US20090018904A1 - System and method for contextual advertising and merchandizing based on user configurable preferences - Google Patents
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- US20090018904A1 US20090018904A1 US11/774,671 US77467107A US2009018904A1 US 20090018904 A1 US20090018904 A1 US 20090018904A1 US 77467107 A US77467107 A US 77467107A US 2009018904 A1 US2009018904 A1 US 2009018904A1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
Abstract
A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. The system in an example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.
Description
- 1. Technical Field
- This disclosure relates to methods and systems supporting online advertising and online transactions by a user. More particularly, the present disclosure relates to contextual advertising and merchandizing based on user configurable preferences.
- 2. Related Art
- An increasingly popular way of delivering Internet advertisements is to tie the presentation of advertisements to particular user behaviors and/or user profiles, and/or user demographics. Such user behaviors include user access to a particular web page, user selection (also called mouse-clicking or clicking) of a particular location on a web page, user entry of a particular search string or keyword, and the like. In order to target advertising accurately, advertisers or vendors pay to have their advertisements presented in response to certain kinds of events—that is, their advertisements are presented when particular user behaviors warrant such presentation. If a particular advertisement (ad) leads to some user action, an advertiser may receive remuneration for the ad.
- Using other systems and processes on the Web, users can search for goods and services via the Internet and shop or make purchases of goods or services over the Internet. Unfortunately, conventional systems have not been able to create an effective way of extracting keywords from web pages and create contextual advertisements that may lead to a user purchase transaction.
- Some conventional web-based merchants use affiliate programs. In an affiliate program, the merchant itself must track purchase transactions and
reward 3rd party affiliates when purchase transactions are completed. This transaction tracking and rewarding process imposes a significant administrative burden on the merchant. Moreover, the tracking/reward functionality must be replicated for each merchant that chooses to use such a system. Current technology does not provide a solution for off-loading this tracking/reward functionality to a 3rd party without risking an increase in fraudulent transactions and a decrease in the time-efficiency of processing purchase transactions. - U.S. Pat. No. 5,948,061 discloses methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisements based upon profiling of users and networks. However, the user is not offered the opportunity to opt-out of the advertising or to configure the preferences or profile that was automatically created based on user activity.
- Thus, a system and method for contextual advertising and merchandising based on user configurable preferences is needed.
- Embodiments illustrated by way of example and not limitation in the figures of the accompanying drawings, in which:
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FIGS. 1 and 2 illustrate an example advertisement with the user selectable display object associated with the ad in an example embodiment. -
FIG. 3 illustrates an example embodiment of a preferences webpage displayed to a user when the user activates the display object. -
FIG. 4 illustrates an example embodiment of a webpage used to configure user advertising preferences. -
FIG. 5 illustrates a system architecture for delivering advertising to users in a networked system. -
FIG. 6 is a processing flow diagram of an example embodiment. -
FIG. 7 is a block diagram of a network system on which an embodiment may operate. -
FIGS. 8 and 9 are block diagrams of an example computer system on which an embodiment may operate. - A computer-implemented system and method for contextual advertising and merchandising based on user configurable preferences is disclosed. In the following description, numerous specific details are set forth. However, it is understood that embodiments may be practiced without these specific details. In other instances, well-known processes, structures and techniques have not been shown in detail in order not to obscure the clarity of this description.
- As described further below, according to various example embodiments of the disclosed subject matter described and claimed herein, there is provided a computer-implemented system and method for contextual advertising and merchandizing based on user configurable preferences. The system includes an advertising (ad) preferences service to obtain user preference information related to advertising and to modify the presentation of advertising to the user based upon the user preference information. Various embodiments are described below in connection with the figures provided herein.
