WO2004004186A3 - Inserting advertising content - Google Patents

Inserting advertising content Download PDF

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Publication number
WO2004004186A3
WO2004004186A3 PCT/US2003/019774 US0319774W WO2004004186A3 WO 2004004186 A3 WO2004004186 A3 WO 2004004186A3 US 0319774 W US0319774 W US 0319774W WO 2004004186 A3 WO2004004186 A3 WO 2004004186A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertising content
inserting advertising
feed
content
duplicating device
Prior art date
Application number
PCT/US2003/019774
Other languages
French (fr)
Other versions
WO2004004186A2 (en
Inventor
Scott K Brown
Bradley Paul Gorman
Brooke Lamont Patterson
Mark Lionel Filteau
Kevin Eugene Mason
Eric Adam Manchester
Original Assignee
America Online Inc
Scott K Brown
Bradley Paul Gorman
Brooke Lamont Patterson
Mark Lionel Filteau
Kevin Eugene Mason
Eric Adam Manchester
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by America Online Inc, Scott K Brown, Bradley Paul Gorman, Brooke Lamont Patterson, Mark Lionel Filteau, Kevin Eugene Mason, Eric Adam Manchester filed Critical America Online Inc
Priority to AU2003249354A priority Critical patent/AU2003249354A1/en
Publication of WO2004004186A2 publication Critical patent/WO2004004186A2/en
Publication of WO2004004186A3 publication Critical patent/WO2004004186A3/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Facsimiles In General (AREA)

Abstract

Media feed is sent from a source system (110) over a network (120) to a duplicating device (130). Content is inserted at a duplicating device (130) by inserting advertising content, from the advertising store (134), into a duplicated feed in response to a metatag and transmitting the modified duplicated feed, over another network (140) to a terminal (150).
PCT/US2003/019774 2002-06-28 2003-06-26 Inserting advertising content WO2004004186A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2003249354A AU2003249354A1 (en) 2002-06-28 2003-06-26 Inserting advertising content

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US10/183,420 2002-06-28
US10/183,420 US8028092B2 (en) 2002-06-28 2002-06-28 Inserting advertising content

Publications (2)

Publication Number Publication Date
WO2004004186A2 WO2004004186A2 (en) 2004-01-08
WO2004004186A3 true WO2004004186A3 (en) 2004-12-09

Family

ID=29779121

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2003/019774 WO2004004186A2 (en) 2002-06-28 2003-06-26 Inserting advertising content

Country Status (3)

Country Link
US (5) US8028092B2 (en)
AU (1) AU2003249354A1 (en)
WO (1) WO2004004186A2 (en)

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