WO2001015037A8 - Method and apparatus for tracking user profile and habits on a global network - Google Patents

Method and apparatus for tracking user profile and habits on a global network

Info

Publication number
WO2001015037A8
WO2001015037A8 PCT/US2000/021375 US0021375W WO0115037A8 WO 2001015037 A8 WO2001015037 A8 WO 2001015037A8 US 0021375 W US0021375 W US 0021375W WO 0115037 A8 WO0115037 A8 WO 0115037A8
Authority
WO
WIPO (PCT)
Prior art keywords
user
tracking
server
barcode
unique
Prior art date
Application number
PCT/US2000/021375
Other languages
French (fr)
Other versions
WO2001015037A2 (en
Inventor
Jeffry Jovan Philyaw
David Kent Mathews
Original Assignee
Digitalconvergence Com Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Digitalconvergence Com Inc filed Critical Digitalconvergence Com Inc
Priority to AU65209/00A priority Critical patent/AU6520900A/en
Publication of WO2001015037A2 publication Critical patent/WO2001015037A2/en
Publication of WO2001015037A8 publication Critical patent/WO2001015037A8/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/30—Information retrieval; Database structures therefor; File system structures therefor of unstructured textual data
    • G06F16/33—Querying
    • G06F16/335—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9566—URL specific, e.g. using aliases, detecting broken or misspelled links
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H20/00—Arrangements for broadcast or for distribution combined with broadcast
    • H04H20/86—Arrangements characterised by the broadcast information itself
    • H04H20/93—Arrangements characterised by the broadcast information itself which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H04L61/30—Managing network names, e.g. use of aliases or nicknames
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H04L61/30—Managing network names, e.g. use of aliases or nicknames
    • H04L61/301—Name conversion
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H04L61/45—Network directories; Name-to-address mapping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L9/00—Cryptographic mechanisms or cryptographic arrangements for secret or secure communications; Network security protocols
    • H04L9/40—Network security protocols
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L61/00—Network arrangements, protocols or services for addressing or naming
    • H04L61/45—Network directories; Name-to-address mapping
    • H04L61/4552—Lookup mechanisms between a plurality of directories; Synchronisation of directories, e.g. metadirectories
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Abstract

Procédé et dispositif servant à définir l'activité d'un utilisateur sur un réseau. Un PC utilisateur (302) situé sur un réseau (306) exécute un logiciel de poursuite nécessitant initialement un repérage dans un serveur de repérage (2500). Le processus de repérage est déclenché par l'entrée par l'utilisateur d'informations le concernant dans le logiciel de poursuite afin de les transmettre au serveur de repérage (2500). En réponse au repérage, le serveur de repérage (2500) renvoie au PC utilisateur (302) une ID et un code barres uniques. Ensuite, quand l'utilisateur accède à un serveur vendeur (2504) situé sur le réseau (306), le PC utilisateur (302) transmet l'ID/code barres uniques au serveur vendeur (2504). Ce dernier envoie l'ID/code barres uniques au serveur de repérage afin d'obtenir une information concernant le profil de l'utilisateur correspondant à l'ID/code barres uniques. Simultanément à l'accès au serveur vendeur (2504) par l'utilisateur, les activités de celui-ci sont entrées et retournées au serveur de repérage (2500) afin de mettre à jour les informations qui y sont mémorisées concernant l'utilisateur. Dans un autre mode de réalisation, ces informations sont mémorisées dans le PC utilisateur (302), le logiciel de poursuite de l'utilisateur possédant l'ID/code barres uniques. D'autres accès au serveur vendeur (2504) provoquent le renvoi de la session d'activité au PC utilisateur (302) afin de mettre à jour ces informations.Method and device for defining the activity of a user on a network. A user PC (302) located on a network (306) runs tracking software that initially requires tracking in a tracking server (2500). The tracking process is triggered by the user entering information about him into the tracking software to transmit it to the tracking server (2500). In response to tracking, the tracking server (2500) returns to the user PC (302) a unique ID and barcode. Then, when the user accesses a seller server (2504) located on the network (306), the user PC (302) transmits the unique ID / barcode to the seller server (2504). The latter sends the unique ID / barcode to the tracking server in order to obtain information concerning the user profile corresponding to the unique ID / barcode. Simultaneously with access to the seller server (2504) by the user, the latter's activities are entered and returned to the tracking server (2500) in order to update the information stored there concerning the user. In another embodiment, this information is stored in the user PC (302), the user tracking software having the unique ID / barcode. Other accesses to the vendor server (2504) cause the activity session to be returned to the user PC (302) in order to update this information.

PCT/US2000/021375 1999-08-24 2000-08-04 Method and apparatus for tracking user profile and habits on a global network WO2001015037A2 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
AU65209/00A AU6520900A (en) 1999-08-24 2000-08-04 Method and apparatus for tracking user profile and habits on a global network

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US09/382,424 1999-08-24
US09/382,424 US6836799B1 (en) 1998-09-11 1999-08-24 Method and apparatus for tracking user profile and habits on a global network

Publications (2)

Publication Number Publication Date
WO2001015037A2 WO2001015037A2 (en) 2001-03-01
WO2001015037A8 true WO2001015037A8 (en) 2001-12-27

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Family Applications (1)

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Country Status (3)

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US (2) US6836799B1 (en)
AU (1) AU6520900A (en)
WO (1) WO2001015037A2 (en)

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US7383333B2 (en) 2008-06-03

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