WO2009047372A1 - Multimedia advertising device - Google Patents
Multimedia advertising device Download PDFInfo
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- WO2009047372A1 WO2009047372A1 PCT/ES2007/000577 ES2007000577W WO2009047372A1 WO 2009047372 A1 WO2009047372 A1 WO 2009047372A1 ES 2007000577 W ES2007000577 W ES 2007000577W WO 2009047372 A1 WO2009047372 A1 WO 2009047372A1
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
- G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
- G09F9/33—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being semiconductor devices, e.g. diodes
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
- G09G3/00—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes
- G09G3/001—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes using specific devices not provided for in groups G09G3/02 - G09G3/36, e.g. using an intermediate record carrier such as a film slide; Projection systems; Display of non-alphanumerical information, solely or in combination with alphanumerical information, e.g. digital display on projected diapositive as background
Definitions
- the present invention relates to a multimedia advertising equipment with a three-dimensional information display to display advertising through an image projected by a rotating column of luminescent diodes, and also equipped with speakers and fragrance emitters to accompany the image and achieve a greater advertising impact.
- said problem is solved, since it generates the real-time images autonomously controlled internally by program from a control unit. So that it ceases to be a simple display or display to become an intelligent advertising team.
- the messages displayed will no longer be fixed, those that you receive by reading a memory card, but may vary and adapt to the environment, depending on a series of variables.
- the team has, for example, public presence detectors, for when it detects the presence of a person to be able to vary the advertising message or generate in the message the appropriate effect according to the circumstance.
- the control unit of the advertising team will be the one that dynamically decides, depending on the value of certain variables or what it has preset (for example, every hour on the spot always emit the same commercial) per program, the images to be displayed in each instant. ⁇ 0 ⁇
- the present invention achieves a greater advertising impact on the user, due not only to the above (greater interactivity and adaptation to the environment, dynamic image generation based on various variables and conditions established by the program), but also by The fact that the advertising equipment can be equipped with speakers and fragrance deposits to accompany the image with the sound and olfactory effects, enhancing the visual impact that the information display already generates, generating greater attraction and capturing the public attention in a special way.
- the information display of this multimedia advertising equipment has, in addition to the vertical column of luminescent diodes, a horizontal column of luminescent diodes that generates the same, or other, message or image, so that when the advertising equipment hangs on a
- the ceiling allows the public that is located under the display, in the vertical and surrounding areas, to see the advertising by simply raising the head, advertising that otherwise could not be seen without moving away from the vertical of the display, thus obtaining a more attractive, practical and effective for the user.
- Another additional advantage of the advertising team is that the user can interact with the team by sending messages, for example through a mobile, the team representing different images depending on the content of the message. You can even announce contests through the display to send an SMS message to a phone number and participate in this way in a contest with prizes.
- the invention relates to a multimedia advertising equipment according to claim 1.
- Preferred embodiments of the equipment are defined in the dependent claims.
- the multimedia advertising team has:
- an image representation display with a first column of luminescent diodes that rotates along an axis of rotation by motor action, describing a surface of revolution and projecting on said surface an image determined by the rotation of said column and the on and off of the different diodes that make up the first column;
- control unit configured to control the switching on and off of the luminescent diodes that make up the first column depending on the angle • and the image to be represented.
- the image representation display additionally has a second column of luminescent diodes that rotates along the axis of rotation by motor action, describing a surface on which an image determined by the rotation of said column and the on and off is projected. of its diodes, which is controlled by the control unit.
- the control unit is configured to generate real-time images autonomously program-controlled.
- the multimedia advertising equipment additionally comprises a communications module through which the equipment receives the programming of the control unit.
- Each column of luminescent diodes is preferably formed by several parallel rows of diodes displaced laterally in depth to create a three-dimensional effect.
- Each column of luminescent diodes may comprise a plurality of colored diodes.
- each diode column may have any shape between cylindrical, conical or circular ring.
- the first diode column is arranged vertically and the second diode column is arranged horizontally, for example joined at its ends forming a "L".
- the image display can be equipped with at least one protective housing of the luminescent diode columns.
