WO2008153290A1

WO2008153290A1 - Method for providing electronic point value service in online integrated shopping mall service providing apparatus

Info

Publication number: WO2008153290A1
Application number: PCT/KR2008/003194
Authority: WO
Inventors: Yeong-Chun Kwon
Original assignee: Yeong-Chun Kwon
Priority date: 2007-06-09
Filing date: 2008-06-09
Publication date: 2008-12-18
Also published as: KR100819477B1; KR20070067670A

Abstract

A reserve service method for an online integrated shopping mall service apparatus is disclosed. If an application terminal a request for issuing the bonus-reserve card from an application terminal, a reserve-card service unit generates a member ID, a card number, a management number, and client shopping mall access program information, and stores them in a DB, such that the integrated-reserve card including the above information is issued. If the integrated- reserve card is loaded in the access terminal, the terminal accesses the shopping mall of a corresponding member using the shopping mall access program information stored in the integrated- reserve card. If a reserve occurs during the shopping-mall service, the bonus-reserve manager accumulates/manages the reserve. If the bonus-reserve manager receives the reserve-use request message, a settlement server interacts with an external settlement service unit the bonus-reserve manager transmits an approval message of using the reserve to the reserve use terminal.

Description

METHOD FOR PROVIDING ELECTRONIC POINT VALUE

SERVICE IN ONLINE INTEGRATED SHOPPING MALL

SERVICE PROVIDING APPARATUS

Technical Field

[1] The present invention relates to an online shopping mall, and more particularly to an online integrated shopping mall service apparatus in which an online advertisement field and a business field are integrated with each other, and a B2B (Business-to-Business), a B2C (Business-to-Consumer), and a C2C (Consumer-to-Consumer) are also integrated with each other, a method for managing a reserve acquired from the online integrated shopping mall service apparatus, and a method for providing a reserve service. Background Art

[2] Generally, small and medium-sized enterprises engaged in manufacturing/ export/distribution businesses must consume a large amount of money to construct their national business networks, such that most small and medium-sized enterprises have supplied wholesale dealers, commission agents, and sales corporations with their commodities without distributing their commodities to consumers, such that they have passively or inactively sold their commodities to a plurality of consumers. Also, although some enterprises have high-quality products, they have difficulty in selling their commodities to consumers due to insufficient advertisement of the commodities.

[3] Presently, most personal enterprises engaged in manufacturing or distribution fields are small-scale business enterprises. Indeed, it is impossible for them to construct national business networks and regional business networks. Although they construct online SOHO shopping mall sites, and desire to sell their commodities to a plurality of consumers using the online SOHO shopping mall sites, they must consume a large amount of money to construct their shopping mall sites, and have difficulty in conducting a photo-image manufacturing process, commodity-registration management process, and settlement management process. Provided that the number of business items or products is low, the number of consumers's visits may also be low.

[4] In the meantime, according to advertisement types of conventional online shopping malls, the online shopping mall sites have generally paid associated-portal sites for advertising costs, have displayed banner advertisement messages on Web-pages of the associated-portal sites, such that visitors or guests of the Web-pages can view the banner advertisement messages.

[5] In addition, advertisers have paid advertisement costs to advertisement-agent Web- sites, have registered their advertisement banners in the advertisement- agent Websites, members registered in the advertisement-agent Web-sites expose the advertisement banners to unspecified people via other Web-sites, and receive financial profits (e.g., points) as the price of the exposed advertisement banners.

[6] However, the above-mentioned conventional online shopping mall advertisement methods must spend a lot of money as advertisement costs, so that business incomes acquired from the online shopping malls may be unavoidably decreased. Indeed, most online shopping mall companies are earning a small amount of money due to the advertisement costs.

[7] A representative conventional art for overcoming the above problems of the above- mentioned conventional online shopping mall advertisement methods has been disclosed in Korean Patent Application No. 10-2007-0031537 corresponding to PCT application No. PCT/KR/002258, entitled "SERVICE METHOD AND APPARATUS FOR ONLINE INTEGRATED SHOPPING MALL", and filed by the same applicant as the present invention, which is hereby incorporated by reference. The above- mentioned representative conventional art has provided a method and apparatus for providing an online integrated shopping mall in which an online advertisement field and a business field are integrated with each other, and a B2B (Business-to-Business), a B2C (Business-to-Consumer), and a C2C (Consumer-to-Consumer) are also integrated with each other.

[8] In the case of operating/managing the above-mentioned online integrated shopping mall, a method for utilizing the reserves acquired from all of transactions or sales, and an apparatus capable of easily accessing the online integrated shopping mall are needed.

[9]

Disclosure of Invention Technical Problem

[10] Therefore, the present invention has been made in view of the above problems, and it is an object of the present invention to provide an online integrated shopping mall service apparatus in which an online advertisement field and a business field are integrated with each other, and a B2B (Business-to-Business), a B2C (Business-to-Consumer), and a C2C (Consumer-to-Consumer) are also integrated with each other, a method for utilizing a reserve acquired from the online integrated shopping mall service apparatus, and a reserve service method capable of easily accessing the online integrated shopping mall. Technical Solution

[11] In accordance with the present invention, the above and other objects can be ac- complished by the provision of a reserve service method for use in an integrated shopping mall service apparatus comprising: a) upon receiving a request from a member registered in an integrated shopping mall, transmitting, by an issuance application terminal, a reserve-card issuance application message including information of the member to a main server of the integrated shopping mall service apparatus; b) upon receiving a control signal from the main server having received the reserve-card issuance application message, generating, by the reserve-card service unit, a member ID, a card number, a management number, and client shopping mall access program information of the corresponding member, storing the generated information in a database, and issuing an integrated-reserve card which stores the member ID, the card number, the management number, and the client shopping mall access program information; c) if the integrated-reserve card is loaded in the access terminal, reading, by the access terminal, the client shopping mall access program information stored in the integrated-reserve card, accessing a corresponding-member's client shopping mall contained in the integrated shopping mall service apparatus using the client shopping mall access program, and performing a pop-up display of a homepage of the corresponding client shopping mall homepage; d) if a reserve of the corresponding member occurs during the accessed shopping mall service, accumulating/managing, by a bonus-reserve manager, the reserve upon receiving a control signal from the main server; e) if a reserve -use terminal including the loaded integrated-reserve card transmits a reserve -use request to the main server, communicating, by the main server, with a reserve-card service unit of managing/servicing information associated with the integrated-reserve card, determining whether the reserve card is in a valid or invalid card status, and transmitting a reserve -use request message to the bonus-reserve manager if it is determined that the reserved card was in a valid card status; and f) if the bonus-reserve manager receives the reserve-use request message, allowing a settlement server to interact with an external settlement service unit upon receiving a control signal from the main server, and allowing the bonus-reserve manager to transmit an approval message of using the reserve to the reserve use terminal.