- Typical contextual advertising implementations show advertisements that are textually related to the content that the user is browsing or has browsed. In newer systems, behavioral information and day parting is used to improve upon the contextual advertising. Other systems enhance contextual advertising with user demography gleaned from various sources. In these example embodiments, the advertisements shown are not necessarily related to the context of the content; rather, the advertisements shown can be related to a merchandising opportunity based on a user's automatically determined demographic profile to create a new dimension in contextual advertising. Such a new dimension in contextual advertising leverages user demographic information obtained in previous user interactions unrelated to the current user interaction or behavior.
- By observing search, view, bid, buy, payment and other activities of known user demographics, a host system can use various heuristics to generate associations between user demographic profiles and Item Groups, with associated levels of interest of users of those demographic profiles in that Item Group. Item Groups may represent Products, Services, or other web items. Demographic profiles may be aggregated along one or more dimensions (e.g. age, gender, location, etc.). Item Groups may also be aggregated along one or more dimensions (e.g. category, price, vendor, payment method, etc.). The term Item Group may also represent items for sale as well as web pages/sections, and/or sites.
- As the description above indicates, targeted advertising has become more complex. However, even the best algorithms for targeting ad content to particular users can produce errant or annoying ad content that may not be considered relevant or useful to the user. As such, it would be beneficial to enable the user to configure the advertising-related parameters or profiles that have been automatically created by various systems that monitor user behaviors, collect demographic information, or otherwise associate users with particular types of ads. The various embodiments described herein enable the user to configure (e.g. edit, modify, select, de-select, enable, disable, etc.) various advertising-related parameters or preference information.
- An example embodiment is described in the following section. Referring to
FIGS. 1 and 2 , anexample advertisement 310 is illustrated.Ad 310 represents a typical ad displayed to an on-line computer user is conventional systems. Such anad 310 may have been automatically selected for display to a particular user (i.e. targeted) because of the user's previous behavior or demographics. Conventional systems do not provide a way for the user to opt-out of the targeted advertising system. Further, conventional systems do not provide a way for the user to configure advertising parameters to increase the likelihood that subsequent targeted ads will be more relevant for the particular user. - Referring to
FIGS. 1 and 2 , an example embodiment includes adisplay object 320 that enables the user to configure advertising parameters. In one embodiment, displayobject 320 is a hyperlink that re-directs the user to a separate preferences configuration webpage when the user clicks on thedisplay object 320. In another embodiment, thedisplay object 320 can activate a preferences configuration box when thedisplay object 320 is clicked or activated with a mouseover. In other embodiments, thedisplay object 320 can cause the activation of a set of preferences checkboxes when thedisplay object 320 is selected and right-clicked. Many other alternative implementations can be used to indicate the selection and/or activation ofdisplay object 320 thereby activating the enables the functionality of various embodiments to enable a user to configure advertising parameters. In yet other embodiments, the activation of advertising configuration functionality can be offered as part of a tool bar or drop-down menu selection associated with the configuration of other system parameters. In the particular embodiment shown inFIGS. 1 and 2 , thedisplay object 320 is a link that redirects the user to a separate preference configuration webpage when a user clicks on thedisplay object 320. In addition, the particular embodiment shown inFIGS. 1 and 2 provides additional information for the user when a user performs a mouseover on thedisplay object 320. As shown inFIGS. 1 and 2 , the user has performed a mouseover ofdisplay object 320 byposition cursor 322 in a proximate position to displayobject 320. As a result, aninformation box 324 has been displayed for the user to explain the purpose ofdisplay object 320. If the user clicks on thedisplay object 320 whilecursor 322 is in a proximate position to displayobject 320, the user will be redirected to a separate webpage, such as thewebpage 410 shown inFIG. 3 and described below. -
FIG. 1 illustrates and embodiment in which thedisplay object 320 is displayed outside of the borders of theunderlying ad 310. In this embodiment, no portion of thead 310 is obscured bydisplay object 320. An alternative embodiment is shown inFIG. 2 . InFIG. 2 , thedisplay object 320 is shown overlaid on a portion of theunderlying ad 310. In this embodiment, thedisplay object 320 can appear as a watermark on thead 310. It will be apparent to those of ordinary skill in the art that either of these particular implementations and equivalent embodiments can be used to enable a user to configure advertising parameters. - Referring now to
