WO2005065400A3 - Method and system for placing advertisements based on selection of links that are not prominently displayed - Google Patents

Method and system for placing advertisements based on selection of links that are not prominently displayed Download PDF

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Publication number
WO2005065400A3
WO2005065400A3 PCT/US2004/044021 US2004044021W WO2005065400A3 WO 2005065400 A3 WO2005065400 A3 WO 2005065400A3 US 2004044021 W US2004044021 W US 2004044021W WO 2005065400 A3 WO2005065400 A3 WO 2005065400A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
sets
fee
links
selection
Prior art date
Application number
PCT/US2004/044021
Other languages
French (fr)
Other versions
WO2005065400A2 (en
Inventor
Nathaniel Blake Scholl
Joanna Power
Alexander W Deneui
Original Assignee
Amazon Tech Inc
Nathaniel Blake Scholl
Joanna Power
Alexander W Deneui
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/748,694 external-priority patent/US20050149388A1/en
Priority claimed from US10/748,759 external-priority patent/US8655727B2/en
Application filed by Amazon Tech Inc, Nathaniel Blake Scholl, Joanna Power, Alexander W Deneui filed Critical Amazon Tech Inc
Priority to GB0613377A priority Critical patent/GB2426092A/en
Priority to CA2550853A priority patent/CA2550853C/en
Publication of WO2005065400A2 publication Critical patent/WO2005065400A2/en
Publication of WO2005065400A3 publication Critical patent/WO2005065400A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising

Abstract

A method and system for identifying advertisement and search term combinations for placing advertisements along with search results. The advertisement system includes multiple advertisement generators that automatically create advertisement sets that each contain one or more advertisements, one or more search terms, and a link to an advertised item. The advertisement system also includes an advertisement manager that receives the advertisement sets from the advertisement generators, identifies a fee to be associated with each advertisement set, and selects which advertisement sets are to be submitted to various search engine services. The advertisement system may also include a fee calculator that generates a fee amount or bid for each advertisement set.
PCT/US2004/044021 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed WO2005065400A2 (en)

Priority Applications (2)

Application Number Priority Date Filing Date Title
GB0613377A GB2426092A (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed
CA2550853A CA2550853C (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US10/748,694 US20050149388A1 (en) 2003-12-30 2003-12-30 Method and system for placing advertisements based on selection of links that are not prominently displayed
US10/748,694 2003-12-30
US10/748,759 2003-12-30
US10/748,759 US8655727B2 (en) 2003-12-30 2003-12-30 Method and system for generating and placing keyword-targeted advertisements

Publications (2)

Publication Number Publication Date
WO2005065400A2 WO2005065400A2 (en) 2005-07-21
WO2005065400A3 true WO2005065400A3 (en) 2007-03-01

Family

ID=34753190

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/044021 WO2005065400A2 (en) 2003-12-30 2004-12-29 Method and system for placing advertisements based on selection of links that are not prominently displayed

Country Status (3)

Country Link
CA (1) CA2550853C (en)
GB (1) GB2426092A (en)
WO (1) WO2005065400A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7752200B2 (en) 2004-08-09 2010-07-06 Amazon Technologies, Inc. Method and system for identifying keywords for use in placing keyword-targeted advertisements
US7818340B1 (en) 2005-12-01 2010-10-19 Peter Warren Computer-implemented method and system for enabling network communication using sponsored chat links

Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6763362B2 (en) * 2001-11-30 2004-07-13 Micron Technology, Inc. Method and system for updating a search engine
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US6915294B1 (en) * 2000-08-18 2005-07-05 Firstrain, Inc. Method and apparatus for searching network resources
US6963863B1 (en) * 1999-09-28 2005-11-08 Thomas Bannon Network query and matching system and method
US7076443B1 (en) * 2000-05-31 2006-07-11 International Business Machines Corporation System and technique for automatically associating related advertisements to individual search results items of a search result set
US7080073B1 (en) * 2000-08-18 2006-07-18 Firstrain, Inc. Method and apparatus for focused crawling

Patent Citations (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6269361B1 (en) * 1999-05-28 2001-07-31 Goto.Com System and method for influencing a position on a search result list generated by a computer network search engine
US6963863B1 (en) * 1999-09-28 2005-11-08 Thomas Bannon Network query and matching system and method
US7076443B1 (en) * 2000-05-31 2006-07-11 International Business Machines Corporation System and technique for automatically associating related advertisements to individual search results items of a search result set
US6915294B1 (en) * 2000-08-18 2005-07-05 Firstrain, Inc. Method and apparatus for searching network resources
US7080073B1 (en) * 2000-08-18 2006-07-18 Firstrain, Inc. Method and apparatus for focused crawling
US6826572B2 (en) * 2001-11-13 2004-11-30 Overture Services, Inc. System and method allowing advertisers to manage search listings in a pay for placement search system using grouping
US6763362B2 (en) * 2001-11-30 2004-07-13 Micron Technology, Inc. Method and system for updating a search engine

Also Published As

Publication number Publication date
CA2550853C (en) 2020-03-31
CA2550853A1 (en) 2005-07-21
GB0613377D0 (en) 2006-08-23
GB2426092A (en) 2006-11-15
WO2005065400A2 (en) 2005-07-21

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