- the advertising equipment is preferably configured to interact with the user through data messages from a mobile user device and received by the control unit through the communications module, the control unit being configured to represent different images depending on the content of the message.
- the equipment preferably has user presence detection means, said means being connected to the control unit, which is configured to represent different images based on the information provided by said presence detection means.
- the multimedia advertising equipment may also have a fragrance emission module with at least one perfume tank and perfume emission media, in each perfume tank, controlled by the control unit.
- the equipment is configured to emit a certain perfume, or none, depending on the image represented on the display.
- the equipment can have at least one speaker controlled by the control unit, the equipment being configured to emit a specific sound message depending on the image represented on the display. For example, you can have a loudspeaker integrated in the ceiling above the display, with a very low incidence angle so that it is only heard by users who are just below the speaker and create a greater impact.
- Figure 1 schematically shows the multimedia advertising equipment.
- Figure 2 shows schematically the vertical and horizontal messages generated by the multimedia equipment.
- Figure 3 shows the interactivity of the advertising equipment with the user through a loudspeaker and presence detection means.
- Figure 4 shows the advertising equipment with perfume tanks.
- FIG 1 the multimedia advertising equipment can be seen, with an image display 3, which is constituted, for this particular embodiment, by two columns of luminescent diodes, a vertical column 1 and another horizontal column 9. Both columns rotate along a vertical axis of rotation 4 by the action of a motor 5 that generates a constant-speed rotary movement.
- the switching on and off of said diodes is controlled through a control unit 2, which generates code sequences to turn on and / or turn off the different luminescent diodes that make up the diode columns (1,9) using the information provided means for detecting the angle of rotation of the axis of rotation 4.
- the vertical diode column 1 describes a surface of revolution 6 that can have a cylindrical, conical or circular ring shape, depending on the shape of the diode column 1, in this particular case it describes a cylinder.
- the equipment generates a succession of graphic symbols moving in the form of a circular crown with a visibility angle of 360 °. The image is apparently formed without any physical support.
- the equipment has a communication module 7 through which the control unit 2 is programmed.
- the program will include the messages or images to be projected, the format (for example, text color, text in italics, bold, etc.) and the management of the different series / variables that the control unit manages.
- the different messages will turn and change over time, depending on what is established in the control unit (2).
- the three-dimensional effect is increased when each column (1,9) of luminescent diodes is formed by several parallel rows of diodes displaced laterally in depth.
- the column of diodes 1 can be formed by a plurality of colored diodes, thus giving the messages colorful and greater color.
- Figure 2 shows schematically the vertical and horizontal messages generated by the multimedia equipment by having a vertical column of diodes 1 and another horizontal column 9.
- the multimedia advertising equipment preferably has one or more speakers. Especially useful to achieve a greater advertising impact is the use of a loudspeaker 10 integrated in the ceiling above the display, having a very small incidence angle so that it is only heard by users who are just below the loudspeaker 10, as shown in Figure 3.
- the equipment can have means for detecting the presence of users so that when a user is detected, a sound message is emitted by the speaker 10 that can only be heard by that user, thus creating a more impressive and personalized advertising, considerably increasing the user interaction
- the advertising team can, at the same time that a perfume is being advertised, emit the same fragrance that is being advertised, with which the advertising impact will be even greater.
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Abstract
Multimedia advertising device with a three-dimensional information display for showing advertising, in real time and autonomously, from an image projected by a rotating column of luminescent diodes which is rotated by a motor around a rotation axis; it also has means of detection of the angle of rotation and a control and equipping unit, and in addition, speakers and fragrance emitters to accompany the image and thus achieve greater attraction of and attention from the public.
Description
EQUIPO PUBLICITARIO MULTIMEDIA MULTIMEDIA ADVERTISING TEAM
Campo de la invenciónField of the Invention
La presente invención se refiere a un equipo publicitario multimedia con un display de información tridimensional para mostrar publicidad a través de una imagen proyectada por una columna rotatoria de diodos luminiscentes, y equipado además con unos altavoces y unos emisores de fragancia para acompañar a la imagen y lograr así un mayor impacto publicitario.The present invention relates to a multimedia advertising equipment with a three-dimensional information display to display advertising through an image projected by a rotating column of luminescent diodes, and also equipped with speakers and fragrance emitters to accompany the image and achieve a greater advertising impact.
