US20050215238A1 - Advertising on mobile devices - Google Patents

Advertising on mobile devices Download PDF

Info

Publication number
US20050215238A1
US20050215238A1 US10/809,922 US80992204A US2005215238A1 US 20050215238 A1 US20050215238 A1 US 20050215238A1 US 80992204 A US80992204 A US 80992204A US 2005215238 A1 US2005215238 A1 US 2005215238A1
Authority
US
United States
Prior art keywords
advertisement
mobile device
new
expiration
application
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
US10/809,922
Inventor
Anthony Macaluso
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Sito Mobile Ltd
Single Touch Interactive Inc
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to US10/809,922 priority Critical patent/US20050215238A1/en
Priority to PCT/US2005/009885 priority patent/WO2005096255A2/en
Priority to CA2508480A priority patent/CA2508480C/en
Publication of US20050215238A1 publication Critical patent/US20050215238A1/en
Assigned to SINGLE TOUCH INTERACTIVE, INC. reassignment SINGLE TOUCH INTERACTIVE, INC. ASSIGNMENT OF ASSIGNORS INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: MACALUSO, ANTHONY G.
Priority to US13/599,713 priority patent/US9936080B2/en
Assigned to FORTRESS CREDIT CO LLC reassignment FORTRESS CREDIT CO LLC SECURITY INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: Single Touch Interactive R&D IP, LLC, SINGLE TOUCH INTERACTIVE, INC., SITO MOBILE, LTD.
Assigned to TAR SITO LENDCO LLC reassignment TAR SITO LENDCO LLC SECURITY INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: FORTRESS CREDIT CO LLC
Assigned to TAR SITO LENDCO LLC reassignment TAR SITO LENDCO LLC RELEASE BY SECURED PARTY (SEE DOCUMENT FOR DETAILS). Assignors: SITO MOBILE LTD.
Assigned to SITO MOBILE LTD. reassignment SITO MOBILE LTD. SECURITY INTEREST (SEE DOCUMENT FOR DETAILS). Assignors: TAR SITO LENDCO LLC
Assigned to SITO MOBILE LTD. reassignment SITO MOBILE LTD. CORRECTIVE ASSIGNMENT TO CORRECT THE SWITCH THE CONVEYING PARTY AND RECEIVING PARTY DATA PREVIOUSLY RECORDED ON REEL 048547 FRAME 0578. ASSIGNOR(S) HEREBY CONFIRMS THE RELEASE OF SECURITY INTEREST. Assignors: TAR SITO LENDCO LLC
Abandoned legal-status Critical Current

Links

Images

Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M15/00Arrangements for metering, time-control or time indication ; Metering, charging or billing arrangements for voice wireline or wireless communications, e.g. VoIP
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/24Accounting or billing
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04MTELEPHONIC COMMUNICATION
    • H04M2215/00Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01Details of billing arrangements
    • H04M2215/0192Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods

Definitions

  • This description relates to mobile telecommunications, and more particularly to displaying advertising on mobile devices.
  • Voice communications is currently the primary service provided by wireless network operators. Capabilities for providing mobile wireless data communication services, however, are beginning to be deployed on a relatively widespread basis and are expected by many to represent a significant area of growth in the years ahead. Providing applications for use on mobile devices is one significant area of wireless data services. Such applications may include instant messaging, games, news, and productivity enhancement tools. Different strategies for providing such applications have emerged. Much of the initial development focused on server-side execution of applications in which most of the processing power resides in the network operator's, or a third party's, servers. This strategy was employed, for example, by the wireless application protocol (WAP), which uses WAP browsers to receive and display content and applications that are generated by remote servers. User responses are then sent back through the network to the remote servers for processing and any further actions. Thus, there can be significant delays as information is sent back and forth between the mobile device and the remote server.
  • WAP wireless application protocol
  • Sun Microsystem's Java technology which is implemented on mobile phones as J2ME, offers one possible way of implementing applications on mobile devices.
  • Qualcomm has developed the Binary Runtime Environment for Wireless (BREW) platform, which is described in further detail at http://www.qualcomm.com/brew.
  • the Java and BREW technologies allow applications to be downloaded over the air and stored locally on a mobile device. This enables applications to run much faster and avoids many of the delays inherent in WAP technology. When downloading large applications and extensive amounts of content, however, there can still be delays that result from limited amounts of wireless bandwidth.
  • Techniques are described for delivering advertisements to mobile devices and displaying the advertisements on the mobile device during waiting times caused by delays in downloading of an application or content or caused by delays in obtaining a connection.
  • the present inventor recognized that periods of delay while waiting for a download or connection to a mobile device could be leveraged to produce advertising income for wireless carriers and/or application providers.
  • the display of advertising may provide the user with a form of entertainment, especially as compared to watching a status or progress dialogue.
  • advertising on a mobile device may be performed by storing an advertisement on a mobile device; initiating a wireless communication involving the mobile device; and presenting the advertisement on the mobile device during a portion of or during the entire the wireless communication.
  • Implementations may include one or more of the following features.
