WO2008070745A3 - A system and method for measuring the effectiveness of an on-line advertisement campaign - Google Patents
A system and method for measuring the effectiveness of an on-line advertisement campaign Download PDFInfo
- Publication number
- WO2008070745A3 WO2008070745A3 PCT/US2007/086553 US2007086553W WO2008070745A3 WO 2008070745 A3 WO2008070745 A3 WO 2008070745A3 US 2007086553 W US2007086553 W US 2007086553W WO 2008070745 A3 WO2008070745 A3 WO 2008070745A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- effectiveness
- measuring
- advertisement campaign
- line advertisement
- campaigns
- Prior art date
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Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/951—Indexing; Web crawling techniques
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q10/00—Administration; Management
- G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
Abstract
A system and method for modeling and optimizing the effectiveness of search engine optimization ('SEO') initiatives and search engine marketing ('SEA') campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.
Applications Claiming Priority (6)
Application Number | Priority Date | Filing Date | Title |
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US86870206P | 2006-12-05 | 2006-12-05 | |
US86870506P | 2006-12-05 | 2006-12-05 | |
US60/868,705 | 2006-12-05 | ||
US60/868,702 | 2006-12-05 | ||
US11/689,414 | 2007-03-21 | ||
US11/689,414 US8838560B2 (en) | 2006-08-25 | 2007-03-21 | System and method for measuring the effectiveness of an on-line advertisement campaign |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2008070745A2 WO2008070745A2 (en) | 2008-06-12 |
WO2008070745A3 true WO2008070745A3 (en) | 2008-12-31 |
Family
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Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2007/086553 WO2008070745A2 (en) | 2006-12-05 | 2007-12-05 | A system and method for measuring the effectiveness of an on-line advertisement campaign |
Country Status (2)
Country | Link |
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US (1) | US8838560B2 (en) |
WO (1) | WO2008070745A2 (en) |
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Also Published As
Publication number | Publication date |
---|---|
WO2008070745A2 (en) | 2008-06-12 |
US20080071767A1 (en) | 2008-03-20 |
US8838560B2 (en) | 2014-09-16 |
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