Antecedentes de Ia invenciónBackground of the invention
Actualmente se conoce la existencia de un display de información tridimensional en la solicitud de patente PCT/ES2006/000701 que proyecta imágenes a través del encendido y apagado de una columna de diodos o leds luminiscentes, controlado por un circuito electrónico. Sin embargo, dicho display renderiza las imágenes leyendo la información almacenada en una memoria o recibida vía inalámbrica a través de una estación central, lo que implica que no es una unidad autónoma. Es decir, en dicha solicitud las imágenes se generan previamente y se almacenan en una memoria (o se transmiten vía wireless) para ser visualizadas en el display.The existence of a three-dimensional information display is currently known in patent application PCT / ES2006 / 000701 that projects images through the switching on and off of a column of LEDs or luminescent LEDs, controlled by an electronic circuit. However, said display renders the images by reading the information stored in a memory or received via wireless through a central station, which implies that it is not an autonomous unit. That is, in said application the images are generated previously and stored in a memory (or transmitted via wireless) to be displayed on the display.
Con la presente invención se soluciona dicho problema, pues genera las imágenes en tiempo real de forma autónoma controlado internamente por programa desde una unidad de control. De forma que deja de ser un simple display o visualizador para convertirse en un equipo publicitario inteligente. Los mensajes visualizados ya no serán fijos, aquellos que reciba mediante la lectura de una tarjeta de memoria, sino que podrán variar y adaptarse al entorno, dependientes de una serie de variables. Para ello el equipo dispone por ejemplo de detectores de presencia de público, para cuando detecte la presencia de una persona poder variar el mensaje publicitario o generar en el mensaje el efecto adecuado según la circunstancia. La unidad de control del equipo publicitario será la que dinámicamente decida, en función del valor de ciertas variables o de lo que tenga preestablecido (por ejemplo, cada hora en punto emitir siempre el mismo anuncio publicitario) por programa, las imágenes a visualizar en cada instante.
~ 0 ~With the present invention, said problem is solved, since it generates the real-time images autonomously controlled internally by program from a control unit. So that it ceases to be a simple display or display to become an intelligent advertising team. The messages displayed will no longer be fixed, those that you receive by reading a memory card, but may vary and adapt to the environment, depending on a series of variables. For this, the team has, for example, public presence detectors, for when it detects the presence of a person to be able to vary the advertising message or generate in the message the appropriate effect according to the circumstance. The control unit of the advertising team will be the one that dynamically decides, depending on the value of certain variables or what it has preset (for example, every hour on the spot always emit the same commercial) per program, the images to be displayed in each instant. ~ 0 ~
Además, la presente invención logra un mayor impacto publicitario ante el usuario, debido no sólo a lo anteriormente expuesto (mayor interactividad y adaptación con el entorno, generación dinámica de imágenes en función de diversas variables y de condiciones establecidas por programa), sino también al hecho de que el equipo publicitario puede estar equipado con altavoces y unos depósitos de fragancias para acompañar a la imagen con los efectos sonoros y olfativos, potenciando el impacto visual que ya de por sí genera el display de información, generando una mayor atracción y captando la atención del público de una manera especial.In addition, the present invention achieves a greater advertising impact on the user, due not only to the above (greater interactivity and adaptation to the environment, dynamic image generation based on various variables and conditions established by the program), but also by The fact that the advertising equipment can be equipped with speakers and fragrance deposits to accompany the image with the sound and olfactory effects, enhancing the visual impact that the information display already generates, generating greater attraction and capturing the public attention in a special way.
Adicionalmente el display de información del presente equipo publicitario multimedia dispone, además de la columna vertical de diodos luminiscentes, de una columna horizontal de diodos luminiscentes que genera el mismo, u otro, mensaje o imagen, de manera que cuando el equipo publicitario cuelga de un techo permite al público que está situado debajo del display, en Ia vertical y alrededores, ver la publicidad con sólo levantar la cabeza, publicidad que de otra forma no podría ver sin alejarse de la vertical del display, consiguiendo de esta forma tener un display más atractivo, práctico y eficaz de cara al usuario.Additionally, the information display of this multimedia advertising equipment has, in addition to the vertical column of luminescent diodes, a horizontal column of luminescent diodes that generates the same, or other, message or image, so that when the advertising equipment hangs on a The ceiling allows the public that is located under the display, in the vertical and surrounding areas, to see the advertising by simply raising the head, advertising that otherwise could not be seen without moving away from the vertical of the display, thus obtaining a more attractive, practical and effective for the user.