  • the advertisement may be downloaded to the mobile device over a wireless interface.
  • the wireless communication may include a download of data to the mobile device.
  • the download of data may involve data used by an application running on the mobile device.
  • the application may be a Binary Runtime Environment for Wireless application.
  • the download of data may involve an application file.
  • the advertisement may be presented on the mobile device during a delay period that represents a time during which the download of data occurs.
  • a determination may be made that the stored advertisement has expired, and a notification of the expiration may be sent in response to the expiration determination.
  • the expiration determination may be made by identifying expiration data associated with the advertisement and determining if the advertisement has expired based on the expiration data.
  • the expiration data may relate to a number of times the advertisement is presented and/or an expiration time.
  • the notification may represent a request for a new advertisement or a request for new expiration data and may be sent to a remote server.
  • the determination that the stored advertisement has expired may be based on an expiration time and/or a number of times the advertisement is presented.
  • the notification may represent a request for a new expiration time.
  • a new advertisement may be received in response to the notification.
  • An expiration time for the new advertisement and/or an assigned number of times to present the new advertisement may also be received.
  • the stored advertisement may include a bitmap, which may include multiple frames, and presenting the advertisement on the mobile device may involve sequentially displaying the frames. A number of times the stored advertisement is presented and/or a frequency that the stored advertisement is presented may be monitored.
  • An indication of the wireless communication may be received by an advertising application from another application running on the mobile device, and the other application may initiate the wireless communication.
  • the wireless communication may involve data needed by the other application to perform an operation requested by a user of the mobile device.
  • the other application may run on a Binary Runtime Environment for Wireless platform.
  • Statistical data relating to the advertisement may be maintained on the mobile device and/or at a remote server.
  • the techniques may be implemented as a method, in or by a system or apparatus, or as an article comprising a machine-readable medium storing instructions for causing one or more processors to perform the described operations.
  • a communications system may include a wireless telecommunications network operable to support communications with mobile devices and a central advertising server in communication with the wireless telecommunication network.
  • the central advertising server may be adapted to store advertisements for presentation on mobile devices during wireless data communications that cause a delay on the mobile devices.
  • the central advertising server may be further adapted to receive a request for a new advertisement from an advertising application on a mobile device and determine whether one or more new advertisements are available. If at least one new advertisement is available, the central advertising server may be adapted to transmit a selected new advertisement to the mobile device.
  • Implementations may include one or more of the following features.
  • the central advertising server may be further adapted to track statistics relating to advertisements.
  • the statistics relating to advertisements may include a number of times the advertisements have been presented on mobile devices, a number of presentations that have been assigned to mobile devices, a number of requested presentations for each advertisement, and/or an expiration time for each advertisement.
  • the central advertising server may be further adapted to assign a number of presentations for the selected new advertisement and transmit the assigned number to the mobile device.
  • the central advertising server may be further adapted to assign an expiration time for the selected new advertisement and transmit the assigned expiration time to the mobile device.
  • the central advertising server may be further adapted to select the selected new advertisement according to a priority weighting procedure, which may relate to a remaining number of requested presentations for each advertisement and/or a time remaining until an expiration time for each advertisement.
  • the central advertising server may be further adapted to determine if a new expiration time for a current advertisement is available if a new advertisement is not available and transmit a new expiration time for the current advertisement if a new expiration time for the current advertisement is available.
  • FIG. 1 is a flow diagram of a process for implementing an advertising routine on a mobile device.
  • FIG. 2 is a block diagram of a mobile phone that may be used in connection with the described techniques.
  • FIG. 3 is a block diagram of a system for supporting a BREW solution.
  • FIG. 4 shows an illustrative representation of a display screen on a mobile device for displaying an advertisement.
  • FIG. 5 is a flow diagram of a process for managing advertisements on a mobile device.
  • FIG. 6 is a flow diagram of an alternative process for managing advertisements on a mobile device.
  • FIG. 7 is a flow diagram of another alternative process for managing advertisements on a mobile device.
  • FIGS. 8A and 8B are signaling and flow diagrams of the interaction between a developer's application and an advertising application installed on a mobile device.
  • FIG. 9 is a flow diagram of a process for assigning advertisements for display on mobile devices.
  • Techniques may be provided for delivering advertisements to a mobile device and displaying or otherwise presenting the advertisements to a user of the mobile device. Although the techniques are described below primarily in the context of the BREW platform, the techniques are also applicable in connection with other platforms for supporting client-side application processing, such as Java and Motorola's iDEN technology, and in connection with implementations of server-side applications, such as applications that use WAP technology.
  • One or more advertisements may be stored on a mobile device at any given time, and a process may be provided for determining which advertisement to display, when to delete an advertisement, when to download a new advertisement, and which advertisement(s) to download.
  • the advertisements may be formatted as bitmaps and may include a single static frame or a series of frames that may be sequentially displayed to create an animated effect.
  • the advertisements may additionally or alternatively include an audio component.
  • FIG. 1 is a flow diagram of a process 100 for implementing an advertising routine on a mobile device.
  • an application that supports a display of advertising on a mobile device is stored on the mobile device (step 105 ).