Advantageous Effects

[12] The present invention integrates a variety of transactions of the online integrated shopping mall, for example, a guarantee of commodities, commodity registration, wholesale- and retail- sales of commodities, and commodity information, commodity advertisement, and facilitates the utilization of reserves acquired from the online integrated shopping mall. Brief Description of the Drawings

[13] The above and other objects, features and other advantages of the present invention will be more clearly understood from the following detailed description taken in conjunction with the accompanying drawings, in which: [14] FIG. 1 is a block diagram illustrating an online integrated shopping mall service apparatus according to a preferred embodiment of the present invention; [15] FIG. 2 is a detailed block diagram illustrating a member database (DB) shown in

FIG. 1 according to the present invention; [16] FIG. 3 is a detailed block diagram illustrating a commodity database (DB) shown in

FIG. 1 according to the present invention; [17] FIG. 4 is a detailed block diagram illustrating an advertisement database (DB) shown in FIG. 1 according to the present invention; [18] FIG. 5 is a detailed block diagram illustrating an initial- visitor recording database

(DB) shown in FIG. 1 according to the present invention;

[19] FIG. 6 is a detailed block diagram illustrating a commodity-entry and commodity- management server shown in FIG. 1 according to the present invention; [20] FIG. 7 is a conceptual diagram illustrating sale-in-lots management grade status information of a sale-in-lots management unit 32 shown in FIG. 1 according to the present invention; [21] FIG. 8 is a detailed block diagram illustrating a profit management unit shown in

FIG. 1 according to the present invention; [22] FIG. 9 is an exemplary main-page of an online integrated shopping mall according to a preferred embodiment of the present invention; [23] FIG. 10 is a flow chart illustrating a method for issuing an integrated-reserve card according to the present invention; [24] FIG. 11 is a flow chart illustrating a method for accessing a client shopping mall using the integrated-reserve card, and accumulating a reserve according to the present invention; [25] FIG. 12 is a flow chart illustrating a control method for settling a reserve using the integrated-reserve card according to the present invention; and [26] FIGS. 13 to 15 are exemplary integrated-reserve cards according to the present invention.

Best Mode for Carrying Out the Invention [27] Now, preferred embodiments of the present invention will be described in detail with reference to the annexed drawings. In the drawings, the same or similar elements are denoted by the same reference numerals even though they are depicted in different drawings. In the following description, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. [28] FIG. 1 is a block diagram illustrating an online Internet shopping mall service apparatus according to a preferred embodiment of the present invention.

[29] Referring to FIG. 1, the online integrated shopping mall service apparatus 2 is connected to user terminals 6-1 and 6-2 handled by B2C/C2C members or consumers over the Internet. The online integrated shopping mall service apparatus 2 is connected to a portal-site server 8 or foreign affiliated- store server 10 capable of providing users with general portal services over the Internet 4. The online Internet shopping mall service apparatus 2 may also be connected to the B2B/B2C affiliated- store server 12 affiliated with manufacturing- or distribution- companies. The terminal connected to either the portal-site server 8 or the B2B/B2C affiliated-store server 12. The terminal connected to either the portal-site server 9 or the B2B/B2C affiliated server 12 may be used as an internal administrator server, or may also be used as a B2B member's terminal connected to the Intra-network or Internet 4.

[30] The online integrated shopping mall service apparatus 2 includes a main server 20.

The main server 20 controls individual parts shown in FIG. 1, such that B2B-, B2C-, and B2B2C- transactions are conducted at only one place by the main server 20. Particularly, the main server 20 controls the individual part, such that shopping mall founders, subsidiary workers, personal-store owners, SOHO distribution enterprises, SOHO trade enterprises (e.g., importer traders), and manufacturers, etc., can easily use the online integrated shopping mall service apparatus 2.

[31] If a user may be a manufacturing enterprise, a product intermediary-distribution enterprise, a SOHO distribution enterprise, or a SOHO trade enterprise (e.g., an importer trader), the main server 20 according to the present invention registers the above-mentioned enterprises as enterprise members (i.e., affiliated-enterprise member or general-enterprise member). For example, the affiliated-enterprise member (i.e., a B2B member) may be a manufacturing company, distribution company, and association, each of which has a sales team. The general-enterprise member may be a general company and association which desire to provide the online integrated shopping mall with commodities. The main server 20 provides users with the commodities owned by the enterprise members (i.e., affiliated-enterprise members or general-enterprise members), manages the commodity sales, and provides an independent homepage linked to the main homepage, thereby managing the product advertisement.

[32] If the member registered in the online integrated shopping mall is any one of a shopping mall founder, a subsidiary worker, a personal- store owner, a SOHO distribution enterprise, and a SOHO trade enterprise (e.g., an importer trader), the main server 20 qualifies the member to receive free-of-charge client shopping malls configured in the form of retail shopping malls. If the member receives the fr ee- of-charge client shopping mall acting as the retail shopping mall, the main server 20 sells commodities of the member at retail, advertises the commodities, and manages the free-of-charge client shopping mall. The client shopping mall sells a variety of commodities to unspecified people, and allows the administrator of the client shopping mall to enter his or her commodities, such that the administrator can sell the commodities to unspecified people via the client shopping mall. The main server 20 allows the administrator of the client shopping mall configured in the form of a retail shopping mall to sell sub-client shopping malls (i.e., lower shopping malls).

[33] The main server 20 qualifies a specific administrator (who satisfies given requisites) from among administrators of the client shopping malls as an administrator of a wholesale shopping mall. The main server 20 assigns the wholesale shopping mall to a person who requests the wholesale shopping mall, sells commodities to unspecified people at wholesale using the assigned wholesale shopping mall, and advertises the commodities using the assigned wholesale shopping mall, such that the shopping-mall management can be conducted. The wholesale shopping mall is designed not to sell lower wholesale shopping malls.

[34] Referring to FIG. 1, the input/output (I/O) unit 22 is controlled by the main server 20, and serves as an I/O interface for a main administrator of the system.

