WO2012057809A3 - Methods and apparatus for optimizing advertisement allocation - Google Patents

Methods and apparatus for optimizing advertisement allocation Download PDF

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Publication number
WO2012057809A3
WO2012057809A3 PCT/US2010/057408 US2010057408W WO2012057809A3 WO 2012057809 A3 WO2012057809 A3 WO 2012057809A3 US 2010057408 W US2010057408 W US 2010057408W WO 2012057809 A3 WO2012057809 A3 WO 2012057809A3
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WO
WIPO (PCT)
Prior art keywords
segment
weight
module
advertisement
performance
Prior art date
Application number
PCT/US2010/057408
Other languages
French (fr)
Other versions
WO2012057809A2 (en
Inventor
Tadashi Yonezaki
Steven Lee
Original Assignee
Tadashi Yonezaki
Steven Lee
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tadashi Yonezaki, Steven Lee filed Critical Tadashi Yonezaki
Priority to EP10859119A priority Critical patent/EP2502195A2/en
Priority to CA 2781299 priority patent/CA2781299A1/en
Publication of WO2012057809A2 publication Critical patent/WO2012057809A2/en
Publication of WO2012057809A3 publication Critical patent/WO2012057809A3/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Abstract

In some embodiments, an apparatus includes a weight module, a performance module and an allocator module. The weight module calculates a weight for each segment from a set of segments of potential advertisement placements matching a criterion. The weight for a segment is based at least partially on (1) a budget score for an advertisement campaign and (2) a number of potential placements for the segment. The performance module calculates a performance score for the advertisement campaign at each segment from the set of segments. The performance score of the segment is based on a success metric for an advertisement at the segment and a number of impressions for the segment. The allocator module presents the advertisement at a placement associated with the segment if the weight for the segment is greater than a first threshold and the performance score for the segment is greater than a second threshold.
PCT/US2010/057408 2009-11-20 2010-11-19 Methods and apparatus for optimizing advertisement allocation WO2012057809A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP10859119A EP2502195A2 (en) 2009-11-20 2010-11-19 Methods and apparatus for optimizing advertisement allocation
CA 2781299 CA2781299A1 (en) 2009-11-20 2010-11-19 Methods and apparatus for optimizing advertisement allocation

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US28161309P 2009-11-20 2009-11-20
US61/281,613 2009-11-20
US38446510P 2010-09-20 2010-09-20
US61/384,465 2010-09-20

Publications (2)

Publication Number Publication Date
WO2012057809A2 WO2012057809A2 (en) 2012-05-03
WO2012057809A3 true WO2012057809A3 (en) 2012-06-21

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Family Applications (1)

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PCT/US2010/057408 WO2012057809A2 (en) 2009-11-20 2010-11-19 Methods and apparatus for optimizing advertisement allocation

Country Status (4)

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US (2) US8615430B2 (en)
EP (1) EP2502195A2 (en)
CA (1) CA2781299A1 (en)
WO (1) WO2012057809A2 (en)

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US20110125573A1 (en) 2011-05-26
US20140344048A1 (en) 2014-11-20
CA2781299A1 (en) 2012-05-03
EP2502195A2 (en) 2012-09-26
WO2012057809A2 (en) 2012-05-03
US8615430B2 (en) 2013-12-24

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