|Publication number||US8176120 B2|
|Application number||US 12/953,364|
|Publication date||8 May 2012|
|Filing date||23 Nov 2010|
|Priority date||29 Apr 2005|
|Also published as||US7840648, US20110161178|
|Publication number||12953364, 953364, US 8176120 B2, US 8176120B2, US-B2-8176120, US8176120 B2, US8176120B2|
|Inventors||Justin M. Rosenstein, Amin Zoufonoun|
|Original Assignee||Google Inc.|
|Export Citation||BiBTeX, EndNote, RefMan|
|Patent Citations (36), Non-Patent Citations (37), Referenced by (4), Classifications (24)|
|External Links: USPTO, USPTO Assignment, Espacenet|
This application is a continuation of U.S. patent application Ser. No. 11/172,765, filed Jun. 30, 2005, entitled “Web-Page Authoring Tool for Automatic Enrollment in Advertising Program,” now U.S. Pat. No. 7,840,648, issued Nov. 23, 2010, which is continuation-in-part of U.S. patent application Ser. No. 11/118,045, filed Apr. 29, 2005 now U.S. Pat. No. 7,536,641, “Web Page Authoring Tool for Structured Documents,” which are hereby incorporated by reference in their entirety.
The present application is also related to U.S. patent application Ser. No. 11/172,669, filed Jun. 30, 2005, entitled “Online Advertising Enrollment Program,” which is hereby incorporated by reference in its entirety.
The present invention relates generally to advertising programs, and more specifically to a web-page authoring tool used during enrollment in an advertising program.
Advertising on the Internet or World Wide Web (WWW) has become a large source of revenue for companies. A subset of such Internet advertising includes providing incentives to publishers to include advertising, such as links to other document or content locations, on their web pages. The links may include one or more uniform resource locators or URLs. If a visitor to a respective web page that includes such advertising activates one or more of these links, a publisher of the respective web page may receive a financial reward.
Such incentives may lead to an increase in interest in participating in such joint advertising programs. However, many individuals may be unable to do so because they currently do not have a web page in which to embed such advertising. As a consequence, there is an need for a web-page authoring tool for use during enrollment in such advertising programs.
A method of composing a web page includes transmitting an authoring web page including an embedded authoring tool to a client computer using a network. The authoring tool may be used to compose the web page. Web-page content corresponding to the composed web page is received from the client computer. The composed web page may include one or more regions for displaying one or more advertisements having one or more links to one or more content locations. Some embodiments are implemented as a computer program product for use in conjunction with a computer system. The computer program product includes a computer readable storage medium that stores one or more programs for execution by one or more processors on the computer system.
An advertising program registration module may include a link or other mechanism for sending the authoring web page to a publisher registering to participate in the advertising program.
The authoring tool may include instructions for placing one or more instances of predefined structured fields in the composed web page, and for associating user-specified content within the one or more instances of the predefined structured fields. The authoring tool may include instructions for modifying the authoring web page to include a replica of the composed web page.
The web-page content may include one or more instances of predefined structured fields in the composed web page and associated user-specified content within the one or more instances of the predefined structured fields.
The advertisements may be based on run-time content of the composed web page. The advertisements may be based on context terms, provided by a publisher of the composed web page, that summarize the web-page content.
A financial incentive to a publisher of the composed web page may be provided whenever a visitor to the composed web page activates one of the links associated with the one or more advertisements.
In some embodiments, the method may include receiving financial information from the publisher. The financial information may include a name, an address, a telephone number and a social security number.
In some embodiments, the method may include creating an account for a publisher of the composed web page and/or accessing an existing account for the publisher of the composed web page.
In some embodiments, the method may include dynamically generating hypertext markup language (HTML) using the web-page content. The HTML may correspond to the composed web page.
In some embodiments, the method may include saving the web-page content. A latest version of the web-page content may be received a plurality of times that are separated by a minimum predefined time interval.
In an alternate embodiment, a data stream including an authoring web page having an embedded authoring tool is received using the network. The authoring tool may be used for composing the web page. Web-page content corresponding to the composed web page is transmitted. The composed web page may include one or more regions for displaying one or more advertisements having one or more links to one or more content locations.
For a better understanding of the invention, reference should be made to the following detailed description taken in conjunction with the accompanying drawings, in which:
Like reference numerals refer to corresponding parts throughout the drawings.
Reference will now be made in detail to embodiments, examples of which are illustrated in the accompanying drawings. In the following detailed description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, it will be apparent to one of ordinary skill in the art that the present invention may be practiced without these specific details. In other instances, well-known methods, procedures, components, and circuits have not been described in detail so as not to unnecessarily obscure aspects of the embodiments.
