WO2011140036A4 - Content delivery based on user terminal events - Google Patents

Content delivery based on user terminal events Download PDF

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Publication number
WO2011140036A4
WO2011140036A4 PCT/US2011/034927 US2011034927W WO2011140036A4 WO 2011140036 A4 WO2011140036 A4 WO 2011140036A4 US 2011034927 W US2011034927 W US 2011034927W WO 2011140036 A4 WO2011140036 A4 WO 2011140036A4
Authority
WO
WIPO (PCT)
Prior art keywords
content
proximity score
journal
events
package
Prior art date
Application number
PCT/US2011/034927
Other languages
French (fr)
Other versions
WO2011140036A1 (en
Inventor
Dan Marius Grigorovici
Omar Abdala
Original Assignee
Apple Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Apple Inc. filed Critical Apple Inc.
Priority to AU2011248316A priority Critical patent/AU2011248316B2/en
Priority to CA2795376A priority patent/CA2795376C/en
Priority to BR112012028448A priority patent/BR112012028448A2/en
Publication of WO2011140036A1 publication Critical patent/WO2011140036A1/en
Publication of WO2011140036A4 publication Critical patent/WO2011140036A4/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation

Abstract

Systems and methods are provided for selecting content based on user interactions with content previously presented to a user but failing to generate a conversion. In operation, a content delivery system delivers a content package to a user terminal, where the content package includes a content designed to elicit a pre-defined response, such as a conversion. The user terminal then presents the content to a user and generates a journal of events occurring in response to the content package. The journal is then used to determine the proximity of the events in the journal to the pre¬ defined response. If the degree of proximity to the desired response is high, the user is likely prepared to complete the conversion and therefore a same or similar content can be selected for the user terminal. Otherwise, new content can be delivered to the user terminal.

