of information distribution are determined based on user attributes and/or browsing history information.

Further, the user attributes include:

User account information corresponding to the user account or mobile number.

Further, the browsing history information is browsing record information obtained according to a user account or a mobile number.

Further, the information publishing platform toolbar of the pre-inserted webpage includes:

The pre-established information publishing platform toolbar is inserted in the opened webpage link by means of a Java script.

Further, the types of information release include:

Information viewing, and/or business consulting, and/or business subscriptions, and/or business notifications, and/or business alerts, and/or business promotion information, and/or instant messaging information.

Further, the method further includes:

Setting a function button hidden, and/or closed, and/or cancelled in the information publishing platform toolbar;

The information publishing platform toolbar is hidden, closed, or cancelled by receiving an instruction of the previously set hidden, and/or closed, and/or canceled function keys.

Further, the method further includes:

The terminal is determined to open the webpage according to the received browsing page request from the terminal.

According to another aspect of the present invention, an embodiment of the present application further provides an apparatus for implementing information distribution, including: a determining unit, an adding unit, and a publishing unit;

Determining a unit, configured to determine one or more types of information to be published;

Add a unit, and set to add a corresponding information release item of each information release type to the information release platform toolbar of the pre-inserted webpage;

The publishing unit is configured to publish information of each information distribution type through a corresponding information release item.

Further, the determining unit is specifically configured to determine one or more types of information publishing according to the user attribute and/or the browsing history information.

Further, the apparatus further includes an insertion unit configured to insert the pre-established information publishing platform toolbar in a Java script manner in a webpage opened by the terminal.

Further, the device further includes an add button unit and a receiving processing unit; wherein

Adding a button unit, and setting a function button for hiding, and/or closing, and/or canceling in advance on the information publishing platform toolbar;

Receiving a processing unit, configured to receive the previously set hidden, and/or closed, and/or canceled function buttons The instruction to hide, close, or cancel the information publishing platform toolbar.

Further, the device further includes an opening determining unit configured to determine, according to the received browsing page request from the terminal, that the terminal opens the webpage, and sends the determining information that the terminal opens the webpage to the determining unit.

Compared with the prior art, the technical solution of the foregoing embodiment of the present invention includes: determining one or more types of information publishing; adding information publishing items corresponding to each information publishing category to an information publishing platform toolbar of a pre-inserted webpage; The information of each information release type is released through the corresponding information release item. The method of the invention saves the user to install the application program by avoiding the client compatibility by inserting the information release platform toolbar in the network element, and adding the information release item in the information release platform toolbar by determining the information release type, thereby saving the user installation application. Sexual issues; different types of information are determined according to different users, which increases the user's satisfaction and viscosity on the information publishing platform.

DRAWINGS

The drawings described herein are intended to provide a further understanding of the invention, and are intended to be a part of the invention. In the drawing:

FIG. 1 is a flowchart of a method for implementing information distribution according to an embodiment of the present invention; FIG.

2 is a structural diagram of an apparatus for implementing information distribution according to an embodiment of the present invention;

3 is a block diagram showing the structure of a system according to an embodiment of the present invention;

FIG. 4 is a schematic diagram of a terminal displaying a webpage according to a first embodiment of the present invention.

detailed description

The embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted that, in the case of no conflict, the features in the embodiments and the embodiments in the present application may be arbitrarily combined with each other.

FIG. 1 is a flowchart of a method for implementing information distribution according to an embodiment of the present invention. As shown in FIG. 1 , when a web page opened by a terminal includes:

Step 100: Determine one or more types of information publishing;

This step can include:

The user attribute may include: a user account, or user service information corresponding to the mobile number.

It should be noted that the user account here refers to an account that the user uses the operator network, such as an asymmetric digital subscriber line (ADSL) account.

The browsing history information may be browsing record information obtained according to a user account or a mobile number.

