US20080228583A1 - Advertising management system and method with dynamic pricing - Google Patents
Advertising management system and method with dynamic pricing Download PDFInfo
- Publication number
- US20080228583A1 US20080228583A1 US12/075,591 US7559108A US2008228583A1 US 20080228583 A1 US20080228583 A1 US 20080228583A1 US 7559108 A US7559108 A US 7559108A US 2008228583 A1 US2008228583 A1 US 2008228583A1
- Authority
- US
- United States
- Prior art keywords
- advertisements
- tier
- advertiser
- tiers
- advertisers
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Abandoned
Links
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0249—Advertisements based upon budgets or funds
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0276—Advertisement creation
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/20—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
- H04W4/21—Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel for social networking applications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W72/00—Local resource management
- H04W72/04—Wireless resource allocation
- H04W72/044—Wireless resource allocation based on the type of the allocated resource
- H04W72/0446—Resources in time domain, e.g. slots or frames
Definitions
- the present invention relates generally to a system and method for managing delivery of advertisements to consumers and more particularly to a system and method for managing delivery of various types of advertisements to consumers' telecommunications devices.
- Mobile marketing is considered by advertisers as the next new channel to directly reach consumers since it utilizes core assets and characteristics of the mobile media. Specifically, it is personal in that it is directed solely to individual consumers, it is “always on”, can reach the consumers whenever they access their communications devices and wherever they are, and it is mobile. Moreover, mobile marketing often results in the formation of groups of people who communicate actively with each other. It is now envisioned that these characteristics combined with social network-based approaches of the Internet could form a very powerful base to execute marketing and advertising strategies.
- a typical mobile marketing or advertising arrangement there is a set of consumers with certain profiles. These are target consumers for the advertisements, forming a target audience or target profile group.
- an advertiser selects the target audience to which the advertisement is to be delivered using a web-based tool or interface (with preferred profiles).
- the mobile marketing messages or advertisements are delivered to consumers in the target profile group using one or more mobile communication networks.
- a first embodiment of a method for delivering advertisements, for example to consumers, in accordance with the invention includes defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers.
- the consumers can be segmented or partitioned into a plurality of target profile groups with a set of tiers being defined for each of the target profile groups.
- the prices for allocation of advertisements in the tiers for each target profile group are ideally set independent of one another.
- the prices may be set according to supply and demand of advertisements for each target profile group.
- Formation of the tiers and number of allocated advertisements for each tier may be obtained by first determining the total number of available advertisements, possibly in consideration of the number of advertisements permitted to be delivered to each consumer in a given period of time, the total number of consumers and a predetermined time period. Then, a percentage of advertisement inventory is assigned to each tier, and the number of advertisements in each tier is obtained by multiplying the percentage by the total amount of available advertisements.
- the allocation of advertisements to advertisers is enabled via an interface available to the advertisers.
- the interface enables each advertiser to, among other things, enter one or more advertisements to be delivered to the consumers' telecommunications devices, select the manner of delivery, select a target profile group of consumers to receive advertisements, select one or more parameters relating to the time of delivery of advertisements, and determine whether the advertiser wants to conduct their advertising campaign based on delivery of a set number of advertisements or a total amount of money, i.e., a budget-based advertising campaign.
- each advertiser is allocated available advertisements from a lowest one of the tiers having unallocated advertisements, and then the cost of the advertisements is provided to the advertiser.
- each advertiser is allocated available advertisements from a lowest one of the tiers having unallocated advertisements until the cost of the advertisements equals the budget, and then the number of allocated advertisements is provided to the advertiser.
- a method for delivering advertisements to consumers in accordance with an exemplary embodiment of the invention includes determining a total number of available advertisements for a set period of time that can be delivered to the consumers' telecommunications devices, defining a plurality of tiers of available advertisements, each tier containing a portion of the total number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, enabling advertisers to obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers, and managing the reception of advertisements from the advertisers and the delivery of the received advertisements to the consumers' telecommunications devices in accordance with the allocations of the advertisers.
- the variations of the method described above can be applied to this method as well.
- One exemplary embodiment of a system for enabling advertisers to deliver advertisements to consumers in accordance with the invention includes an advertising management system having a defined plurality of tiers of available advertisements, each containing a number of advertisements, and a set price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and an interface to the advertising management system accessible by advertisers to enable the advertisers to input advertisements to the advertising management system and obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers.
- infrastructure is coupled to the advertising management system to enable delivery of advertisements from the advertisers entered via the interface in accordance with the allocation of such advertisements.
- the infrastructure may be capable of delivering the advertisements to the consumers' telecommunications devices.
- the consumers are partitioned into a plurality of target profile groups and a set of a plurality of tiers is defined for each target profile group.
- the set prices for the allocation of advertisements in the tiers for each target profile group are independent of one another and may be performed according to supply and demand of advertisements for each target profile group.
- the advertising management system may be arranged to determine the total number of available advertisements in consideration of the number of advertisements permitted to be delivered to each consumer in a given period of time, the total number of consumers and a predetermined time period for the advertising campaign.
- a percentage of advertisement inventory is thereby assigned to each tier by an operator of the advertising management system, with the number of advertisements in each tier being determined by multiplying the percentage by the total amount of available advertisements.
- the interface may be a user-friendly interface designed to enable each advertiser to create their own advertising campaign.
- the interface enables the advertisers to, among other things, select a target profile group of consumers to receive advertisements, select one or more parameters relating to the time of delivery of advertisements, and perform either an advertising campaign based on a total amount of money to be spent or on delivery of a desired number of advertisements.
- the advertising management system is arranged to allocate to each advertiser, available advertisements from a lowest one of the tiers having unallocated advertisements, and then provide the cost of the advertisements to the advertiser via the interface.
- the advertising management system is arranged to allocate to each advertiser, available advertisements from a lowest one of the tiers having unallocated advertisements until the cost of the advertisements equals the budget, and then provide the number of allocated advertisements to the advertiser via the interface.
- Another exemplary embodiment of a system for delivering advertisements in accordance with the invention includes means for defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, means for setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and means for allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers. Additional features of this system are described above in connection with the description of methods and other systems in accordance with the invention.
- An exemplary system for enabling advertisers to create advertising campaigns in accordance with the invention includes advertising management means for managing a plurality of advertising campaigns, the advertising management means including a plurality of tiers of available advertisements, each containing a number of advertisements, and a set price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and interface means for enabling advertisers to access the advertising management means and input advertisements thereto and obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers. Additional features of this system are described above in connection with the description of methods and other systems in accordance with the invention.
- An exemplary user interface for an advertising management system which enables advertisers to create advertising campaigns in accordance with the invention includes means for enabling the advertisers to input advertisements, means for enabling the advertisers to select a target profile group of consumers to receive advertisements, means for enabling the advertisers to select one or more parameters relating to the time of delivery of advertisements, and means for enabling the advertisers to create an advertising campaign based on a total amount of money or on delivery of a desired number of advertisements. Additional features of this user interface are described above in connection with the description of methods and systems in accordance with the invention.
- An exemplary computer readable media for organizing delivery of advertisements in accordance with the invention is capable of defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers.
- This computer readable media is also capable of performing other functions as described in connection with the description of methods and systems in accordance with the invention.
- An exemplary database for use in an advertising delivery system in accordance with the invention includes advertisements obtained from advertisers, scheduling information relating to when the advertisers want their advertisements delivered, profile information relating to target profile groups to whom the advertisers want their advertisements delivered, and pricing information relating to prices paid for delivering of advertisements.
- the database can also include other information, such as used in any of the methods and systems described above, for example, delivery information relating to the manner in which the advertisements are to be delivered.
- FIG. 1 is a schematic of an exemplifying architecture of an advertisement management system in accordance with the invention.
- FIG. 2 shows an example of screen shots of an Internet interface which can be used to define a advertising campaign in accordance with the invention.
- FIG. 3 shows examples of screen shots for three different advertising campaigns in accordance with the invention.
- FIG. 4 shows an example of a screen shot of a budget-based advertising campaign using the advertisement management system and method in accordance with the invention.
- FIG. 1 shows an architecture of an exemplary embodiment of a mobile marketing system in accordance with the invention which is designated generally as 10 .
- the system 10 includes one or more advertisers 12 , defined to include any and all entities or individuals that want to advertise products or services to customers participating in the mobile marketing arrangement, and an advertisement management system 14 that is operated by, for example, an advertising delivery company.
- the operator of the advertisement management system 14 is a company in the business of delivering advertisements from several advertisers, i.e., it is the intermediary between advertisers and the operators of the advertisement distribution channels. Operation of the advertisement management system 14 is typically managed over an Internet-interface.
- the management system 14 may include tools for an advertiser 12 to define parameters of their advertisement campaign, i.e., to enable them to tailor the advertisement campaign to their specific desires. Parameters which can be defined include the target audience and the demographics thereof, the cost per advertisement, the type of advertisement, the total amount of money to be spent on the advertising campaign, the total number of advertisements to be delivered during an advertising campaign, the sociological background of the target audience, age, sex, target phone type, income level etc.
- each advertiser 12 typically provides one or more actual advertisements in any available form such as html-documents, links, text, pictures, audio, video, television content, videos, HTML, xHTML, WAP pages, web pages, etc., or any digital content compatible for reception and display by the target consumers' mobile communication device or terminal 16 A, 16 B.
- SMSC 20 Short message service center
- MMS multimedia message service
- IM instant messaging
- WAP GW wireless application protocol gateway
- Internet AP Internet access point
- advertisements can be delivered over local area networks such as a Wireless Local Area Network (WLAN), BlueTooth (BT) or over other networks such as WiMax, broadcast networks such as DMB, DVB-H, ISDB-T or broadcasting over cellular networks using standards such as MBMS (Multicast Broadcast Multimedia Service), among others.
- WLAN Wireless Local Area Network
- BT BlueTooth
- WiMax Wireless Local Area Network
- advertisements are delivered from the advertising management system 14 to the cellular infrastructure 18 and then from the cellular infrastructure 18 to the terminals 16 A, 16 B via elements such as a Value Added GateWay (VAS GW) 24 , SMSC 20 , Basestations 26 , 28 .
- VAS GW Value Added GateWay
- the mobile terminals 16 A, 16 B can be cellular phones, Personal Digital Assistants (PDA), personal computers (PC), multimedia computers etc.
- the mobile marketing system 10 may include a billing system 30 which is normally used to invoice mobile customers for usage of communication services such as messaging, data connection, voice calls, video calls etc.
- the pricing model for a mobile marketing system 10 in accordance with the invention depends on several factors.
- One factor is the total number of available inventory items, i.e., the total number of advertisements that can be delivered to the participating consumers (those consumers who have elected to receive advertisements in exchange for free or discounted telecommunications services) as well as possibly to other consumers who do not obtain any benefit from receiving the advertisements.
- the total number of available inventory items is determined by multiplying the total number of participating consumers (C) by the number of advertisements which can be sent to them (M) per defined advertising time period (dt) (M/dt). Multiplying this product by an allocated period of time to deliver the advertisements (t) results in the total number of advertisements TM that can be delivered in this allocated period of time.
- the total number of advertisements available to the system to allocate to one or more advertisers for delivery to these consumers is 280,000.
- the target group size is N i , where i is the index corresponding to the profiled target group.
- the total number of advertisements (maximum inventory per group) which can be sent to each profiled target group i is then:
- TM i N i ⁇ M dt ⁇ t
- target profile groups there may be multiple, different parameters which can be set as profile information resulting in a very large number of combinations of target profile groups. For example, if there is 10 on/off criteria for the consumers, there would actually be 2 10 different possible combinations of these criteria.
- the inventory level of available advertisements for the target profile groups decreases as advertisements are sent during an allocated advertising period and as advertising campaigns are reserved if there are consumers which belong to two or more target profile groups.
- a third group defined i 3 corresponding to females living in California.
- 50% of the customers are females and 20% of all target customers are living in California.
- the available inventory of advertisements for that target profile group will be reduced:
- TM 1 TM 1 ⁇ y 2 ⁇ 0.5
- TM 3 TM 3 ⁇ y 2 ⁇ 0.5
- the inventory levels of available advertisements for the three groups will be adjusted as follows:
- TM 3 TM 3 ⁇ y 3 ⁇ 0.2
- Other operational parameters to enable use of the advertising management system 14 via the interface can also be defined including, for example, the number of tiers which are used in the organization of the management system 14 , the base price for sending an advertisement to a participating consumer, inventory levels for each tier which affect increases in the base price for sending an advertisement, and the increase in the base price or actual price for each tier.
- Use of different tiers in the advertising management system 14 determines the price of the overall advertising campaign (when conducting an advertising campaign based on a set number of advertisements) and also determines the number of advertisements in the advertising campaign (when conducting a budget-based advertising campaign).
- the number of tiers may be freely selected and in an example below, there are three tiers. However, there may be less than three tiers, such as two tiers, or more than three tiers, such as four tiers, five tiers, and up.
- the determination of how many tiers to provide in the advertising management system 14 depends on several factors, with more tiers resulting in a wider range of prices for the advertisements and more ranges of inventory levels.
- the total number of advertisements that can be delivered to the target profile group is 100,000 and the number of tiers selected is three.
- the base price is selected to be $0.05 per advertisement and assigned to the lowest tier, tier 3.
- the price for tier 2 is selected to be $0.10 per advertisement, double the base price.
- the price for tier 3 is selected to be $0.20 per advertisement, four times the base price.
- the inventory fill level for tier 3 is selected to be 0-50% corresponding to a maximum number of available advertisements of 50,000 (50% of the total number of messages which is 100,000).
- the inventory fill level for tier 2 is selected to be 50-80% corresponding to a maximum number of available advertisements of 30,000 (30% of the total number of messages which is 100,000).
- the inventory fill level for tier 1 is selected to be 80-100% corresponding to a maximum number of available advertisements of 20,000 (20% of the total number of messages which is 100,000).
- the advertising management system 14 can automatically calculate for the system operator the potential revenue once the operational parameters are set.
- the operator of the advertisement management system 14 would define windows when tiers will be opened (available) for allocating the advertisements, i.e., for example, a block of available advertisements can be made available for a 90 day period every 90 days. As each period begins, the advertisers can start making requests for the available advertisements in the inventory. In this manner, there is advantage for advertisers who are the first to reserve use or obtain an allocation of available advertisements in contrast to advertisers who reserve use or obtain an allocation of available advertisements later as the supply-demand pricing generated with the innovative system will cause an increase in the price.
- FIG. 2 shows an exemplifying interface for an advertiser designated “SoftDrink1 Ltd”.
- the advertiser is preferably required to register and then log in via the secured web interface.
- the interface provides variable fields designed to be modified by the advertiser in accordance with whatever parameters they want for their advertising campaign.
- variable fields are shown as tabs, i.e., Campaign, Profile, Pricing and Schedule, all under the heading Campaign management and an indication of the logged-in status of the advertiser.
- actual campaign content can be provided to the advertising management system, i.e., uploaded via an internet connection.
- the example here is a text-based campaign slogan: “SoftDrink1 is good.”
- the campaign slogan can be delivered to participating consumers for example via SMS or MMS.
- the delivery techniques available to deliver advertisements entered in the campaign field are also parameters selectable by the advertiser using the interface.
- an advertiser is able select one or more target profile groups of preferred recipients of the advertisements.
- the actual, available profile groups can be predetermined by the operator of the advertising management system 14 .
- Profile groups can be defined according to, for example but not limited to, age, gender, location including state or city, interests, etc. and combinations thereof, so that, for example, an advertiser can select as the recipients of their advertisements only females between the ages of 18 and 21.
- the consumers should preferably be required to provide data about themselves to enable formation of different profile groups.
- An advertiser is not required to select one or more of the target profile groups, in which case, the advertisements will be directed to all participating consumers.
- a target profile group selected by an advertiser may be calculated to contain 25,000 consumers each of whom has agreed to accept 4 advertisements per day so that a daily maximum inventory is 100,000 advertisements. Both the entire target size TM and the segmented target size, or the number of consumers having the selected target profile, TM i , can be displayed when determining the target profile.
- the “Schedule” tab of the interface can be used to select when the advertisements entered using the “Campaign” tab are to be delivered to selected target profile group(s), determined using the “Profile” tab.