FIG. 3 , an example embodiment illustrates a preferences webpage displayed to a user when the user activates thedisplay object 320 using any of the various methods described above. In an example embodiment,preferences page 410 includes a portion 412 (e.g. a link) that enables a user to link to a separate page used to configure advertising preferences. If the user clicks on theportion 412 while the cursor is in a proximate position toportion 412, the user will be redirected to a separate webpage, such as thewebpage 510 shown inFIG. 4 and described below. In an alternative embodiment, the user can be linked directly towebpage 510 when the user activates thedisplay object 320 using any of the various methods described above. - Referring now to
FIG. 4 , an example embodiment of a webpage used to configure user advertising preferences is illustrated. In one embodiment, the user is presented with awebpage 510 upon activation ofdisplay object 320 as described above. It will be apparent to those of ordinary skill in the art thatpage 510 may equivalently be implemented as a dialog box, a pull-down menu, or other type of user interface for receiving a set of preference selections. In the example embodiment shown inFIG. 4 , the user may select or de-select (i.e. enable/activate or disable/deactivate) a set of advertising-related parameters or preferences. These user-configurable advertising-related parameters or preferences can include an opt-outselection 512. The opt-out control allows a user to specify whether or not s/he wants to participate in targeted advertising. If the user selects “opt-out” atselection 512 by clicking and marking the associated shaded box, the user's profile information is not used or provided for use by others for the purpose of targeted advertising. If the user de-selects “opt-out” atselection 512 by clicking and un-marking the associated shaded box, the user's profile information can be used or provided for use by others for the purpose of targeted advertising. - In the example embodiment shown in
FIG. 4 , the user may also select or de-select (i.e. enable/activate or disable/deactivate) a set of advertising-related segment parameters or preferences. Segments can be considered groupings into which a particular user has been automatically placed based on user behavior or demographics. For example, one segment may be based on gender; male users get classified in a male segment and female users get classified in a female segment. Other examples of segments include, age ranges, income ranges, location, marital status, parental status, historical buying habits, etc. It is common in conventional systems to classify particular users into a plurality of segments for the purpose of targeted advertising. Given that a plurality of segments have been created for each particular user,page 510 provides an opportunity for the system to present the pre-defined user segments to the particular user with whom the segments are associated. In this manner, the user is given information defining how the user has been previously classified into a plurality of segments for the purpose of targeted advertising. These user-specific segment classifications can be displayed to the user inpage 510 as a list ofsegments 514. Each segment is configured with a selectable shaded box with which the user may select or de-select (i.e. enable/activate or disable/deactivate) each of the plurality of advertising-related segments previously associated with the user. If the user selects a particular segment atsegment options 514 by clicking and marking the associated shaded box, the user's segment classification for that segment can be used or provided for use by others for the purpose of targeted advertising. If the user de-selects a particular segment atsegment options 514 by clicking and un-marking the associated shaded box, the user's segment classification for that segment is not used or provided for use by others for the purpose of targeted advertising. Further, a user can add or remove particular individual elements or demographic data to the user's individual profile. For example, a user could specify that s/he is interested in receiving information regarding financial offers. A plurality of profile parameters or preferences can be offered to a user for configuration by the user. In this manner, a user can configure a set of parameters or preferences associated with advertising. -