Embedded advertising in documents, such as web pages and or web sites, on an Intranet and/or the Internet, which is also referred to as the World Wide Web (WWW), can be lucrative to publishers of such documents. Many joint advertising programs, such as Google AdSense offered by Google, reward a respective publisher when one or more links to other content locations, such as uniform resource locators or URLs, that are included in the advertising, are activated by visitors to a respective document. In order to assist many individuals who do not currently have a web page or web site participating in such joint advertising programs, an improved registration process is described.
In the improved registration process, a document, such as a web page or a web site, may be created for a user that is interested in the joint advertising program but does not currently have such a document. In one embodiment, a document, henceforth called a composed web page, is created for the user based on information the user has provided during the registration process. In another embodiment, a plurality of composed web pages having different formats are created for the user and the user selects a preferred format. In another embodiment, the user is provided with an authoring tool for creating content corresponding to a desired or composed web page. The authoring tool may be embedded in a web page transmitted to the user. In each of these embodiments, the composed web page includes one or more regions for displaying one or more advertisements having one or more links to one or more content locations.
It is noted that a web page is a document designed for viewing in a browser, such as a web browser, regardless of whether the document is accessed via the Internet, an intranet, or other mechanism.
A “window” or “browser window” comprises a virtual graphical display area for viewing a web page, HTML file, XML file or the like. A “window” typically corresponds to a “tab” or “window” or the like in various browser programs.
The term “HTML file” is used here to mean a file, object or the like that represents a web page and is suitable for rendering by a browser or other client application.
The composed web page may include a region set aside for displaying one or more advertisements. The inclusion of an advertisement region in the composed web page may be accomplished by the user selecting a “tool” in the authoring web page for adding the advertisement region. Alternately, the inclusion of the advertisement region in the composed web page may be accomplished automatically, by including a corresponding parameter in the initial URL used to invoke the authoring web page. In particular, when a publisher (e.g., person or company) registers for a joint advertising program, the published may be asked whether they would like to compose a new web page to be used in the joint advertising program. If the user elects this option, the user is presented with an authoring web page in which an advertising region is already included in the web page to be composed. The advertising region may be automatically configured to include one or more parameters that identify the publisher, thereby facilitating the publisher's participation in the joint advertising program.
There are a variety of approaches for creating the partner web page during an enrollment or registration process.
Web-page content corresponding to the composed web page including regions for displaying one or more advertisements is received (216). For instance, the web-page content may be received from client, where the client renders an authoring web page used by the publisher to compose the web page. Upon receiving a request (from a client computer or device) for the composed web page, the server responds by dynamically generating an HTML file corresponding to the composed web page, using the web-page content (218). The composed web page (i.e., the HTML file), as rendered by the requesting client, includes one or more advertisements (218). As noted above, the advertisements may be generated or retrieved from a different server than the server that dynamically generates the HTML for the requested web page. A financial incentive is provided to the publisher whenever a visitor to the composed web page activates a link associated with the one or more advertisements (220). The enrollment method may include fewer operations or additional operations. In addition, two or more operations may be combined and/or the order of the operations may be changed.
The authoring tool may also contain instructions for modifying the authoring web page in which it is embedded to include a replica of the composed web page. This feature may be useful during the authoring process. The web-page content may be transmitted to and stored on one or more servers. The server may dynamically generate HTML corresponding to the composed web page based on the web-page content. The replica of the composed web page may be incorporated into the authoring web page through the use of an “iframe” (also called an iframe tag) that contains a URL associated with a server 110. The URL in the iframe is used to download from the server an HTML file corresponding to the composed web page. In other embodiments, the authoring tool or other program on the client may compose the replica, in which case the iframe in the authoring page would contain a URI (uniform resource identifier) or URL that points to a locally generated HTML file or object corresponding to the composed web page.
Attention is now given to hardware and systems that may utilize and/or implement the registration process for partners and the embodiments, such as embodiment 200, of methods of composing the composed web page discussed above.
Advertisement server 520 includes an advertising module 522 and an account database 524. The account database 524 may be used to store advertisements owned or sponsored by a plurality of advertisers (or to store the locations or URLs associated with the advertisements), bids by advertisers for inclusion of their advertisements in the web pages of participating web page publishers and/or search engine search results, account balances, and so on. The advertising module 522 may be used to determine which advertisements to serve when presented with a request by (or on behalf of) a participating web page publisher, or when presented with a set of query terms. For instance, the advertising module 522 may receive the content of a web page, identify one or more best matches between the web page content and a set of candidate advertisements, and then send the identified advertisements to a requesting computer or device for inclusion in the web page. In one embodiment, the advertisement server 520 implements the Google AdSense joint advertising program.
