WO2006135569A3 - Universal advertisement services architecture - Google Patents
Universal advertisement services architecture Download PDFInfo
- Publication number
- WO2006135569A3 WO2006135569A3 PCT/US2006/021023 US2006021023W WO2006135569A3 WO 2006135569 A3 WO2006135569 A3 WO 2006135569A3 US 2006021023 W US2006021023 W US 2006021023W WO 2006135569 A3 WO2006135569 A3 WO 2006135569A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- advertisement
- universal
- services system
- advertisement services
- services architecture
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
Abstract
A universal advertisement services system provides a common framework for managing web-based advertisement campaigns associated with various kinds of advertisement formats and advertisement pricing mechanisms. A unified set of interfaces is provided for advertisement configuration, fetching, arbitration and optimization, and advertisement campaign validation, exposing services to external parties as well as internal users. The universal advertisement services system enables delivery of an optimal available guaranteed or performance-based advertisement for a specified position in a web page and based on given business rules and metrics.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
EP06771668A EP1894157A4 (en) | 2005-06-10 | 2006-05-30 | Universal advertisement services architecture |
JP2008515756A JP2008544351A (en) | 2005-06-10 | 2006-05-30 | General-purpose advertising service architecture |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US11/150,556 | 2005-06-10 | ||
US11/150,556 US20060282314A1 (en) | 2005-06-10 | 2005-06-10 | Universal advertisement services architecture |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2006135569A2 WO2006135569A2 (en) | 2006-12-21 |
WO2006135569A3 true WO2006135569A3 (en) | 2007-12-13 |
Family
ID=37525181
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/021023 WO2006135569A2 (en) | 2005-06-10 | 2006-05-30 | Universal advertisement services architecture |
Country Status (6)
Country | Link |
---|---|
US (1) | US20060282314A1 (en) |
EP (1) | EP1894157A4 (en) |
JP (1) | JP2008544351A (en) |
KR (1) | KR20080015776A (en) |
CN (1) | CN101223544A (en) |
WO (1) | WO2006135569A2 (en) |
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-
2005
- 2005-06-10 US US11/150,556 patent/US20060282314A1/en not_active Abandoned
-
2006
- 2006-05-30 JP JP2008515756A patent/JP2008544351A/en active Pending
- 2006-05-30 CN CNA2006800206436A patent/CN101223544A/en active Pending
- 2006-05-30 WO PCT/US2006/021023 patent/WO2006135569A2/en active Application Filing
- 2006-05-30 EP EP06771668A patent/EP1894157A4/en not_active Withdrawn
- 2006-05-30 KR KR1020077020974A patent/KR20080015776A/en active Search and Examination
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US6874018B2 (en) * | 2000-08-07 | 2005-03-29 | Networks Associates Technology, Inc. | Method and system for playing associated audible advertisement simultaneously with the display of requested content on handheld devices and sending a visual warning when the audio channel is off |
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Non-Patent Citations (1)
Title |
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See also references of EP1894157A4 * |
Also Published As
Publication number | Publication date |
---|---|
JP2008544351A (en) | 2008-12-04 |
WO2006135569A2 (en) | 2006-12-21 |
US20060282314A1 (en) | 2006-12-14 |
EP1894157A2 (en) | 2008-03-05 |
EP1894157A4 (en) | 2010-09-01 |
CN101223544A (en) | 2008-07-16 |
KR20080015776A (en) | 2008-02-20 |
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