[35] The shopping mall management server 24 includes a product-provider shopping mall manager 25 a, a retail shopping mall manager 25b, and a retail shopping mall manager 25c. Upon receiving a control signal from the main server 20, the shopping mall management server 24 manages the product-provider shopping malls using the product-provider shopping mall manager 25a, manages retail shopping malls using the retail-shopping-mall manager 25b, and manages wholesale shopping malls using the wholes ale- shopping-mall manager 25c.

[36] The shopping mall management server 24 divides a domain of the online integrated shopping mall into a main-domain and a sub-domain, and operates/manages the main- domain and the sub-domain. For example, the address of the main-domain may be http://epv.co.kr. The Web-page of the main-domain is managed by a main administrator of the system and is used as a main homepage of the integrated shopping mall. An exemplary image of the main homepage of the integrated shopping mall is shown in FIG. 9.

[37] The sub-domain is dependent-linked to the main-domain, and is divided into a plurality of sub-domains by the shopping mall management server 24, and the sub- domains are controlled by the shopping mall management server 24.

[38] The sub-domain address may be implemented in the form of a first type

"http://ID.epv.co.kr" or a second type " http://epv.co.kr/ID". In more detail, according to the first type, an ID code of a member who desires to receive a shopping mall is located as a sub-domain name before the main domain name "epv.co.kr". According to the second type, the ID code is located after the sub-domain name. The homepage of each sub-domain is used as a homepage of a client shopping mall of a corresponding administrator.

[39] If the above-mentioned sub-domain is implemented via the product-provider shopping mall manager 25a, the sub-domain may be an independent homepage of a corresponding enterprise-member. The above-mentioned independent homepage includes an independent management page given to an enterprise-member administrator and a commodity-management page for managing several commodities supplied to the integrated shopping mall. The independent management page and the commodity-management page are used as sub-pages of the independent homepage.

[40] If the sub-domain is implemented by the retail shopping mall manager 25b, the sub- domain is divided into as many sub-domains as the number of retail shopping mall sale-in-lots, and the sub-domains are managed as a homepage of the client shopping mall managed by a client administrator indicating a regular-member who receives the shopping mall.

[41] If the above-mentioned sub-domain is implemented by the wholesale shopping mall manager 25c, the sub-domain is divided into as many sub-domains as the number of wholesale shopping mall sale-in-lots requests, and the sub-domains are managed as a homepage of the wholesale shopping mall manager managed by the wholesale shopping mall-qualified member. General members cannot gain access to the wholesale shopping mall homepage. The wholesale shopping mall sample site is open to regular members who have received the client shopping malls. If necessary, qualified regular members may receive the wholesale shopping malls, respectively.

[42] As can be seen from FIG. 1, upon receiving a control signal from the main server 20, the database (DB) server 26 manages the member DB 28a, the commodity DB 28b, the advertisement DB 28c, the initial-visitor recording DB 28d, the information registration DB 28e, and the settlement management DB 28f, etc.

[43] FIG. 2 is a detailed block diagram illustrating the member DB 28a shown in FIG. 1 according to the present invention.

[44] Referring to FIG. 2, the member DB 28a includes a general-member storage unit

100, a retail shopping mall regular- member storage unit 102, a wholesale shopping mall-qualified member storage unit 104, and an enterprise-member storage unit 106. The general-member storage unit 100 stores information of general members. The retail shopping mall regular-member storage unit 102 stores information of regular- members of the retail shopping malls. The wholesale shopping mall-qualified member storage unit 104 stores information of wholesale shopping mall-qualified members. The enterprise-member storage unit 106 stores information of enterprise-members who provide users with products or commodities.

[45] For example, if a user (i.e., a native and a foreigner) gains access to the main homepage of the integrated shopping mall service apparatus 2 using the computer terminal 6-1, and desires to register as a free-of-charge member in the main server 20, the main server 20 registers the user as a general member in the general-member storage unit 100 of the member DB 28a using the DB server 26. In this case, the regular member is contained in a group of customers who go shopping in the online integrated shopping mall, such that the regular member may receive price benefits given to general members.

[46] The general member may request the free-of-charge client shopping mall from the main server 20. If the general member transmits a request receiving the free-of-charge shopping mall to the main server 20, the main server 20 registers the above-mentioned general member as a regular member in the retail shopping mall regular-member storage unit 102 of the member DB 28a using the DB server 26. Therefore, the above- mentioned general member may be an administrator who receives the retail client shopping mall. The client shopping mall administrator may sell a variety of commodities and his or her commodities to unspecified people in his or her client shopping mall, and may register each of the commodities in the client shopping mall, such that the administrator may sell the registered commodities to people. Also, the regular-member administrator may assign lower client shopping malls to necessary users.

[47] The retail shopping mall regular-member information stored in the retail shopping mall regular- member is classified according to a store-member 110, an agent member 112, and a level-agent member 114, and is then stored in the retail shopping mall regular-member storage unit 102. The store member 110 is indicative of a regular member who receives a client shopping mall, and the agent member 112 is indicative of a regular member who has assigned at least one shopping mall to others. The level- agent member 114 is indicative of a regular member who satisfies the number of assigned shopping malls or predetermined business record matched with a predetermined rank condition. A plurality of level-agents (or level-agent stores) may exist according to the number of sale-in-lots shopping malls or the grade of business record, for example, a level- 1 agent-store, a level-2 agent-store, ..., a level-N agent-store. Also, information of a recommender, who recommends the shopping mall to the applicant, may also be registered in the retail shopping mall regular-member storage unit 102.

[48] The wholesale shopping mall-qualified member stored in the wholesale shopping mall-qualified member storage unit 104 should be the retail shopping mall regular member at least, and at the same time must be a taxable enterprise that has a general business registration certificate. The wholesale shopping mall-qualified member is divided into a free-of-charge wholesale shopping mall-qualified member and a pay- for-use wholesale shopping mall-qualified member. The pay-for-use wholesale shopping mall-qualified member can receive desired commodities at prices lower than those of the free-of-charge wholesale shopping mall-qualified member. The wholesale shopping mall-qualified member may receive an additional wholesale shopping mall different from the retail client shopping mall. However, the wholesale shopping mall- qualified member has no authority to assign the wholesale shopping mall to necessary persons, differently from the retail shopping mall regular member. In other words, the wholesale shopping mall- qualified member is unable to assign the wholesale shopping malls to people.

[49] The enterprise member (i.e., B2B member) stored in the enterprise-member storage unit 106 is indicative of a product provider affiliated (i.e., an affiliated product- provider) with the main server. For example, the affiliated product-provider may be a manufacturing enterprise, a distribution enterprise, a SOHO distribution enterprise, or a SOHO trade enterprise (e.g., an importer trader). Upon receipt of the registration request of the B2B/B2C affiliated- store enterprise member, information of enterprise members approved by the head office is registered in the enterprise-member storage unit 106.