Otra ventaja adicional del equipo publicitario es que el usuario puede interactuar con el equipo enviando mensajes, por ejemplo a través de un móvil, representando el equipo diferentes imágenes en función del contenido del mensaje. Puede incluso anunciar concursos a través del display para enviar un mensaje sms a un número de teléfono y participar de esta forma en concurso con premios.Another additional advantage of the advertising team is that the user can interact with the team by sending messages, for example through a mobile, the team representing different images depending on the content of the message. You can even announce contests through the display to send an SMS message to a phone number and participate in this way in a contest with prizes.
Descripción de la invenciónDescription of the invention
La invención se refiere a un equipo publicitario multimedia de acuerdo con la reivindicación 1. Realizaciones preferidas del equipo se definen en las reivindicaciones dependientes.The invention relates to a multimedia advertising equipment according to claim 1. Preferred embodiments of the equipment are defined in the dependent claims.
El equipo publicitario multimedia dispone de:The multimedia advertising team has:
- un display de representación de imágenes con una primera columna de diodos luminiscentes que gira según un eje de rotación por acción de un motor, describiendo una superficie de revolución y proyectando en dicha superficie una imagen determinada por el
giro de dicha columna y por el encendido y apagado de los distintos diodos que componen la primera columna;- an image representation display with a first column of luminescent diodes that rotates along an axis of rotation by motor action, describing a surface of revolution and projecting on said surface an image determined by the rotation of said column and the on and off of the different diodes that make up the first column;
- medios de detección del ángulo de rotación • del eje de rotación;- means for detecting the angle of rotation of the axis of rotation;
- una unidad de control, configurada para controlar el encendido y apagado de los diodos luminiscentes que componen la primera columna en función del ángulo • y de la imagen a representar.- a control unit, configured to control the switching on and off of the luminescent diodes that make up the first column depending on the angle • and the image to be represented.
El display de representación de imágenes dispone adicionalmente de una segunda columna de diodos luminiscentes que gira según el eje de rotación por acción del motor, describiendo una superficie sobre la que se proyecta una imagen determinada por el giro de dicha columna y por el encendido y apagado de sus diodos, el cual es controlado por la unidad de control. La unidad de control está configurada para generar las imágenes en tiempo real de forma autónoma controlado por programa. El equipo publicitario multimedia comprende adicionalmente un módulo de comunicaciones a través del cual el equipo recibe la programación de la unidad de control.The image representation display additionally has a second column of luminescent diodes that rotates along the axis of rotation by motor action, describing a surface on which an image determined by the rotation of said column and the on and off is projected. of its diodes, which is controlled by the control unit. The control unit is configured to generate real-time images autonomously program-controlled. The multimedia advertising equipment additionally comprises a communications module through which the equipment receives the programming of the control unit.
Cada columna de diodos luminiscentes está formada preferiblemente por varias hileras paralelas de diodos desplazadas lateralmente en profundidad para crear un efecto tridimensional. Cada columna de diodos luminiscentes puede comprender una pluralidad de diodos de colores.Each column of luminescent diodes is preferably formed by several parallel rows of diodes displaced laterally in depth to create a three-dimensional effect. Each column of luminescent diodes may comprise a plurality of colored diodes.
La superficie de revolución descrita por cada columna de diodos puede tener una forma cualquiera de entre cilindrica, cónica o de anillo circular.The surface of revolution described by each diode column may have any shape between cylindrical, conical or circular ring.
En una realización preferida, la primera columna de diodos está dispuesta verticalmente y la segunda columna de diodos está dispuesta horizontalmente, por ejemplo unidas por sus extremos formando una "L".In a preferred embodiment, the first diode column is arranged vertically and the second diode column is arranged horizontally, for example joined at its ends forming a "L".
