WO2006110472A3 - Website evaluation tool - Google Patents
Website evaluation tool Download PDFInfo
- Publication number
- WO2006110472A3 WO2006110472A3 PCT/US2006/012870 US2006012870W WO2006110472A3 WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3 US 2006012870 W US2006012870 W US 2006012870W WO 2006110472 A3 WO2006110472 A3 WO 2006110472A3
- Authority
- WO
- WIPO (PCT)
- Prior art keywords
- eye
- user
- content page
- tracking
- content
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/011—Arrangements for interaction with the human body, e.g. for user immersion in virtual reality
- G06F3/013—Eye tracking input arrangements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
Embodiments of the invention provide a method and apparatus for determining user interactions with specific content on a content page. The method includes tracking eye movement of the user with an eye tracking device, determining a location on the content page that the user is viewing from the monitored eye movements, storing data representative of the tracking or determined location in a database, and analyzing the data to determine a most viewed area on the content page. The apparatus includes an eye tracker, a content display apparatus, and a computer configured to control the operation of the tracker and display, while also running algorithms configured to extract user fixation information from eye tracking data to determine a most viewed area on the content page.
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US66980705P | 2005-04-07 | 2005-04-07 | |
US60/669,807 | 2005-04-07 |
Publications (2)
Publication Number | Publication Date |
---|---|
WO2006110472A2 WO2006110472A2 (en) | 2006-10-19 |
WO2006110472A3 true WO2006110472A3 (en) | 2007-04-12 |
Family
ID=37087524
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
PCT/US2006/012870 WO2006110472A2 (en) | 2005-04-07 | 2006-04-07 | Website evaluation tool |
Country Status (1)
Country | Link |
---|---|
WO (1) | WO2006110472A2 (en) |
Families Citing this family (15)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US8077915B2 (en) | 2007-10-12 | 2011-12-13 | Sony Ericsson Mobile Communications Ab | Obtaining information by tracking a user |
US8542232B2 (en) * | 2008-12-28 | 2013-09-24 | Avaya Inc. | Method and apparatus for monitoring user attention with a computer-generated virtual environment |
US8494215B2 (en) | 2009-03-05 | 2013-07-23 | Microsoft Corporation | Augmenting a field of view in connection with vision-tracking |
US10699235B2 (en) * | 2009-05-05 | 2020-06-30 | Oracle America, Inc. | System, method and computer readable medium for placing advertisements into web pages |
US8943420B2 (en) | 2009-06-18 | 2015-01-27 | Microsoft Corporation | Augmenting a field of view |
US20120191542A1 (en) * | 2009-06-24 | 2012-07-26 | Nokia Corporation | Method, Apparatuses and Service for Searching |
CN104205101B (en) * | 2012-04-23 | 2018-07-03 | 英特尔公司 | System, the method and computer program product of observed information and related specific context are fetched for using eye-tracking |
US20150234457A1 (en) * | 2012-10-15 | 2015-08-20 | Umoove Services Ltd. | System and method for content provision using gaze analysis |
CN103841250A (en) * | 2012-11-22 | 2014-06-04 | 纳讯(青岛)通信有限公司 | Mobile phone |
WO2014170760A2 (en) * | 2013-04-16 | 2014-10-23 | The Eye Tribe Aps | Systems and methods of eye tracking data analysis |
JP6753648B2 (en) * | 2015-01-20 | 2020-09-09 | ヤフー株式会社 | Distribution device, advertising device and distribution method |
CN105099892A (en) * | 2015-08-07 | 2015-11-25 | 许继电气股份有限公司 | Information issuing method used for charging pile |
US10871821B1 (en) | 2015-10-02 | 2020-12-22 | Massachusetts Mutual Life Insurance Company | Systems and methods for presenting and modifying interactive content |
US10825058B1 (en) * | 2015-10-02 | 2020-11-03 | Massachusetts Mutual Life Insurance Company | Systems and methods for presenting and modifying interactive content |
BE1026133B1 (en) * | 2018-03-20 | 2019-10-23 | Eyesee Nv | METHOD FOR REGISTERING AND ANALYZING CONSUMER BEHAVIOR |
Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4595990A (en) * | 1980-12-31 | 1986-06-17 | International Business Machines Corporation | Eye controlled information transfer |
US5886683A (en) * | 1996-06-25 | 1999-03-23 | Sun Microsystems, Inc. | Method and apparatus for eyetrack-driven information retrieval |
US6067565A (en) * | 1998-01-15 | 2000-05-23 | Microsoft Corporation | Technique for prefetching a web page of potential future interest in lieu of continuing a current information download |
US6102870A (en) * | 1997-10-16 | 2000-08-15 | The Board Of Trustees Of The Leland Stanford Junior University | Method for inferring mental states from eye movements |
US6601021B2 (en) * | 2000-12-08 | 2003-07-29 | Xerox Corporation | System and method for analyzing eyetracker data |
US6712468B1 (en) * | 2001-12-12 | 2004-03-30 | Gregory T. Edwards | Techniques for facilitating use of eye tracking data |
-
2006
- 2006-04-07 WO PCT/US2006/012870 patent/WO2006110472A2/en active Application Filing
Patent Citations (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US4595990A (en) * | 1980-12-31 | 1986-06-17 | International Business Machines Corporation | Eye controlled information transfer |
US5886683A (en) * | 1996-06-25 | 1999-03-23 | Sun Microsystems, Inc. | Method and apparatus for eyetrack-driven information retrieval |
US6102870A (en) * | 1997-10-16 | 2000-08-15 | The Board Of Trustees Of The Leland Stanford Junior University | Method for inferring mental states from eye movements |
US6067565A (en) * | 1998-01-15 | 2000-05-23 | Microsoft Corporation | Technique for prefetching a web page of potential future interest in lieu of continuing a current information download |
US6601021B2 (en) * | 2000-12-08 | 2003-07-29 | Xerox Corporation | System and method for analyzing eyetracker data |
US6712468B1 (en) * | 2001-12-12 | 2004-03-30 | Gregory T. Edwards | Techniques for facilitating use of eye tracking data |
Also Published As
Publication number | Publication date |
---|---|
WO2006110472A2 (en) | 2006-10-19 |
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