- Selectable parameters for the schedule include a start date on which the advertisements will begin to be delivered to consumers in the target group, an end date by which all of the advertisements will already have been sent to the consumers in the target group, preferred days of the week to send the advertisements, and preferred time or times of the day to send the advertisements. Both the entire available target size, TM, and the segmented available target size, TM i , can be displayed when determining the scheduling parameters.
- the “Pricing” tab of the interface enables an advertiser to create an advertising campaign based either on the total number of advertisements to be sent to the target profile group or based upon the total cost of the advertising campaign. Both variations utilize the innovative tier-based pricing and advertisement-allocation structure described herein.
- the “Pricing” tab shows the different tiers and prices for available advertisements in each tier. These prices can and often do vary as a function of the target profile group so that a highly popular target profile group has higher prices than a less popular target profile group.
- a first advertiser enters a number of the advertisements to be delivered in a given period of time, in this case 40,000, in an area or field designated for the size of the campaign.
- the second advertiser, SoftDrink2 Ltd., and the third advertiser, Softdrink3 Ltd. are also desirous to advertise to the same target profile group as the first advertiser.
- FIG. 3 shows the reservation flow diagrams for all three advertisers.
- the first column showing the reservation flow diagrams for the first advertiser Softdrink1 Ltd., which are basically the same as those shown in FIG. 2 , but are repeated for easy reference for the explanation of the flow diagrams for the second and third advertisers, Softdrink2, Ltd. and Softdrink3, Ltd., in the second and third columns, respectively
- SoftDrink1 Ltd. has reserved 40,000 advertisements of the initially available total inventory of 100,000, the remaining inventory for the target profile group includes only 60,000 possible advertisements. This is indicated to the next advertiser who accesses the advertising management system 14 and selects the same target profile group, i.e., Softdrink2, Ltd. (see the schedule diagram at the bottom of the second column in FIG. 3 wherein the available segmented size is shown as being 60K).
- the operator of the advertising management system has allocated only 50,000 advertisements to tier 3 and since the first advertiser has been allocated 40,000 advertisements, only 10,000 advertisements remain in tier 3 for allocation to other advertisers.
- SoftDrink1 Ltd. and Softdrink2 Ltd. have reserved 70,000 advertisements of the initially available total inventory of 100,000, the remaining inventory for the target profile group includes only 30,000 possible advertisements. This is indicated to the next advertiser to access the advertising management system 14 and select the same target profile group, i.e., Softdrink3, Ltd. (see the schedule diagram at the bottom of the third column in FIG. 3 wherein the available segmented size is shown as being 30K).
- the operator of the advertising management system has allocated 30,000 advertisements to tier 2 and since the second advertiser has already been allocated 20,000 advertisements from tier 2, only 10,000 advertisements remain in tier 2 for future allocation.
- tier 1 will still contain 15,000 available advertisements for allocation to other advertisers. It should be noted that some operational parameters of the advertising management system 14 do not have to be displayed to the advertisers. For example, it might not be desirous to display the composition of the inventory fill levels and number of available messages to the advertisers.
- the interface of the advertising management system 14 also enables advertisers to create advertising campaigns based on a budget, in contrast to determining the number of advertisements as in the example explained above with reference to FIGS. 2 and 3 .
- the other portions of the interface i.e., Campaign, Profile and Schedule, are used in the same manner as for numeric-based advertising campaigns.
- the difference is that instead of an indication of a field to allow for entry of the size of the campaign, the field allows for entry of the budget of the campaign.
- FIG. 4 shows an example of the pricing portions of the interface for budget-based advertising campaigns using the advertising management system in accordance with the invention.
- Each advertiser has a budget of $3,000 for its campaign and the sequence of using the interface is the same as in the above example, i.e., first Softdrink1, Ltd., then Softdrink2, Ltd. and then Softdrink3, Ltd.
- the first advertiser enters the budgeted amount of $3,000 for its campaign and the interface automatically allocates the number of advertisements in each tier it can receive for that budget. Filling of the tiers begins from the lowest priced tier, in this case, tier 3, and proceeds upward to tier 1.
- the first advertiser is able to receive an allocation of 50,000 advertisements from tier 3, the entire tier 3 allocation, and an allocation of 5,000 advertisements from tier 2 (for a total of 55,000 advertisements).
- the second advertiser is able to receive an allocation of 25,000 advertisements from tier 2, the remaining allocation of advertisements in tier 2, and an allocation of 1,000 advertisements from tier 1 (for a total of 26,000 advertisements).
- the third advertiser is able to receive an allocation of 15,000 advertisements from tier 1. Tier 1 will still contain 5,000 available advertisements for allocation to other, later-reserving advertisers.
- the interface described above is highly user-friendly since each advertiser can, at their own initiative, adjust the size of their campaign to obtain an acceptable cost, when a numeric-based advertising campaign is being created, or alternatively, can adjust the price of their campaign to obtain an acceptable number of advertisements, when a budget-based campaign is being created.
- the advertising system can automatically calculate the total price for different numbers of advertisements when creating a numeric-based advertising campaign and can also automatically calculate the number of advertisements that can be obtained for a fixed price when creating a budget-based advertising campaign. This allows the advertisers to independently, without assistance from the operator of the advertising management system 14 , optimize their advertising campaigns.
- the advertisers can freely change any of the target profile, delivery methods and schedule to obtain an optimum or acceptable advertising campaign, all using the computer interface. Assistance by the operator of the advertising management system 14 should not be required, or only minimal.
- the foregoing invention therefore provides a new and improved mobile marketing arrangement and method wherein advertisers are able to direct their advertisements to consumers in one or more specific target profile groups, thereby performing segmentation, at fixed prices for delivery of such advertisements, i.e., without requiring a higher price for the selection of specific target profile groups.
- some embodiments of the mobile marketing arrangement and method have independent pricing for advertising to each of a plurality of different target profile groups. The pricing of each target profile group is performed according to supply and demand irrespective of the pricing for any other target profile group.
Abstract
Description
- This application claims the benefit of the filing date of U.S. Provisional Patent Application Ser. No. 60/906,366 filed Mar. 12, 2007 and United Kingdom Application No. GB0712280.7 filed Jun. 22, 2007, the disclosures of which are incorporated herein in their entireties.
- The present invention relates generally to a system and method for managing delivery of advertisements to consumers and more particularly to a system and method for managing delivery of various types of advertisements to consumers' telecommunications devices.
- Currently, it is possible for consumers to receive mobile telecommunications services at below market prices in exchange for receiving and interacting with advertisements directed to the consumers' mobile telecommunications devices. Even more so, there are business models and operators in the global market offering such mobile telecommunications services free of charge when a consumer elects to receive and possibly interact with paid advertisements. This is often referred to as mobile marketing.
- Mobile marketing is considered by advertisers as the next new channel to directly reach consumers since it utilizes core assets and characteristics of the mobile media. Specifically, it is personal in that it is directed solely to individual consumers, it is “always on”, can reach the consumers whenever they access their communications devices and wherever they are, and it is mobile. Moreover, mobile marketing often results in the formation of groups of people who communicate actively with each other. It is now envisioned that these characteristics combined with social network-based approaches of the Internet could form a very powerful base to execute marketing and advertising strategies.
- In a typical mobile marketing or advertising arrangement, there is a set of consumers with certain profiles. These are target consumers for the advertisements, forming a target audience or target profile group. In a typical business arrangement, an advertiser selects the target audience to which the advertisement is to be delivered using a web-based tool or interface (with preferred profiles). The mobile marketing messages or advertisements are delivered to consumers in the target profile group using one or more mobile communication networks.
- A first embodiment of a method for delivering advertisements, for example to consumers, in accordance with the invention includes defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers.
- The consumers can be segmented or partitioned into a plurality of target profile groups with a set of tiers being defined for each of the target profile groups. The prices for allocation of advertisements in the tiers for each target profile group are ideally set independent of one another. The prices may be set according to supply and demand of advertisements for each target profile group.
- Formation of the tiers and number of allocated advertisements for each tier may be obtained by first determining the total number of available advertisements, possibly in consideration of the number of advertisements permitted to be delivered to each consumer in a given period of time, the total number of consumers and a predetermined time period. Then, a percentage of advertisement inventory is assigned to each tier, and the number of advertisements in each tier is obtained by multiplying the percentage by the total amount of available advertisements.
- In one embodiment, the allocation of advertisements to advertisers is enabled via an interface available to the advertisers. The interface enables each advertiser to, among other things, enter one or more advertisements to be delivered to the consumers' telecommunications devices, select the manner of delivery, select a target profile group of consumers to receive advertisements, select one or more parameters relating to the time of delivery of advertisements, and determine whether the advertiser wants to conduct their advertising campaign based on delivery of a set number of advertisements or a total amount of money, i.e., a budget-based advertising campaign. When an advertiser elects to perform an advertising campaign based on delivery of a set number of advertisements, each advertiser is allocated available advertisements from a lowest one of the tiers having unallocated advertisements, and then the cost of the advertisements is provided to the advertiser. When an advertiser elects to perform a budget-based advertising campaign, each advertiser is allocated available advertisements from a lowest one of the tiers having unallocated advertisements until the cost of the advertisements equals the budget, and then the number of allocated advertisements is provided to the advertiser.
- A method for delivering advertisements to consumers in accordance with an exemplary embodiment of the invention includes determining a total number of available advertisements for a set period of time that can be delivered to the consumers' telecommunications devices, defining a plurality of tiers of available advertisements, each tier containing a portion of the total number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, enabling advertisers to obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers, and managing the reception of advertisements from the advertisers and the delivery of the received advertisements to the consumers' telecommunications devices in accordance with the allocations of the advertisers. The variations of the method described above can be applied to this method as well.
- One exemplary embodiment of a system for enabling advertisers to deliver advertisements to consumers in accordance with the invention includes an advertising management system having a defined plurality of tiers of available advertisements, each containing a number of advertisements, and a set price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and an interface to the advertising management system accessible by advertisers to enable the advertisers to input advertisements to the advertising management system and obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers.
- In one embodiment, infrastructure is coupled to the advertising management system to enable delivery of advertisements from the advertisers entered via the interface in accordance with the allocation of such advertisements. The infrastructure may be capable of delivering the advertisements to the consumers' telecommunications devices.
- In one embodiment, the consumers are partitioned into a plurality of target profile groups and a set of a plurality of tiers is defined for each target profile group. The set prices for the allocation of advertisements in the tiers for each target profile group are independent of one another and may be performed according to supply and demand of advertisements for each target profile group.
- The advertising management system may be arranged to determine the total number of available advertisements in consideration of the number of advertisements permitted to be delivered to each consumer in a given period of time, the total number of consumers and a predetermined time period for the advertising campaign. A percentage of advertisement inventory is thereby assigned to each tier by an operator of the advertising management system, with the number of advertisements in each tier being determined by multiplying the percentage by the total amount of available advertisements.
- The interface may be a user-friendly interface designed to enable each advertiser to create their own advertising campaign. The interface enables the advertisers to, among other things, select a target profile group of consumers to receive advertisements, select one or more parameters relating to the time of delivery of advertisements, and perform either an advertising campaign based on a total amount of money to be spent or on delivery of a desired number of advertisements. When an advertiser elects to perform an advertising campaign based on delivery of a desired number of advertisements, the advertising management system is arranged to allocate to each advertiser, available advertisements from a lowest one of the tiers having unallocated advertisements, and then provide the cost of the advertisements to the advertiser via the interface. On the other hand, when an advertiser elects to perform an advertising campaign based on a total amount of money to be spent, the advertising management system is arranged to allocate to each advertiser, available advertisements from a lowest one of the tiers having unallocated advertisements until the cost of the advertisements equals the budget, and then provide the number of allocated advertisements to the advertiser via the interface.
- Another exemplary embodiment of a system for delivering advertisements in accordance with the invention includes means for defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, means for setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and means for allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers. Additional features of this system are described above in connection with the description of methods and other systems in accordance with the invention. An exemplary system for enabling advertisers to create advertising campaigns in accordance with the invention includes advertising management means for managing a plurality of advertising campaigns, the advertising management means including a plurality of tiers of available advertisements, each containing a number of advertisements, and a set price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and interface means for enabling advertisers to access the advertising management means and input advertisements thereto and obtain an allocation of advertisements based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers. Additional features of this system are described above in connection with the description of methods and other systems in accordance with the invention.
- An exemplary user interface for an advertising management system which enables advertisers to create advertising campaigns in accordance with the invention includes means for enabling the advertisers to input advertisements, means for enabling the advertisers to select a target profile group of consumers to receive advertisements, means for enabling the advertisers to select one or more parameters relating to the time of delivery of advertisements, and means for enabling the advertisers to create an advertising campaign based on a total amount of money or on delivery of a desired number of advertisements. Additional features of this user interface are described above in connection with the description of methods and systems in accordance with the invention.
- An exemplary computer readable media for organizing delivery of advertisements in accordance with the invention is capable of defining a plurality of tiers of available advertisements, each tier containing a number of advertisements, setting a price for allocation of an advertisement in each tier wherein a lowest tier has the lowest price and the price increases to a maximum at a highest tier, and allocating advertisements to advertisers based on availability starting from a lowest tier with unallocated advertisements and progressing to higher tiers. This computer readable media is also capable of performing other functions as described in connection with the description of methods and systems in accordance with the invention.
- An exemplary database for use in an advertising delivery system in accordance with the invention includes advertisements obtained from advertisers, scheduling information relating to when the advertisers want their advertisements delivered, profile information relating to target profile groups to whom the advertisers want their advertisements delivered, and pricing information relating to prices paid for delivering of advertisements. The database can also include other information, such as used in any of the methods and systems described above, for example, delivery information relating to the manner in which the advertisements are to be delivered.
- The invention, together with further objects and advantages thereof, may best be understood by reference to the following description taken in conjunction with the accompanying drawings, wherein like reference numerals identify like elements, and wherein:
-
FIG. 1 is a schematic of an exemplifying architecture of an advertisement management system in accordance with the invention. -
FIG. 2 shows an example of screen shots of an Internet interface which can be used to define a advertising campaign in accordance with the invention. -
FIG. 3 shows examples of screen shots for three different advertising campaigns in accordance with the invention. -
FIG. 4 shows an example of a screen shot of a budget-based advertising campaign using the advertisement management system and method in accordance with the invention. - Referring to the accompanying drawings wherein the same reference numerals refer to the same or similar elements,
FIG. 1 shows an architecture of an exemplary embodiment of a mobile marketing system in accordance with the invention which is designated generally as 10. The system 10 includes one ormore advertisers 12, defined to include any and all entities or individuals that want to advertise products or services to customers participating in the mobile marketing arrangement, and anadvertisement management system 14 that is operated by, for example, an advertising delivery company. Typically, the operator of theadvertisement management system 14 is a company in the business of delivering advertisements from several advertisers, i.e., it is the intermediary between advertisers and the operators of the advertisement distribution channels. Operation of theadvertisement management system 14 is typically managed over an Internet-interface. - The
management system 14 may include tools for anadvertiser 12 to define parameters of their advertisement campaign, i.e., to enable them to tailor the advertisement campaign to their specific desires. Parameters which can be defined include the target audience and the demographics thereof, the cost per advertisement, the type of advertisement, the total amount of money to be spent on the advertising campaign, the total number of advertisements to be delivered during an advertising campaign, the sociological background of the target audience, age, sex, target phone type, income level etc. In addition to determining the parameters, eachadvertiser 12 typically provides one or more actual advertisements in any available form such as html-documents, links, text, pictures, audio, video, television content, videos, HTML, xHTML, WAP pages, web pages, etc., or any digital content compatible for reception and display by the target consumers' mobile communication device or terminal 16A, 16B. - In a typical
cellular infrastructure 18, such as GSM, WCDMA and CDMA, there are several methods for delivering content to consumers withmobile terminals - Typically, advertisements are delivered from the
advertising management system 14 to thecellular infrastructure 18 and then from thecellular infrastructure 18 to theterminals SMSC 20,Basestations mobile terminals billing system 30 which is normally used to invoice mobile customers for usage of communication services such as messaging, data connection, voice calls, video calls etc. - The pricing model for a mobile marketing system 10 in accordance with the invention depends on several factors. One factor is the total number of available inventory items, i.e., the total number of advertisements that can be delivered to the participating consumers (those consumers who have elected to receive advertisements in exchange for free or discounted telecommunications services) as well as possibly to other consumers who do not obtain any benefit from receiving the advertisements. The total number of available inventory items is determined by multiplying the total number of participating consumers (C) by the number of advertisements which can be sent to them (M) per defined advertising time period (dt) (M/dt). Multiplying this product by an allocated period of time to deliver the advertisements (t) results in the total number of advertisements TM that can be delivered in this allocated period of time. Thus:
-
- For example, for 10,000 consumers who have agreed to receive a maximum of 4 advertisements per day, then for a seven-day advertising period, the total number of advertisements available to the system to allocate to one or more advertisers for delivery to these consumers is 280,000.