In some embodiments, advertisement server 520 further includes a registration module 526 for registering or enrolling advertisers and advertising program publishers. The registration module 526 includes programs or instructions for performing operations 210, 212, 214, and optionally 215 of the enrollment method shown in
The memory 622 may include high-speed random access memory, such as DRAM, SRAM, DDR RAM or other random access solid state memory devices; and may include non-volatile memory, such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, or other non-volatile solid state storage devices. Memory 622 may optionally include one or more storage devices remotely located from the CPU(s) 610. Memory 622, or alternately the non-volatile memory device(s) within memory 622, comprises a computer readable storage medium. The memory 622, or the computer readable storage medium of memory 622, may store an operating system 624, such as LINUX, UNIX or WINDOWS, that includes procedures (or a set of instructions) for handling basic system services and for performing hardware dependent tasks. The memory 622, or the computer readable storage medium of memory 622, may also store communication procedures (or a set of instructions) in a network communication module 626. The communication procedures are used for communicating with clients, such as the clients 510 (
The memory 622, or the computer readable storage medium of memory 622, may also store the query server 516 (or a set of instructions) and the query processing controller 522 (or a set of instructions). The query server 516 may include the following elements, or a subset or superset of such elements: the client communication module 518, the query receipt, processing and response module 520 web-page authoring module 538, web-page content database 540, advertising module 542 and account database 544.
The memory 722 may include high-speed random access memory, such as DRAM, SRAM, DDR RAM or other random access solid state memory devices; and may include non-volatile memory, such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, or other non-volatile solid state storage devices. Memory 722 may optionally include one or more storage devices remotely located from the CPU(s) 710. Memory 722, or alternately the non-volatile memory device(s) within memory 722, comprises a computer readable storage medium. The memory 722, or the computer readable storage medium of memory 722, may store an operating system 724, such as LINUX, UNIX or WINDOWS, that includes procedures (or a set of instructions) for handling basic system services and for performing hardware dependent tasks. The memory 722, or the computer readable storage medium or memory 722, may also store communication procedures (or a set of instructions) in a network communication module 726. The communication procedures are used for communicating with the web page authoring system 530 or any specified website or URL accessible to the client system 700.
The memory 722, or the computer readable storage medium of memory 722, may also include a browser or browser tool module 728 (or a set of instructions). The browser 728 may be used to render various web pages 730, 732, including a web page 730 having an embedded web-page authoring tool. As discussed elsewhere in this document, the web-page authoring tool may be embedded in one or more web pages received from a remote server and rendered by the browser or browser tool module 728. In some clients, the browser 728 may render web pages 732 authored using the authoring web page 730. Such web pages 732 may include advertisements when the web pages are composed by participants in a joint advertising program, such as the Google AdSense advertising program.
In embodiments where the client system 700 is coupled to a local server computer, one or more of the modules and/or applications in the memory 722 may be stored in a server computer at a different location than the user.
Each of the above identified modules and applications corresponds to a set of instructions for performing one or more functions described above. These modules (i.e., sets of instructions) need not be implemented as separate software programs, procedures or modules. The various modules and sub-modules may be rearranged and/or combined. The memory 722 may include additional modules and/or sub-modules, or fewer modules and/or sub-modules. The memory 722, therefore, may include a subset or a superset of the above identified modules and/or sub-modules.
Attention is now given to embodiments of the embedded authoring tool and related user interfaces. The authoring tools allows individuals to compose a web page having a desired look-and-feel without being very familiar with the HTML syntax. In addition, the embedded authoring tool allows individuals to create and edit web-page content in intuitive format that corresponds to how the web-page content will be rendered by a browser. In some embodiments, the embedded authoring tool includes instructions for a browser to generate a window including a web-page editing region that displays a web page under construction. The web-page editing region further includes one or more user-specified instances of structured fields, each instance responsible for hosting a portion of the web-page content entered directly by an individual (a web-page author) through the browser window and input/output (I/O) devices. Once published (e.g., on the Internet or an intranet), the web page corresponding to the web-page content may be displayed in a browser window in a style consistent with the user-entered web-page content in the web-page editing region.
The web-page authoring tool embedded in a web page is suitable for rending by a browser, and includes a web-site manager, a web page manager and a web-page editor. The web-page editor includes a plurality of modules enabling a web-page author to compose a web page directly through a web browser window in a what-you-see-is-what-you-get (WYSIWYG) manner.