El display de representación de imágenes puede ir equipado con al menos una carcasa de protección de las columnas de diodos luminiscentes.The image display can be equipped with at least one protective housing of the luminescent diode columns.
El equipo publicitario está preferiblemente configurado para interactuar con el usuario mediante mensajes de datos provenientes de un dispositivo móvil de usuario y recibidos por la unidad de control a través del módulo de comunicaciones, estando la unidad de control configurada para representar diferentes imágenes en función del contenido del mensaje.
El equipo dispone preferentemente de medios de detección de presencia de usuarios, estando dichos medios conectados a la unidad de control, la cual está configurada para representar diferentes imágenes en función de la información suministrada por dichos medios de detección de presencia.The advertising equipment is preferably configured to interact with the user through data messages from a mobile user device and received by the control unit through the communications module, the control unit being configured to represent different images depending on the content of the message. The equipment preferably has user presence detection means, said means being connected to the control unit, which is configured to represent different images based on the information provided by said presence detection means.
El equipo publicitario multimedia asimismo puede disponer de un módulo de emisión de fragancias con al menos un depósito de perfume y medios de emisión del perfume, en cada depósito de perfume, controlados por la unidad de control. El equipo está configurado para emitir un perfume determinado, o ninguno, en función de la imagen representada en el display.The multimedia advertising equipment may also have a fragrance emission module with at least one perfume tank and perfume emission media, in each perfume tank, controlled by the control unit. The equipment is configured to emit a certain perfume, or none, depending on the image represented on the display.
El equipo puede disponer de al menos un altavoz controlado por la unidad de control, estando configurado el equipo para emitir un mensaje sonoro determinado en función de la imagen representada en el display. Por ejemplo, puede disponer de un altavoz integrado en el techo por encima del display, disponiendo de un ángulo de incidencia sonora muy reducido para que sólo sea escuchado por los usuarios que estén justo debajo del altavoz y crear un mayor impacto.The equipment can have at least one speaker controlled by the control unit, the equipment being configured to emit a specific sound message depending on the image represented on the display. For example, you can have a loudspeaker integrated in the ceiling above the display, with a very low incidence angle so that it is only heard by users who are just below the speaker and create a greater impact.
Breve descripción de los dibujosBrief description of the drawings
Para una mejor comprensión de la invención, a continuación se pasa a describir de manera breve un modo de realización de la invención, como ejemplo ilustrativo y no limitativo de ésta. Para ello se hace referencia a los dibujos adjuntos, en los cuales:For a better understanding of the invention, an embodiment of the invention will be briefly described below, as an illustrative and non-limiting example thereof. For this, reference is made to the attached drawings, in which:
La Figura 1 muestra esquemáticamente el equipo publicitario multimedia.Figure 1 schematically shows the multimedia advertising equipment.
En la Figura 2 se muestra esquemáticamente los mensajes vertical y horizontal generados por el equipo multimedia.Figure 2 shows schematically the vertical and horizontal messages generated by the multimedia equipment.
En la Figura 3 se muestra la interactividad del equipo publicitario con el usuario por medio de un altavoz y medios de detección de presencia.Figure 3 shows the interactivity of the advertising equipment with the user through a loudspeaker and presence detection means.
En la Figura 4 se muestra el equipo publicitario con depósitos de perfume.Figure 4 shows the advertising equipment with perfume tanks.