[50] The enterprise member stored in the enterprise-member storage unit 106 is classified into a general-enterprise member 130 and an affiliated- store enterprise member 132, and the members 130 and 132 can provide the shopping mall with a variety of commodities. The general-enterprise member 130 is indicative of member(s) of either general companies or association that desire to enter their commodities in the online integrated shopping mall. The affiliated- store enterprise member 132 is indicative of member(s) of either manufacturing- and distribution- companies or association that has a sales team composed of at least 1000 salespersons. The affiliated-store enterprise member 132 may include not only the manufacturing company but also home-selling company and multi-level marketing company.

[51] Referring back to FIG. 1, a detailed description of the commodity DB 28b managed by the DB server 26 is as follows.

[52] The commodity DB 28b stores commodity information of a variety of commodities, for example, a commodity image, a commodity price, and a product explanation, etc.

[53] FIG. 3 is a detailed block diagram illustrating the commodity database (DB) 28b shown in FIG. 1 according to the present invention.

[54] Referring to FIG. 3, the commodity DB 28b includes a head-office commodity storage unit 140, a first warehouse-entered commodity storage unit 142, a second warehouse-entered commodity storage unit 144, an individual-entry commodity storage unit 146, and a wholesale shopping-mall commodity storage unit 148. A variety of commodity information is stored in the above-mentioned storage units while being classified according to categories.

[55] The head-office commodity storage unit 140 stores information of commodities directly supplied from the system-provision head office or information of contract- deposited commodities supplied from the system provision head office. The above- mentioned commodity information is stored as commodities of the head office. The head-office commodity information is stored in the head-office commodity storage unit 140 of the commodity DB 28b via the I/O unit 22 by the system main administrator.

[56] The first and second warehouse-entered commodity storage units 142 and 144 store information of commodities deposited in the physical distribution warehouse of the head office. The information of commodities of the first warehouse-entered commodity storage unit 142 relates to commodities. In this case, these commodities are entrusted to the offline physical-distribution warehouse of the system provision head- office, and are image-processed by the system main administrator, and are simultaneously displayed on all the client shopping malls. The information of commodities of the second warehouse-entered commodity storage unit 144 relates to other commodities. In this case, the second warehouse-entered commodity information is directly image-processed by the administrator of the client shopping mall, such that the corresponding commodities are simultaneously displayed all over the client shopping malls.

[57] The individual-entry commodity information stored in the individual-entry commodity storage unit 146 relates to specific commodities that are directly image- processed by the administrator who has received (or purchased) the client shopping mall, such that the specific commodities are displayed on only the administrator's client shopping mall. The wholesale shopping mall commodity information stored in the wholesale shopping mall commodity storage unit 148 relates to specific commodities displayed on the wholesale shopping mall.

[58] Referring back to FIG. 1, the advertisement DB 28c managed by the DB server 26 includes an overall-registration advertisement storage unit 150 and an individual-registration advertisement storage unit 152, as shown in FIG. 4. FIG. 4 is a detailed block diagram illustrating the advertisement DB 28c shown in FIG. 1 according to the present invention. Referring to FIG. 4, the overall-registration advertisement storage unit 150 includes a main-page of the integrated shopping mall and advertisement information registered in the client-pages of all the client shopping malls. The individual-registration advertisement storage unit 152 stores advertisement information registered in only the client shopping mall of each user. The advertisement information stored in the overall-registration and individual-registration advertisement storage units 150 and 152 includes member information, company information, and commodity in- formation of the shopping-mall administrator, and further includes advertisement- banner information, business-card information or handout request information. If the main administrator or client administrator registers desired advertisement information via the banner-advertisement recommender manager 34, the above-mentioned advertisement information may be entered by the main administrator or the client administrator.

[59] The initial- visitor recording DB 28d from among the databases (DBs) 28a~28f stores information of visitors who have initially visited the wholesale shopping mall or the retail shopping mall (i.e., a retail client shopping mall) via the Internet banner advertisement messages. FIG. 5 is a detailed block diagram illustrating the initial- visitor recording database (DB) 28d shown in FIG. 1 according to the present invention. Referring to FIG. 5, an IP address 160 of the computer terminal of the visitor who has initially visited the client shopping mall is matched with an ID 162 of the administrator of the client shopping mall, such that the matched result is configured in the form of a table, and is then stored in the initial- visitor recording DB 28d.

[60] The information-registration DB 28e of FIG. 1 includes a variety of information of the integrated shopping mall, for example, information associated with a main-page of each shopping-mall administrator, client-administrator's information, client-administrator's order-selling management information, client-administrator's commodity- registration management information, client shopping-mall design management information, client-administrator's member management information, client server bulletin management information, client-administrator's bulletin additional-creation management information, client-administrator's access-statistics management information, client-administrator's main-domain forwarding service information, information associated with a client advertisement applicant, client-administrator's extension-applicant information, and client direct sale-in-lots settlement management information.

[61] The settlement management DB 28f from among the DBs 28a~28f manages a variety of settlement information of either the client administrator or the wholesale shopping mall administrator. For example, the above-mentioned settlement information includes first profit settlement information caused by the transaction of commodities handled by all the retail shopping malls, second profit settlement information caused by the sales of B2B individual-entry commodities, third profit settlement information caused by the sales of the first and second warehouse-entered commodities, fourth profit settlement information caused by the enterprise member (e.g., a B2B manufacturing company or a distribution company), profits caused by the free-of-charge shopping mall sale-in-lots, and settlement information caused by the sale-in-lots shopping mall marketing advertisement money. [62] Referring back to FIG. 1, upon receiving a control signal from the main server 20, the commodity-entry and commodity management server 30 registers a variety of commodities as commodity to be sold in the shopping mall using a commodity-entry registration request, manages the sales of the registered commodities, updates commodity information, and manages stocks. In this case, the commodity-entry process indicates that commodities are classified according to commodity-menu category information, and the commodity information is stored in a corresponding storage unit of the commodity DB 28b via the DB server 26, such that the commodity information including the commodity- explanation and images is displayed on either a main homepage managed by the shopping mall management server 24 or homepages of the client shopping malls, or only the homepage of the corresponding client shopping mall.

[63] There are a variety of commodity-entry registration request methods, i.e., first and second warehouse-entry processing methods and an individual-entry processing method.