- As the set of consumers (C) is segmented according to set profiles (such as gender, age, zip code, interest, etc.), the target group size is Ni, where i is the index corresponding to the profiled target group. A consumer may simultaneously be a member of a plurality of target groups, e.g., a female living in California, belongs at least to at least the following three groups: females (i=1); Californians (i=2); and females in California (i=3). As such, the total number of advertisements (maximum inventory per group) which can be sent to each profiled target group i is then:
-
- In practice, there may be multiple, different parameters which can be set as profile information resulting in a very large number of combinations of target profile groups. For example, if there is 10 on/off criteria for the consumers, there would actually be 210 different possible combinations of these criteria. There are at least two methods to defining target profile groups, either define all possible groups TMi where i=1 . . . 210 or alternatively, form groups “on the fly” as the advertiser defines profiles.
- The inventory level of available advertisements for the target profile groups decreases as advertisements are sent during an allocated advertising period and as advertising campaigns are reserved if there are consumers which belong to two or more target profile groups.
- For example, assuming there are three groups, a first group defined i=1 corresponding to the selection of females, a second group defined i=2 corresponding on the selection of people living in California, and a third group defined i=3 corresponding to females living in California. Further assuming that, for example, 50% of the customers are females and 20% of all target customers are living in California. When an advertiser wants to send y1 advertisements to the third group i=3, the available inventory of advertisements for that target profile group will be reduced:
-
TM 3 =TM 3 −y 1 - Since the first and second groups, i=1 and i=2, overlap with the third group, i=3, the allocation of advertisements for the third group, i=3, TM3, inherently influences the inventory levels of the first and second groups, i=1 and i=2, as follows:
-
TM 1 =TM 1 −y 1 -
TM 2 =TM 2 −Y 1 - thereby reducing the inventory level of available advertisements for all female customers (the first group) whether they live in California or not and reducing the inventory level of available advertisements for people living in California (the second group) whether they are female or male.
- Now, if a subsequent advertiser wants to obtain an allocation of y2 advertisements for the second group, i=2, the available inventory after the allocation is:
-
TM 2 =TM 2 −Y 2 - that is the total of available advertisements in the initial inventory less y1+y2 Since the group of people living in California (i=2) overlaps with the group of females living in California (i=3) and the group of females (i=1), the inventory levels of the first and third groups i=1 and i=3 are reduced as follows:
-
TM 1 =TM 1 −y 2×0.5 -
TM 3 =TM 3 −y 2×0.5 - that is, the inventory level of available advertisements for the group of females (i=1) is reduced by the determined weight (50% in this case).
- Furthermore, when another advertiser wants to send y3 advertisements to the first group, i=1, i.e., the target profile group of females, the inventory levels of available advertisements for the three groups will be adjusted as follows:
-
TM 1 =TM 1 −y 3 -
TM 2 =TM 2 −y 3×0.2 -
TM 3 =TM 3 −y 3×0.2 - (the reduction in available advertisements for the second and third groups being related to the weight, i.e., the 20% of customers living in California).
- After the allocations for these three advertisers, the initial inventory levels are thus reduced as follows:
- the first group, i=1, by y3+y2×0.5+y1
- the second group, i=2, by y3×0.2+y2+y1; and
- the third group, i=3, by y3×0.2+y2×0.5+y1
The party operating the advertisement management system 14 (and in some instances the communication network as well), i.e., the party in the business of offering advertisement delivery services, creates an interface to theadvertisement management system 14 which can be used to define at least the following: - M number of messages which can be sent during a set period of time, for example 1 day.
- dt the time period, such as one day
- t the advertising period, for example 90 days.
- Other operational parameters to enable use of the
advertising management system 14 via the interface can also be defined including, for example, the number of tiers which are used in the organization of themanagement system 14, the base price for sending an advertisement to a participating consumer, inventory levels for each tier which affect increases in the base price for sending an advertisement, and the increase in the base price or actual price for each tier. - Use of different tiers in the
advertising management system 14, and the attendant allocation of available inventory of advertisements into the tiers, determines the price of the overall advertising campaign (when conducting an advertising campaign based on a set number of advertisements) and also determines the number of advertisements in the advertising campaign (when conducting a budget-based advertising campaign). - The number of tiers may be freely selected and in an example below, there are three tiers. However, there may be less than three tiers, such as two tiers, or more than three tiers, such as four tiers, five tiers, and up. The determination of how many tiers to provide in the
advertising management system 14 depends on several factors, with more tiers resulting in a wider range of prices for the advertisements and more ranges of inventory levels. - Referring now to Table 1 (below), an example of the partitioning of available inventory of a total number of advertisements of a target profile group, TMi, is shown. The total number of advertisements that can be delivered to the target profile group is 100,000 and the number of tiers selected is three. The base price is selected to be $0.05 per advertisement and assigned to the lowest tier,
tier 3. The price fortier 2 is selected to be $0.10 per advertisement, double the base price. The price fortier 3 is selected to be $0.20 per advertisement, four times the base price. The inventory fill level fortier 3 is selected to be 0-50% corresponding to a maximum number of available advertisements of 50,000 (50% of the total number of messages which is 100,000). The inventory fill level fortier 2 is selected to be 50-80% corresponding to a maximum number of available advertisements of 30,000 (30% of the total number of messages which is 100,000). The inventory fill level fortier 1 is selected to be 80-100% corresponding to a maximum number of available advertisements of 20,000 (20% of the total number of messages which is 100,000). -
TABLE 1 Number of Inventory fill available Tier Price level % messages 1 $0.2/message 80%-100% 20 000 (4 × base price) 2 $0.1/ message 50%-80% 30 000 (2 × base price) 3 $0.05/ message 0%-50% 50 000 (base price) - The
advertising management system 14 can automatically calculate for the system operator the potential revenue once the operational parameters are set. Thus, for the example of the advertising system having the operational parameters set forth in Table 1, the maximum potential revenue is $0.20×20,000+$0.10×30,000+$0.05×50,000=$9,500. Since the inventory fill level is a settable operational parameter, along with the base price and prices for each tier, the operator can freely select these parameters in order to manage supply and demand of the advertisement inventory, and maximize or optimize the potential revenue. - In one embodiment of the invention, it is envisioned that the operator of the
advertisement management system 14 would define windows when tiers will be opened (available) for allocating the advertisements, i.e., for example, a block of available advertisements can be made available for a 90 day period every 90 days. As each period begins, the advertisers can start making requests for the available advertisements in the inventory. In this manner, there is advantage for advertisers who are the first to reserve use or obtain an allocation of available advertisements in contrast to advertisers who reserve use or obtain an allocation of available advertisements later as the supply-demand pricing generated with the innovative system will cause an increase in the price. - As mentioned above, there is an interface for an advertiser to access the
advertisement management system 14 and build an advertising campaign by themselves without requiring involvement with the operator of theadvertising management system 14.FIG. 2 shows an exemplifying interface for an advertiser designated “SoftDrink1 Ltd”. - Initially, to access the
advertising management system 14, the advertiser is preferably required to register and then log in via the secured web interface. The interface provides variable fields designed to be modified by the advertiser in accordance with whatever parameters they want for their advertising campaign. - Although the organization of the interface is exemplary only and not intended to limit the invention, four variable fields are shown as tabs, i.e., Campaign, Profile, Pricing and Schedule, all under the heading Campaign management and an indication of the logged-in status of the advertiser. Using the “Campaign” tab, actual campaign content can be provided to the advertising management system, i.e., uploaded via an internet connection. The example here is a text-based campaign slogan: “SoftDrink1 is good.” As such, the campaign slogan can be delivered to participating consumers for example via SMS or MMS. Although not shown, the delivery techniques available to deliver advertisements entered in the campaign field are also parameters selectable by the advertiser using the interface.
- Using the “Profile” tab, an advertiser is able select one or more target profile groups of preferred recipients of the advertisements. The actual, available profile groups can be predetermined by the operator of the
advertising management system 14. Profile groups can be defined according to, for example but not limited to, age, gender, location including state or city, interests, etc. and combinations thereof, so that, for example, an advertiser can select as the recipients of their advertisements only females between the ages of 18 and 21. To enable profiling of the participating consumers, the consumers should preferably be required to provide data about themselves to enable formation of different profile groups. - An advertiser is not required to select one or more of the target profile groups, in which case, the advertisements will be directed to all participating consumers.
- Once an advertiser selects its target profile group, the appropriate portion of the total number of participating consumers designated to potentially receive that advertiser's advertisements will be calculated along with the total number of advertisements that can be delivered to these consumers. For example, a target profile group selected by an advertiser may be calculated to contain 25,000 consumers each of whom has agreed to accept 4 advertisements per day so that a daily maximum inventory is 100,000 advertisements. Both the entire target size TM and the segmented target size, or the number of consumers having the selected target profile, TMi, can be displayed when determining the target profile.
- The “Schedule” tab of the interface can be used to select when the advertisements entered using the “Campaign” tab are to be delivered to selected target profile group(s), determined using the “Profile” tab. Selectable parameters for the schedule include a start date on which the advertisements will begin to be delivered to consumers in the target group, an end date by which all of the advertisements will already have been sent to the consumers in the target group, preferred days of the week to send the advertisements, and preferred time or times of the day to send the advertisements. Both the entire available target size, TM, and the segmented available target size, TMi, can be displayed when determining the scheduling parameters.
- The “Pricing” tab of the interface enables an advertiser to create an advertising campaign based either on the total number of advertisements to be sent to the target profile group or based upon the total cost of the advertising campaign. Both variations utilize the innovative tier-based pricing and advertisement-allocation structure described herein.
- The “Pricing” tab shows the different tiers and prices for available advertisements in each tier. These prices can and often do vary as a function of the target profile group so that a highly popular target profile group has higher prices than a less popular target profile group.
- An example is described below wherein three advertisers use the
advertising management system 14 for advertising campaigns based on the delivery of desired numbers of advertisements. - As shown in
FIG. 2 , a first advertiser enters a number of the advertisements to be delivered in a given period of time, in this case 40,000, in an area or field designated for the size of the campaign. The price for delivery of these 40,000 advertisements depends on the number of available advertisements in the inventory, i.e., in each tier of the inventory. Since this advertiser is the first to schedule delivery of advertisements using theadvertising management system 14, all 40,000 advertisements can be allocated totier 3, the tier with the lowest price, since the desired number of advertisements (40,000) is less than the number of available advertisements in tier 3 (50,000).Tier 3 will still contain 10,000 available advertisements after the first advertiser is allocated its 40,000 desired advertisements. Since the price for each advertisement intier 3 is $0.05, the cost of SoftDrink1 Ltd.'s advertising campaign is 40,000×$0.05=$2000. - The second advertiser, SoftDrink2 Ltd., and the third advertiser, Softdrink3 Ltd., are also desirous to advertise to the same target profile group as the first advertiser.
FIG. 3 shows the reservation flow diagrams for all three advertisers. The first column showing the reservation flow diagrams for the first advertiser Softdrink1 Ltd., which are basically the same as those shown inFIG. 2 , but are repeated for easy reference for the explanation of the flow diagrams for the second and third advertisers, Softdrink2, Ltd. and Softdrink3, Ltd., in the second and third columns, respectively - Once SoftDrink1 Ltd. has reserved 40,000 advertisements of the initially available total inventory of 100,000, the remaining inventory for the target profile group includes only 60,000 possible advertisements. This is indicated to the next advertiser who accesses the
advertising management system 14 and selects the same target profile group, i.e., Softdrink2, Ltd. (see the schedule diagram at the bottom of the second column inFIG. 3 wherein the available segmented size is shown as being 60K). - As noted above, the operator of the advertising management system has allocated only 50,000 advertisements to
tier 3 and since the first advertiser has been allocated 40,000 advertisements, only 10,000 advertisements remain intier 3 for allocation to other advertisers. The second advertiser, Softdrink2 Ltd., wants 30,000 advertisements (entered into the field “Size of campaign” under the “Pricing” tab) and therefore can be allocated 10,000 fromtier 3 and the 20,000 fromtier 2, since the total number of available advertisements intier 2 is 30,000. Since the price for each advertisement intier 3 is $0.05 and the price for each advertisement intier 2 is $0.10, the cost of SoftDrink2 Ltd.'s advertising campaign is 10,000×$0.05+20,000×$0.10=$2,500. - Once SoftDrink1 Ltd. and Softdrink2 Ltd. have reserved 70,000 advertisements of the initially available total inventory of 100,000, the remaining inventory for the target profile group includes only 30,000 possible advertisements. This is indicated to the next advertiser to access the
advertising management system 14 and select the same target profile group, i.e., Softdrink3, Ltd. (see the schedule diagram at the bottom of the third column inFIG. 3 wherein the available segmented size is shown as being 30K). - As noted above, the operator of the advertising management system has allocated 30,000 advertisements to
tier 2 and since the second advertiser has already been allocated 20,000 advertisements fromtier 2, only 10,000 advertisements remain intier 2 for future allocation. The third advertiser, Softdrink3 Ltd., has requested 15,000 advertisements and therefore can be allocated 10,000 fromtier 2 and the remaining 5,000 fromtier 1. Since the price for each advertisement intier 2 is $0.10 and the price for each advertisement intier 1 is $0.20, the cost of SoftDrink3 Ltd.'s advertising campaign is 10,000×$0.10+5,000×$0.20=$2,000. - After all of these advertisers have entered their information relating to their advertising campaigns,
tier 1 will still contain 15,000 available advertisements for allocation to other advertisers. It should be noted that some operational parameters of theadvertising management system 14 do not have to be displayed to the advertisers. For example, it might not be desirous to display the composition of the inventory fill levels and number of available messages to the advertisers. - The interface of the
advertising management system 14 also enables advertisers to create advertising campaigns based on a budget, in contrast to determining the number of advertisements as in the example explained above with reference toFIGS. 2 and 3 . Aside from a difference in the pricing portion of the interface, the other portions of the interface, i.e., Campaign, Profile and Schedule, are used in the same manner as for numeric-based advertising campaigns. The difference is that instead of an indication of a field to allow for entry of the size of the campaign, the field allows for entry of the budget of the campaign. -
FIG. 4 shows an example of the pricing portions of the interface for budget-based advertising campaigns using the advertising management system in accordance with the invention. Each advertiser has a budget of $3,000 for its campaign and the sequence of using the interface is the same as in the above example, i.e., first Softdrink1, Ltd., then Softdrink2, Ltd. and then Softdrink3, Ltd. - The first advertiser, Softdrink1, Ltd., enters the budgeted amount of $3,000 for its campaign and the interface automatically allocates the number of advertisements in each tier it can receive for that budget. Filling of the tiers begins from the lowest priced tier, in this case,
tier 3, and proceeds upward totier 1. For its budgeted amount of $3,000, the first advertiser is able to receive an allocation of 50,000 advertisements fromtier 3, theentire tier 3 allocation, and an allocation of 5,000 advertisements from tier 2 (for a total of 55,000 advertisements). For its budgeted amount of $3,000, the second advertiser is able to receive an allocation of 25,000 advertisements fromtier 2, the remaining allocation of advertisements intier 2, and an allocation of 1,000 advertisements from tier 1 (for a total of 26,000 advertisements). For its budgeted amount of $3,000, the third advertiser is able to receive an allocation of 15,000 advertisements fromtier 1.Tier 1 will still contain 5,000 available advertisements for allocation to other, later-reserving advertisers. - The interface described above is highly user-friendly since each advertiser can, at their own initiative, adjust the size of their campaign to obtain an acceptable cost, when a numeric-based advertising campaign is being created, or alternatively, can adjust the price of their campaign to obtain an acceptable number of advertisements, when a budget-based campaign is being created. The advertising system can automatically calculate the total price for different numbers of advertisements when creating a numeric-based advertising campaign and can also automatically calculate the number of advertisements that can be obtained for a fixed price when creating a budget-based advertising campaign. This allows the advertisers to independently, without assistance from the operator of the
advertising management system 14, optimize their advertising campaigns. - Moreover, since pricing can be a factor of the selected target profile, the manner in which the advertisements are being delivered to the consumers and/or the schedule, the advertisers can freely change any of the target profile, delivery methods and schedule to obtain an optimum or acceptable advertising campaign, all using the computer interface. Assistance by the operator of the
advertising management system 14 should not be required, or only minimal. - The foregoing invention therefore provides a new and improved mobile marketing arrangement and method wherein advertisers are able to direct their advertisements to consumers in one or more specific target profile groups, thereby performing segmentation, at fixed prices for delivery of such advertisements, i.e., without requiring a higher price for the selection of specific target profile groups. Thus, some embodiments of the mobile marketing arrangement and method have independent pricing for advertising to each of a plurality of different target profile groups. The pricing of each target profile group is performed according to supply and demand irrespective of the pricing for any other target profile group.