Descripción detallada de la invenciónDetailed description of the invention
En la Figura 1 puede observarse el equipo publicitario multimedia, con un display de representación de imágenes 3, el cual está constituido, para esta realización particular,
por dos columnas de diodos luminiscentes, una columna vertical 1 y otra columna horizontal 9. Ambas columnas giran según un eje de rotación 4 vertical por acción de un motor 5 que genera un movimiento rotatorio de velocidad constante. El encendido y apagado de dichos diodos se controla a través de una unidad de control 2, que genera secuencias de códigos para encender y/o apagar los distintos diodos luminiscentes que componen las columnas de diodos (1,9) utilizando la información que le provee unos medios de detección del ángulo de rotación • del eje de rotación 4 . La columna de diodos vertical 1 describe una superficie de revolución 6 que puede tener forma cilindrica, cónica o de anillo circular, en función de la forma que adopte la columna de diodos 1, en este caso particular describe un cilindro. El equipo genera una sucesión de símbolos gráficos desplazándose en forma de corona circular con un ángulo de visibilidad de 360°. La imagen se forma aparentemente sin ningún soporte físico.In Figure 1 the multimedia advertising equipment can be seen, with an image display 3, which is constituted, for this particular embodiment, by two columns of luminescent diodes, a vertical column 1 and another horizontal column 9. Both columns rotate along a vertical axis of rotation 4 by the action of a motor 5 that generates a constant-speed rotary movement. The switching on and off of said diodes is controlled through a control unit 2, which generates code sequences to turn on and / or turn off the different luminescent diodes that make up the diode columns (1,9) using the information provided means for detecting the angle of rotation of the axis of rotation 4. The vertical diode column 1 describes a surface of revolution 6 that can have a cylindrical, conical or circular ring shape, depending on the shape of the diode column 1, in this particular case it describes a cylinder. The equipment generates a succession of graphic symbols moving in the form of a circular crown with a visibility angle of 360 °. The image is apparently formed without any physical support.
El equipo dispone de módulo de comunicaciones 7 a través del cual se programa la unidad de control 2. En dicha programación irá incluido los mensajes o imágenes que se van a proyectar, el formato (por ejemplo, color del texto, texto con letra cursiva, negrita, etc.) y la gestión de las distintas seríales/variables que maneja la unidad de control. Los distintos mensajes irán girando y cambiando con el tiempo, en función de lo establecido en la unidad de control (2).The equipment has a communication module 7 through which the control unit 2 is programmed. The program will include the messages or images to be projected, the format (for example, text color, text in italics, bold, etc.) and the management of the different series / variables that the control unit manages. The different messages will turn and change over time, depending on what is established in the control unit (2).
El giro de las columnas de diodos (1,9), junto con su encendido y apagado controlado por la unidad de control 2, crean el efecto de mostrar mensajes e imágenes tridimensionales, los cuales irán rotando, a cualquier persona que mire desde el exterior. El efecto tridimensional es incrementado cuando cada columna (1,9) de diodos luminiscentes está formada por varias hileras paralelas de diodos desplazadas lateralmente en profundidad. La columna de diodos 1 puede estar formado por una pluralidad de diodos de colores, dando de esta forma a los mensajes colorido y una mayor vistosidad.The rotation of the diode columns (1,9), together with their on and off controlled by the control unit 2, create the effect of displaying three-dimensional messages and images, which will rotate, to anyone who looks from outside . The three-dimensional effect is increased when each column (1,9) of luminescent diodes is formed by several parallel rows of diodes displaced laterally in depth. The column of diodes 1 can be formed by a plurality of colored diodes, thus giving the messages colorful and greater color.
En la Figura 2 se muestra esquemáticamente los mensajes vertical y horizontal generados por el equipo multimedia por el hecho de disponer una columna vertical de diodos 1 y otra columna horizontal 9.Figure 2 shows schematically the vertical and horizontal messages generated by the multimedia equipment by having a vertical column of diodes 1 and another horizontal column 9.
El equipo publicitario multimedia dispone preferiblemente de uno o varios altavoces. Especialmente útil para conseguir un mayor impacto publicitario es la utilización
de un altavoz 10 integrado en el techo por encima del display, disponiendo de un ángulo de incidencia sonora muy reducido para que sólo sea escuchado por los usuarios que estén justo debajo del altavoz 10, tal como se muestra en la Figura 3. El equipo puede disponer de medios de detección de presencia de usuarios para que cuando se detecte un usuario se emita un mensaje sonoro por el altavoz 10 que sólo pueda ser escuchado por ese usuario, creando de esta forma una publicidad más impactante y personalizada, incrementándose de forma considerable la interacción con el usuario.The multimedia advertising equipment preferably has one or more speakers. Especially useful to achieve a greater advertising impact is the use of a loudspeaker 10 integrated in the ceiling above the display, having a very small incidence angle so that it is only heard by users who are just below the loudspeaker 10, as shown in Figure 3. The equipment can have means for detecting the presence of users so that when a user is detected, a sound message is emitted by the speaker 10 that can only be heard by that user, thus creating a more impressive and personalized advertising, considerably increasing the user interaction
También puede disponer, según se muestra en la Figura 4, el equipo publicitario de unos depósitos de perfume 11 con válvulas de salida para emitir uno u otro perfume en función de lo que determine la unidad de control 2 del equipo. Así por ejemplo el equipo publicitario puede, a la vez que se está anunciando un perfume, emitir la misma fragancia que se está anunciando, con lo cual el impacto publicitario será todavía mayor.