  • the application may be stored on the mobile device at the time of manufacture or may be subsequently loaded onto the device, including through the use of an over the air downloading procedure.
  • An advertisement is also stored on the mobile device (step 110 ).
  • the advertisement may be stored in an erasable memory such that the advertisement may be overwritten with other data. For example, after a specified time period, the advertisement may be replaced with a new advertisement.
  • more than one advertisement may be stored so that a rotation of several different advertisements can be presented to a user of the mobile device.
  • a wireless data communication is initiated between the mobile device and a remote server (step 115 ).
  • the data communication may represent, for example, a download of an application or content from the remote server to the mobile device.
  • an advertisement is presented on the mobile device by the advertising application (step 120 ).
  • the advertisement may be presented for a specified period or may remain on the screen until the data communication is complete.
  • the advertisement may be presented to the user in lieu of or in addition to some type of status or progress dialogue that relates to the status or progress of making a connection and performing the data communication.
  • the advertisement is stored on the mobile device prior to the initiation of the wireless data communication, although in some situations and in some implementations, an advertisement may be downloaded onto the mobile device as part of the wireless data communication.
  • FIG. 2 is a block diagram of a mobile phone 200 that may be used in connection with the described techniques.
  • the mobile phone 200 includes a transceiver 205 connected to an antenna 210 for communicating voice and data to and from a remote server, wireline telephone connection, and/or another mobile device through a wireless communication system in accordance with conventional techniques.
  • the wireless communication system may be a CDMA, GSM, or UMTS network, or any other type of mobile network.
  • the transceiver 205 is connected to a processor 215 that controls the operation of the mobile phone 200 , including the operation of the transceiver 205 .
  • a storage medium 220 which may be removable, read-only, or read/write media and may be magnetic-based, optical-based, semiconductor-based media, or a combination of these, may store operating system software for the mobile phone 200 .
  • a memory 225 may store additional, less vital information, such as applications that may be loaded into the mobile phone 200 , including an application for displaying advertisements on the mobile phone 200 .
  • a cache containing one or more advertisements may be stored in the memory 225 .
  • Both the memory 225 and the storage medium 220 are connected to the processor 215 .
  • the processor 215 may operate in accordance with software, applications, or other instructions stored in the memory 225 and/or the storage medium 220 .
  • Applications stored on the mobile phone 200 may be written in Java code, C/C++ code, in accordance with a Binary Runtime Environment for Wireless (BREW) Software Development Kit (SDK), or some other appropriate format.
  • the storage medium 220 in the mobile phone 200 may include a Java virtual machine.
  • the storage medium 220 may include BREW client software.
  • the BREW platform which was developed by Qualcomm and is described in greater detail at “www.qualcomm.com/brew,” enables Java and BREW applications to be easily downloaded onto and executed on the mobile phone 200 .
  • the storage medium 220 may include software for implementing Motorola's iDEN technology.
  • a Java virtual machine maybe run on top of the BREW client or iDEN technology to support Java applications/applets, and other types of extensions may be run on top of the BREW client to support other types of applications.
  • Applications such as the advertising application mentioned above, may therefore be easily loaded onto the mobile phone 200 .
  • FIG. 3 is a block diagram of a system 300 for supporting a BREW solution.
  • a BREW, Java, or other BREW-compatible application may be stored on an application download server (ADS) 305 and may be downloaded from the ADS 305 , through a wireless network 310 , and to a base station 315 in the vicinity of a mobile phone 325 for which the application is intended.
  • the base station 315 may in turn transmit the application over a wireless communication link 320 to the mobile phone 325 .
  • the ADS 305 collects application download event information and sends it to a transaction manager 330 .
  • the transaction manager 330 combines the download event information with other information, such as application pricing structure and developer data for the downloaded application, to produce usage records.
  • the transaction manager 330 sends the usage records to a billing server 335 , which may perform billing services, such as generating invoices.
  • the billing server 335 may allow an application developer, a carrier, and/or a third party associated with the ADS 305 to run a report and find out how many users are subscribing to a particular service offering or application on an up-to-the-minute basis.
  • the ADS 305 may be associated with a particular operator or with a third party.
  • the ADS 305 may store applications and data for downloading to mobile devices, including an application that, when loaded on a client mobile device, allows the display of advertising and advertisements that may be displayed or otherwise presented on the mobile device using the advertising application.
  • the advertising application may be a BREW extension that can be used by developers of other applications.
  • Implementing the advertising application as a BREW extension may allow the advertising application to work with any BREW application.
  • a service provider or mobile communication system operator may want to require application developers to enable use of the advertising extension in return for offering the developers' applications in connection with a particular mobile communication service. This would allow the service provider or mobile communication system operator to derive revenue by selling advertising space on mobile devices.
  • By displaying advertisements on a mobile device especially during a data communication that is initiated by the user (e.g., a download of a new application or a download of application-related content), such advertisements are likely to be viewed by the user.
  • the ADS 305 may also store advertisements for downloading to the mobile phone 325 as well as other applications, which may be developed by the operator of the ADS 305 , by one or more carriers, and/or by third party developers.