In some embodiments, a client computer includes a web-page authoring tool enabling a web-page author to compose a web page directly through a browser window in a WYSIWYG manner. The server computer may break a composed web page into a set of (key, value) pairs and an associated web template, which are stored in a database accessible to the server computer. In response to a request for the web page, the server computer generates an HTML file using the (key, value) pairs and the web template and transmits the HTML file to a requesting client computer to render a web page that has a look-and-feel substantially similar to that of the web page composed on the client computer, i.e., the web-page content entered on the client computer.
Upon receipt of a request for a particular web page by a user from one of the clients 510, the server 530 identifies a corresponding set of (key, value) pairs and a web template associated with the web-page content in the storage devices or databases associated with the server 530. The server 530 dynamically generates an HTML file using the identified information and returns the HTML file to one or more of the clients 510. On the client side, the HTML file is rendered into a web page in a web browser window (or more generally, a window on the client system 700 in
To appreciate how a web-page author composes a web page through a browser window in a WYSIWYG manner, let us look at a hypothetical example. Suppose that there is a cafeteria on a university's campus and the cafeteria's name is “Campus Café”. The cafeteria owner updates its menu on a weekly basis. In the past, the owner posted a new weekly menu for the coming week on the front door of the cafeteria every Monday morning. A downside with this advertising strategy is that few people can or will memorize the menu for a week. Therefore, the owner decides to publish the menu on the Internet so that anyone can easily tell what will be served on a particular day by visiting the on-line menu. The owner knows how to use a web browser and has in his mind a rough picture about what the on-line menu should look like. But the owner has no experience with the HTML language. Nor does he have any knowledge about the infrastructure of the Internet.
Assuming that the owner has created a web site for the cafeteria,
The web-page editing region 1122 includes three content areas 1124, 1128 and 1132, each content area including one or more editing fields. In some embodiments, one or more of the editing fields has a predefined heuristic instruction. The instructions suggest what type of web-page content is recommended for a particular structured field. For example, the content area 1124 includes a title editing field 1126, which provides an instruction “You may enter a title in this area” presented in a large font style typically used by a web-page's title.
Above the web-page editing region 1122 are several web-page editing controls. For example, if the cafeteria owner finishes composing the web page, he may click the “Publish” button 1110 to submit a publication request to the web-page publication module 1042 (
Every now and then, the owner may pause for a moment and take a brief look at the web page under construction to evaluate if it will have a desired look-and-feel once published. To do so, the owner clicks a “Preview” button 1112. The web-page preview module 1040 (
In some embodiments, there may be several minor differences between a published web page and a previewed web page. For example, the previewed web page may include a visual indicator, e.g., an icon or a blinking web-page title, indicating that the web page has not been formally published on the Internet. Any user who visits the URL of the web page still encounters the previously published web page, if any, but not the one displayed in the preview browser window. Moreover, according to some embodiments, previewing a web page does not request assistance from the server computer. The web-page preview module 1040 (
If the owner decides to close the web-page editing region 1122 without publishing the web page, he may click a “Close” button 1114. In response, the web-page editor 1030 (
In some embodiments, the web-page save module 1036 (
Since the communication protocol between a web browser and a web server is stateless, periodic contact between the client computer and the server computer is desired to avoid simultaneous editing efforts from multiple users. This is especially true in the event that the creator of a web page may grant multiple users the right to edit the web page. Therefore, a periodic update initiated by the web-page save module 1036 (
Alternatively, while one user edits a web page through one client computer, the web-page lock module 1038 (
In some embodiments, the server computer allows the second user to break the lock set up by the first user. This mechanism is necessary when a user attempts to edit the web page from one client computer after he forgets to release the web page from another computer which was opened previously. In this scenario, the server computer sends an email message to the user whose lock is broken, the message attaching a copy of the final version of the web page composed by the user so that his work will not be lost.
To the left of the web-page editing region 1122 are a few illustrative tools supported by the editing tools module 1034 (
In the large content editing area 1132, the owner adds a traffic tracking editing field 1136. As discussed in more detail below, to track the traffic to the web page, the owner has to plug a counter object into the field and the counter should be located between the word “the” and “visitor”. To do so, the owner can click the “Object” link to the left, which brings up various predefined objects including different styles of counter objects for the owner to choose. In the text editing field 1134, the owner provides a brief introduction to this web page and a message about the direction to the cafeteria. A table is going to be inserted into this field to host the weekly menu (see, e.g.,
Note that the floppy disk icon 1120 in
Illustratively, the owner chooses the title editing field 1126 by clicking a mouse button on the right end of the field. The web-page editor 1030 (
In the present embodiment, the owner chooses to upload the “Happy Face” image from the local client computer and hits the “OK” button in the image inserting dialog box 1144. As a result, the image appears in the title editing field 1126 at the location within that field previously specified by the owner (by clicking the mouse button while pointing to the location) and the image inserting dialog box 1144 disappears. Note that the owner can cancel the image inserting operation by clicking the “Cancel” button in the dialog box 1144 or by simply going back and re-clicking the “Image” link before clicking the “OK” button.