You can also arrange, as shown in Figure 4, the advertising equipment of perfume tanks 11 with outlet valves to emit one or the other perfume depending on what is determined by the control unit 2 of the equipment. Thus, for example, the advertising team can, at the same time that a perfume is being advertised, emit the same fragrance that is being advertised, with which the advertising impact will be even greater.
Claims
1. Equipo publicitario multimedia, que dispone de:1. Multimedia advertising equipment, which has:
- un display de representación de imágenes con (3) una primera columna (1) de diodos luminiscentes que gira según un eje de rotación (4) por acción de un motor (5), describiendo una superficie de revolución (6) y proyectando en dicha superficie una imagen determinada por el giro de dicha columna y por el encendido y apagado de los distintos diodos que componen la primera columna (1);- an image representation display with (3) a first column (1) of luminescent diodes that rotates along a rotation axis (4) by the action of a motor (5), describing a surface of revolution (6) and projecting in said surface an image determined by the rotation of said column and the on and off of the different diodes that make up the first column (1);
- medios de detección del ángulo de rotación • del eje de rotación (4);- means for detecting the angle of rotation of the axis of rotation (4);
- una unidad de control (2), configurada para controlar el encendido y apagado de los diodos luminiscentes que componen la primera columna (1) en función del ángulo • y de la imagen a representar; caracterizado porque el display de representación de imágenes (3) dispone adicionalmente de una segunda columna (9) de diodos luminiscentes que gira según el eje de rotación (4) por acción del motor (5), describiendo una superficie sobre la que se proyecta una imagen determinada por el giro de dicha columna (9) y por el encendido y apagado de sus diodos, el cual es controlado por la unidad de control (2); porque la unidad de control (T) está configurada para generar las imágenes en tiempo real de forma autónoma controlado por programa; y porque el equipo publicitario multimedia comprende adicionalmente un módulo de comunicaciones (7) a través del cual el equipo recibe la programación de la unidad de control (2).- a control unit (2), configured to control the switching on and off of the luminescent diodes that make up the first column (1) depending on the angle • and the image to be represented; characterized in that the image display (3) additionally has a second column (9) of luminescent diodes that rotates along the axis of rotation (4) by motor action (5), describing a surface on which a projection is projected. image determined by the rotation of said column (9) and the on and off of its diodes, which is controlled by the control unit (2); because the control unit (T) is configured to generate the real-time images autonomously program controlled; and because the multimedia advertising equipment additionally comprises a communications module (7) through which the equipment receives the programming of the control unit (2).
2. Equipo publicitario multimedia según reivindicación 1, caracterizado porque cada columna (1,9) de diodos luminiscentes está formada por varias hileras paralelas de diodos desplazadas lateralmente en profundidad para crear un efecto tridimensional.2. Multimedia advertising equipment according to claim 1, characterized in that each column (1,9) of luminescent diodes is formed by several parallel rows of diodes displaced laterally in depth to create a three-dimensional effect.
3. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque la superficie de revolución descrita por cada columna (1,9) de diodos tiene una forma cualquiera de entre cilindrica, cónica o de anillo circular. 3. Multimedia advertising equipment according to any of the preceding claims, characterized in that the surface of revolution described by each column (1,9) of diodes has any shape between cylindrical, conical or circular ring.
4- Equipo publicitario multimedia según cualquiera de las 1-2, caracterizado porque la primera columna (1) de diodos está dispuesta verticalmente y la segunda columna (9) de diodos está dispuesta horizontalmente.4- Multimedia advertising equipment according to any of the 1-2, characterized in that the first column (1) of diodes is arranged vertically and the second column (9) of diodes is arranged horizontally.
