WO2006121986A3 - Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route - Google Patents

Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route Download PDF

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Publication number
WO2006121986A3
WO2006121986A3 PCT/US2006/017647 US2006017647W WO2006121986A3 WO 2006121986 A3 WO2006121986 A3 WO 2006121986A3 US 2006017647 W US2006017647 W US 2006017647W WO 2006121986 A3 WO2006121986 A3 WO 2006121986A3
Authority
WO
WIPO (PCT)
Prior art keywords
route
drive
thru
user interface
database
Prior art date
Application number
PCT/US2006/017647
Other languages
French (fr)
Other versions
WO2006121986A2 (en
Inventor
Robert A Laumeyer
Jamie E Retterath
Original Assignee
Facet Technology Corp
Robert A Laumeyer
Jamie E Retterath
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Facet Technology Corp, Robert A Laumeyer, Jamie E Retterath filed Critical Facet Technology Corp
Publication of WO2006121986A2 publication Critical patent/WO2006121986A2/en
Publication of WO2006121986A3 publication Critical patent/WO2006121986A3/en

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Classifications

    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01C—MEASURING DISTANCES, LEVELS OR BEARINGS; SURVEYING; NAVIGATION; GYROSCOPIC INSTRUMENTS; PHOTOGRAMMETRY OR VIDEOGRAMMETRY
    • G01C21/00—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00
    • G01C21/26—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network
    • G01C21/28—Navigation; Navigational instruments not provided for in groups G01C1/00 - G01C19/00 specially adapted for navigation in a road network with correlation of data from several navigational instruments
    • G01C21/30—Map- or contour-matching
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G06Q10/047—Optimisation of routes or paths, e.g. travelling salesman problem
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0215—Including financial accounts
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

A network-based navigation system includes a user interface and a computer server system that can access a map database, an actual imagery database and an advertisement database in order to provide visual route guidance information having virtual drive-thru advertisements integrated with actual imagery from along a physical route. The user interface permits a user to submit a request for navigation information, receive visual route guidance information in response to the request and initiate a drive- thru presentation of at least a portion of a route. The computer server determines at least one route from the map database based on the request from the user and provides route guidance information to the user interface in response. The computer server also identifies actual imagery from the image database associated with the at least one route and selectively replaces at least one polygon region identified in the actual imagery associated with the at least one route with at least one advertisement from the ad database to create a drive-thru presentation with at least one virtual advertisement. At least a portion of the drive-thru presentation is presented to the user interface. In one embodiment, the computer server records a drive-thru charge for the virtual advertisements present in the portion of the drive-thru presentation provided to the user interface.
PCT/US2006/017647 2005-05-06 2006-05-08 Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route WO2006121986A2 (en)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US67884705P 2005-05-06 2005-05-06
US60/678,847 2005-05-06
US11/382,170 US7451041B2 (en) 2005-05-06 2006-05-08 Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route
US11/382,170 2006-05-08

Publications (2)

Publication Number Publication Date
WO2006121986A2 WO2006121986A2 (en) 2006-11-16
WO2006121986A3 true WO2006121986A3 (en) 2007-11-15

Family

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Family Applications (1)

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PCT/US2006/017647 WO2006121986A2 (en) 2005-05-06 2006-05-08 Network-based navigation system having virtual drive-thru advertisements integrated with actual imagery from along a physical route

Country Status (2)

Country Link
US (3) US7451041B2 (en)
WO (1) WO2006121986A2 (en)

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