  • One possible application for example, would allow users to browse and select other applications to be downloaded.
  • the ADS 305 may offer only pass-through access to certain carrier and/or third party applications, such that the applications are stored and managed on a server associated with the carrier or third party. In some implementations, however, most or all of the available applications may be stored and managed on the ADS 305 .
  • the operator of the ADS 305 may have agreements with the carriers or other third party developers to offer the applications and to provide for payment to the carriers or other third party developers.
  • the advertising application once installed on the mobile device, operates to present advertisements stored on the mobile device to a user of the mobile device when the mobile device is in the process of connecting to a remote server and/or downloading another application or application-related content to the mobile device, particularly when such a data communication causes a noticeable delay (i.e., more than a second or two).
  • an application that is running on the mobile device may send a function call to the advertising application or extension.
  • the advertising application may then display an advertisement and possibly other information.
  • a display screen on the mobile device may display two bitmap sections and a text section. One bitmap section may display the advertisement, while the second bitmap section and the text section may be specified by the calling application.
  • FIG. 4 shows an illustrative representation of a display screen 400 on a mobile device for displaying an advertisement.
  • the display screen 400 includes a first bitmap section 405 for displaying an advertisement bitmap or a sequence of advertisement bitmaps and a second bitmap section 410 for displaying a bitmap specified by the application that is involved in a wireless communication.
  • the second bitmap section 410 may display a graphic that relates to information being downloaded.
  • a text section 415 may display text that is specified by the application involved in a wireless communication, such as text describing the content being downloaded, the expected amount of time remaining to complete the download, the percent complete, and/or that a download or other wireless communication is ongoing.
  • the display screen 400 may further include a progress section 420 for indicating the progress 425 of the wireless communication, especially in cases where this information is not provided in the text section 415 .
  • the advertising application may also manage and maintain a cache of one or more advertisements.
  • the advertising application may include a default advertisement that is never deleted.
  • the advertising application may track the respective advertisements' lifetimes. For example, it may be desirable for advertisements to have a specified expiration date and time and/or a specified number of times to be displayed.
  • the advertising application may also keep track of statistics relating to the advertisement, such as the number of times displayed and frequency of display. Once the expiration date is reached or the advertisement has been displayed the specified number of times, the advertising application may negotiate with a server that stores a library of advertisements to obtain a new advertisement to replace the expired advertisement.
  • the advertisement that is displayed may be selected randomly, selected in accordance with a predetermined order (e.g., the order in which the advertisements were loaded onto the mobile device), selected in accordance with some type of weighting algorithm (e.g., where some advertisements may be selected more frequently than others), or selected based on the calling application or the type of information being downloaded (i.e., the advertisement may relate to the subject matter of the wireless data communication during which the advertisement is displayed).
  • the advertisements that are downloaded to the mobile device may be selected in accordance with similar criteria (i.e., random selection, a predetermined order, a weighting algorithm, or based on the subject matter of the underlying data communication).
  • FIG. 5 is a flow diagram of a process 500 for managing advertisements on a mobile device.
  • the process 500 may be implemented, for example, as an application or extension on the mobile device.
  • a default advertisement is stored on the mobile device (step 505 ).
  • the default advertisement may be included as part of an advertising application. In some implementations, however, a default advertisement may be optional.
  • An application running on the mobile device may initiate a request for a data communication (step 510 ), such as a download of another application or application-related content.
  • the request for a data communication might also be initiated by a remote server and received by the mobile device.
  • a decision may be made as to whether the data communication is likely to require more than a threshold amount of time (step 515 ). If the delay is likely to be short, it may be desirable not to present an advertisement, and the process 500 may wait for the next data communication request. If the delay is sufficiently long, however, it may be desirable to present an advertisement on the mobile device during the data communication.
  • an advertisement may be selected (step 520 ). Initially, the only available advertisement may be the default advertisement. In addition, even after other advertisements have been downloaded into an advertisement cache on the mobile device, the default advertisement may be the only available advertisement if the other advertisements have all expired or been deleted. If one or more advertisements are available in the advertisement cache, a particular advertisement may be selected from the available advertisements in accordance with any desired selection criteria. The selected advertisement is displayed or otherwise presented (step 525 ).
  • Each advertisement may have an associated expiration date and time that is assigned to and downloaded with the advertisement. If the date and time have passed, the advertisement may be considered to have expired. If the advertisement has expired, a new advertisement may be requested (step 535 ) by, for example, sending a request to a remote server that stores a library of advertisements. Even if the current advertisement has not expired, there may be instances in which it may be desirable to download a new advertisement. Accordingly, a determination may be made as to whether a new advertisement should be downloaded (step 540 ). If so, a new advertisement may be requested (step 535 ). If not, the process 500 may wait for the next data communication request.
  • the new advertisement may be received (step 545 ) and stored in the advertisement cache (step 550 ), after which the process 500 may wait for the next data communication request.
  • the new advertisement may be received as part of the underlying data communication or may be sent during a separate data communication. If the new advertisement is sent as part of the underlying data communication, however, the number of connections to the network may be minimized.