It should be noted that the browsing record information obtained by the user account or the mobile number may be browsing record information acquired from the operator's big data platform according to the user account or the mobile number.

The types of information released include:

Step 101: Add a corresponding information release item of each information release type to an information release platform toolbar of the pre-inserted webpage;

Preferably, the information publishing platform toolbar of the pre-inserted webpage includes:

Insert a pre-established information publishing platform toolbar in the open web link via Java script.

It should be noted that Java script is a literal translation scripting language, which is a dynamic type, weak type, prototype-based language, and built-in support type. Its interpreter, known as the Java Script engine, is part of the browser and is widely used in client-side scripting languages. It was first used on HTML (an application under the standard universal markup language) web page to add dynamics to HTML pages. Features.

Step 102: Publish information of each information release type through a corresponding information release item.

The method of this embodiment further includes:

Function buttons for hiding, and/or closing, and/or canceling are preset in the information release platform toolbar;

The information release platform toolbar is hidden, closed, or cancelled by receiving pre-set hidden, and/or closed, and/or canceled function button instructions.

The method of this embodiment also includes:

2 is a structural diagram of an apparatus for implementing information distribution according to an embodiment of the present invention. As shown in FIG. 2, the method includes: determining Unit, adding unit, and publishing unit; wherein, when the web page opened by the terminal,

The determining unit is specifically configured to determine one or more types of information publishing according to the user attribute and/or the browsing history information when the webpage opened by the terminal.

The apparatus of this embodiment further includes an insertion unit configured to insert a pre-established information publishing platform toolbar through a Java script in the webpage opened by the terminal.

The device of this embodiment further includes an adding button unit and a receiving processing unit; wherein

Adding a button unit, and setting a function button for hiding, and/or closing, and/or canceling in advance on the information release platform toolbar;

The receiving processing unit is configured to hide, close, or cancel the information publishing platform toolbar by receiving an instruction of a previously set hidden, and/or closed, and/or canceled function button.

The apparatus of this embodiment further includes an opening determining unit configured to determine, according to the received browsing page request from the terminal, that the terminal opens the webpage, and sends the determining information that the terminal opens the webpage to the determining unit.

The method of the present invention will be described in detail below by way of specific examples, which are merely intended to illustrate the invention and are not intended to limit the scope of the invention.

Example

The browsing history information of the present embodiment is provided by a content provider (SP), and the content of each information distribution type is also provided by a content provider.

The device of the present invention is disposed between a terminal and a content provider. FIG. 3 is a block diagram of a system structure according to an embodiment of the present invention. As shown in FIG. 3, the device for implementing information publishing according to the present invention acquires user attributes and/or browses from a content provider. After the history information, the corresponding information release type of the user is determined. In this embodiment, when receiving the browse page request, the user number is added to the HTTP hair to the device of the present invention, and the device of the present invention acquires the user attribute from the content provider according to the user number. The history information is browsed, and the type of information release is determined according to the obtained user attribute and browsing history information. Inserting a unit in the present invention through a Java script In the pre-established information publishing platform toolbar of the method, a corresponding information release item of each information release type is added, for example, the user package and the user's shopping record in the mall are determined according to the user number, and the information release of the service use query and the product promotion information is determined. kind;

The information publishing platform toolbar inserted by the Java script method can be floated on the webpage, and the initial position can be determined according to the distribution of the webpage content, generally does not affect the user browsing the webpage content, and the setting of the information publishing platform toolbar position can be realized by setting the coordinate position thereof. It is a common knowledge of those skilled in the art.