- Having described exemplary embodiments of the invention with reference to the accompanying drawings, it will be appreciated that the present invention is not limited to those embodiments, and that various changes and modifications can be effected therein by one of ordinary skill in the art without departing from the scope or spirit of the invention as defined by the appended claims.
Claims (61)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US12/075,591 US20080228583A1 (en) | 2007-03-12 | 2008-03-12 | Advertising management system and method with dynamic pricing |
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US90636607P | 2007-03-12 | 2007-03-12 | |
GB0712280.7 | 2007-06-22 | ||
GB0712280A GB2445630B (en) | 2007-03-12 | 2007-06-22 | Dynamic message allocation system and method |
US12/075,591 US20080228583A1 (en) | 2007-03-12 | 2008-03-12 | Advertising management system and method with dynamic pricing |
Publications (1)
Publication Number | Publication Date |
---|---|
US20080228583A1 true US20080228583A1 (en) | 2008-09-18 |
Family
ID=38352866
Family Applications (2)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/075,593 Expired - Fee Related US8352320B2 (en) | 2007-03-12 | 2008-03-11 | Advertising management system and method with dynamic pricing |
US12/075,591 Abandoned US20080228583A1 (en) | 2007-03-12 | 2008-03-12 | Advertising management system and method with dynamic pricing |
Family Applications Before (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
US12/075,593 Expired - Fee Related US8352320B2 (en) | 2007-03-12 | 2008-03-11 | Advertising management system and method with dynamic pricing |
Country Status (4)
Country | Link |
---|---|
US (2) | US8352320B2 (en) |
EP (1) | EP1970850A1 (en) |
GB (1) | GB2445630B (en) |
WO (1) | WO2008110415A1 (en) |
Cited By (37)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US20080010132A1 (en) * | 2006-06-16 | 2008-01-10 | Aaron Jeffrey A | Methods, systems, and computer program products for targeting advertising to customers of content service providers |
US8326673B1 (en) | 2006-12-28 | 2012-12-04 | Sprint Communications Company L.P. | Carrier data based product inventory management and marketing |
US8423408B1 (en) | 2006-04-17 | 2013-04-16 | Sprint Communications Company L.P. | Dynamic advertising content distribution and placement systems and methods |
US8442858B1 (en) | 2006-07-21 | 2013-05-14 | Sprint Communications Company L.P. | Subscriber data insertion into advertisement requests |
US8725568B2 (en) | 2009-08-24 | 2014-05-13 | Visa U.S.A. Inc. | Coupon bearing sponsor account transaction authorization |
US8880431B2 (en) | 2012-03-16 | 2014-11-04 | Visa International Service Association | Systems and methods to generate a receipt for a transaction |
US9031859B2 (en) | 2009-05-21 | 2015-05-12 | Visa U.S.A. Inc. | Rebate automation |
US9319379B1 (en) | 2013-08-01 | 2016-04-19 | Sprint Communications Company L.P. | Methods and systems of generating a unique mobile device identifier |
US9374335B2 (en) | 2013-09-11 | 2016-06-21 | Sprint Communications Company L.P. | System and method for distributing messages to particular mobile devices |
US9460436B2 (en) | 2012-03-16 | 2016-10-04 | Visa International Service Association | Systems and methods to apply the benefit of offers via a transaction handler |
US9495690B2 (en) | 2012-04-04 | 2016-11-15 | Visa International Service Association | Systems and methods to process transactions and offers via a gateway |
US9508090B1 (en) | 2014-09-24 | 2016-11-29 | Sprint Communications Company L.P. | End user participation in mobile advertisement |
US9590938B1 (en) | 2013-09-11 | 2017-03-07 | Sprint Communications Company L.P. | System and method for identifying a mobile device with near real time visualization to action |
US9626678B2 (en) | 2012-08-01 | 2017-04-18 | Visa International Service Association | Systems and methods to enhance security in transactions |
US9672516B2 (en) | 2014-03-13 | 2017-06-06 | Visa International Service Association | Communication protocols for processing an authorization request in a distributed computing system |
US9721238B2 (en) | 2009-02-13 | 2017-08-01 | Visa U.S.A. Inc. | Point of interaction loyalty currency redemption in a transaction |
US9734515B1 (en) | 2014-01-09 | 2017-08-15 | Sprint Communications Company L.P. | Ad management using ads cached on a mobile electronic device |
US9818133B1 (en) | 2014-10-20 | 2017-11-14 | Sprint Communications Company L.P. | Method for consumer profile consolidation using mobile network identification |
US9836771B1 (en) | 2014-01-21 | 2017-12-05 | Sprint Communications Company L.P. | Client mediation and integration to advertisement gateway |
US9864988B2 (en) | 2012-06-15 | 2018-01-09 | Visa International Service Association | Payment processing for qualified transaction items |
US9922338B2 (en) | 2012-03-23 | 2018-03-20 | Visa International Service Association | Systems and methods to apply benefit of offers |
US9922347B1 (en) | 2013-11-27 | 2018-03-20 | Sprint Communications Company L.P. | Ad management using ads cached on a mobile electronic device |
US9984395B1 (en) | 2014-01-21 | 2018-05-29 | Sprint Communications Company L.P. | Advertisement mediation of supply-demand communications |
US9990646B2 (en) | 2013-10-24 | 2018-06-05 | Visa International Service Association | Systems and methods to provide a user interface for redemption of loyalty rewards |
US10013707B1 (en) | 2014-01-21 | 2018-07-03 | Sprint Communications Company L.P. | Address modification for advertisement mediation |
US10055757B1 (en) | 2014-01-21 | 2018-08-21 | Sprint Communications Company L.P. | IP address hashing in advertisement gateway |
US10068261B1 (en) | 2006-11-09 | 2018-09-04 | Sprint Communications Company L.P. | In-flight campaign optimization |
US10089647B2 (en) | 2016-06-21 | 2018-10-02 | Sulvo, LLC | Systems and methods for online ad pricing |
US10223707B2 (en) | 2011-08-19 | 2019-03-05 | Visa International Service Association | Systems and methods to communicate offer options via messaging in real time with processing of payment transaction |
US10354268B2 (en) | 2014-05-15 | 2019-07-16 | Visa International Service Association | Systems and methods to organize and consolidate data for improved data storage and processing |
US10360578B2 (en) | 2012-01-30 | 2019-07-23 | Visa International Service Association | Systems and methods to process payments based on payment deals |
US10405173B1 (en) | 2013-06-05 | 2019-09-03 | Sprint Communications Company L.P. | Method and systems of collecting and segmenting device sensor data while in transit via a network |
US10410237B1 (en) | 2006-06-26 | 2019-09-10 | Sprint Communications Company L.P. | Inventory management integrating subscriber and targeting data |
US10438199B2 (en) | 2012-08-10 | 2019-10-08 | Visa International Service Association | Systems and methods to apply values from stored value accounts to payment transactions |
US10489754B2 (en) | 2013-11-11 | 2019-11-26 | Visa International Service Association | Systems and methods to facilitate the redemption of offer benefits in a form of third party statement credits |
US10664851B1 (en) | 2006-11-08 | 2020-05-26 | Sprint Communications Company, L.P. | Behavioral analysis engine for profiling wireless subscribers |
US10685367B2 (en) | 2012-11-05 | 2020-06-16 | Visa International Service Association | Systems and methods to provide offer benefits based on issuer identity |
Families Citing this family (28)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2008107510A1 (en) * | 2007-03-07 | 2008-09-12 | Cvon Innovations Ltd | An access control method and system |
GB2448190A (en) | 2007-04-05 | 2008-10-08 | Cvon Innovations Ltd | Data delivery evaluation system |
US8948357B2 (en) * | 2007-05-25 | 2015-02-03 | At&T Intellectual Property I, L.P. | Method and system for non-traditional directory assistance |
FI20075547L (en) * | 2007-07-17 | 2009-01-18 | First Hop Oy | Delivery of advertisements in the mobile advertising system |
US8024403B2 (en) * | 2008-10-07 | 2011-09-20 | Cisco Technology, Inc. | Top of hour presence and calendar state interaction |
US20100114655A1 (en) * | 2008-10-31 | 2010-05-06 | D Elia Anthony | Systems and methods for association-based electronic message communication |
US20100114694A1 (en) * | 2008-10-31 | 2010-05-06 | D Elia Anthony | Systems and methods for association-based electronic message communication |
GB2465799B (en) | 2008-12-01 | 2012-01-25 | Apple Inc | System and method of controlling delivery of multimedia messages |
US20100235266A1 (en) * | 2009-03-10 | 2010-09-16 | Google Inc. | Determining Charge for Content Distribution |
US8990103B2 (en) | 2010-08-02 | 2015-03-24 | Apple Inc. | Booking and management of inventory atoms in content delivery systems |
US8996402B2 (en) | 2010-08-02 | 2015-03-31 | Apple Inc. | Forecasting and booking of inventory atoms in content delivery systems |
US8510658B2 (en) | 2010-08-11 | 2013-08-13 | Apple Inc. | Population segmentation |
US8688492B2 (en) | 2011-01-28 | 2014-04-01 | Empire Technology Development Llc | Associating ad results with purchases made via a mobile devices |
US20140046804A1 (en) * | 2012-10-22 | 2014-02-13 | Mojo Motors, Inc. | Customizing online automotive vehicle searches |
US20140196062A1 (en) * | 2013-01-10 | 2014-07-10 | United Video Properties, Inc. | Systems and methods for setting prices in data driven media placement |
US11080777B2 (en) * | 2014-03-31 | 2021-08-03 | Monticello Enterprises LLC | System and method for providing a social media shopping experience |
US20160192403A1 (en) * | 2014-12-30 | 2016-06-30 | Qualcomm Incorporated | Mechanism to provide lte voice, internet and embms services over ethernet for connected home architecture |
US10136174B2 (en) | 2015-07-24 | 2018-11-20 | Videoamp, Inc. | Programmatic TV advertising placement using cross-screen consumer data |
WO2017019645A1 (en) | 2015-07-24 | 2017-02-02 | Videoamp, Inc. | Cross-screen optimization of advertising placement |
US9980011B2 (en) | 2015-07-24 | 2018-05-22 | Videoamp, Inc. | Sequential delivery of advertising content across media devices |
US10812870B2 (en) | 2016-01-14 | 2020-10-20 | Videoamp, Inc. | Yield optimization of cross-screen advertising placement |
WO2017019647A1 (en) | 2015-07-24 | 2017-02-02 | Videoamp, Inc. | Cross-screen measurement accuracy in advertising performance |
EP3326135A4 (en) | 2015-07-24 | 2019-03-06 | Videoamp, Inc. | Targeting tv advertising slots based on consumer online behavior |
SG10201608642UA (en) * | 2016-10-14 | 2018-05-30 | Mastercard International Inc | Method and system for grouping of customers for targeted advertising |
USD845974S1 (en) | 2016-12-30 | 2019-04-16 | Adobe Inc. | Graphical user interface for displaying a marketing campaign on a screen |
US10817895B2 (en) * | 2016-12-30 | 2020-10-27 | Adobe Inc. | Marketing campaign system and method |
USD849029S1 (en) | 2016-12-30 | 2019-05-21 | Adobe Inc. | Display screen with graphical user interface for a marketing campaign |
CN108960920A (en) * | 2018-07-04 | 2018-12-07 | 厦门美柚信息科技有限公司 | A kind of method that the web advertisement is uniformly launched, system, electronic equipment and its medium |
Citations (100)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US2414621A (en) * | 1944-09-01 | 1947-01-21 | New Jersey Machine Corp | Labeling machine |
US5408519A (en) * | 1993-01-19 | 1995-04-18 | Teledebit, L.P. | Telecommunications system having a local area network with concurrently processing nodes |
US5600364A (en) * | 1992-12-09 | 1997-02-04 | Discovery Communications, Inc. | Network controller for cable television delivery systems |
US5613213A (en) * | 1994-03-31 | 1997-03-18 | Motorola, Inc. | Determining and displaying available services for a communication unit |
US6023700A (en) * | 1997-06-17 | 2000-02-08 | Cranberry Properties, Llc | Electronic mail distribution system for integrated electronic communication |
US6055513A (en) * | 1998-03-11 | 2000-04-25 | Telebuyer, Llc | Methods and apparatus for intelligent selection of goods and services in telephonic and electronic commerce |
US6055512A (en) * | 1997-07-08 | 2000-04-25 | Nortel Networks Corporation | Networked personal customized information and facility services |
US6057872A (en) * | 1997-07-09 | 2000-05-02 | General Instrument Corporation | Digital coupons for pay televisions |
US6338044B1 (en) * | 1999-03-17 | 2002-01-08 | Loudeye Technologies, Inc. | Personal digital content system |
US20020006803A1 (en) * | 2000-05-12 | 2002-01-17 | Dennis Mendiola | Method and system for inviting and creating accounts for prospective users of an instant messaging system |
US6345279B1 (en) * | 1999-04-23 | 2002-02-05 | International Business Machines Corporation | Methods and apparatus for adapting multimedia content for client devices |
US20020016736A1 (en) * | 2000-05-03 | 2002-02-07 | Cannon George Dewey | System and method for determining suitable breaks for inserting content |
US20020019829A1 (en) * | 2000-03-21 | 2002-02-14 | Ehud Shapiro | Community co-presence system and method having virtual groups |
US20020027747A1 (en) * | 1997-09-22 | 2002-03-07 | Richard A. Budde | An improved gimbal for a head of a disc drive with vertical limiter |
US6381465B1 (en) * | 1999-08-27 | 2002-04-30 | Leap Wireless International, Inc. | System and method for attaching an advertisement to an SMS message for wireless transmission |
US20020052781A1 (en) * | 1999-09-10 | 2002-05-02 | Avantgo, Inc. | Interactive advertisement mechanism on a mobile device |
US6393407B1 (en) * | 1997-09-11 | 2002-05-21 | Enliven, Inc. | Tracking user micro-interactions with web page advertising |
US20020164977A1 (en) * | 2001-04-02 | 2002-11-07 | Link Ii Charles M. | System and method for providing short message targeted advertisements over a wireless communications network |
US20030003935A1 (en) * | 2001-06-29 | 2003-01-02 | Petri Vesikivi | System and method for person-to-person messaging with a value-added service |
US20030023489A1 (en) * | 2001-06-14 | 2003-01-30 | Mcguire Myles P. | Method and system for providing network based target advertising |
US20030040297A1 (en) * | 2001-08-27 | 2003-02-27 | Pecen Mark E. | Advice of charge for communications services, architectures and methods therefor |
US20030083931A1 (en) * | 1998-10-21 | 2003-05-01 | Crane Associates Inc | Method of localized network marketing |
US20040003398A1 (en) * | 2002-06-27 | 2004-01-01 | Donian Philip M. | Method and apparatus for the free licensing of digital media content |
US6690394B1 (en) * | 2000-10-24 | 2004-02-10 | Alex J. Harui | Method and apparatus for delivering web data to a wireless device |
US20040034795A1 (en) * | 2001-04-30 | 2004-02-19 | Anderson Mark Stephen | Event handling system |
US6698020B1 (en) * | 1998-06-15 | 2004-02-24 | Webtv Networks, Inc. | Techniques for intelligent video ad insertion |
US20040045029A1 (en) * | 2002-09-04 | 2004-03-04 | Nec Corporation | Apparatus, system and method for multicasting digital data, and program for implementing multicast delivery |
US20040043777A1 (en) * | 2002-09-04 | 2004-03-04 | Cmg International B.V. | SMS-messaging |
US20040054576A1 (en) * | 2000-12-28 | 2004-03-18 | Nokia Corp | Processing messages in communication system |
US6718551B1 (en) * | 1997-01-06 | 2004-04-06 | Bellsouth Intellectual Property Corporation | Method and system for providing targeted advertisements |
