WO2006065779A3 - Methods, systems and mediums for scoring customers for marketing - Google Patents

Methods, systems and mediums for scoring customers for marketing Download PDF

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Publication number
WO2006065779A3
WO2006065779A3 PCT/US2005/044988 US2005044988W WO2006065779A3 WO 2006065779 A3 WO2006065779 A3 WO 2006065779A3 US 2005044988 W US2005044988 W US 2005044988W WO 2006065779 A3 WO2006065779 A3 WO 2006065779A3
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WO
WIPO (PCT)
Prior art keywords
customer
data
customers
methods
systems
Prior art date
Application number
PCT/US2005/044988
Other languages
French (fr)
Other versions
WO2006065779B1 (en
WO2006065779A2 (en
Inventor
Glenn Hofmann
Original Assignee
Hsbc North America Holdings In
Glenn Hofmann
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hsbc North America Holdings In, Glenn Hofmann filed Critical Hsbc North America Holdings In
Publication of WO2006065779A2 publication Critical patent/WO2006065779A2/en
Publication of WO2006065779A3 publication Critical patent/WO2006065779A3/en
Publication of WO2006065779B1 publication Critical patent/WO2006065779B1/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G06Q30/0204—Market segmentation
    • G06Q30/0205—Location or geographical consideration

Abstract

Methods, systems, and mediums for calculating a score that predicts customer activity in the future such as whether the customer will make a purchase, visit a store, etc., or how much money the customer will spend, how many times the customer will shop, etc., are provided. In certain embodiments, these methods and systems collect demographic data and transactional data for customers, summarize at least on variable in the demographic data and the transactional data and attach the summary data to each customer, apply a statistical algorithm to the demographic data, the transactional data, and the summary data to create a model of a target variable related to customer activity and/or loyalty, derive a score for each of the customers from the model, select some of the customers based on the scores, and market directly to the selected customers.
PCT/US2005/044988 2004-12-14 2005-12-13 Methods, systems and mediums for scoring customers for marketing WO2006065779A2 (en)

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US63612804P 2004-12-14 2004-12-14
US60/636,128 2004-12-14
US66560405P 2005-03-25 2005-03-25
US60/665,604 2005-03-25
US11/149,642 US20060143071A1 (en) 2004-12-14 2005-06-10 Methods, systems and mediums for scoring customers for marketing
US11/149,642 2005-06-10

Publications (3)

Publication Number Publication Date
WO2006065779A2 WO2006065779A2 (en) 2006-06-22
WO2006065779A3 true WO2006065779A3 (en) 2007-03-01
WO2006065779B1 WO2006065779B1 (en) 2007-04-12

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2005/044988 WO2006065779A2 (en) 2004-12-14 2005-12-13 Methods, systems and mediums for scoring customers for marketing

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US (1) US20060143071A1 (en)
WO (1) WO2006065779A2 (en)

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WO2006065779A2 (en) 2006-06-22
US20060143071A1 (en) 2006-06-29

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