Inserting the information release toolbar of the information release item corresponding to each information release type into the webpage, and returning the webpage to the terminal according to the browsing page request of the terminal; the webpage opened by the terminal includes the information publishing baseline; the content provider Various types of information are pushed and displayed in each information release item. 4 is a schematic diagram of a terminal displaying a webpage according to a first embodiment of the present invention. As shown in FIG. 4, the schematic diagram of FIG. 4 is a method for determining and publishing a type of information published by an operator as a content provider, and thus includes a traffic query and a discount. Information release categories such as events, popular apps, etc., and the information release toolbar floats on the web page. Depending on the content provider, the difference in browsing history information, and the difference in user attributes, the type of information release will be different. According to the user's usage habits, there are generally certain restrictions on the number of types of information to be released, for example, 3 to 8, which can be set according to user habits.

In this embodiment, the function button hidden, and/or closed, and/or cancelled may be preset in the information release platform toolbar;

Closing the information publishing platform toolbar only closes the current webpage. When the information publishing platform toolbar is canceled, the information publishing platform toolbar will no longer be displayed in the webpage opened later. The instructions of these function buttons are set on the device for publishing the information of the present invention. The corresponding instruction list or database is executed.

While the embodiments of the present invention have been described above, the described embodiments are merely for the purpose of understanding the invention and are not intended to limit the invention. Any modification and variation in the form and details of the embodiments may be made by those skilled in the art without departing from the spirit and scope of the invention. The scope defined by the appended claims shall prevail.

Claims

A method for implementing information distribution, including:

Identify one or more types of information releases;

Add a corresponding information release item of each information release type to the information release platform toolbar of the pre-inserted webpage;

The information of each information release type is released through the corresponding information release item.
The method of claim 1, wherein the determining the information release category comprises:

One or more types of information distribution are determined based on user attributes and/or browsing history information.
The method of claim 2 wherein said user attributes comprise:

User account information corresponding to the user account or mobile number.
The method according to claim 2 or 3, wherein the browsing history information is browsing record information acquired according to a user account or a mobile number.
The method according to any one of claims 1 to 3, wherein the information publishing platform toolbar of the pre-inserted webpage comprises:

The pre-established information publishing platform toolbar is inserted in the opened webpage link by means of a Java script.
The method according to any one of claims 1 to 3, wherein the information distribution category comprises:

Information viewing, and/or business consulting, and/or business subscriptions, and/or business notifications, and/or business alerts, and/or business promotion information, and/or instant messaging information.
The method according to any one of claims 1 to 3, wherein the method further comprises:

Setting a function button hidden, and/or closed, and/or cancelled in the information publishing platform toolbar;

The information publishing platform toolbar is hidden, closed, or cancelled by receiving an instruction of the previously set hidden, and/or closed, and/or canceled function keys.
The method according to any one of claims 1 to 3, wherein the method further comprises:

The terminal is determined to open the webpage according to the received browsing page request from the terminal.
An apparatus for implementing information distribution, comprising: a determining unit, an adding unit, and a publishing unit; wherein

Determining a unit, configured to determine one or more types of information to be published;

Add a unit, and set to add a corresponding information release item of each information release type to the information release platform toolbar of the pre-inserted webpage;

The publishing unit is configured to publish information of each information distribution type through a corresponding information release item.
The apparatus of claim 9, wherein the determining unit is further configured to determine one or more types of information distribution based on user attributes and/or browsing history information.
The apparatus according to claim 9 or 10, wherein the apparatus further comprises an inserting unit configured to insert the pre-established information publishing platform toolbar in a Javascript manner in a webpage opened by the terminal.
The apparatus according to claim 9 or 10, wherein the apparatus further comprises an add button unit and a receiving processing unit;

among them,

Adding a button unit, and setting a function button for hiding, and/or closing, and/or canceling in advance on the information publishing platform toolbar;

The receiving processing unit is configured to hide, close, or cancel the information publishing platform toolbar by receiving the preset hidden, and/or closed, and/or canceled function button instructions.
The apparatus according to claim 9 or 10, wherein the apparatus further comprises an opening determining unit configured to determine, according to the received browsing page request from the terminal, that the terminal opens the webpage, and sends the determination information that the terminal opens the webpage to the determining unit.