US20040068435A1 (en) * | 2001-07-09 | 2004-04-08 | Scot Braunzell | Method of automated Ad campaign management |
US20050010641A1 (en) * | 2003-04-03 | 2005-01-13 | Jens Staack | Instant messaging context specific advertisements |
US20050021397A1 (en) * | 2003-07-22 | 2005-01-27 | Cui Yingwei Claire | Content-targeted advertising using collected user behavior data |
US20050060425A1 (en) * | 2003-07-01 | 2005-03-17 | International Business Machines Corporation | Application-based autonomic connectivity |
US20050071224A1 (en) * | 2003-09-30 | 2005-03-31 | Andrew Fikes | System and method for automatically targeting web-based advertisements |
US20050075929A1 (en) * | 2002-10-17 | 2005-04-07 | Wolinsky Robert I. | System and method for partitioning airtime for distribution and display of content |
US6886000B1 (en) * | 1999-09-29 | 2005-04-26 | International Business Machines Corporation | On-line negotiations with dynamic profiling |
US6990462B1 (en) * | 2000-06-17 | 2006-01-24 | Microsoft Corporation | Inventory management |
US20060031327A1 (en) * | 2004-07-07 | 2006-02-09 | Kredo Thomas J | Enhanced electronic mail server |
US20060040749A1 (en) * | 2000-07-27 | 2006-02-23 | Toyota Jidosha Kabushiki Kaisha | Torque fluctuation absorbing apparatus having structure for reducing misalignment of torque limiter during assembling thereof, and method for assembling the same |
US20060040642A1 (en) * | 2004-08-20 | 2006-02-23 | Adam Boris | Service detail record application and system |
US20060048059A1 (en) * | 2004-08-26 | 2006-03-02 | Henry Etkin | System and method for dynamically generating, maintaining, and growing an online social network |
US20060059133A1 (en) * | 2004-08-24 | 2006-03-16 | Fujitsu Limited | Hyperlink generation device, hyperlink generation method, and hyperlink generation program |
US20060068845A1 (en) * | 2002-10-01 | 2006-03-30 | Dietmar Muller | Sim-card for operation with a terminal of a communication network |
US20060075425A1 (en) * | 2004-10-05 | 2006-04-06 | Robert Koch | System, method and computer program for content management in conjunction with a file download |
US20070004333A1 (en) * | 2003-02-28 | 2007-01-04 | Mika Kavanti | Broadcast messaging in a telecommunication network |
US20070010536A1 (en) * | 1999-09-08 | 2007-01-11 | Ronald Breslow | Novel class of cytodifferentiating agents and histone deacetylase inhibitors, and methods of use thereof |
US20070011344A1 (en) * | 2005-07-07 | 2007-01-11 | Microsoft Corporation | Carrying protected content using a control protocol for streaming and a transport protocol |
US20070016743A1 (en) * | 2005-07-14 | 2007-01-18 | Ironkey, Inc. | Secure storage device with offline code entry |
US7168084B1 (en) * | 1992-12-09 | 2007-01-23 | Sedna Patent Services, Llc | Method and apparatus for targeting virtual objects |
US20070022021A1 (en) * | 2000-05-12 | 2007-01-25 | Walker Jay S | Systems and methods wherein a buyer purchases products in a plurality of product categories |
US20070027762A1 (en) * | 2005-07-29 | 2007-02-01 | Collins Robert J | System and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information |
US20070027703A1 (en) * | 2005-07-28 | 2007-02-01 | Jianying Hu | Method and system for determining offering combinations in a multi-product environment |
US20070027760A1 (en) * | 2005-07-29 | 2007-02-01 | Collins Robert J | System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information |
US20070037562A1 (en) * | 2005-08-11 | 2007-02-15 | Smith-Kerker Penny L | Method and system for call management within a cellular telephone group subscription |
US20070047523A1 (en) * | 2001-08-16 | 2007-03-01 | Roamware, Inc. | Method and system for call-setup triggered push content |
US20070061195A1 (en) * | 2005-09-13 | 2007-03-15 | Yahoo! Inc. | Framework for selecting and delivering advertisements over a network based on combined short-term and long-term user behavioral interests |
US20070061300A1 (en) * | 2005-09-14 | 2007-03-15 | Jorey Ramer | Mobile advertisement syndication |
US20070067215A1 (en) * | 2005-09-16 | 2007-03-22 | Sumit Agarwal | Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system |
US20070072631A1 (en) * | 2005-09-23 | 2007-03-29 | Motorola, Inc. | Method and apparatus of gauging message freshness in terms of context |
US20070074262A1 (en) * | 2003-07-14 | 2007-03-29 | Sony Corporation | Display device, display method, and display control program |
US20070078712A1 (en) * | 2005-09-30 | 2007-04-05 | Yahoo! Inc. | Systems for inserting advertisements into a podcast |
US7203684B2 (en) * | 2003-10-07 | 2007-04-10 | Google, Inc | Serving content-targeted ADS in e-mail, such as e-mail newsletters |
US20070083602A1 (en) * | 2005-10-06 | 2007-04-12 | Heggenhougen Rolv E | Method, system and software for dynamically extracting content for integration with electronic mail |
US20070088687A1 (en) * | 2005-10-18 | 2007-04-19 | Microsoft Corporation | Searching based on messages |
US20070088801A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of delivering targeted advertisements using wireless application protocol |
US20070088851A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of wireless delivery of targeted advertisements |
US20070094066A1 (en) * | 2005-10-21 | 2007-04-26 | Shailesh Kumar | Method and apparatus for recommendation engine using pair-wise co-occurrence consistency |
US20070105536A1 (en) * | 2005-11-07 | 2007-05-10 | Tingo George Jr | Methods and apparatus for providing SMS notification, advertisement and e-commerce systems for university communities |
US20080004958A1 (en) * | 2006-06-29 | 2008-01-03 | Tony Ralph | Client side counting verification testing |
US20080004046A1 (en) * | 2004-08-14 | 2008-01-03 | Mumick Inderpal S | Methods for Identifying Messages and Communicating with Users of a Multimodal Message Service |
US20080013537A1 (en) * | 2006-07-14 | 2008-01-17 | Microsoft Corporation | Password-authenticated groups |
US20080032717A1 (en) * | 2004-07-06 | 2008-02-07 | Ntt Docomo, Inc. | Message Transmission System and Message Transmission Method |
US20080032793A1 (en) * | 2006-08-07 | 2008-02-07 | Aruze Corp. | Slot machine with circular sections and method |
US20080040175A1 (en) * | 2006-05-12 | 2008-02-14 | Dellovo Danielle F | Systems, methods and apparatuses for advertisement evolution |
US20080052158A1 (en) * | 2006-03-26 | 2008-02-28 | Nutricate Corporation | POS Advertising System, Method, and Computer Program Product |
US20080057947A1 (en) * | 2006-06-29 | 2008-03-06 | Sunil Marolia | Personalization, diagnostics and terminal management for mobile devices in a network |
US20080065491A1 (en) * | 2006-09-11 | 2008-03-13 | Alexander Bakman | Automated advertising optimizer |
US20080071929A1 (en) * | 2006-09-18 | 2008-03-20 | Yann Emmanuel Motte | Methods and apparatus for selection of information and web page generation |
US20080071875A1 (en) * | 2006-08-21 | 2008-03-20 | Stephanie Koff | Systems and methods for multimedia messaging |
US20080070579A1 (en) * | 2006-09-14 | 2008-03-20 | Pankaj Kankar | Method and a system for minimizing roaming cost in a mobile communication network |
US20080082686A1 (en) * | 2001-12-18 | 2008-04-03 | Schmidt Jonathan E | Internet provider subscriber communications system |
US7356477B1 (en) * | 2000-09-01 | 2008-04-08 | Symbol Technologies, Inc. | Frames-based advertising service with response and activity reporting |
US20080091796A1 (en) * | 2006-09-29 | 2008-04-17 | Guy Story | Methods and apparatus for customized content delivery |
US20090006194A1 (en) * | 2007-06-27 | 2009-01-01 | Microsoft Corporation | Location, destination and other contextual information-based mobile advertisements |
US20090029721A1 (en) * | 2007-07-25 | 2009-01-29 | Naganand Doraswamy | Method And System For Delivering Customized Advertisements To Mobile Devices |
US20090049090A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement |
US20090063249A1 (en) * | 2007-09-04 | 2009-03-05 | Yahoo! Inc. | Adaptive Ad Server |
US20090106111A1 (en) * | 2007-10-20 | 2009-04-23 | Walk Todd R | Method for mobile device application advertisement information collection |
US20100030647A1 (en) * | 2008-07-31 | 2010-02-04 | Yahoo! Inc. | Advertisement selection for internet search and content pages |
US7669212B2 (en) * | 2001-02-02 | 2010-02-23 | Opentv, Inc. | Service platform suite management system |
US20100082423A1 (en) * | 2008-09-30 | 2010-04-01 | Yahoo! Inc. | System for optimizing ad performance at campaign running time |
US20100082397A1 (en) * | 2008-09-26 | 2010-04-01 | Microsoft Corporation | Predictive geo-temporal advertisement targeting |
US20100085152A1 (en) * | 2008-10-03 | 2010-04-08 | Fujitsu Limited | Authentication method |
US7870576B2 (en) * | 2000-09-08 | 2011-01-11 | Prime Research Alliance E., Inc. | Targeted advertising through electronic program guide |
US7882518B2 (en) * | 1999-03-29 | 2011-02-01 | The Directv Group, Inc. | Method and apparatus for transmission, receipt and display of advertisements |
US7903099B2 (en) * | 2005-06-20 | 2011-03-08 | Google Inc. | Allocating advertising space in a network of displays |
US7912843B2 (en) * | 2007-10-29 | 2011-03-22 | Yahoo! Inc. | Method for selecting electronic advertisements using machine translation techniques |
US7921069B2 (en) * | 2007-06-28 | 2011-04-05 | Yahoo! Inc. | Granular data for behavioral targeting using predictive models |
US8380562B2 (en) * | 2008-04-25 | 2013-02-19 | Cisco Technology, Inc. | Advertisement campaign system using socially collaborative filtering |
Family Cites Families (181)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US2075574A (en) * | 1932-01-11 | 1937-03-30 | Morgan Construction Co | Alignment maintenance for the rolls of rolling mills |
BR9405704A (en) | 1993-11-01 | 1995-11-28 | Ericsson Telefon Ab L M | Process for sending messages between users of a radio communication network over a digital channel mobile station and remote station |
US5978775A (en) | 1993-12-08 | 1999-11-02 | Lucent Technologies Inc. | Information distribution system using telephone network and telephone company billing service |
US6405243B1 (en) * | 1996-04-05 | 2002-06-11 | Sun Microsystems, Inc. | Method and system for updating email addresses |
US6446261B1 (en) | 1996-12-20 | 2002-09-03 | Princeton Video Image, Inc. | Set top device for targeted electronic insertion of indicia into video |
US5978833A (en) | 1996-12-31 | 1999-11-02 | Intel Corporation | Method and apparatus for accessing and downloading information from the internet |
AU8072798A (en) * | 1997-06-16 | 1999-01-04 | Doubleclick Inc. | Method and apparatus for automatic placement of advertising |
US6097942A (en) | 1997-09-18 | 2000-08-01 | Telefonaktiebolaget Lm Ericsson | Method and apparatus for defining and updating mobile services based on subscriber groups |
US6009410A (en) | 1997-10-16 | 1999-12-28 | At&T Corporation | Method and system for presenting customized advertising to a user on the world wide web |
US6647257B2 (en) * | 1998-01-21 | 2003-11-11 | Leap Wireless International, Inc. | System and method for providing targeted messages based on wireless mobile location |
US6286005B1 (en) | 1998-03-11 | 2001-09-04 | Cannon Holdings, L.L.C. | Method and apparatus for analyzing data and advertising optimization |
US6006197A (en) | 1998-04-20 | 1999-12-21 | Straightup Software, Inc. | System and method for assessing effectiveness of internet marketing campaign |
US8516055B2 (en) | 1998-05-29 | 2013-08-20 | Research In Motion Limited | System and method for pushing information from a host system to a mobile data communication device in a wireless data network |
US6590588B2 (en) | 1998-05-29 | 2003-07-08 | Palm, Inc. | Wireless, radio-frequency communications using a handheld computer |
US6334145B1 (en) | 1998-06-30 | 2001-12-25 | International Business Machines Corporation | Method of storing and classifying selectable web page links and sublinks thereof to a predetermined depth in response to a single user input |
US6487583B1 (en) | 1998-09-15 | 2002-11-26 | Ikimbo, Inc. | System and method for information and application distribution |
GB2343051B (en) | 1998-10-23 | 2002-12-31 | Sony Uk Ltd | Receiving broadcast material |
US7089194B1 (en) | 1999-06-17 | 2006-08-08 | International Business Machines Corporation | Method and apparatus for providing reduced cost online service and adaptive targeting of advertisements |
US8214386B2 (en) | 1999-08-20 | 2012-07-03 | Newgems Llc | System and method for structured news release generation and distribution |
DE19941461A1 (en) | 1999-08-31 | 2001-03-08 | Deutsche Telekom Mobil | Process for the preventive and / or current display of transmission costs for the data transmission of Internet and online data |
US20030182567A1 (en) | 1999-10-20 | 2003-09-25 | Tivo Inc. | Client-side multimedia content targeting system |
US7177948B1 (en) | 1999-11-18 | 2007-02-13 | International Business Machines Corporation | Method and apparatus for enhancing online searching |
US6477529B1 (en) | 1999-12-06 | 2002-11-05 | Research In Motion Limited | Apparatus and method for dynamically limiting information sent to a viewing device |
US7213005B2 (en) | 1999-12-09 | 2007-05-01 | International Business Machines Corporation | Digital content distribution using web broadcasting services |
WO2001044977A2 (en) | 1999-12-14 | 2001-06-21 | Imandi.Com Inc. | Combined offline and online verification of user legitimacy for electronic commerce |
US7188076B2 (en) | 1999-12-20 | 2007-03-06 | Ndex Systems Inc. | System and method for creating a true customer profile |
EP1073293B1 (en) | 2000-02-21 | 2002-12-04 | Mobilkom Austria Aktiengesellschaft & Co KG | Device and computer program for automatic generation and transmission of SMS-messages |
US6408309B1 (en) * | 2000-02-23 | 2002-06-18 | Dinesh Agarwal | Method and system for creating an interactive virtual community of famous people |
WO2001065411A1 (en) | 2000-02-29 | 2001-09-07 | Thinairapps, Inc. | Flexible wireless advertisement integration in wireless software applications |
JP3920526B2 (en) * | 2000-03-08 | 2007-05-30 | トヨタ自動車株式会社 | Spark ignition stratified combustion internal combustion engine |
KR100601633B1 (en) | 2000-04-26 | 2006-07-14 | 삼성전자주식회사 | Digital contents superdistribution system and method |
US7054660B2 (en) | 2000-05-04 | 2006-05-30 | Paperless Interactive Newspaper, Llc | Multimedia broadcasting, broadcast services for cell phone and other users and modified SIM card and related means for enabling such broadcast reception |
US6684249B1 (en) * | 2000-05-26 | 2004-01-27 | Sonicbox, Inc. | Method and system for adding advertisements over streaming audio based upon a user profile over a world wide area network of computers |
BR0106739A (en) | 2000-05-31 | 2002-04-02 | Ntt Docomo Inc | Improvement introduced in method and apparatus for the distribution of advertising and announcements through a network |
GB0017380D0 (en) | 2000-07-14 | 2000-08-30 | Mailround Com Limited | Information communication system |
FR2814881B1 (en) * | 2000-09-29 | 2003-08-15 | Vivendi Net | OPTIMIZATION METHOD, BY A NETWORK ARCHITECTURE ELEMENT, OF THE CONSULTATION OF DATA |
FR2814828B1 (en) * | 2000-09-29 | 2003-08-15 | Vivendi Net | OPTIMIZATION PROCESS, BY A TERMINAL, OF CONSULTATION OF DATA |
AU2002241695A1 (en) | 2000-10-19 | 2002-06-11 | Kirk Feathers | Method and system for dynamically maintaining internet associations |