5- Equipo publicitario multimedia según la reivindicación 4, caracterizado porque las columnas (1,9) de diodos luminiscentes están unidas por sus extremos formando una "L".5- Multimedia advertising equipment according to claim 4, characterized in that the columns (1,9) of luminescent diodes are joined at their ends forming an "L".
6. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque cada columna (1,9) de diodos luminiscentes comprende una pluralidad de diodos de colores.6. Multimedia advertising equipment according to any of the preceding claims, characterized in that each column (1,9) of luminescent diodes comprises a plurality of colored diodes.
7. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque el display de representación de imágenes (3) dispone de al menos una carcasa de protección de las columnas (1,9) de diodos luminiscentes.7. Multimedia advertising equipment according to any one of the preceding claims, characterized in that the image display (3) has at least one protective housing of the columns (1,9) of luminescent diodes.
8. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque está configurado para interactuar con el usuario mediante mensajes de datos provenientes de un dispositivo móvil de usuario y recibidos por la unidad de control (2) a través del módulo de comunicaciones, estando la unidad de control (2) configurada para representar diferentes imágenes en función del contenido del mensaje.8. Multimedia advertising equipment according to any of the preceding claims, characterized in that it is configured to interact with the user by means of data messages from a mobile user device and received by the control unit (2) through the communications module, being the control unit (2) configured to represent different images depending on the content of the message.
9. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque dispone de medios de detección de presencia de usuarios, estando dichos medios conectados a la unidad de control (2), la cual está configurada para representar diferentes imágenes en función de la información suministrada por dichos medios de detección de presencia. 9. Multimedia advertising equipment according to any of the preceding claims, characterized in that it has means for detecting the presence of users, said means being connected to the control unit (2), which is configured to represent different images based on the information supplied by said presence detection means.
10. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque dispone de un módulo de emisión de fragancias que comprende:10. Multimedia advertising equipment according to any of the preceding claims, characterized in that it has a fragrance emission module comprising:
- al menos un depósito de perfume (11);- at least one perfume tank (11);
- medios de emisión del perfume, en cada depósito de perfume, controlados por la unidad de control (2); y porque el equipo está configurado para emitir un perfume determinado, o ninguno, en función de la imagen representada en el display.- perfume emission means, in each perfume tank, controlled by the control unit (2); and because the equipment is configured to emit a certain perfume, or none, depending on the image represented on the display.
11. Equipo publicitario multimedia según cualquiera de las reivindicaciones anteriores, caracterizado porque dispone de al menos un altavoz (10) controlado por la unidad de control (2), estando configurado el equipo para emitir un mensaje sonoro determinado en función de la imagen representada en el display.11. Multimedia advertising equipment according to any of the preceding claims, characterized in that it has at least one loudspeaker (10) controlled by the control unit (2), the equipment being configured to emit a specific sound message based on the image represented in the display
12. Equipo publicitario multimedia según la reivindicación 11, caracterizado porque dispone de un altavoz (10) integrado en el techo por encima del display, disponiendo de un ángulo de incidencia sonora muy reducido para que sólo sea escuchado por los usuarios que estén justo debajo del altavoz. 12. Multimedia advertising equipment according to claim 11, characterized in that it has a loudspeaker (10) integrated in the ceiling above the display, having a very low incidence angle so that it is only heard by users who are just below the speaker.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/ES2007/000577 WO2009047372A1 (en) | 2007-10-11 | 2007-10-11 | Multimedia advertising device |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| PCT/ES2007/000577 WO2009047372A1 (en) | 2007-10-11 | 2007-10-11 | Multimedia advertising device |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| WO2009047372A1 true WO2009047372A1 (en) | 2009-04-16 |
Family
ID=40548966
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| PCT/ES2007/000577 WO2009047372A1 (en) | 2007-10-11 | 2007-10-11 | Multimedia advertising device |
Country Status (1)
| Country | Link |
|---|---|
| WO (1) | WO2009047372A1 (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104153605A (en) * | 2014-08-19 | 2014-11-19 | 广东先行展示制品实业有限公司 | Intelligent shop |
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