FIG. 5 illustrates a system architecture for delivering advertising to users in a networked system. Referring toFIG. 1 , a system can provide techniques for manipulating networked content. For example, apublishing system 610 can be used to insert an advertisement (ad) 611 obtained from an advertiser 603 intopublisher media 605 at a publisher website 615 (a website is one type of media or networked content). To accomplish this ad insertion, thepublisher 610 can insert a piece of code provided by the advertising partner 603 into the publisher website's 615 source code. This code is then rendered when the page is viewed by aviewer 618 to display the publisher media with the advertisement in the location on the page indicated in the inserted code. Should thepublisher 610 want to move or modify the ad, thepublisher 610 changes the code at thesite 615 to effect the change to the ad. The advertiser 603 can employ userad profile information 604 to target a particular ad for a particular userviewing publisher media 605 viapublisher website 615. Userad profile information 604 can be automatically created and updated with user behavior information and user demographics. In addition, the userad profile information 604 can be used for the storage of the user-configurable set of parameters or preferences associated with advertising as described above. These user configurable preferences can be accessed and used by advertiser 603 when advertiser 603 determines which ad should be served to a particularuser fia publisher 610. For example, if the “opt-out of advertising” parameter has been previously selected by a user as described above, the advertiser 603 can offer up an ad topublisher 610 that is not targeted per the selection request of the user. For another example, if the “opt-in to segment 1” parameter has been previously selected by a user as described above, the advertiser 603 can offer up an ad topublisher 610 that is targeted to individuals of segment 1 per the selection request of the user. In this manner, the ads shown to a particular user can be configured by a user by user manipulation of a set of user-configurable parameters or preferences associated with advertising as described above. - In an example embodiment described herein and shown by example in
FIG. 5 , thedisplay object 320 used to enable user configuration of the advertising parameters can be inserted into thead 611 by advertiser 603 or inserted into the publisher media content with insertedad 612 by thepublisher 610. In either case, the activation of thedisplay object 320 by a user can cause a link to the appropriate host of the user-configurable parameters or preferences associated with advertising as described above. -
FIG. 6 illustrates a processing flow for an example embodiment. The example embodiment includes an advertising (ad) preferences service to obtain user preference information related to advertising (processing block 702), enable user configuration of the user preference information related to advertising (processing block 704), and modify the presentation of advertising to the user based upon the user configured preference information (processing block 706). - Referring now to
FIG. 7 , a diagram illustrates a network environment in which various example embodiments may operate. In this conventional network architecture, aserver computer system 100 is coupled to a wide-area network 110. Wide-area network 110 includes the Internet, or other proprietary networks, which are well known to those of ordinary skill in the art. Wide-area network 110 may include conventional network backbones, long-haul telephone lines, Internet service providers, various levels of network routers, and other conventional means for routing data between computers. Using conventional network protocols,server 100 may communicate through wide-area network 110 to a plurality ofclient computer systems area network 110 in various ways. For example,client 140 is connected directly to wide-area network 110 through direct or dial-up telephone or other network transmission line. Alternatively,clients 130 may be connected through wide-area network 110 using amodem pool 114. Aconventional modem pool 114 allows a plurality of client systems to connect with a smaller set of modems inmodem pool 114 for connection through wide-area network 110. In another alternative network topology, wide-area network 110 is connected to agateway computer 112.Gateway computer 112 is used to route data toclients 120 through a local area network (LAN) 116. In this manner,clients 120 can communicate with each other throughlocal area network 116 or withserver 100 throughgateway 112 and wide-area network 110. - Using one of a variety of network connection means,
server computer 100 can communicate withclient computers 150 using conventional means. In a particular implementation of this network configuration, aserver computer 100 may operate as a web server if the Internet's World-Wide Web (WWW) is used forwide area network 110. Using the HTTP protocol and the HTML coding language across wide-area network 110,web server 100 may communicate across the World-Wide Web withclients 150. In this configuration,clients 150 use a client application program known as a web browser such as the Internet Explorer™ published by Microsoft Corporation of Redmond, Wash., the user interface of America On-Line™, or the web browser or HTML renderer of any other supplier. Using such conventional browsers and the World-Wide Web,clients 150 may access image, graphical, and textual data provided byweb server 100 or they may run Web application software. Conventional means exist by whichclients 150 may supply information toweb server 100 through theWorld Wide Web 110 and theweb server 100 may return processed data toclients 150. - Having briefly described one embodiment of the network environment in which an example embodiment may operate,