In some embodiments, if the owner clicks the mouse button at a location outside all existing editing fields, the web-page editor 1030 (
Sometimes, a web-page author may not be satisfied with the initial chosen image location and would like to relocate the image to another location within the same or a different field.
In some embodiments, an image in a structured field can be in only one of three “position states:” 1) centered as its own paragraph (i.e., it is either above the first paragraph of text in the field, below the last paragraph of text in the field, or between two paragraphs of text); 2) floating left of a paragraph of text (e.g., the top edge of the image is at the same vertical position as the top of a particular paragraph in the field, and the left edge of the image is aligned with what would otherwise be the left margin of the paragraph of text; or 3) floating right of a paragraph (e.g., the top edge of the image is at the same vertical position as the top of a particular paragraph in the field, and the right edge of the image is aligned with what would otherwise be the right margin of the paragraph of text).
When a user selects (e.g., clicks on) an image in a structured field and begins dragging it, the original image remains in place while a second, visually distinguishable version (e.g., a translucent version) of the image becomes draggable. The user can drag the second version of the image around the field freely. The original, opaque version of the image, however, snaps to new locations as the user drags it. In particular, the opaque version of the image snaps to the nearest position that conforms to the above position state rules. When the user stops dragging the image, the last position of the opaque version of the image becomes the new position of the image. Moreover, a user can insert or move multiple images to the same position state (e.g., the first position state) in the same “paragraph.” As the user drags an image, the user can reorder it within a “paragraph” that has multiple images. The overall effect of this methodology of moving images is a highly intuitive experience that, while restrictive, generally gives users a desirable outcome for the positions of their images, while making it difficult to produce undesirable outcomes (i.e., web pages that appear badly composed).
In this example, the web-page editor 1030 (
As shown in
In a client computer, the various content objects of a web page entered by a web-page author typically exist in the form of an HTML file and its associated resource files (e.g., image files), because the web page is rendered from an HTML file.
In the server computer, such as the query server 516 (
Besides the (key, value) pairs, the web page has an associated web template that includes information defining the look-and-feel of the web page. In some embodiments, the server computer stores a number of predefined web templates in its storage device, each identified by a unique template ID. Before entering any content into a web-page editing region 1122 (
As mentioned above, a web site typically includes many web pages, each one covering a specific topic related to the web site.
Each web-site includes one or more web pages. To uniquely identify a web page associated with a web-site, the web page is assigned a set of web-page attributes 1420 such as:
In some embodiments, the server computer 1200 (
When the web-page processor 1222 (
Each of the above identified modules or programs corresponds to a set of instructions for performing one or more functions described above. These modules and programs (i.e., sets of instructions) need not be implemented as separate software programs, procedures or modules, and thus various subsets of these modules may be combined or otherwise re-arranged in various embodiments. In some embodiments, the memory may store a subset of the modules and data structures identified above. Furthermore, the memory may store additional modules and data structures not described above.
In practice, and as recognized by those of ordinary skill in the art, items shown separately could be combined and some items could be separated. For example, some items shown separately in
The foregoing descriptions of specific embodiments of the present invention are presented for purposes of illustration and description. They are not intended to be exhaustive or to limit the invention to the precise forms disclosed. Rather, it should be appreciated that many modifications and variations are possible in view of the above teachings. The embodiments were chosen and described in order to best explain the principles of the invention and its practical applications, to thereby enable others skilled in the art to best utilize the invention and various embodiments with various modifications as are suited to the particular use contemplated.
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|U.S. Classification||709/203, 715/243, 715/762, 715/705, 709/218, 709/234, 715/760, 709/219, 715/234, 709/243, 709/217|
|International Classification||G06F17/00, G06F15/173, G06F15/16, G06F3/00, G06F3/048|
|Cooperative Classification||G06F17/24, G06F17/3089, G06Q30/0273, G06Q30/0277|
|European Classification||G06F17/24, G06F17/30W7, G06Q30/0273, G06Q30/0277|