JP2002140272A (en) | 2000-10-31 | 2002-05-17 | Denso Corp | Advertisement method by mail |
US6920326B2 (en) | 2000-12-05 | 2005-07-19 | Lucent Technologies Inc. | Method and apparatus for restricting call terminations when a mobile unit is roaming |
DE10061984A1 (en) | 2000-12-13 | 2002-06-20 | Pmg Private Media Gmbh | System for sending electronic mail SMS message with advertising in data or communication network has transmitting unit and receiving unit for messages protocolled and routed via base unit |
US20020075305A1 (en) * | 2000-12-18 | 2002-06-20 | Beaton Brian F. | Graphical user interface for a virtual team environment |
GB2370450B (en) * | 2000-12-19 | 2004-07-07 | Voxsurf Ltd | Messaging protocol |
FI115276B (en) | 2000-12-21 | 2005-03-31 | Add2Phone Oy | Method and system for forming a combination message in a data communication system |
US8504074B2 (en) | 2001-01-05 | 2013-08-06 | Palm, Inc. | System and method for providing advertisement data to a mobile computing device |
US7191244B2 (en) | 2001-01-19 | 2007-03-13 | Streamworks Technologies, Inc. | System and method for routing media |
FI115744B (en) | 2001-02-08 | 2005-06-30 | Nokia Corp | communication Service |
GB2372867A (en) | 2001-03-02 | 2002-09-04 | Sonera Smarttrust Ltd | Transaction management system |
JP2002269010A (en) | 2001-03-09 | 2002-09-20 | Pioneer Electronic Corp | Electronic mail processing system and mail server |
US20020137507A1 (en) | 2001-03-20 | 2002-09-26 | Techimage, Llp., | System and method for providing automatic multimedia messages service |
US7047417B2 (en) | 2001-03-20 | 2006-05-16 | Leskuski Walter J | Systems and methods for accessing reporting services |
US7653552B2 (en) | 2001-03-21 | 2010-01-26 | Qurio Holdings, Inc. | Digital file marketplace |
CN1156783C (en) | 2001-03-27 | 2004-07-07 | 国际商业机器公司 | Server and method for loading advertisement on web-pages, web-pages display device and method |
GB0112435D0 (en) | 2001-05-22 | 2001-07-11 | Yakara Plc | Mobile community communication |
US6931007B2 (en) | 2001-07-25 | 2005-08-16 | Longboard, Inc. | System and method of serving data messages |
US20030023631A1 (en) * | 2001-07-26 | 2003-01-30 | Castle Daniel C. | Advertisement selection engine for placing micro-advertising |
US7072947B1 (en) | 2001-11-06 | 2006-07-04 | Ihance, Inc. | Method and system for monitoring e-mail and website behavior of an e-mail recipient |
US20030126015A1 (en) | 2001-11-19 | 2003-07-03 | Jenny Chan | System and Method for Cardmember Acquisition |
US20030101454A1 (en) * | 2001-11-21 | 2003-05-29 | Stuart Ozer | Methods and systems for planning advertising campaigns |
US7149537B1 (en) | 2002-02-12 | 2006-12-12 | Cellco Partnership | Method and system for generating a user-accessible internet-based mobile messaging log |
JP3756460B2 (en) | 2002-03-28 | 2006-03-15 | 富士通株式会社 | Communication control method |
JP3687001B2 (en) | 2002-03-28 | 2005-08-24 | 富士通株式会社 | Internet connection device automatic selection method, internet connection device automatic selection device, and internet connection device automatic selection program |
US7599852B2 (en) | 2002-04-05 | 2009-10-06 | Sponster Llc | Method and apparatus for adding advertising tag lines to electronic messages |
US7013149B2 (en) | 2002-04-11 | 2006-03-14 | Mitsubishi Electric Research Laboratories, Inc. | Environment aware services for mobile devices |
FI114530B (en) | 2002-05-20 | 2004-10-29 | Distocraft Oy | Acknowledgment of a message in a mobile network |
US7370002B2 (en) * | 2002-06-05 | 2008-05-06 | Microsoft Corporation | Modifying advertisement scores based on advertisement response probabilities |
US7218918B1 (en) | 2002-07-15 | 2007-05-15 | Bellsouth Intellectual Property Corporation | Systems and methods for a wireless messaging information service |
US20070192409A1 (en) | 2002-07-23 | 2007-08-16 | Amir Kleinstern | Advertising based on location behavior |
GB0223576D0 (en) | 2002-10-11 | 2002-11-20 | Telsis Holdings Ltd | Telecommunications services apparatus |
US20040133480A1 (en) | 2002-09-26 | 2004-07-08 | Domes Ronald J. | Targeted promotional method & system |
US7369850B2 (en) | 2002-11-12 | 2008-05-06 | Microsoft Corporation | Connectivity notification displaying path to connection |
US8667525B2 (en) | 2002-12-13 | 2014-03-04 | Sony Corporation | Targeted advertisement selection from a digital stream |
US7280818B2 (en) | 2004-05-28 | 2007-10-09 | At&T Mobility Ii Llc | Mobile device notification with opinions |
AU2002358800A1 (en) | 2002-12-27 | 2004-07-22 | Nokia Corporation | Location based services for mobile communication terminals |
GB0303176D0 (en) | 2003-02-12 | 2003-03-19 | Video Networks Ltd | A system for capture and selective playback of broadcast programmes |
US20040185883A1 (en) | 2003-03-04 | 2004-09-23 | Jason Rukman | System and method for threading short message service (SMS) messages with multimedia messaging service (MMS) messages |
EP1455511A1 (en) | 2003-03-04 | 2004-09-08 | Siemens Aktiengesellschaft | Method and apparatus means for charging a telephone call by undertaking charging fees by a not involved third party |
CA2519360A1 (en) | 2003-03-17 | 2004-09-30 | Spector & Associates, Inc | Apparatus and method for broadcasting messages to selected group(s) of users |
FI20030429A0 (en) | 2003-03-24 | 2003-03-24 | Nokia Corp | Group traffic on a mobile network |
US20040192359A1 (en) | 2003-03-31 | 2004-09-30 | Mcraild Christopher | Mobile invoked 'call me' back system for wireless subscribers with insufficient account balances |
GB2406996B (en) | 2003-05-06 | 2006-12-20 | Massone Mobile Advertising Sys | Messaging system and service |
PL1625716T3 (en) | 2003-05-06 | 2008-05-30 | Apple Inc | Method of modifying a message, store-and-forward network system and data messaging system |
RU2341908C2 (en) | 2003-05-08 | 2008-12-20 | КАН Ари | Protocol for controlling calls when there is insufficient credit |
NL1023423C2 (en) | 2003-05-14 | 2004-11-16 | Nicolaas Theunis Rudie Van As | System and method for interrupting and linking a message to all forms of digital message traffic (such as SMS and MMS), with the consent of the sender. |
US20050015765A1 (en) | 2003-05-19 | 2005-01-20 | Michele Covell | System for doing service location management taking into account the node and network characteristics |
US6985718B2 (en) | 2003-06-19 | 2006-01-10 | Agere Systems Inc. | Charge meter system and method of compiling utilization fees |
GB2405297B (en) | 2003-08-20 | 2006-12-20 | Vodafone Plc | Data distribution |
KR100493900B1 (en) | 2003-08-21 | 2005-06-10 | 삼성전자주식회사 | Method for Sharing Rights Object Between Users |
DE10341362A1 (en) | 2003-09-08 | 2005-04-07 | Siemens Ag | Method for charging a service in a packet data network |
BE1015704A3 (en) | 2003-10-06 | 2005-07-05 | Buytaert Steven Herwig Cyriel | Mobile phone SIM card information back-up method, by inputting information via network computer and storing it on server for later conversion using SIM application toolkit |
EP1528827A3 (en) | 2003-11-03 | 2005-07-13 | Star Home GmbH | Over-the-air activation of a SIM card applet at a mobile phone |
US20050125397A1 (en) * | 2003-12-04 | 2005-06-09 | William Gross | Transparent search engine |
TWI234717B (en) * | 2003-12-04 | 2005-06-21 | Inst Information Industry | Method and system for dynamically determining web resource to be loaded and saving space |
US20050130685A1 (en) | 2003-12-12 | 2005-06-16 | Mark Jenkin | Method and apparatus for inserting information into an unused portion of a text message |
US8392249B2 (en) * | 2003-12-31 | 2013-03-05 | Google Inc. | Suggesting and/or providing targeting criteria for advertisements |
ATE392770T1 (en) * | 2004-01-13 | 2008-05-15 | Koninkl Philips Electronics Nv | USER POSITION RETRIEVAL FOR CONSUMER ELECTRONIC DEVICES |
JP3617651B1 (en) | 2004-02-02 | 2005-02-09 | 株式会社 コア・カラーズ | Virtual community system |
US7203509B2 (en) | 2004-02-05 | 2007-04-10 | Siemens Aktiengesellschaft | Method for managing communication sessions |
GB0418119D0 (en) | 2004-08-13 | 2004-09-15 | Telsis Holdings Ltd | Telecommunications services apparatus and method |
US20050228680A1 (en) | 2004-04-08 | 2005-10-13 | Malik Dale W | Guest account architecture |
WO2005101863A2 (en) | 2004-04-12 | 2005-10-27 | Bayne Anthony J | System and method for the distribution of advertising and associated coupons via mobile media platforms |
ATE347779T1 (en) | 2004-04-16 | 2006-12-15 | Research In Motion Ltd | METHOD AND DEVICE FOR GENERATING A DYNAMIC GROUP - ADDRESS |
US20050239504A1 (en) | 2004-04-23 | 2005-10-27 | Sharp Laboratories Of America, Inc. | SIM-based automatic feature activation for mobile phones |
US20050273833A1 (en) | 2004-05-14 | 2005-12-08 | Nokia Corporation | Customized virtual broadcast services |
GB2414621A (en) | 2004-05-24 | 2005-11-30 | Orange Personal Comm Serv Ltd | Real-time charging control for usage of network resources |
JP4348236B2 (en) | 2004-06-04 | 2009-10-21 | 株式会社日立製作所 | Community inheritance method |
EP1613105A1 (en) | 2004-06-29 | 2006-01-04 | France Telecom | Transmission of content in a push-to-talk system |
CA2569529C (en) | 2004-06-29 | 2016-12-13 | Blake Bookstaff | Method and system for automated intelligent electronic advertising |
EP1615455B1 (en) | 2004-07-07 | 2008-03-19 | Research In Motion Limited | Method and apparatus for creating a communication group using an address book |
US20070118592A1 (en) * | 2004-07-24 | 2007-05-24 | Pixcall Gmbh | Method for the transmission of additional information in a communication system, exchange device and user station |
KR100677344B1 (en) | 2004-07-29 | 2007-02-02 | 엘지전자 주식회사 | Message for processing ro and ro processing method and system thehreby |
US8688143B2 (en) | 2004-08-24 | 2014-04-01 | Qualcomm Incorporated | Location based service (LBS) system and method for creating a social network |
ATE426989T1 (en) | 2004-09-01 | 2009-04-15 | Research In Motion Ltd | PROVIDING CERTIFICATE MATCH IN A SYSTEM AND METHODS FOR SEARCHING AND RESTORE CERTIFICATES |
FI20050092A0 (en) | 2004-09-08 | 2005-01-28 | Nokia Corp | Group details for group services |
IES20040693A2 (en) | 2004-10-14 | 2006-04-19 | Anam Mobile Ltd | A messaging system and method |
CA2807829C (en) * | 2004-11-04 | 2017-10-10 | Topeer Corporation | System and method for creating a secure trusted social network |
US20060123014A1 (en) * | 2004-12-07 | 2006-06-08 | David Ng | Ranking Internet Search Results Based on Number of Mobile Device Visits to Physical Locations Related to the Search Results |
US20060129455A1 (en) | 2004-12-15 | 2006-06-15 | Kashan Shah | Method of advertising to users of text messaging |
US7454164B2 (en) | 2004-12-28 | 2008-11-18 | Lucent Technologies Inc. | Providing a multimedia message with a multimedia messaging service message in a mobile environment |
US20060161520A1 (en) | 2005-01-14 | 2006-07-20 | Microsoft Corporation | System and method for generating alternative search terms |
US20060200461A1 (en) | 2005-03-01 | 2006-09-07 | Lucas Marshall D | Process for identifying weighted contextural relationships between unrelated documents |
US20060200460A1 (en) | 2005-03-03 | 2006-09-07 | Microsoft Corporation | System and method for ranking search results using file types |
WO2006093284A1 (en) | 2005-03-04 | 2006-09-08 | Vodafone K.K. | Value information output method and mobile communication terminal apparatus |
US20060206586A1 (en) | 2005-03-09 | 2006-09-14 | Yibei Ling | Method, apparatus and system for a location-based uniform resource locator |
GB2424546A (en) | 2005-03-24 | 2006-09-27 | Silk Mobile Ltd | Scheduling transfer of data content to a mobile telephone |
US20060253582A1 (en) | 2005-05-03 | 2006-11-09 | Dixon Christopher J | Indicating website reputations within search results |
WO2006127668A2 (en) | 2005-05-23 | 2006-11-30 | Starent Networks Corporation | Method and system for traffic redirection for prepaid subscriber sessions in a wireless network |
US10510043B2 (en) | 2005-06-13 | 2019-12-17 | Skyword Inc. | Computer method and apparatus for targeting advertising |
GB0512557D0 (en) | 2005-06-20 | 2005-07-27 | Nokia Corp | Controlling provision of services in a communications network |
GB0512647D0 (en) | 2005-06-21 | 2005-07-27 | Nokia Corp | Communication method |
KR20070001712A (en) | 2005-06-29 | 2007-01-04 | 엘지전자 주식회사 | Right object, method for issuing the same in digital rights management, and usage control method for contents using the same |
US20070198485A1 (en) | 2005-09-14 | 2007-08-23 | Jorey Ramer | Mobile search service discovery |
US20070100805A1 (en) * | 2005-09-14 | 2007-05-03 | Jorey Ramer | Mobile content cross-inventory yield optimization |
US20070100651A1 (en) * | 2005-11-01 | 2007-05-03 | Jorey Ramer | Mobile payment facilitation |
JP2007087138A (en) | 2005-09-22 | 2007-04-05 | Nec Corp | Communication terminal, e-mail distribution server, and e-mail distribution system |
GB0520238D0 (en) | 2005-10-05 | 2005-11-16 | Waterleaf Ltd | Commercial transaction system with third party referral |
US7734632B2 (en) | 2005-10-28 | 2010-06-08 | Disney Enterprises, Inc. | System and method for targeted ad delivery |
US20070113243A1 (en) * | 2005-11-17 | 2007-05-17 | Brey Thomas A | Targeted advertising system and method |
EP2299397A1 (en) | 2005-11-25 | 2011-03-23 | I-Movo Limited | Electronic vouchers |
US7831685B2 (en) | 2005-12-14 | 2010-11-09 | Microsoft Corporation | Automatic detection of online commercial intention |
JP2007199821A (en) | 2006-01-24 | 2007-08-09 | Saasuman:Kk | Electronic mail system |
US20070180147A1 (en) | 2006-02-01 | 2007-08-02 | Connect It, Llc | System for insertion of advertising content in user-requested internet web pages |
GB0602765D0 (en) | 2006-02-10 | 2006-03-22 | Communigate Ltd | Messaging system |
US8700469B2 (en) | 2006-03-06 | 2014-04-15 | Apple Inc. | System and method for delivering advertising with enhanced effectiveness |
US8065698B2 (en) | 2006-03-08 | 2011-11-22 | At&T Intellectual Property I, L.P. | Methods, systems, and computer program products for obtaining consumer information over a communications network |
US7904448B2 (en) | 2006-03-29 | 2011-03-08 | Yahoo! Inc. | Incremental update of long-term and short-term user profile scores in a behavioral targeting system |
US20100138451A1 (en) | 2006-04-03 | 2010-06-03 | Assaf Henkin | Techniques for facilitating on-line contextual analysis and advertising |
WO2007146961A2 (en) | 2006-06-12 | 2007-12-21 | Invidi Technologies Corporation | System and method for inserting media based on keyword search |
US20070290787A1 (en) | 2006-06-20 | 2007-12-20 | Trevor Fiatal | Systems and methods for group messaging |
MXNL06000049A (en) | 2006-07-27 | 2008-01-28 | Telexpertise De Mexico S A De | Method, system and nodes for notifying a called subscriber of a call attempt made by a prepaid calling subscriber with insufficient credit. |
US8522269B2 (en) | 2006-08-22 | 2013-08-27 | Goldspot Media, Inc. | Method and apparatus for alternate content scheduling on mobile devices |
US20080032703A1 (en) | 2006-08-07 | 2008-02-07 | Microsoft Corporation | Location based notification services |
WO2008062445A2 (en) | 2006-09-14 | 2008-05-29 | Bhavin Turakhia | Method for tracking user behavior and to display advertisements |
US20080085730A1 (en) | 2006-10-10 | 2008-04-10 | Sybase 365, Inc. | System and Method for Message Monitoring and Identification |
US20080140508A1 (en) | 2006-12-12 | 2008-06-12 | Shubhasheesh Anand | System for optimizing the performance of a smart advertisement |
