WO2012021659A3 - Operationalizing search engine optimization - Google Patents

Operationalizing search engine optimization Download PDF

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Publication number
WO2012021659A3
WO2012021659A3 PCT/US2011/047307 US2011047307W WO2012021659A3 WO 2012021659 A3 WO2012021659 A3 WO 2012021659A3 US 2011047307 W US2011047307 W US 2011047307W WO 2012021659 A3 WO2012021659 A3 WO 2012021659A3
Authority
WO
WIPO (PCT)
Prior art keywords
entity
voice
entities
share
channels
Prior art date
Application number
PCT/US2011/047307
Other languages
French (fr)
Other versions
WO2012021659A2 (en
Inventor
Jimmy Yu
Sammy Yu
Lemuel S. Park
Rolland Yip
Original Assignee
Brightedge Technologies, Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=45565530&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=WO2012021659(A3) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by Brightedge Technologies, Inc. filed Critical Brightedge Technologies, Inc.
Priority to DE112011102698T priority Critical patent/DE112011102698T5/en
Publication of WO2012021659A2 publication Critical patent/WO2012021659A2/en
Publication of WO2012021659A3 publication Critical patent/WO2012021659A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Abstract

A method for managing reference to an entity on a network includes determining shares of voice for an entity and other entities across a plurality of channels with respect to a plurality of search terms. The method also includes correlating shares of voice for the entity and the other entities with respect the search terms to determine a relative change in share of voice for the entity with respect to the other entities. Thereafter, shares of voice for the entity across the plurality of channels may be correlated to determine relative changes in share of voice for the entity within each of the channels. The relative change in share of voice for the entity with respect to the other entities and the relative changes in share of voice for the entity within each of the channels may then be displayed.
PCT/US2011/047307 2010-08-12 2011-08-10 Operationalizing search engine optimization WO2012021659A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
DE112011102698T DE112011102698T5 (en) 2010-08-12 2011-08-10 Operationalize a search engine optimization

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/855,668 US8135706B2 (en) 2010-08-12 2010-08-12 Operationalizing search engine optimization
US12/855,668 2010-08-12

Publications (2)

Publication Number Publication Date
WO2012021659A2 WO2012021659A2 (en) 2012-02-16
WO2012021659A3 true WO2012021659A3 (en) 2012-04-19

Family

ID=45565530

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2011/047307 WO2012021659A2 (en) 2010-08-12 2011-08-10 Operationalizing search engine optimization

Country Status (4)

Country Link
US (3) US8135706B2 (en)
DE (1) DE112011102698T5 (en)
TW (1) TWI448912B (en)
WO (1) WO2012021659A2 (en)

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WO2012129102A2 (en) * 2011-03-22 2012-09-27 Brightedge Technologies, Inc. Detection and analysis of backlink activity
US9087035B1 (en) * 2011-03-31 2015-07-21 Intuit Inc. Website creation and management based on web analytics data
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US10659422B2 (en) * 2012-04-30 2020-05-19 Brightedge Technologies, Inc. Content management systems
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US20140101529A1 (en) * 2012-10-04 2014-04-10 4Th Aspect Limited Link Building
US20140156383A1 (en) * 2012-12-03 2014-06-05 24/7 Customer, Inc. Ad-words optimization based on performance across multiple channels
US20140164342A1 (en) * 2012-12-11 2014-06-12 Human Threading Corporation Human threading search engine
US9311406B2 (en) * 2013-06-05 2016-04-12 Microsoft Technology Licensing, Llc Discovering trending content of a domain
US20150058339A1 (en) * 2013-08-26 2015-02-26 Go DaddyOperating Company, LLC Method for automating search engine optimization for websites
JP6391289B2 (en) * 2014-04-30 2018-09-19 任天堂株式会社 Information processing program, information processing apparatus, information processing system, and information processing method
US10394796B1 (en) 2015-05-28 2019-08-27 BloomReach Inc. Control selection and analysis of search engine optimization activities for web sites
US11651141B2 (en) 2019-06-19 2023-05-16 Wyzant, Inc. Automated generation of related subject matter footer links and previously answered questions
US11544653B2 (en) * 2019-06-24 2023-01-03 Overstock.Com, Inc. System and method for improving product catalog representations based on product catalog adherence scores
CN116893952B (en) * 2023-09-11 2024-01-26 中移(苏州)软件技术有限公司 Data processing method, probe, acquisition logic processing unit and service

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US20040083127A1 (en) * 2002-10-29 2004-04-29 Lunsford Joseph R. Web site and method for search engine optimization by prompting, recording and displaying feedback of a web site user
US20080071766A1 (en) * 2006-03-01 2008-03-20 Semdirector, Inc. Centralized web-based software solutions for search engine optimization
US20090006311A1 (en) * 2007-06-28 2009-01-01 Yahoo! Inc. Automated system to improve search engine optimization on web pages

Also Published As

Publication number Publication date
TWI448912B (en) 2014-08-11
US8478746B2 (en) 2013-07-02
US20120041938A1 (en) 2012-02-16
TW201207651A (en) 2012-02-16
US20120143855A1 (en) 2012-06-07
US20130297583A1 (en) 2013-11-07
US8135706B2 (en) 2012-03-13
WO2012021659A2 (en) 2012-02-16
DE112011102698T5 (en) 2013-05-29

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