[64] According to the first and second warehouse-entry processing methods, if a regular- member administrator or an enterprise-member administrator desires to register desired commodities in the integrated shopping mall, the registered commodities are simultaneously displayed on the integrated shopping mall's main homepage and each homepage of all the shopping malls sold in lots, such that there is no difference in the first and second warehouse-entry processing methods. However, the subject of the warehouse-entry process of the first warehouse-entry processing method is different from that of the second warehouse-entry processing method.

[65] According to the first warehouse-entry processing method, the main administrator of the integrated shopping mall performs image-processing of the registration-requested commodity, and registers the commodity as a formal commodity to be sold. According to the second warehouse-entry processing method, the regular-member administrator and the enterprise-member administrator perform image-processing on their commodities via an administrator page, and register the commodities as formal commodities to be sold. According to the individual-entry processing method, if the regular-member administrator desires to register his or her commodities as formal commodities to be sold in the integrated shopping mall, and the regular-member administrator performs image-processing on the corresponding commodities, such that the commodities are displayed on only each homepage of his or her client shopping mall(s).

[66] FIG. 6 is a detailed block diagram illustrating the commodity-entry and commodity- management server 30 shown in FIG. 1 according to the present invention.

[67] Referring to FIG. 6, the commodity-entry and commodity management server 30 includes a head-office commodity-entry processor 170, a first warehouse-entry processor 172, a second warehouse-entry processor 174, an individual-entry processor 176, a wholesale-entry processor 178, and a commodity-sales manager 179. The head- office commodity-entry processor 170 registers head-office commodities to be stored in the head-office storage unit 140 in the integrated shopping mall. The first warehouse-entry processor 172 registers the first warehouse-entry commodities to be stored in the first warehouse-entered commodity storage unit 142. The second warehouse-entry processor 174 registers the second warehouse-entry commodities to be stored in the second warehouse-entered commodity storage unit 144. The individual-entry processor 176 registers individual-entry commodities to be stored in the individual-entry commodity storage unit 146. The wholesale-entry processor 178 registers commodities to be stored in the wholesale shopping-mall commodity storage unit 148. The commodity-sales manager 179 conducts the sales of commodities, updates commodity information, and manages stocks.

[68] As for the commodities of the first warehouse, if a corresponding administrator (e.g., a regular-member or enterprise-member) desires to register his or her commodities in the first warehouse (i.e., a virtual warehouse) of the integrated shopping mall, the main administrator performs image-processing on the commodities, and arranges the resulta nt images of the commodities on homepages of all the shopping malls. The price for each commodity stored in the first warehouse is negotiated with the system provision head-office, and then the final price of the commodity is determined. Otherwise, the price for each commodity stored in the first warehouse is determined by the manufacturing- or distribution- company instead of the system provision head-office, and the system provision head-office must only approve the determined price without any operations.

[69] As for the commodities of the second warehouse, the administrator page controlled by the shopping mall management server 24 is provided to allow a corresponding administrator to register the commodities of the second warehouse.

[70] The individual-entry commodities can be displayed on only the Web-site of the administrator. A detailed-description page of the corresponding commodity includes address, name, phone number, after-sales service information, returned good information, etc.

[71] If the shopping mall is determined to be the wholesale shopping mall, the sale-in-lots management unit 32 of FIG. 1 manages only some members who have received the wholesale shopping malls. If the shopping mall is determined to be the retail shopping mall, the sale-in-lots management unit 32 conducts a client shopping mall sale-in-lots, a store-management action, an agent-management action, and a level-agent management action. The sale-in-lots management unit 32 allows only regular members to receive (or purchase) the client shopping mall configured in the form of a retail shopping mall.

[72] FIG. 7 is a conceptual diagram illustrating the sale-in-lots management unit 32 shown in FIG. 1 according to the present invention.

[73] Referring to FIG. 7, if the sale-in-lots action of the client shopping mall is conducted by only the regular members, this client shopping mall is managed by the sale-in-lots management unit 32, as represented by the reference number 180 of FIG. 7. If the sale- in-lots of the client shopping mall is conducted by the shopping mall of the regular member, this regular member acts as a recommender, and is managed as an agent by the sale-in-lots management unit 32, as represented by the reference number 182 of FIG. 7.

[74] If the regular member associated with the above-mentioned sale-in-lots action satisfies a predetermined number of sold shopping malls or a predetermined grade condition, this regular member is managed as a level-agent by the sale-in-lots management unit 32, as represented by the reference number 184 of FIG. 7.

[75] In the case of managing the level-agents, a plurality of level-agents may be classified according to the number of sale-in-lots shopping malls or the grade of business record, for example, a level- 1 agent, a level-2 agent, ..., a level-N agent.

[76] Referring back to FIG. 1, upon receiving a request from the client shopping mall administrator or the wholesale shopping mall administrator, the banner-advertisement recommender management unit 34 displays the shopping-mall advertisement banner on a single main-page of the integrated shopping mall or a sub-page capable of being extended to several sub-pages. The banner-advertisement recommender management unit 34 tracks the initial visitor who has access to the shopping mall via the advertisement banner of other portal sites or the advertisement banner of the integrated shopping mall, and tracks client shopping-mall recognition information of the advertisement-banner administrator who has created the advertisement, such that the business record of the advertisement returns to the administrator of the corresponding client shopping mall or the wholesale shopping mall by the banner-advertisement recommender management unit 34.

[77] Therefore, according to the present invention, the business record associated with either a member application or sale-in-lots application of the user who has viewed the corresponding advertisement is given to the client shopping mall administrator who has generated the corresponding advertisement.

[78] FIG. 8 is a detailed block diagram illustrating the profit management unit 36 shown in FIG. 1 according to the present invention.

[79] The profit management unit 36 shown in FIG. 1 will hereinafter be described with reference to FIG. 8. [80] The profit management unit 36 manages a variety of profits of a retail shopping-mall regular-member, a whole shopping mall-qualified member, and an enterprise member upon receiving a control signal from the main server 20.

[81] Referring to FIG. 8, the profit management unit 36 includes a retail shopping mall regular member profit manager 190, a level-agent business record dividend profit manager 192, a bonus-reserve manager 194, a dividend shared-profit manager 196, a wholesale shopping mall profit manager 198, and an enterprise-member profit manager 200.

[82] The retail shopping mall regular member profit manager 190 of the profit management unit 36 manages a variety of profits caused by the management of the retail client shopping malls. The above-mentioned profits may be classified into sales profits of the client shopping mall of a corresponding member, sales profits of lower malls, sale-in-lots profits, and management profits.