  • the process 500 is illustrated and described as performing a check for expired advertisements, determining whether to download a new advertisement, and requesting a new advertisement after displaying a selected advertisement. In some implementations, however, it may be desirable to download the new advertisement before selecting and displaying an advertisement. Accordingly, the new advertisement may be downloaded at the beginning of the underlying data communication. The process 500 may also be rearranged and performed in a number of different sequences. Regardless of whether new advertisements are downloaded before or after the underlying data communication, it is generally desirable to limit the amount of time required to download advertisements. It may also be desirable to limit the amount of storage space used by the advertisement on the mobile device. Accordingly, the bitmap and/or any other components of the advertisements may be subject to size limitations. Advertisements may also be compressed to reduce the size of the file that needs to be downloaded.
  • FIG. 6 is a flow diagram of an alternative process 600 for managing advertisements on a mobile device.
  • the process 600 illustrates one example of a sequence of performing the underlying data communication and the advertisement management and downloading.
  • the process 500 of FIG. 5 uses expiration data to determine when to delete a particular advertisement and download a new advertisement
  • the process 600 of FIG. 6 uses a counter of the number of times an advertisement is displayed.
  • an AdCounter value representing the number of times the advertisement is to be displayed may also be sent with the advertisement.
  • the use of expiration data and a counter value are not necessarily mutually exclusive.
  • the process 600 includes an identification of a need to initiate a data communication (step 605 ).
  • an advertisement is displayed (step 610 ).
  • the advertisement continues to be displayed until the data communication is complete.
  • a socket is created for the data communication (step 615 ), and the data communication is performed using the socket (step 620 ).
  • the AdCounter associated with the displayed advertisement is decremented by one (step 625 ), indicating that the advertisement has been displayed one additional time.
  • a determination is made as to whether the value of the AdCounter is less than one (step 630 ). If not, the socket is closed (step 635 ), and the process 600 waits for the next data communication at step 605 .
  • step 640 the AdCounter associated with the new advertisement is set to a value indicating the number of times the advertisement is to be displayed (step 645 ).
  • the socket is then closed at step 635 , and the process 600 waits for the next data communication at step 605 .
  • steps 630 , 640 , and 645 may be performed after step 615 but before step 620 .
  • FIG. 7 is a flow diagram of another alternative process 700 for managing advertisements on a mobile device.
  • a new advertisement may not be available when a mobile device requests a new advertisement from a central server.
  • the mobile device may be provided with a new expiration date for an existing advertisement.
  • FIG. 7 illustrates a process 700 that allows a new expiration date to be provided as an alternative to downloading a new advertisement.
  • the techniques (and elements thereof) described in connection with and depicted in FIG. 7 may also be combined with and/or substituted for other described techniques.
  • the process 700 includes an identification of a need to initiate a data communication (step 705 ).
  • a socket is created for the data communication (step 710 ), and a determination is made as to whether a current advertisement stored in an advertisement cache has expired (step 715 ). If not, the current advertisement is displayed (step 720 ), and the data communication is performed (step 725 ). If the current advertisement is expired, a new advertisement is requested (step 730 ).
  • the advertising application may be implemented as one or more extensions that are called by other applications that run on a mobile device. When a developer produces a new application, the application may incorporate function calls to the one or more extensions.
  • an advertising extension may provide two public functions, a progress function and an update function.
  • the progress function may control the display of an advertisement and maintain an update flag (or an update counter) that controls whether a new advertisement download may be necessary.
  • the update function may allow the application developer to control when advertisement downloads occur (e.g., immediately after creating a socket or immediately before closing the socket).
  • FIGS. 8A and 8B are signaling and flow diagrams of the interaction between a developer's application 800 and an advertising application 802 installed on a mobile device.
  • the advertising extension 802 maintains status information relating to the advertisements stored on the mobile device.
  • This status information includes an update flag and an indication of whether an advertisement is stored in an advertisement cache of the mobile device, which are set to respective initial values (step 810 ).
  • the initial value of the cache is empty and the initial value of the update flag is false, indicating that the default advertisement (or current advertisement in the advertisement cache) can be displayed at least one more time before a new advertisement may need to be downloaded.
  • the developer's application 800 identifies a need to initiate a data communication (step 812 ), and in response, initiates a call 814 to the progress function of the advertising extension 802 .
  • the advertising extension 802 displays the default advertisement (step 816 ) and sets the update flag to true (step 818 ). Each time the advertising extension displays an advertisement, it will set the update flag to true.
  • the developer's application 800 creates a socket (step 820 ) for conducting the data communication. The developer's application 800 then initiates a call 822 to the update function of the advertising extension 802 .
  • the advertising extension 802 determines that a new advertisement needs to be downloaded because the update flag is set to true and the cache does not contain an advertisement. As a result, the advertising extension 802 downloads a new advertisement (step 824 ), stores the new advertisement in the cache, and sets the update flag to false (step 826 ).
  • the advertising extension 802 sends a message 828 to the developer's application 800 indicating that the update procedure is complete.