FIGS. 8 and 9 show an example of acomputer system 200 illustrating anexemplary client 150 orserver 100 computer system in which the features of an example embodiment may be implemented.Computer system 200 is comprised of a bus or other communications means 214 and 216 for communicating information, and a processing means such asprocessor 220 coupled withbus 214 for processing information.Computer system 200 further comprises a random access memory (RAM) or other dynamic storage device 222 (commonly referred to as main memory), coupled tobus 214 for storing information and instructions to be executed byprocessor 220.Main memory 222 also may be used for storing temporary variables or other intermediate information during execution of instructions byprocessor 220.Computer system 200 also comprises a read only memory (ROM) and/or otherstatic storage device 224 coupled tobus 214 for storing static information and instructions forprocessor 220. - An optional
data storage device 228 such as a magnetic disk or optical disk and its corresponding drive may also be coupled tocomputer system 200 for storing information and instructions.Computer system 200 can also be coupled viabus 216 to adisplay device 204, such as a cathode ray tube (CRT) or a liquid crystal display (LCD), for displaying information to a computer user. For example, image, textual, video, or graphical depictions of information may be presented to the user ondisplay device 204. Typically, analphanumeric input device 208, including alphanumeric and other keys is coupled tobus 216 for communicating information and/or command selections toprocessor 220. Another type of user input device iscursor control device 206, such as a conventional mouse, trackball, or other type of cursor direction keys for communicating direction information and command selection toprocessor 220 and for controlling cursor movement ondisplay 204. - Alternatively, the
client 150 can be implemented as a network computer or thin client device.Client 150 may also be a laptop or palm-top computing device, such as the Palm Pilot™.Client 150 could also be implemented in a robust cellular telephone, where such devices are currently being used with Internet micro-browsers. Such a network computer or thin client device does not necessarily include all of the devices and features of the above-described exemplary computer system; however, the functionality of an example embodiment or a subset thereof may nevertheless be implemented with such devices. - A
communication device 226 is also coupled tobus 216 for accessing remote computers or servers, such asweb server 100, or other servers via the Internet, for example. Thecommunication device 226 may include a modem, a network interface card, or other well-known interface devices, such as those used for interfacing with Ethernet, Token-ring, or other types of networks. In any event, in this manner, thecomputer system 200 may be coupled to a number ofservers 100 via a conventional network infrastructure such as the infrastructure illustrated inFIG. 7 and described above. - The system of an example embodiment includes software, information processing hardware, and various processing steps, which will be described below. The features and process steps of example embodiments may be embodied in articles of manufacture as machine or computer executable instructions. The instructions can be used to cause a general purpose or special purpose processor, which is programmed with the instructions to perform the steps of an example embodiment. Alternatively, the features or steps may be performed by specific hardware components that contain hard-wired logic for performing the steps, or by any combination of programmed computer components and custom hardware components. While embodiments are described with reference to the Internet, the method and apparatus described herein is equally applicable to other network infrastructures or other data communications systems.
- Various embodiments are described herein. In particular, the use of embodiments with various types and formats of user interface presentations and/or application programming interfaces may be described. It will be apparent to those of ordinary skill in the art that alternative embodiments of the implementations described herein can be employed and still fall within the scope of the claimed invention. In the detail herein, various embodiments are described as implemented in computer-implemented processing logic denoted sometimes herein as the “Software”. As described above, however, the claimed invention is not limited to a purely software implementation.
- Thus, a computer-implemented system and method for contextual advertising and merchandizing based on user configurable preferences is disclosed. While the present invention has been described in terms of several example embodiments, those of ordinary skill in the art will recognize that the present invention is not limited to the embodiments described, but can be practiced with modification and alteration within the spirit and scope of the appended claims. The description herein is thus to be regarded as illustrative instead of limiting.