US20080228568A1 (en) | 2007-03-16 | 2008-09-18 | Microsoft Corporation | Delivery of coupons through advertisement |
US7930208B2 (en) | 2007-03-30 | 2011-04-19 | Wmode Incorporated | Method and system for delivery of advertising content in short message service (SMS) messages |
US7730017B2 (en) | 2007-03-30 | 2010-06-01 | Google Inc. | Open profile content identification |
US20080249832A1 (en) | 2007-04-04 | 2008-10-09 | Microsoft Corporation | Estimating expected performance of advertisements |
US7814521B2 (en) | 2007-04-25 | 2010-10-12 | ATT Knowledge Venturers, L.P. | System and method for delivering personalized advertising data |
US20080281606A1 (en) | 2007-05-07 | 2008-11-13 | Microsoft Corporation | Identifying automated click fraud programs |
CA2687497A1 (en) | 2007-05-17 | 2008-11-27 | Fat Free Mobile Inc. | Method and system for transcoding web pages |
US8838079B2 (en) | 2007-05-22 | 2014-09-16 | Nuance Communications, Inc. | Keyword-based services for mobile device messages |
GB2448957B (en) | 2007-06-20 | 2009-06-17 | Cvon Innovations Ltd | Mehtod and system for identifying content items to mobile terminals |
US9485322B2 (en) | 2007-07-07 | 2016-11-01 | Qualcomm Incorporated | Method and system for providing targeted information using profile attributes with variable confidence levels in a mobile environment |
US8065619B2 (en) | 2007-09-04 | 2011-11-22 | Yahoo! Inc. | Customized today module |
CN101431524A (en) | 2007-11-07 | 2009-05-13 | 阿里巴巴集团控股有限公司 | Method and device for implementing oriented network advertisement delivery |
US9203912B2 (en) | 2007-11-14 | 2015-12-01 | Qualcomm Incorporated | Method and system for message value calculation in a mobile environment |
US20090125377A1 (en) * | 2007-11-14 | 2009-05-14 | Microsoft Corporation | Profiling system for online marketplace |
US20090132366A1 (en) * | 2007-11-15 | 2009-05-21 | Microsoft Corporation | Recognizing and crediting offline realization of online behavior |
US20090157472A1 (en) | 2007-12-14 | 2009-06-18 | Kimberly-Clark Worldwide, Inc. | Personalized Retail Information Delivery Systems and Methods |
US9959547B2 (en) | 2008-02-01 | 2018-05-01 | Qualcomm Incorporated | Platform for mobile advertising and persistent microtargeting of promotions |
US8954042B2 (en) | 2008-05-19 | 2015-02-10 | Qualcomm Incorporated | System, method, and apparatus for increasing a likelihood of advertisement display |
US20090298483A1 (en) | 2008-06-02 | 2009-12-03 | Motorola, Inc. | Method and apparatus for selecting advertisements and determining constraints for presenting the advertisements on mobile communication devices |
US20090319187A1 (en) | 2008-06-23 | 2009-12-24 | Outside.In, Inc. | Generating Geocoded Targeted Web Advertisements |
US20100088152A1 (en) * | 2008-10-02 | 2010-04-08 | Dominic Bennett | Predicting user response to advertisements |
US20100114654A1 (en) * | 2008-10-31 | 2010-05-06 | Hewlett-Packard Development Company, L.P. | Learning user purchase intent from user-centric data |
US20100125505A1 (en) * | 2008-11-17 | 2010-05-20 | Coremetrics, Inc. | System for broadcast of personalized content |
US20100161424A1 (en) | 2008-12-22 | 2010-06-24 | Nortel Networks Limited | Targeted advertising system and method |
US20100169157A1 (en) | 2008-12-30 | 2010-07-01 | Nokia Corporation | Methods, apparatuses, and computer program products for providing targeted advertising |
CN102208820B (en) | 2010-03-29 | 2013-08-21 | 比亚迪股份有限公司 | Energy storage battery pack parallel-connection device and control method thereof |
-
2007
- 2007-06-22 GB GB0712280A patent/GB2445630B/en not_active Expired - Fee Related
-
2008
- 2008-02-07 EP EP08101394A patent/EP1970850A1/en not_active Ceased
- 2008-02-07 WO PCT/EP2008/051489 patent/WO2008110415A1/en active Application Filing
- 2008-03-11 US US12/075,593 patent/US8352320B2/en not_active Expired - Fee Related
- 2008-03-12 US US12/075,591 patent/US20080228583A1/en not_active Abandoned
Patent Citations (101)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US2414621A (en) * | 1944-09-01 | 1947-01-21 | New Jersey Machine Corp | Labeling machine |
US5600364A (en) * | 1992-12-09 | 1997-02-04 | Discovery Communications, Inc. | Network controller for cable television delivery systems |
US7168084B1 (en) * | 1992-12-09 | 2007-01-23 | Sedna Patent Services, Llc | Method and apparatus for targeting virtual objects |
US5408519A (en) * | 1993-01-19 | 1995-04-18 | Teledebit, L.P. | Telecommunications system having a local area network with concurrently processing nodes |
US5613213A (en) * | 1994-03-31 | 1997-03-18 | Motorola, Inc. | Determining and displaying available services for a communication unit |
US6718551B1 (en) * | 1997-01-06 | 2004-04-06 | Bellsouth Intellectual Property Corporation | Method and system for providing targeted advertisements |
US6023700A (en) * | 1997-06-17 | 2000-02-08 | Cranberry Properties, Llc | Electronic mail distribution system for integrated electronic communication |
US6055512A (en) * | 1997-07-08 | 2000-04-25 | Nortel Networks Corporation | Networked personal customized information and facility services |
US6057872A (en) * | 1997-07-09 | 2000-05-02 | General Instrument Corporation | Digital coupons for pay televisions |
US6393407B1 (en) * | 1997-09-11 | 2002-05-21 | Enliven, Inc. | Tracking user micro-interactions with web page advertising |
US20020027747A1 (en) * | 1997-09-22 | 2002-03-07 | Richard A. Budde | An improved gimbal for a head of a disc drive with vertical limiter |
US6055513A (en) * | 1998-03-11 | 2000-04-25 | Telebuyer, Llc | Methods and apparatus for intelligent selection of goods and services in telephonic and electronic commerce |
US6698020B1 (en) * | 1998-06-15 | 2004-02-24 | Webtv Networks, Inc. | Techniques for intelligent video ad insertion |
US20030083931A1 (en) * | 1998-10-21 | 2003-05-01 | Crane Associates Inc | Method of localized network marketing |
US6338044B1 (en) * | 1999-03-17 | 2002-01-08 | Loudeye Technologies, Inc. | Personal digital content system |
US7882518B2 (en) * | 1999-03-29 | 2011-02-01 | The Directv Group, Inc. | Method and apparatus for transmission, receipt and display of advertisements |
US6345279B1 (en) * | 1999-04-23 | 2002-02-05 | International Business Machines Corporation | Methods and apparatus for adapting multimedia content for client devices |
US6381465B1 (en) * | 1999-08-27 | 2002-04-30 | Leap Wireless International, Inc. | System and method for attaching an advertisement to an SMS message for wireless transmission |
US20070010536A1 (en) * | 1999-09-08 | 2007-01-11 | Ronald Breslow | Novel class of cytodifferentiating agents and histone deacetylase inhibitors, and methods of use thereof |
US20020052781A1 (en) * | 1999-09-10 | 2002-05-02 | Avantgo, Inc. | Interactive advertisement mechanism on a mobile device |
US6886000B1 (en) * | 1999-09-29 | 2005-04-26 | International Business Machines Corporation | On-line negotiations with dynamic profiling |
US20020019829A1 (en) * | 2000-03-21 | 2002-02-14 | Ehud Shapiro | Community co-presence system and method having virtual groups |
US20020016736A1 (en) * | 2000-05-03 | 2002-02-07 | Cannon George Dewey | System and method for determining suitable breaks for inserting content |
US20070022021A1 (en) * | 2000-05-12 | 2007-01-25 | Walker Jay S | Systems and methods wherein a buyer purchases products in a plurality of product categories |
US20020006803A1 (en) * | 2000-05-12 | 2002-01-17 | Dennis Mendiola | Method and system for inviting and creating accounts for prospective users of an instant messaging system |
US6990462B1 (en) * | 2000-06-17 | 2006-01-24 | Microsoft Corporation | Inventory management |
US20060040749A1 (en) * | 2000-07-27 | 2006-02-23 | Toyota Jidosha Kabushiki Kaisha | Torque fluctuation absorbing apparatus having structure for reducing misalignment of torque limiter during assembling thereof, and method for assembling the same |
US7356477B1 (en) * | 2000-09-01 | 2008-04-08 | Symbol Technologies, Inc. | Frames-based advertising service with response and activity reporting |
US7870576B2 (en) * | 2000-09-08 | 2011-01-11 | Prime Research Alliance E., Inc. | Targeted advertising through electronic program guide |
US6690394B1 (en) * | 2000-10-24 | 2004-02-10 | Alex J. Harui | Method and apparatus for delivering web data to a wireless device |
US20040054576A1 (en) * | 2000-12-28 | 2004-03-18 | Nokia Corp | Processing messages in communication system |
US7669212B2 (en) * | 2001-02-02 | 2010-02-23 | Opentv, Inc. | Service platform suite management system |
US20020164977A1 (en) * | 2001-04-02 | 2002-11-07 | Link Ii Charles M. | System and method for providing short message targeted advertisements over a wireless communications network |
US20040034795A1 (en) * | 2001-04-30 | 2004-02-19 | Anderson Mark Stephen | Event handling system |
US20030023489A1 (en) * | 2001-06-14 | 2003-01-30 | Mcguire Myles P. | Method and system for providing network based target advertising |
US20030003935A1 (en) * | 2001-06-29 | 2003-01-02 | Petri Vesikivi | System and method for person-to-person messaging with a value-added service |
US20040068435A1 (en) * | 2001-07-09 | 2004-04-08 | Scot Braunzell | Method of automated Ad campaign management |
US20070047523A1 (en) * | 2001-08-16 | 2007-03-01 | Roamware, Inc. | Method and system for call-setup triggered push content |
US20030040297A1 (en) * | 2001-08-27 | 2003-02-27 | Pecen Mark E. | Advice of charge for communications services, architectures and methods therefor |
US20080082686A1 (en) * | 2001-12-18 | 2008-04-03 | Schmidt Jonathan E | Internet provider subscriber communications system |
US20040003398A1 (en) * | 2002-06-27 | 2004-01-01 | Donian Philip M. | Method and apparatus for the free licensing of digital media content |
US20040045029A1 (en) * | 2002-09-04 | 2004-03-04 | Nec Corporation | Apparatus, system and method for multicasting digital data, and program for implementing multicast delivery |
US20040043777A1 (en) * | 2002-09-04 | 2004-03-04 | Cmg International B.V. | SMS-messaging |
US20060068845A1 (en) * | 2002-10-01 | 2006-03-30 | Dietmar Muller | Sim-card for operation with a terminal of a communication network |
US20050075929A1 (en) * | 2002-10-17 | 2005-04-07 | Wolinsky Robert I. | System and method for partitioning airtime for distribution and display of content |
US20070004333A1 (en) * | 2003-02-28 | 2007-01-04 | Mika Kavanti | Broadcast messaging in a telecommunication network |
US20050010641A1 (en) * | 2003-04-03 | 2005-01-13 | Jens Staack | Instant messaging context specific advertisements |
US20050060425A1 (en) * | 2003-07-01 | 2005-03-17 | International Business Machines Corporation | Application-based autonomic connectivity |
US20070074262A1 (en) * | 2003-07-14 | 2007-03-29 | Sony Corporation | Display device, display method, and display control program |
US20050021397A1 (en) * | 2003-07-22 | 2005-01-27 | Cui Yingwei Claire | Content-targeted advertising using collected user behavior data |
US20050071224A1 (en) * | 2003-09-30 | 2005-03-31 | Andrew Fikes | System and method for automatically targeting web-based advertisements |
US7203684B2 (en) * | 2003-10-07 | 2007-04-10 | Google, Inc | Serving content-targeted ADS in e-mail, such as e-mail newsletters |
US20080032717A1 (en) * | 2004-07-06 | 2008-02-07 | Ntt Docomo, Inc. | Message Transmission System and Message Transmission Method |
US20060031327A1 (en) * | 2004-07-07 | 2006-02-09 | Kredo Thomas J | Enhanced electronic mail server |
US20080004046A1 (en) * | 2004-08-14 | 2008-01-03 | Mumick Inderpal S | Methods for Identifying Messages and Communicating with Users of a Multimodal Message Service |
US20060040642A1 (en) * | 2004-08-20 | 2006-02-23 | Adam Boris | Service detail record application and system |
US20060059133A1 (en) * | 2004-08-24 | 2006-03-16 | Fujitsu Limited | Hyperlink generation device, hyperlink generation method, and hyperlink generation program |
US20060048059A1 (en) * | 2004-08-26 | 2006-03-02 | Henry Etkin | System and method for dynamically generating, maintaining, and growing an online social network |
US20060075425A1 (en) * | 2004-10-05 | 2006-04-06 | Robert Koch | System, method and computer program for content management in conjunction with a file download |
US7903099B2 (en) * | 2005-06-20 | 2011-03-08 | Google Inc. | Allocating advertising space in a network of displays |
US20070011344A1 (en) * | 2005-07-07 | 2007-01-11 | Microsoft Corporation | Carrying protected content using a control protocol for streaming and a transport protocol |
US20070016743A1 (en) * | 2005-07-14 | 2007-01-18 | Ironkey, Inc. | Secure storage device with offline code entry |
US20070027703A1 (en) * | 2005-07-28 | 2007-02-01 | Jianying Hu | Method and system for determining offering combinations in a multi-product environment |
US7685019B2 (en) * | 2005-07-29 | 2010-03-23 | Yahoo! Inc. | System and method for optimizing the delivery of advertisements |
US20070027762A1 (en) * | 2005-07-29 | 2007-02-01 | Collins Robert J | System and method for creating and providing a user interface for optimizing advertiser defined groups of advertisement campaign information |
US20070027760A1 (en) * | 2005-07-29 | 2007-02-01 | Collins Robert J | System and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information |
US20070037562A1 (en) * | 2005-08-11 | 2007-02-15 | Smith-Kerker Penny L | Method and system for call management within a cellular telephone group subscription |
US20070061195A1 (en) * | 2005-09-13 | 2007-03-15 | Yahoo! Inc. | Framework for selecting and delivering advertisements over a network based on combined short-term and long-term user behavioral interests |
US20070061300A1 (en) * | 2005-09-14 | 2007-03-15 | Jorey Ramer | Mobile advertisement syndication |
US20070067215A1 (en) * | 2005-09-16 | 2007-03-22 | Sumit Agarwal | Flexible advertising system which allows advertisers with different value propositions to express such value propositions to the advertising system |
US20070072631A1 (en) * | 2005-09-23 | 2007-03-29 | Motorola, Inc. | Method and apparatus of gauging message freshness in terms of context |
US20070078712A1 (en) * | 2005-09-30 | 2007-04-05 | Yahoo! Inc. | Systems for inserting advertisements into a podcast |
US20070083602A1 (en) * | 2005-10-06 | 2007-04-12 | Heggenhougen Rolv E | Method, system and software for dynamically extracting content for integration with electronic mail |
US20070088851A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of wireless delivery of targeted advertisements |
US20070088801A1 (en) * | 2005-10-17 | 2007-04-19 | Zohar Levkovitz | Device, system and method of delivering targeted advertisements using wireless application protocol |
US20070088687A1 (en) * | 2005-10-18 | 2007-04-19 | Microsoft Corporation | Searching based on messages |
US20070094066A1 (en) * | 2005-10-21 | 2007-04-26 | Shailesh Kumar | Method and apparatus for recommendation engine using pair-wise co-occurrence consistency |
US20070105536A1 (en) * | 2005-11-07 | 2007-05-10 | Tingo George Jr | Methods and apparatus for providing SMS notification, advertisement and e-commerce systems for university communities |
US20080052158A1 (en) * | 2006-03-26 | 2008-02-28 | Nutricate Corporation | POS Advertising System, Method, and Computer Program Product |
US20080040175A1 (en) * | 2006-05-12 | 2008-02-14 | Dellovo Danielle F | Systems, methods and apparatuses for advertisement evolution |