  • the developer's application 800 then performs the data communication (step 830 ) (i.e., with a remote server) and, upon completion of the data communication, sends a message 832 releasing the progress function, which informs the advertising extension 802 when to stop displaying the advertisement.
  • the developer's application 800 closes the socket (step 834 ).
  • the developer's application 800 identifies a need to initiate another data communication (step 836 ), and in response, initiates a call 838 to the progress function of the advertising extension 802 .
  • the advertising extension 802 displays the new advertisement (step 840 ) and sets the update flag to true (step 842 ).
  • the developer's application 800 creates a socket (step 844 ) for conducting the data communication.
  • the developer's application 800 then initiates a call 846 to the update function of the advertising extension 802 .
  • the advertising extension 802 checks the new advertisement for expiration (step 848 ). Assuming the new advertisement has not expired, the advertising extension 802 sets the update flag to false (step 850 ). If the new advertisement has expired, the advertising extension 802 will download a new advertisement before setting the update flag to false (step 850 ).
  • the advertising extension 802 sends a message 852 to the developer's application 800 indicating that the update procedure is complete.
  • the developer's application 800 then performs the data communication (step 854 ) and, upon completion of the data communication, sends a message 856 releasing the progress function, which informs the advertising extension 802 when to stop displaying the new advertisement.
  • the developer's application 800 closes the socket (step 858 ).
  • the advertising extension may automatically initiate downloading of a new advertisement.
  • a situation can occur, for example, if a call to the update function was not made in connection with the most recent display of an advertisement.
  • the update function call may be optional.
  • the update function allows the application developer to control when, during the duration of an open socket, advertisements are downloaded.
  • FIG. 8 illustrates a situation in which the call to the update function is made immediately after creating a socket.
  • the call to the update function can instead be made after the data communication is complete.
  • Advertisements may be downloaded using an over the air protocol that may be implemented on top of TCP and HTTP.
  • the protocol may define the format of the communication between a web server (server) and mobile devices (clients).
  • clients mobile devices
  • the client request may use an HTTP POST method.
  • the HTTP header of the request may contain HTTP header tags along with specially defined header tags for communicating data relevant to the described advertising techniques.
  • the data specifying the necessary format of the requested advertisement may be set forth in request tags, which may be sent in the body of the request.
  • the request tags may HTML format tags.
  • the response from the server may use the HTTP status technique along with specially defined header tags.
  • the response tags may be in the HTML header, each may appear on its own line and may be separated from its value by a colon (‘:’).
  • the advertisements that are provided by the server may be “animated” bitmaps, which are essentially a series of bitmaps that are sequentially displayed on the mobile device to simulate animation.
  • Animated bitmaps may be created from a wide bitmap that is divided horizontally into a series of frames, with each frame having the same width (or a “tall” bitmap that is divided vertically into a series of frames).
  • the mobile platform may “play” the frames in a loop to create an animated effect.
  • a typical request may appear as follows: POST /adware/adware.asp HTTP/1.0 Host: www.singletouch.net
  • User-Agent Adware/1.0 Accept: image/bmp;application/zip Accept-Language: en-us Accept-Charset: ISO-8859-1
  • Content-Type application/x-www-form-urlencoded
  • the request tags of the above illustrative request include an “AW-Title” tag, which allows the client to tell the server which advertisement is in its cache. If the cache is empty, then the “AW-Title” tag may be either blank or missing.
  • An “AW-Device-Bits” tag allows the client to indicate its color depth, which defines how many bits specify each pixel on its screen. The server is free to send an advertisement with the same number or fewer bits per pixel as indicated by the “AW-Device-Bits” tag.
  • An “AW-Device-Width” tag allows the client to indicate the width in pixels of the client's screen.
  • An “AW-Device-Depth” tag allows the client to indicate the height in pixels of the client's screen.
  • An “AW-Device-ID” tag contains a unique identifier for the client device. For example, the client may send its phone number so that requests from the particular client can be uniquely identified.
  • a typical response may appear as follows: HTTP/1.1 200 OK AW-Title: hello.bmp AW-Frames: 5 AW-Expiration: 200308011403
  • Content-Type application/zip -or- Content-Type: image/bitmap Content-Length: xxxx ⁇ binary data for bitmap or zip file here>
  • the first line of the response HTTP header may include a response status indicator, in which a value of “ 200 ” indicates that the server is sending a new advertisement to the client; a value of “204” indicates that the server does not have a new advertisement, but may be sending a new expiration time; and a value of “205” indicates that a required tag was missing from the request.
  • a response status indicator in which a value of “ 200 ” indicates that the server is sending a new advertisement to the client; a value of “204” indicates that the server does not have a new advertisement, but may be sending a new expiration time; and a value of “205” indicates that a required tag was missing from the request.
  • the server may also indicate a
  • the response tags of the above illustrative response include an “AW-Title” tag, which allows the server to inform the client of the advertisement that is sent.
  • An “AW-Frames” tag allows the server to indicate how many frames are in the animated bitmap. Using the information about the number of frames, the client may compute the width of each frame by dividing the width of the received bitmap by the number of frames.
