WO2007146876A3 - Methods and apparatus to meter content exposure using closed caption information - Google Patents

Methods and apparatus to meter content exposure using closed caption information Download PDF

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Publication number
WO2007146876A3
WO2007146876A3 PCT/US2007/070878 US2007070878W WO2007146876A3 WO 2007146876 A3 WO2007146876 A3 WO 2007146876A3 US 2007070878 W US2007070878 W US 2007070878W WO 2007146876 A3 WO2007146876 A3 WO 2007146876A3
Authority
WO
WIPO (PCT)
Prior art keywords
closed caption
methods
caption information
content exposure
meter content
Prior art date
Application number
PCT/US2007/070878
Other languages
French (fr)
Other versions
WO2007146876A2 (en
Inventor
Arun Ramaswamy
Original Assignee
Nielsen Co
Arun Ramaswamy
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Nielsen Co, Arun Ramaswamy filed Critical Nielsen Co
Priority to CA2654933A priority Critical patent/CA2654933C/en
Priority to EP07784391.0A priority patent/EP2030439B1/en
Priority to CN2007800218635A priority patent/CN101536503B/en
Publication of WO2007146876A2 publication Critical patent/WO2007146876A2/en
Publication of WO2007146876A3 publication Critical patent/WO2007146876A3/en
Priority to HK09111849.1A priority patent/HK1132405A1/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/58—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of audio
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/56—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/59—Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 of video
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/68—Systems specially adapted for using specific information, e.g. geographical or meteorological information
    • H04H60/72—Systems specially adapted for using specific information, e.g. geographical or meteorological information using electronic programme guides [EPG]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H04N21/4884—Data services, e.g. news ticker for displaying subtitles

Abstract

Methods and apparatus to meter content exposure using closed caption information are disclosed. An example method comprises developing a keyword database of terms based on program guide descriptive of programs for a given time period, generating one or more values representative of likelihoods that one or more respective media content was presented based on a comparison of closed caption text and the keyword database, collecting audience measurement data, and employing the one or more likelihood values to identify a set of reference data for comparison to the audience measurement data to identify presented content.
PCT/US2007/070878 2006-06-15 2007-06-11 Methods and apparatus to meter content exposure using closed caption information WO2007146876A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
CA2654933A CA2654933C (en) 2006-06-15 2007-06-11 Methods and apparatus to meter content exposure using closed caption information
EP07784391.0A EP2030439B1 (en) 2006-06-15 2007-06-11 Methods and apparatus to meter content exposure using closed caption information
CN2007800218635A CN101536503B (en) 2006-06-15 2007-06-11 Methods and apparatus to meter content exposure using closed caption information
HK09111849.1A HK1132405A1 (en) 2006-06-15 2009-12-16 Methods and apparatus to meter content exposure using closed caption information

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US80489306P 2006-06-15 2006-06-15
US60/804,893 2006-06-15

Publications (2)

Publication Number Publication Date
WO2007146876A2 WO2007146876A2 (en) 2007-12-21
WO2007146876A3 true WO2007146876A3 (en) 2008-04-03

Family

ID=38832750

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2007/070878 WO2007146876A2 (en) 2006-06-15 2007-06-11 Methods and apparatus to meter content exposure using closed caption information

Country Status (6)

Country Link
US (1) US8151291B2 (en)
EP (1) EP2030439B1 (en)
CN (1) CN101536503B (en)
CA (1) CA2654933C (en)
HK (1) HK1132405A1 (en)
WO (1) WO2007146876A2 (en)

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