US20080057947A1 (en) * | 2006-06-29 | 2008-03-06 | Sunil Marolia | Personalization, diagnostics and terminal management for mobile devices in a network |
US20080004958A1 (en) * | 2006-06-29 | 2008-01-03 | Tony Ralph | Client side counting verification testing |
US20080013537A1 (en) * | 2006-07-14 | 2008-01-17 | Microsoft Corporation | Password-authenticated groups |
US20080032793A1 (en) * | 2006-08-07 | 2008-02-07 | Aruze Corp. | Slot machine with circular sections and method |
US20080071875A1 (en) * | 2006-08-21 | 2008-03-20 | Stephanie Koff | Systems and methods for multimedia messaging |
US20080065491A1 (en) * | 2006-09-11 | 2008-03-13 | Alexander Bakman | Automated advertising optimizer |
US20080070579A1 (en) * | 2006-09-14 | 2008-03-20 | Pankaj Kankar | Method and a system for minimizing roaming cost in a mobile communication network |
US20080071929A1 (en) * | 2006-09-18 | 2008-03-20 | Yann Emmanuel Motte | Methods and apparatus for selection of information and web page generation |
US20080091796A1 (en) * | 2006-09-29 | 2008-04-17 | Guy Story | Methods and apparatus for customized content delivery |
US20090006194A1 (en) * | 2007-06-27 | 2009-01-01 | Microsoft Corporation | Location, destination and other contextual information-based mobile advertisements |
US7921069B2 (en) * | 2007-06-28 | 2011-04-05 | Yahoo! Inc. | Granular data for behavioral targeting using predictive models |
US20090029721A1 (en) * | 2007-07-25 | 2009-01-29 | Naganand Doraswamy | Method And System For Delivering Customized Advertisements To Mobile Devices |
US20090049090A1 (en) * | 2007-08-13 | 2009-02-19 | Research In Motion Limited | System and method for facilitating targeted mobile advertisement |
US20090063249A1 (en) * | 2007-09-04 | 2009-03-05 | Yahoo! Inc. | Adaptive Ad Server |
US20090106111A1 (en) * | 2007-10-20 | 2009-04-23 | Walk Todd R | Method for mobile device application advertisement information collection |
US7912843B2 (en) * | 2007-10-29 | 2011-03-22 | Yahoo! Inc. | Method for selecting electronic advertisements using machine translation techniques |
US8380562B2 (en) * | 2008-04-25 | 2013-02-19 | Cisco Technology, Inc. | Advertisement campaign system using socially collaborative filtering |
US20100030647A1 (en) * | 2008-07-31 | 2010-02-04 | Yahoo! Inc. | Advertisement selection for internet search and content pages |
US20100082397A1 (en) * | 2008-09-26 | 2010-04-01 | Microsoft Corporation | Predictive geo-temporal advertisement targeting |
US20100082423A1 (en) * | 2008-09-30 | 2010-04-01 | Yahoo! Inc. | System for optimizing ad performance at campaign running time |
US20100085152A1 (en) * | 2008-10-03 | 2010-04-08 | Fujitsu Limited | Authentication method |
Non-Patent Citations (1)
Title |
---|
Perkins, Ed, "When to buy airfare", http://www.smartertravel.com/travel-advice/when-to-buy-airfare.html?id=1628038, November 21, 2006 (Copy previously supplied with IDS) * |
Cited By (59)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US9275390B1 (en) | 2006-04-17 | 2016-03-01 | Sprint Communications Company L.P. | Systems and methods for state based advertisement messaging across media types |
US8423408B1 (en) | 2006-04-17 | 2013-04-16 | Sprint Communications Company L.P. | Dynamic advertising content distribution and placement systems and methods |
US20080010132A1 (en) * | 2006-06-16 | 2008-01-10 | Aaron Jeffrey A | Methods, systems, and computer program products for targeting advertising to customers of content service providers |
US10410237B1 (en) | 2006-06-26 | 2019-09-10 | Sprint Communications Company L.P. | Inventory management integrating subscriber and targeting data |
US8442858B1 (en) | 2006-07-21 | 2013-05-14 | Sprint Communications Company L.P. | Subscriber data insertion into advertisement requests |
US10664851B1 (en) | 2006-11-08 | 2020-05-26 | Sprint Communications Company, L.P. | Behavioral analysis engine for profiling wireless subscribers |
US10068261B1 (en) | 2006-11-09 | 2018-09-04 | Sprint Communications Company L.P. | In-flight campaign optimization |
US8326673B1 (en) | 2006-12-28 | 2012-12-04 | Sprint Communications Company L.P. | Carrier data based product inventory management and marketing |
US11004052B2 (en) | 2009-02-13 | 2021-05-11 | Visa International Service Association | Point of interaction loyalty currency redemption in a transaction |
US9721238B2 (en) | 2009-02-13 | 2017-08-01 | Visa U.S.A. Inc. | Point of interaction loyalty currency redemption in a transaction |
US11887093B2 (en) | 2009-02-13 | 2024-01-30 | Visa International Service Association | Point of interaction loyalty currency redemption in a transaction |
US10430774B2 (en) | 2009-02-13 | 2019-10-01 | Visa International Service Association | Point of interaction loyalty currency redemption in a transaction |
US9031859B2 (en) | 2009-05-21 | 2015-05-12 | Visa U.S.A. Inc. | Rebate automation |
US8725568B2 (en) | 2009-08-24 | 2014-05-13 | Visa U.S.A. Inc. | Coupon bearing sponsor account transaction authorization |
US8965810B2 (en) | 2009-08-24 | 2015-02-24 | Visa U.S.A. Inc. | Coupon bearing sponsor account transaction authorization |
US10628842B2 (en) | 2011-08-19 | 2020-04-21 | Visa International Service Association | Systems and methods to communicate offer options via messaging in real time with processing of payment transaction |
US10223707B2 (en) | 2011-08-19 | 2019-03-05 | Visa International Service Association | Systems and methods to communicate offer options via messaging in real time with processing of payment transaction |
US10360578B2 (en) | 2012-01-30 | 2019-07-23 | Visa International Service Association | Systems and methods to process payments based on payment deals |
US11157943B2 (en) | 2012-01-30 | 2021-10-26 | Visa International Service Association | Systems and methods to process payments based on payment deals |
US10943231B2 (en) | 2012-03-16 | 2021-03-09 | Visa International Service Association | Systems and methods to generate a receipt for a transaction |
US9460436B2 (en) | 2012-03-16 | 2016-10-04 | Visa International Service Association | Systems and methods to apply the benefit of offers via a transaction handler |
US8880431B2 (en) | 2012-03-16 | 2014-11-04 | Visa International Service Association | Systems and methods to generate a receipt for a transaction |
US10078837B2 (en) | 2012-03-16 | 2018-09-18 | Visa International Service Association | Systems and methods to generate a receipt for a transaction |
US10339553B2 (en) | 2012-03-16 | 2019-07-02 | Visa International Service Association | Systems and methods to apply the benefit of offers via a transaction handler |
US9922338B2 (en) | 2012-03-23 | 2018-03-20 | Visa International Service Association | Systems and methods to apply benefit of offers |
US10733623B2 (en) | 2012-03-23 | 2020-08-04 | Visa International Service Association | Systems and methods to apply benefit of offers |
US9495690B2 (en) | 2012-04-04 | 2016-11-15 | Visa International Service Association | Systems and methods to process transactions and offers via a gateway |
US10346839B2 (en) | 2012-04-04 | 2019-07-09 | Visa International Service Association | Systems and methods to process transactions and offers via a gateway |
US9864988B2 (en) | 2012-06-15 | 2018-01-09 | Visa International Service Association | Payment processing for qualified transaction items |
US10504118B2 (en) | 2012-08-01 | 2019-12-10 | Visa International Service Association | Systems and methods to enhance security in transactions |
US9626678B2 (en) | 2012-08-01 | 2017-04-18 | Visa International Service Association | Systems and methods to enhance security in transactions |
US10438199B2 (en) | 2012-08-10 | 2019-10-08 | Visa International Service Association | Systems and methods to apply values from stored value accounts to payment transactions |
US11037141B2 (en) | 2012-08-10 | 2021-06-15 | Visa International Service Association | Systems and methods to apply values from stored value accounts to payment transactions |
US10685367B2 (en) | 2012-11-05 | 2020-06-16 | Visa International Service Association | Systems and methods to provide offer benefits based on issuer identity |
US10405173B1 (en) | 2013-06-05 | 2019-09-03 | Sprint Communications Company L.P. | Method and systems of collecting and segmenting device sensor data while in transit via a network |
US9319379B1 (en) | 2013-08-01 | 2016-04-19 | Sprint Communications Company L.P. | Methods and systems of generating a unique mobile device identifier |
US9374335B2 (en) | 2013-09-11 | 2016-06-21 | Sprint Communications Company L.P. | System and method for distributing messages to particular mobile devices |
US9590938B1 (en) | 2013-09-11 | 2017-03-07 | Sprint Communications Company L.P. | System and method for identifying a mobile device with near real time visualization to action |
US11640621B2 (en) | 2013-10-24 | 2023-05-02 | Visa International Service Association | Systems and methods to provide a user interface for redemption of loyalty rewards |
US11328315B2 (en) | 2013-10-24 | 2022-05-10 | Visa International Service Association | Systems and methods to provide a user interface for redemption of loyalty rewards |
US9990646B2 (en) | 2013-10-24 | 2018-06-05 | Visa International Service Association | Systems and methods to provide a user interface for redemption of loyalty rewards |
US10909508B2 (en) | 2013-11-11 | 2021-02-02 | Visa International Service Association | Systems and methods to facilitate the redemption of offer benefits in a form of third party statement credits |
US10489754B2 (en) | 2013-11-11 | 2019-11-26 | Visa International Service Association | Systems and methods to facilitate the redemption of offer benefits in a form of third party statement credits |
US10410241B1 (en) | 2013-11-27 | 2019-09-10 | Sprint Communications Company L.P. | Swipe screen advertisement metrics and tracking |
US9922347B1 (en) | 2013-11-27 | 2018-03-20 | Sprint Communications Company L.P. | Ad management using ads cached on a mobile electronic device |
US9734515B1 (en) | 2014-01-09 | 2017-08-15 | Sprint Communications Company L.P. | Ad management using ads cached on a mobile electronic device |
US9984395B1 (en) | 2014-01-21 | 2018-05-29 | Sprint Communications Company L.P. | Advertisement mediation of supply-demand communications |
US9836771B1 (en) | 2014-01-21 | 2017-12-05 | Sprint Communications Company L.P. | Client mediation and integration to advertisement gateway |
US10013707B1 (en) | 2014-01-21 | 2018-07-03 | Sprint Communications Company L.P. | Address modification for advertisement mediation |
US10055757B1 (en) | 2014-01-21 | 2018-08-21 | Sprint Communications Company L.P. | IP address hashing in advertisement gateway |
US9672516B2 (en) | 2014-03-13 | 2017-06-06 | Visa International Service Association | Communication protocols for processing an authorization request in a distributed computing system |
US10540656B2 (en) | 2014-03-13 | 2020-01-21 | Visa International Service Association | Communication protocols for processing an authorization request in a distributed computing system |
US10275770B2 (en) | 2014-03-13 | 2019-04-30 | Visa International Service Association | Communication protocols for processing an authorization request in a distributed computing system |
US10977679B2 (en) | 2014-05-15 | 2021-04-13 | Visa International Service Association | Systems and methods to organize and consolidate data for improved data storage and processing |
US10354268B2 (en) | 2014-05-15 | 2019-07-16 | Visa International Service Association | Systems and methods to organize and consolidate data for improved data storage and processing |
US11640620B2 (en) | 2014-05-15 | 2023-05-02 | Visa International Service Association | Systems and methods to organize and consolidate data for improved data storage and processing |
US9508090B1 (en) | 2014-09-24 | 2016-11-29 | Sprint Communications Company L.P. | End user participation in mobile advertisement |
US9818133B1 (en) | 2014-10-20 | 2017-11-14 | Sprint Communications Company L.P. | Method for consumer profile consolidation using mobile network identification |
US10089647B2 (en) | 2016-06-21 | 2018-10-02 | Sulvo, LLC | Systems and methods for online ad pricing |
Also Published As
Publication number | Publication date |
---|---|
GB0712280D0 (en) | 2007-08-01 |
WO2008110415A1 (en) | 2008-09-18 |
US20080228893A1 (en) | 2008-09-18 |
EP1970850A1 (en) | 2008-09-17 |
GB2445630B (en) | 2008-11-12 |
GB2445630A (en) | 2008-07-16 |
US8352320B2 (en) | 2013-01-08 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
US8352320B2 (en) | Advertising management system and method with dynamic pricing | |
US8799123B2 (en) | Method and a system for delivering messages | |
Sinisalo et al. | Mobile customer relationship management: underlying issues and challenges | |
US8254880B2 (en) | Access control | |
US7577433B2 (en) | Method and system for managing delivery of communications | |
KR101228965B1 (en) | Systems and methods for auctioning wireless device assets and providing wireless devices with an asset allocation option | |
US20100312619A1 (en) | Method and a system for providing mobile communications services | |
US20070105536A1 (en) | Methods and apparatus for providing SMS notification, advertisement and e-commerce systems for university communities | |
AU2008277562B2 (en) | Delivery of advertisements in mobile advertising system | |
WO2011056609A1 (en) | Real-time mobile advertising marketplace | |
US20120095831A1 (en) | Method and apparatus for controlling user communications | |
EP2168365B1 (en) | Method and system for managing delivery of communications | |
US20130085856A1 (en) | Method for managing the provisioning of an interactive application, a related system and related server | |
CN104616176A (en) | Method of realizing sending paid advertisements each other between IM (Instant Messaging) clients | |
EP2046079B1 (en) | Method and system for managing delivery of communications | |
Rouibah | Switching Factors In Mobile Service Providers: A Qualitative Study From An Arab Country | |
CN111967907A (en) | Intelligent advertisement marketing system based on big data | |
EP2293231A1 (en) | Advertising system and method | |
KR20110110884A (en) | The advertising service supporting method which has a matching point for celebrity arranging in mobile network environment | |
TW201145190A (en) | Data-communication to data- communication dedicated C2B interactive system and method thereof |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
AS | Assignment |
Owner name: CVON INNOVATIONS LIMITED, UNITED KINGDOM Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:CVON LIMITED;REEL/FRAME:021374/0140 Effective date: 20071120 Owner name: BLYK LIMITED, UNITED KINGDOM Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MACDONALD, JONATHAN;REEL/FRAME:021375/0221 Effective date: 20070511 Owner name: CVON INNOVATIONS LIMITED, UNITED KINGDOM Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:BLYK LIMITED;REEL/FRAME:021374/0039 Effective date: 20071120 Owner name: CVON LIMITED, UNITED KINGDOM Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:PEPPERS, DON;REEL/FRAME:021375/0469 Effective date: 20071101 |
|
AS | Assignment |
Owner name: APPLE INC., CALIFORNIA Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:CVON INNOVATIONS LIMITED;REEL/FRAME:026468/0166 Effective date: 20101130 |
|
STCB | Information on status: application discontinuation |
Free format text: ABANDONED -- FAILURE TO RESPOND TO AN OFFICE ACTION |