WO2005001656A3 - Internet-based brand management and marketing communication network - Google Patents

Internet-based brand management and marketing communication network Download PDF

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Publication number
WO2005001656A3
WO2005001656A3 PCT/US2004/020429 US2004020429W WO2005001656A3 WO 2005001656 A3 WO2005001656 A3 WO 2005001656A3 US 2004020429 W US2004020429 W US 2004020429W WO 2005001656 A3 WO2005001656 A3 WO 2005001656A3
Authority
WO
WIPO (PCT)
Prior art keywords
brand
communication network
web
marketing communication
internet
Prior art date
Application number
PCT/US2004/020429
Other languages
French (fr)
Other versions
WO2005001656A2 (en
Inventor
Thomas J Perkowski
Vaibhava Muchhal
Kathleen O'hara
Fernando Ulloa Jr
Scott Lawrence
Katherine Kennedy
Original Assignee
Ipf Inc
Thomas J Perkowski
Vaibhava Muchhal
Kathleen O'hara
Fernando Ulloa Jr
Scott Lawrence
Katherine Kennedy
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US10/602,990 external-priority patent/US20040210479A1/en
Priority claimed from US10/693,856 external-priority patent/US20050010475A1/en
Application filed by Ipf Inc, Thomas J Perkowski, Vaibhava Muchhal, Kathleen O'hara, Fernando Ulloa Jr, Scott Lawrence, Katherine Kennedy filed Critical Ipf Inc
Priority to JP2006517666A priority Critical patent/JP2007526547A/en
Priority to CA002530637A priority patent/CA2530637A1/en
Priority to EP04777087A priority patent/EP1644799A4/en
Priority to AU2004251373A priority patent/AU2004251373A1/en
Publication of WO2005001656A2 publication Critical patent/WO2005001656A2/en
Publication of WO2005001656A3 publication Critical patent/WO2005001656A3/en

Links

Classifications

    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/16—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for devices exhibiting advertisements, announcements, pictures or the like
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

Internet-based Enterprise-Level Brand Management And Marketing Communication Network based on an innovative brand command, control and communication architecture (BC3), which gives brand owners complete command and control over the wide range of brand-building assets, messaging and promotions scattered throughout the Web, and how they are communicated to directly consumers at diverse Web touch points, with the efficiency and automation of supply-chain management solutions. The Network supports the deployment, installation and remote programming of brand-building server-side driven Multi-Mode Virtual Kiosks on the World Wide Web (WWW), and provide brand managers, their agents and online trading partners the power to build stronger online brands, drive sales and eliminate existing friction in the retail chain through a collaborative carrier-class, industrial-strength e-marketing communication network.
PCT/US2004/020429 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network WO2005001656A2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
JP2006517666A JP2007526547A (en) 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network
CA002530637A CA2530637A1 (en) 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network
EP04777087A EP1644799A4 (en) 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network
AU2004251373A AU2004251373A1 (en) 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network

Applications Claiming Priority (6)

Application Number Priority Date Filing Date Title
US10/602,990 US20040210479A1 (en) 1996-10-25 2003-06-24 Internet-based brand marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same
US10/602,990 2003-06-24
US10/693,856 2003-10-24
US10/693,856 US20050010475A1 (en) 1996-10-25 2003-10-24 Internet-based brand management and marketing communication instrumentation network for deploying, installing and remotely programming brand-building server-side driven multi-mode virtual Kiosks on the World Wide Web (WWW), and methods of brand marketing communication between brand marketers and consumers using the same
US10/812,341 US7848948B2 (en) 1996-10-25 2004-03-29 Internet-based product brand marketing communication network configured to allow members of a product brand management team to communicate directly with consumers browsing HTML-encoded pages at an electronic commerce (EC) enabled web-site along the fabric of the world wide web (WWW), using programable multi-mode virtual kiosks (MMVKS) driven by server-side components and managed by product brand management team members
US10/812,341 2004-03-29

Publications (2)

Publication Number Publication Date
WO2005001656A2 WO2005001656A2 (en) 2005-01-06
WO2005001656A3 true WO2005001656A3 (en) 2007-04-05

Family

ID=33556455

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2004/020429 WO2005001656A2 (en) 2003-06-24 2004-06-24 Internet-based brand management and marketing communication network

Country Status (6)

Country Link
US (1) US7848948B2 (en)
EP (1) EP1644799A4 (en)
JP (1) JP2007526547A (en)
AU (1) AU2004251373A1 (en)
CA (1) CA2530637A1 (en)
WO (1) WO2005001656A2 (en)

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WO2005001656A2 (en) 2005-01-06
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