  • An “AW-Expiration” tag indicates that the advertisement is valid only until the time specified in the “AW-Expiration” tag.
  • Advertisers whose advertisements are distributed from an advertisement server that stores a library of advertisements to client mobile devices may want to require a minimum number of times they expect their advertisement(s) to be viewed along with specifying a time period in which the minimum number of views are to take place.
  • the server that stores advertisements may therefore monitor how many times an advertisement has been viewed.
  • the server may also assign a priority to advertisements for which the minimum requirements have not yet been fulfilled. Such a priority may help ensure that advertisements that need the most views receive a higher proportion of views.
  • the server may consult a recent history of views for the mobile device.
  • a mobile device may request a new advertisement when the mobile device does not have an advertisement in the mobile device's advertising cache, when the advertisement has expired, or when the advertisement has been viewed the assigned number of times.
  • the mobile device will inform the server of how many views were accomplished for the current advertisement and in what time period the views occurred.
  • the server may use the received information to update database tables that store statistics about the mobile device and the advertisement.
  • the server may store a database table for each advertisement.
  • the advertisement database table may include a title, filename, number of frames, rate at which switching between the frames should occur, expiration date (e.g., an “Expiration” field), number of views requested (i.e., by the customer that placed an order for the advertisement to be distributed to mobile devices) (e.g., a “Views_requested” field), number of views that have been assigned to mobile devices but not yet confirmed (e.g., a “Views_assigned” field), and the number of views that have been confirmed (e.g., a “Views_confirmed” field).
  • the expiration date may represent a target date by which time the requested number of views should be completed.
  • the server may also store a database table for each mobile device.
  • the mobile device database table may include a phone number or other unique identifier for the mobile device, a number of views for the last advertisement assigned to the mobile device as reported by the mobile device (e.g., a “Views” field), a time period in which the views occurred, the title of the last advertisement assigned to the mobile device (e.g., a “Last_assignment_title” field), the number of views assigned for the last advertisement assigned to the mobile device (e.g., a “Last_assignment_views” field), and the time period in which the mobile device is requested to perform the assigned number of views for the last advertisement assigned to the mobile device (e.g., a “Last_assignment_time” field).
  • the mobile device database table may store additional historical information regarding advertisements that were previously assigned to the mobile device to allow the server to more efficiently determine which advertisements should be assigned to the mobile device.
  • a new advertisement and an associated number of views may be assigned to the mobile device.
  • the new advertisement may be selected randomly and/or may weight advertisements with a higher priority (e.g., a higher number of requested views and/or a shorter time period until expiration) to increase the chances that the higher priority advertisements will be selected.
  • the new advertisement and the assigned number of views may be selected based on the previous view history for the mobile device.
  • FIG. 9 is a flow diagram of a process 900 for assigning advertisements for display on mobile devices.
  • a request for a new advertisement and a report of a number of views that were accomplished for the current advertisement are received from a mobile device (step 905 ).
  • the request for a new advertisement may be in response to a determination that the mobile device's advertising cache has expired (or is empty), or in response to a determination that the mobile device has finished a view assignment for an advertisement that is currently in the advertising cache.
  • the server updates the number of views and time period fields in a database record associated with the mobile device (step 910 ).
  • the time period may be computed, for example, by subtracting the last assignment time stored in the database record from the current time (e.g., Last_assignment_time ⁇ Current_time).
  • the server may then compute a score for each available advertisement stored in an advertisement database (step 920 ).
  • the score for each advertisement may be based on the number of views that still need to be assigned and the amount of time left before expiration of the advertisement (e.g., Views_requested ⁇ Views_confirmed ⁇ Views_assigned/3)/(expiration ⁇ Current_time).
  • the scores are used to select an advertisement to be displayed (step 925 ). In one possible implementation, the score may be highest for advertisements that have the most number of views requested per unit of time remaining before expiration. Such a scoring algorithm will tend to ensure that advertisements reach their requested number of views with the requested time period.
  • a number of views for the particular advertisement is assigned to the mobile device (step 930 ) based on the view history for the mobile device and based on how much time is left until the advertisement expires.
  • the field that stores the number of views assigned for the new advertisement e.g., the “Views _assigned” field
  • is updated step 935 in accordance with the number of views assigned to the mobile device.
  • information associated with the particular advertisement is stored in the appropriate fields of the mobile device database table associated with the specific mobile device (e.g., information is stored in the “Last_assignment_title” field, the “Last_assignment_views” field, and the “Last_assignment_time” field).

Abstract

Techniques and systems for advertising on mobile devices allow advertisements to be presented on a mobile device during delay periods caused by wireless data communications. An advertisement may initially be stored on a mobile device. Subsequently, when a wireless data communication involving the mobile device is initiated, the advertisement may be presented on the mobile device during at least a portion of the wireless data communication.

Description

    TECHNICAL FIELD
  • This description relates to mobile telecommunications, and more particularly to displaying advertising on mobile devices.
