WO2002077746A3 - Method and apparatus for tracking interaction - Google Patents

Method and apparatus for tracking interaction Download PDF

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Publication number
WO2002077746A3
WO2002077746A3 PCT/US2001/051317 US0151317W WO02077746A3 WO 2002077746 A3 WO2002077746 A3 WO 2002077746A3 US 0151317 W US0151317 W US 0151317W WO 02077746 A3 WO02077746 A3 WO 02077746A3
Authority
WO
WIPO (PCT)
Prior art keywords
content
server
tracking interaction
tracking
interaction
Prior art date
Application number
PCT/US2001/051317
Other languages
French (fr)
Other versions
WO2002077746A9 (en
WO2002077746A2 (en
Inventor
Barry Sohl
Original Assignee
Mindarrow Systems Inc
Barry Sohl
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Mindarrow Systems Inc, Barry Sohl filed Critical Mindarrow Systems Inc
Priority to AU2001297552A priority Critical patent/AU2001297552A1/en
Publication of WO2002077746A2 publication Critical patent/WO2002077746A2/en
Publication of WO2002077746A3 publication Critical patent/WO2002077746A3/en
Publication of WO2002077746A9 publication Critical patent/WO2002077746A9/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Abstract

An e-mail contains embedded instructions for retrieving content from a content server (160). The content contains an applet (162) that is invoked to create an interactive display that the recipient (180) interacts with. Tracking information (126) is collected and communicated to a server (170) having a servlet (172).
PCT/US2001/051317 2000-10-19 2001-10-19 Method and apparatus for tracking interaction WO2002077746A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU2001297552A AU2001297552A1 (en) 2000-10-19 2001-10-19 Method and apparatus for tracking interaction

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
US24207700P 2000-10-19 2000-10-19
US60/242,077 2000-10-19
US24228200P 2000-10-20 2000-10-20
US60/242,282 2000-10-20

Publications (3)

Publication Number Publication Date
WO2002077746A2 WO2002077746A2 (en) 2002-10-03
WO2002077746A3 true WO2002077746A3 (en) 2003-09-04
WO2002077746A9 WO2002077746A9 (en) 2003-11-20

Family

ID=26934807

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/US2001/051317 WO2002077746A2 (en) 2000-10-19 2001-10-19 Method and apparatus for tracking interaction

Country Status (2)

Country Link
AU (1) AU2001297552A1 (en)
WO (1) WO2002077746A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US7475116B2 (en) * 2005-11-17 2009-01-06 Donald William Hay Email open rate enhancement systems and methods utilizing recipient opening history to increase the likelihood that an email will be opened
US10248979B2 (en) 2014-05-12 2019-04-02 Quantify Labs, Inc. Commission allocation based on electronic information consumption

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5796952A (en) * 1997-03-21 1998-08-18 Dot Com Development, Inc. Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5937160A (en) * 1997-05-01 1999-08-10 Reedy Creek Technologies, Inc. Systems, methods and computer program products for updating hypertext documents via electronic mail
US6393407B1 (en) * 1997-09-11 2002-05-21 Enliven, Inc. Tracking user micro-interactions with web page advertising

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5848396A (en) * 1996-04-26 1998-12-08 Freedom Of Information, Inc. Method and apparatus for determining behavioral profile of a computer user
US5796952A (en) * 1997-03-21 1998-08-18 Dot Com Development, Inc. Method and apparatus for tracking client interaction with a network resource and creating client profiles and resource database
US5937160A (en) * 1997-05-01 1999-08-10 Reedy Creek Technologies, Inc. Systems, methods and computer program products for updating hypertext documents via electronic mail
US6393407B1 (en) * 1997-09-11 2002-05-21 Enliven, Inc. Tracking user micro-interactions with web page advertising

Also Published As

Publication number Publication date
WO2002077746A9 (en) 2003-11-20
WO2002077746A2 (en) 2002-10-03
AU2001297552A1 (en) 2002-10-08

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