[83] The sales profits of the client shopping mall are created when the administrator of the online integrated shopping mall receives either a predetermined ratio of the sales amount caused by the transaction of the client shopping mall or a predetermined ratio of a margin from the client shopping mall. If necessary, the above-mentioned sales profits of the client shopping mall are managed by the bonus-reserve manager 194. The sales profits of the lower mall are created when either a predetermined ratio of the sales amount caused by the single lower mall directly sold by the administrator of the online integrated shopping mall or a predetermined ratio of a margin from the lower mall is given back to the administrator.

[84] The sale-in-lots profits are created whenever the lower mall is sold in lots via the banner advertisement or offline advertisement. The management profits are created when the lower mall pays the server maintenance fee every year and a predetermined ratio of the server maintenance fee is paid back.

[85] If the regular member of the client shopping mall acts as a level agent and monthly maintains the level, the level-agent business record dividend profit manager 192 of the profit management unit 36 generates a dividend. The dividend of the level agent is different in level grades (e.g., level-1,..., level-N). The monthly level maintenance method is classified into two methods, i.e., a sale-in-lots record level maintenance method and a sales-record level maintenance method.

[86] If the client shopping mall administrator purchases the head-office commodities from his or her shopping mall, the bonus-reserve manager 194 of FIG. 8 manages a predetermined ratio of the costs of the purchased commodities as a cash bonus reserve. If the home-selling company or the multi-level marketing company registers as an enterprise member in the online integrated shopping mall, owners (i.e., enterprises) of the enterprise members receive the client shopping malls from the online integrated shopping mall, the bonus-reserve manager 194 manages the bonus reserve of the corresponding enterprise-members. In this case, the above-mentioned bonus reserve can be adaptively determined to be suitable for the enterprise-member request. The bonus- reserve management process can be visually recognized on the main homepage of the online integrated shopping mall or the homepage of the client shopping mall.

[87] The dividend shared-profit manager 196 of FIG. 8 sums up the following profits caused by the management of the online integrated shopping mall, determines the sum of the profits to be shared profits, and distributes the shared profits to the integrated shopping mall head-office, the enterprise-member, and the level-agent, etc.

[88] There are a variety of shared profits, for example, a selling commission acquired from the client shopping mall, a selling commission acquired from B2B/B2C affiliated- store enterprise-member, advertisement profits, import-export intermediary service profits, and wholesale shopping mall sale-in-lots profits, etc.

[89] The wholesale shopping mall profit manager 198 manages profits of the wholesale shopping mall, and has a unique profit structure different from that of the retail shopping mall. The wholesale shopping mall profit structure and the wholesale shopping mall management method are determined to be suitable for individual companies providing commodities.

[90] The enterprise-member profit manager 200 manages profits of the enterprise member. In more detail, the enterprise-member profit manager 200 manages some parts of the above-mentioned shared-profits, some parts of sale-in-lots profits of the client shopping malls after the enterprise-member organization is set up, and some parts of total sales-amount of the client shopping malls.

[91] Referring back to FIG. 1, the member-qualification management unit 38 manages a member-qualification of the integrated shopping mall upon receiving a control signal from the main server 20. Particularly, the member-qualification manager 38 monthly manages a level-agent grade status of a retail-mall regular-member, and manages the level grade status on the basis of the sale-in-lots record and sales record of the corresponding regular member.

[92] The settlement server 40 is connected to an external settlement service unit 42, for example, a credit-card company server, a bank server, a mobile communication company server, and electronic-money server, etc. Upon receiving a control signal from the main server 20, the settlement server 40 concentrates all the settlement transactions of the wholesale shopping malls and retail shopping malls (i.e., client shopping malls) on one place, and conducts the concentrated transactions at the place. If the commodity selling transaction is conducted in each client shopping mall, the settlement of the commodity is transferred to the account of the system provision head- office, such that it prevents unnecessary costs required for constructing a unique settlement system of each shopping mall from being generated, and prevents inefficient doubled- investment from being generated.

[93] The settlement server 40 may use a variety of settlement methods, for example, a credit card (electronic settlement), deposit without passbook, a bonus-reserve card, mileages, electronic money, mobile-phone payment, and other electronic settlement methods.

[94] FIG. 9 is an exemplary main-page of the online integrated shopping mall according to a preferred embodiment of the present invention. For example, the main page of FIG. 9 has a main domain name of "epv.co.kr".

[95] The present invention provides a reserve service for using a reserve acquired from all of transactions or sales of the online integrated shopping mall service apparatus 2, implements a reserve service for allowing a user to easily access the online integrated shopping mall, accumulates a cash reserve (e.g., e-money), and issues an integrated- reserve card to a user or member.

[96] The conventional online service apparatus has provided the user with online reserves.

However, the conventional online service apparatus allows the user to use the above reserves only when the user buys any commodity from a corresponding- or affiliated- shopping mall in an online mode, and the user cannot receive any cash from the conventional online service apparatus.

[97] Most users prefer to accumulate their reserves generated by the purchase of any commodity from the online shopping mall. However, in order to re-access any one of the previously-accessed Web-sites, most users should be dependent on only their memory, such that they have difficulty in re-using their reserves. Most reserves (mileages) of many Web-sites have been kept idle, resulting in the loss of consumers' benefits.

[98] On the contrary, the integrated-reserve card according to the present invention can be used in the above-mentioned integrated shopping mall, and can also be used in all the affiliated stores of the integrated shopping mall. The integrated-reserve card can be issued in online and offline modes. The reserve is used by a cash-reserve card, such that a user who has the cash-reserve card can conduct withdrawal- and transfer- services of his or her reserves. The integrated-reserve card according to the present invention may also be integrated with electronic money, a credit card, a mileage card, etc.

[99] The integrated-reserve card can be mainly effectively available for an administrator of a client shopping mall, consumer members of the client shopping mall, and enterprise members for providing products or commodities. Generally, the integrated- reserved card has not been frequently used in wholesale shopping malls.

[100] Management operations of information associated with the integrated-reserve card of the integrated shopping mall, and associated services are carried out under the control of the main server 20 of the reserve-card service unit 39 contained in the online integrated shopping mall service apparatus 2. Data associated with the integrated- reserve card is stored in the reserve-card DB 28g under the control of the DB server 26.