Claims (27)
1. A method comprising:
obtaining user preference information related to advertising;
enabling user configuration of the user preference information related to advertising; and
modifying the presentation of advertising to the user based upon the user configured preference information.
2. The method as claimed in claim 1 including providing a display object in association with an advertisement to enable user configuration of the user preference information related to advertising.
3. The method as claimed in claim 2 wherein the display object is displayed outside of the advertisement.
4. The method as claimed in claim 2 wherein the display object is displayed overlaid on the advertisement.
5. The method as claimed in claim 1 wherein enabling user configuration of the user preference information related to advertising includes user configuration of an opt-out of advertising parameter.
6. The method as claimed in claim 1 wherein enabling user configuration of the user preference information related to advertising includes user configuration of a user advertising segment parameter.
7. A method comprising:
obtaining user preference information related to advertising, the user preference information having been configured by a user; and
selecting an advertisement for delivery to the user, the selection being based on the user configured user preference information.
8. The method as claimed in claim 7 wherein the user configured user preference information includes an opt-out of advertising parameter.
9. The method as claimed in claim 7 wherein the user configured user preference information includes a user advertising segment parameter.
10. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
obtain user preference information related to advertising;
enable user configuration of the user preference information related to advertising; and
modify the presentation of advertising to the user based upon the user configured preference information.
11. The article of manufacture as claimed in claim 10 being operable to provide a display object in association with an advertisement to enable user configuration of the user preference information related to advertising.
12. The article of manufacture as claimed in claim 11 wherein the display object is displayed outside of the advertisement.
13. The article of manufacture as claimed in claim 11 wherein the display object is displayed overlaid on the advertisement.
14. The article of manufacture as claimed in claim 10 being operable to enable user configuration of an opt-out of advertising parameter.
15. The article of manufacture as claimed in claim 10 being operable to enable user configuration of a user advertising segment parameter.
16. An article of manufacture comprising a machine-readable storage medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:
obtain user preference information related to advertising, the user preference information having been configured by a user; and
select an advertisement for delivery to the user, the selection being based on the user configured user preference information.
17. The article of manufacture as claimed in claim 16 wherein the user configured user preference information includes an opt-out of advertising parameter.
18. The article of manufacture as claimed in claim 16 wherein the user configured user preference information includes a user advertising segment parameter.
19. A system comprising:
a processor;
a memory coupled to the processor to store information related to user advertising;
an advertising (ad) preferences service to obtain user preference information related to advertising, enable user configuration of the user preference information related to advertising, and modify the presentation of advertising to the user based upon the user configured preference information.
20. The system as claimed in claim 19 being operable to provide a display object in association with an advertisement to enable user configuration of the user preference information related to advertising.
21. The system as claimed in claim 20 wherein the display object is displayed outside of the advertisement.
22. The system as claimed in claim 20 wherein the display object is displayed overlaid on the advertisement.
23. The system as claimed in claim 19 being operable to enable user configuration of an opt-out of advertising parameter.
24. The system as claimed in claim 19 being operable to enable user configuration of a user advertising segment parameter.
25. A system comprising:
a processor;
a memory coupled to the processor to store information related to user advertising;
an advertising (ad) preferences service to obtain user preference information related to advertising, the user preference information having been configured by a user; and select an advertisement for delivery to the user, the selection being based on the user configured user preference information.
26. The system as claimed in claim 25 wherein the user configured user preference information includes an opt-out of advertising parameter.
27. The system as claimed in claim 25 wherein the user configured user preference information includes a user advertising segment parameter.
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Also Published As
Publication number | Publication date |
---|---|
AU2008275636B2 (en) | 2011-08-11 |
US20220222707A1 (en) | 2022-07-14 |
CA2693675A1 (en) | 2009-01-15 |
US11341531B2 (en) | 2022-05-24 |
AU2008275636A1 (en) | 2009-01-15 |
US20140006154A1 (en) | 2014-01-02 |
WO2009009073A1 (en) | 2009-01-15 |
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