Claims

AMENDED CLAIMS received by the International Bureau on 26 October 201 1 (26.10.201 1)
1. A method comprising:
calculating at least one proximity score based at least on a journal of events associated with the first content package delivered to a user terminal (310) but not resulting in a pre-defined response for a first content of the first content package, the proximity score indicating a proximity of the events in the journal to the pre-defined response and is calculated by combining event weights generated for each of the events in the journal, each of the event weights generated by modifying a pre-defined weight for a respective event according to a plurality of factors associated with at least a classification of the respective event and a temporal relationship between the respective event and at least one other event in the journal; and
assembling a second content package to be delivered to the user terminal (312), wherein the second content package includes a second content related to the first content when the proximity score meets a first proximity score criteria for the first content.
2. The method of claim 1 , wherein the assembling further comprises selecting the second content to be the first content (610).
3. The method of claim 2, wherein providing the classification comprises identifying a type, a source, and a location for the events in the first journal, and wherein determining the temporal relationship comprises identifying an order, a timing, and a recurrence of the events in the first journal.
4. The method of claim 1 , wherein the assembling of the second content package further comprises:
providing a plurality of content for the second content package, each of the plurality of content associated with a proximity score value with respect to the first content (508); and
selecting for the second content package at least one of the plurality of content corresponding to the proximity score (600).
5. The method of claim 1 , wherein the assembling further comprises:
providing a plurality of groups of content for the second content package, the plurality of groups associated with a plvirality of proximity score criteria with respect to the first content (604);
comparing the proximity score to the plurality of proximity score criteria (606); and
selecting content for the second content package from a one of the plurality of groups associated with a one of the plurality of proximity score criteria met by the proximity score (608).
6. A computer-readable medium having computer-readable code stored thereon for causing a computer to perform the method recited in any one of claims 1-5.
7. A content delivery system, comprising:
a means (207) for sending at least one content package to at least one user terminal (202) and receiving at least one data package from the user terminal, the data package comprising a dataset associated with events at the user terminal in response to the content package; and
a means (208) for assembling a next content package for the user terminal based on a received data package, wherein the means for assembling is configured for:
determining from the received data package at least one proximity score for the user terminal for the previous content package, the proximity score indicating a proximity of the events to at least one pre-defined response for a first content of the previous content package (310),
calculating the proxim ity score (412) based on a classification of the events in the journal (404) and a temporal relationship among the events in the journal (406), and
assembling the next content package based on the proximity score, wherein the next content package includes a second content related to the first content when the proximity score meets a first proximity score criteria for the first content (312).
8. The system of claim 7, wherein the dataset comprises a journal of the events, and wherein the means for assembling is configured for calculating the one proximity score based on the journal,
9. The system of claim 8, wherein the means for assembling classifies the events in the journal by identifying a type, a source, and a location for the events in the journal and detennines the temporal relationship among the events based on an order, a timing, and a recurrence of the events in the journal.
10. The system of claim 7, wherein the means for assembling is further configured during the assembling for:
responsive to receiving a plurality of data packages from a plurality of terminals in response to the previous content package, generating an aggregate proximity score for the plurality of user terminals (604) and assembling the next content package for the plurality of terminals based on the aggregate proximity score (600).
11. The system of claim 7, wherein the means for assembling is further configured during assembling for:
responsive to receiving a plurality of data packages from a plurality of terminals in response to the previous content package, categorizing the plurality of user terminals into one or more segments based an associated proximity score and at least one proximity score criteria with respect to the previous content package (704), and selecting content for the next content package for each of the segments from a plurality of content associated with each of the segments (706).
12. The system of cl aim 7, further comprising:
a means (222) for requesting an alternate pricing for delivery of the second content.
13. A method comprising:
receiving at least a first content package (304);
generating a journal of events occurring during presentation of the first content package at the user terminal (306);
computing a proximity score indicating a proximity of the events in the journal to a pre-defined response for the first content package, wherein the proximity score is computed by providing a classification for the events in the journal (404), determining a temporal relationship among the events in the journal (406); and computing the proximity score based on the classification and the temporal relationship (408);
assembling a data package in response to the content package, the data package comprising the proximity score; and
sending the data package to a source of the first content package. (310)
14. The method of claim 13 , wherein the data package further comprises the journal.
15. The method of claim 13, wherein provi ding the classification comprises identifying a type, a source, and a location for the events in the journal, and wherein determining the temporal relationship comprises identifying an order, a timing, and a recurrence of the events in the journal.
16. The method of claim 14, further comprising:
prior to the step of assembling, comparing the proximity score to at least one other proximity score associated with another content previously presented at the user terminal and associated with the first content, and adjusting the proximity score if a difference between the proximity score and the other proximity score is substantially different.
17. A computer-readable medium having computer-readable code stored thereon for causing a computer to perform the method recited in any one of claims 14-16.

STATEMENT UNDER ARTICLE 19 (1)

Pursuant to Article 19(1), Applicant offers the following remarks with regard to the submitted amendments to the claims. The claim amendments do not go beyond the disclosure as filed and do not require changes to the specification or the drawings.

PCT/US2011/034927 2010-05-06 2011-05-03 Content delivery based on user terminal events WO2011140036A1 (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
AU2011248316A AU2011248316B2 (en) 2010-05-06 2011-05-03 Content delivery based on user terminal events
CA2795376A CA2795376C (en) 2010-05-06 2011-05-03 Content delivery based on user terminal events
BR112012028448A BR112012028448A2 (en) 2010-05-06 2011-05-03 content distribution based on user terminal events

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US12/774,918 2010-05-06
US12/774,918 US8898217B2 (en) 2010-05-06 2010-05-06 Content delivery based on user terminal events

Publications (2)

Publication Number Publication Date
WO2011140036A1 WO2011140036A1 (en) 2011-11-10
WO2011140036A4 true WO2011140036A4 (en) 2011-12-15

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US (1) US8898217B2 (en)
AU (1) AU2011248316B2 (en)
BR (1) BR112012028448A2 (en)
CA (1) CA2795376C (en)
WO (1) WO2011140036A1 (en)

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