[101] The integrated-reserve card can be issued by the head office of the integrated shopping mall. In addition, the integrated-reserve card can also be issued by any offline affiliated- store contracted with the head office of the integrated shopping mall and any cooperated integrated-reserve card issuing service company. Users can apply to the online integrated shopping mall or the offline affiliated-store for the integrated- reserve card.

[102] FIG. 10 is a flow chart illustrating a method for issuing an integrated-reserve card according to the present invention.

[103] The issuance application of the integrated-reserve card can be carried out by general members (who are consumer members of the client shopping mall), retail- shopping-mall regular members (who manage the client shopping mall), and enterprise members. In brief, the above-mentioned issuance application of the integrated-reserve card can be carried out by general members and affiliated-store members. For example, the retail-shopping-mall regular member may be a store-member, an agent-member, or a level-agent member. The retail-shopping-mall regular-member or the enterprise member of the client shopping mall can apply to the online and offline stores for the integrated-reserve card. General members of the client shopping mall can also apply to the online and offline stores for the integrated-reserve card.

[104] Referring to FIG. 10, the general member, the retail-mall regular-member of the client shopping mall, or the enterprise member generates a request for issuing the reserve card using the issuance application terminal 300 (e.g., user terminal 6-1 or 6-2 of FIG. 1) at step 302. The issuance application terminal 300 transmits a reserve-card issuance application message including member information to the main server 20 of the integrated shopping mall service apparatus 2 at step 304. Upon receiving the reserve-card issuance application message, the main server 20 determines whether the member information is valid or invalid by referring to the member DB 28a of the DB server 26. If the member information is valid, the main server 20 transmits the reserve- card issuance application message to the reserve-card service unit 39 at step 304.

[105] Te reserve-card service unit 39 having received the reserve-card issuance application message generates an integrated-reserve card number and a management number, generates not only a member ID contained in the member information but also client- shopping-mall access program information, stores the generated result in the reserve- card DB 28g of the DB server 26 as card information generation data under the control of the main server 20 at step 308. The above-mentioned client shopping mall access program allows an ID code of a member, who has generated a shopping-mall sale- in-lots request, to automatically access the sub-domain (e.g., http://ID.epv.co.kr) attached to the main domain. Namely, the above-mentioned client shopping mall access program can be used as an automatic access program.

[106] After the above step 308 of FIG. 10 has been carried out, the DB server 26 matches card information generation data to the reserve-card DB 28d with corresponding member information, and stores the matched result at step 310. For example, the card information generation data may be a user identification code (ID), client shopping mall access program information, an integrated accumulation card number, and a management number.

[107] After transmitting the card information generation data, the reserve-card service unit 39 issues the card, and delivers the issued card to a user at step 312. In the case of issuing the above-mentioned card, it is preferable the client shopping mall access program may be embedded in the integrated-reserve card.

[108] Although the integrated-reserved card shown in FIG. 10 has been issued after the membership registration, it may also be pre-issued without the member registration by the offline affiliated-store. Provided that the integrated-reserve card is pre-issued, membership registration and card authentication are carried out, such that the integrated-reserve card can be used.

[109] FIGS. 13 to 15 are exemplary integrated-reserve cards according to the present invention.

[110] Referring to FIG. 13, the integrated-reserve card can be configured in the form of a CD-embedded card, which is capable of reading the client shopping mall access program using a pickup of a disc drive. Referring to FIG. 14, the integrated-reserve card may be configured in the form of a smart card equipped with an IC chip, which stores the client shopping mall access program. Referring to FIG. 15, the integrated- reserve card may be configured in the form of a mini-CD card, which is capable of reading the client shopping mall access program using a pickup of a disc drive. In the case of the integrated-reserve cards of FIGS. 13 to 15, a coating layer, which has very strong resistance to a scratch, is deposited on each of the integrated-reserve cards, such that the resultant integrated-reserve cards have rapidly come into widespread use.

[I l l] If required, it should be understood that the integrated-reserve card can also be configured in the form of a general card including no client shopping mall access program.

[112] Referring back to FIG. 10, if a user applies for the integrated-reserve card using the issuance application terminal 300, the corresponding card including the client shopping mall access program is issued to the user at step 312. The reserve-card service unit 39 transmits a card issuance completion message and a delivery information message to the issuance application terminal 300 at step 314, such that the manufactured integrated-reserve card is delivered to an address of a corresponding member.

[113] If the card issuance application request is received from the offline store, the reserve- card service unit 39 transmits only the card issuance completion message to the issuance application terminal 300 at step 314 of FIG. 10, such that the offline store can directly issue the integrated-reserve card to a desired member.

[114] If the member is issued with the integrated-reserve card according to the above- mentioned steps, the member can use his or her integrated-reserve card like the e- money card within the limit of the member's reserves. If the integrated-reserve card is loaded in the user terminal by the member, the member can automatically access his or her client shopping mall. Provided that the member is issued with the integrated- reserve card before entering the membership registration, and his or her integrated- reserve card is loaded in the user terminal, the member can automatically access a client shopping mall of the affiliated- store which has issued the integrated-reserve card.

[115] FIG. 11 is a flow chart illustrating a method for accessing a client shopping mall using the integrated-reserve card, and accumulating a reserve according to the present invention.

[116] Referring to FIG. 11, if a member- or non-member user inserts his or her integrated- reserve card in the disc drive of the access terminal 400 such as the user terminal 6-1 or 6-2, or data of the integrated-reserve card is read by the card reader connected to the access terminal 400 at step 402 of FIG. 11. The access terminal 400 determines whether the client shopping mall access program was embedded in the integrated- reserve card on the basis of the above data read from the integrated-reserve card at step 404 of FIG. 11.

[117] If the client shopping mall access program was embedded in the integrated-reserve card, the access terminal 400 transmits an access request to a corresponding client shopping mall using the client shopping mall access program at step 406 of FIG. 11. Therefore, the main server 20 of the integrated shopping mall service apparatus 2 sends a response message to a corresponding client shopping mall domain address, such that the home page of the corresponding client shopping mall is popped up on the access terminal 400 at step 410 of FIG. 11.

[118] After performing the above step 410 of FIG. 11, if the integrated-reserve card loaded in the access terminal 400 is determined to be a card owned by a member who has not yet carried out the membership registration and the card authentication at step 411 of FIG. 11, the access terminal 400 communicates with the main server 20 of the integrated shopping mall service apparatus 2, thereby conducting the above-mentioned membership registration and card authentication prescribed in the integrated shopping mall service apparatus 2.

