WO2008027758A3 - System and method for evaluation, management, and measurement of sponsorship - Google Patents

System and method for evaluation, management, and measurement of sponsorship Download PDF

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Publication number
WO2008027758A3
WO2008027758A3 PCT/US2007/076403 US2007076403W WO2008027758A3 WO 2008027758 A3 WO2008027758 A3 WO 2008027758A3 US 2007076403 W US2007076403 W US 2007076403W WO 2008027758 A3 WO2008027758 A3 WO 2008027758A3
Authority
WO
WIPO (PCT)
Prior art keywords
sponsorship
measurement
management
evaluation
proposals
Prior art date
Application number
PCT/US2007/076403
Other languages
French (fr)
Other versions
WO2008027758A2 (en
Inventor
Mark Rockefeller
Kenneth Bremer
Thomas Crowe
Original Assignee
Sponsor Direct Llc
Mark Rockefeller
Kenneth Bremer
Thomas Crowe
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Sponsor Direct Llc, Mark Rockefeller, Kenneth Bremer, Thomas Crowe filed Critical Sponsor Direct Llc
Publication of WO2008027758A2 publication Critical patent/WO2008027758A2/en
Publication of WO2008027758A3 publication Critical patent/WO2008027758A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys

Abstract

The present invention is directed to systems and methods for automated evaluation of sponsorship proposals management and performance measurement of sponsorship programs The system provides a portal application server, which facilitates collection of the sponsorship proposal information from the property users The system provides a desktop application server, which provides a plurality of web applications that facilitate objectives alignment of the sponsorship proposals, scoring and evaluation of the sponsorship proposals, management of the leverage and activation of the sponsorship assets, as well as applications for cost/value measurement of the sponsorship programs, subjective measurements of their performance and measurement of the return-on-objective of the sponsorship programs.
PCT/US2007/076403 2006-09-01 2007-08-21 System and method for evaluation, management, and measurement of sponsorship WO2008027758A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/469,849 US20080059208A1 (en) 2006-09-01 2006-09-01 System and Method for Evaluation, Management, and Measurement of Sponsorship
US11/469,849 2006-09-01

Publications (2)

Publication Number Publication Date
WO2008027758A2 WO2008027758A2 (en) 2008-03-06
WO2008027758A3 true WO2008027758A3 (en) 2009-04-16

Family

ID=39136721

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/076403 WO2008027758A2 (en) 2006-09-01 2007-08-21 System and method for evaluation, management, and measurement of sponsorship

Country Status (2)

Country Link
US (1) US20080059208A1 (en)
WO (1) WO2008027758A2 (en)

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US20080059208A1 (en) 2008-03-06
WO2008027758A2 (en) 2008-03-06

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