[119] Thereafter, if a reserve occurs due to a variety of member's transactions (e.g., the purchase of any commodity from the shopping mall by the member) at steps 413 and 414 of FIG. 11, the main server 20 requests the bonus-reserve manager 194 of the profit management unit 36 to accumulate the reserve acquired from a corresponding member, such that the bonus-reserve manager 194 accumulates/manages the above- mentioned reserve.

[120] Provided that the member purchases commodities from the online or offline affiliated- store of the integrated shopping mall, a cash reserve of about 1-30% prescribed in each commodity occurs whenever the member purchases any commodity from the online or offline affiliated- store of the integrated shopping mall. The reserve also occurs whenever the client shopping mall administrator member (i.e., store member, agent member, or level-agent member). The reserve (i.e., denoted by "My margin reserve" also occurs whenever the commodity is the client shopping mall managed by the enterprise-member affiliated-store sells commodities to customers. Besides the above "My margin reserve" the enterprises registered in the integrated shopping mall may select a specific commodity as an event commodity during a predetermined advertisement term, and may give a special reserve to their customers. This special reserve is called an event reserve. Also, the enterprise member registered in the integrated shopping mall may assign an additional bonus reserve to the administrator of each client shopping mall whenever the commodity of the enterprise member is sold to a customer in the client shopping mall. Furthermore, there are a variety of bonus reserves mentioned in the bonus-reserve manager 194.

[121] The above-mentioned reserves are managed by the bonus-reserve manager 1. If a member generates a request message using his or her integrated-reserve card, the reserve can be used as a cash reserve.

[122] FIG. 12 is a flow chart illustrating a control method for settling the reserve using the integrated-reserve card according to the present invention.

[123] Referring to FIG. 12, a member may generate a request for using his or her reserve using a terminal 500 capable of using the reserve (hereinafter referred to as reserve-use terminal 500). For example, the reserve-use terminal 500 may be a bank CD/ ATM system, a POS (Point Of Sale) system, or a check-card reader, etc.

[124] Provided that the member desires to use his or her reserve to conduct a commodity purchase, a cash withdrawal, a transfer account, the member inserts the integrated- reserve card in the reserve use terminal 500, and transmits a request message of using the reserve to the reserve-use terminal 500 at step 502. The reserve-use terminal 500 transmits the above request message of using the card's reserve to the main server 20 of the integrated shopping mall service apparatus 2 at step 504. Therefore, the main server 20 communicates with the reserve-card service unit 39 to check status information of the reserve card. If the main server 20 receives a response message, indicating the validity of the above card, from the reserve-card service unit 39 at steps 506 and 508, it transmits a request message of using the reserve requested by the member to the bonus-reserve manager 194 of the profit management unit 36 at step

510 of FIG. 12.

[125] If the above request message of using the member-requested reserve is valid at step

511 of FIG. 12, the bonus-reserve manager 194 transmits an approval message of using the above reserve to the settlement server 40 upon receiving a control signal from the main server 20 at step 512, and arranges the remaining reserves at step 514.

[126] If the settlement server 40 receives the approval message of using the reserve, it transmits a reserve-settlement approval message to the reserve-use terminal 500 by interacting with an external settlement service unit 42, such that the member of the reserve-use terminal 500 is able to use the reserve using the integrated-reserve card at step 518 of FIG. 12. The external settlement service unit 42 may be any one of a credit-card company, a bank server, a mileage-associated company, an electronic- money system associated company, a PG (Payment Gateway) company, and a VAN company. The external settlement service unit 42 may cooperate with the settlement server 40 of the present invention, or may interact with the settlement server 40, such that the reserve settlement transaction can be carried out.

[127] It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention. Thus, it is intended that the present invention covers the modifications and variations of this invention provided they come within the scope of the appended claims and their equivalents. Industrial Applicability

[128] The present invention integrates a variety of transactions of the online integrated shopping mall, for example, a guarantee of commodities, commodity registration, wholesale- and retail- sales of commodities, and commodity information, commodity advertisement, and facilitates the utilization of reserves acquired from the online integrated shopping mall.

[129] The present invention can be applied to all kinds of Internet-based online shopping malls.

[130]

[131]

Claims

[1] A reserve service method for use in an integrated shopping mall service apparatus comprising: a) upon receiving a request from a member registered in an integrated shopping mall, transmitting, by an issuance application terminal, a reserve-card issuance application message including information of the member to a main server of the integrated shopping mall service apparatus; b) upon receiving a control signal from the main server having received the reserve-card issuance application message, generating, by the reserve-card service unit, a member ID, a card number, a management number, and client shopping mall access program information of the corresponding member, storing the generated information in a database, and issuing an integrated-reserve card which stores the member ID, the card number, the management number, and the client shopping mall access program information; c) if the integrated-reserve card is loaded in the access terminal, reading, by the access terminal, the client shopping mall access program information stored in the integrated-reserve card, accessing a corresponding-member's client shopping mall contained in the integrated shopping mall service apparatus using the client shopping mall access program, and performing a pop-up display of a homepage of the corresponding client shopping mall homepage; d) if a reserve of the corresponding member occurs during the accessed shopping mall service, accumulating/managing, by a bonus-reserve manager, the reserve upon receiving a control signal from the main server; e) if a reserve-use terminal including the loaded integrated-reserve card transmits a reserve-use request to the main server, communicating, by the main server, with a reserve-card service unit of managing/servicing information associated with the integrated-reserve card, determining whether the reserve card is in a valid or invalid card status, and transmitting a reserve-use request message to the bonus-reserve manager if it is determined that the reserved card was in a valid card status; and f) if the bonus-reserve manager receives the reserve-use request message, allowing a settlement server to interact with an external settlement service unit upon receiving a control signal from the main server, and allowing the bonus- reserve manager to transmit an approval message of using the reserve to the reserve use terminal.

[2] The method according to claim 1, wherein: if the access terminal determines that the integrated-reserve card loaded in the access terminal at the step c) was issued without membership registration and card authentication, the access terminal communicates with the main server to conduct the membership registration and the card authentication prescribed in the integrated shopping mall service apparatus.

[3] The method according to claim 1 or 2, wherein the loaded integrated-reserve card is configured in the form of a CD-embedded card, which is capable of reading the client shopping mall access program using a pickup of a disc drive.

[4] The method according to claim 1 or 2, wherein the integrated-reserve card is configured in the form of a smart card equipped with an IC chip including the client shopping mall access program.

[5] The method according to claim 1 or 2, wherein the integrated-reserve card is configured in the form of a mini-CD card, which is capable of reading the client shopping mall access program using a pickup of a disc drive.