  • BACKGROUND
  • Voice communications is currently the primary service provided by wireless network operators. Capabilities for providing mobile wireless data communication services, however, are beginning to be deployed on a relatively widespread basis and are expected by many to represent a significant area of growth in the years ahead. Providing applications for use on mobile devices is one significant area of wireless data services. Such applications may include instant messaging, games, news, and productivity enhancement tools. Different strategies for providing such applications have emerged. Much of the initial development focused on server-side execution of applications in which most of the processing power resides in the network operator's, or a third party's, servers. This strategy was employed, for example, by the wireless application protocol (WAP), which uses WAP browsers to receive and display content and applications that are generated by remote servers. User responses are then sent back through the network to the remote servers for processing and any further actions. Thus, there can be significant delays as information is sent back and forth between the mobile device and the remote server.
  • As processors have become smaller and cheaper, along with cheaper and more compact memories, it has become more feasible to increase the processing power on the mobile device, which enables applications to be implemented locally on the mobile device. Sun Microsystem's Java technology, which is implemented on mobile phones as J2ME, offers one possible way of implementing applications on mobile devices. In addition, Qualcomm has developed the Binary Runtime Environment for Wireless (BREW) platform, which is described in further detail at http://www.qualcomm.com/brew. The Java and BREW technologies allow applications to be downloaded over the air and stored locally on a mobile device. This enables applications to run much faster and avoids many of the delays inherent in WAP technology. When downloading large applications and extensive amounts of content, however, there can still be delays that result from limited amounts of wireless bandwidth. Applications that comply with BREW development guidelines, for example, are required to provide some sort of status or progress dialogue (e.g., a pop-up window with a status bar showing percent complete, a hourglass icon, and the like) for the user if an operation such as downloading or connecting takes more than a few seconds.
  • SUMMARY
  • Techniques are described for delivering advertisements to mobile devices and displaying the advertisements on the mobile device during waiting times caused by delays in downloading of an application or content or caused by delays in obtaining a connection. The present inventor recognized that periods of delay while waiting for a download or connection to a mobile device could be leveraged to produce advertising income for wireless carriers and/or application providers. At the same time, the display of advertising may provide the user with a form of entertainment, especially as compared to watching a status or progress dialogue.
  • In one general aspect, advertising on a mobile device may be performed by storing an advertisement on a mobile device; initiating a wireless communication involving the mobile device; and presenting the advertisement on the mobile device during a portion of or during the entire the wireless communication.
  • Implementations may include one or more of the following features. For example, the advertisement may be downloaded to the mobile device over a wireless interface. The wireless communication may include a download of data to the mobile device. The download of data may involve data used by an application running on the mobile device. The application may be a Binary Runtime Environment for Wireless application. The download of data may involve an application file. The advertisement may be presented on the mobile device during a delay period that represents a time during which the download of data occurs. In some cases, a determination may be made that the stored advertisement has expired, and a notification of the expiration may be sent in response to the expiration determination. The expiration determination may be made by identifying expiration data associated with the advertisement and determining if the advertisement has expired based on the expiration data. The expiration data may relate to a number of times the advertisement is presented and/or an expiration time. The notification may represent a request for a new advertisement or a request for new expiration data and may be sent to a remote server. The determination that the stored advertisement has expired may be based on an expiration time and/or a number of times the advertisement is presented. The notification may represent a request for a new expiration time. A new advertisement may be received in response to the notification.
  • An expiration time for the new advertisement and/or an assigned number of times to present the new advertisement may also be received. The stored advertisement may include a bitmap, which may include multiple frames, and presenting the advertisement on the mobile device may involve sequentially displaying the frames. A number of times the stored advertisement is presented and/or a frequency that the stored advertisement is presented may be monitored. An indication of the wireless communication may be received by an advertising application from another application running on the mobile device, and the other application may initiate the wireless communication. The wireless communication may involve data needed by the other application to perform an operation requested by a user of the mobile device. The other application may run on a Binary Runtime Environment for Wireless platform. Statistical data relating to the advertisement may be maintained on the mobile device and/or at a remote server.
  • The techniques may be implemented as a method, in or by a system or apparatus, or as an article comprising a machine-readable medium storing instructions for causing one or more processors to perform the described operations.
  • In another general aspect, a communications system may include a wireless telecommunications network operable to support communications with mobile devices and a central advertising server in communication with the wireless telecommunication network. The central advertising server may be adapted to store advertisements for presentation on mobile devices during wireless data communications that cause a delay on the mobile devices. In addition, the central advertising server may be further adapted to receive a request for a new advertisement from an advertising application on a mobile device and determine whether one or more new advertisements are available. If at least one new advertisement is available, the central advertising server may be adapted to transmit a selected new advertisement to the mobile device.
  • Implementations may include one or more of the following features. For example, the central advertising server may be further adapted to track statistics relating to advertisements. The statistics relating to advertisements may include a number of times the advertisements have been presented on mobile devices, a number of presentations that have been assigned to mobile devices, a number of requested presentations for each advertisement, and/or an expiration time for each advertisement. The central advertising server may be further adapted to assign a number of presentations for the selected new advertisement and transmit the assigned number to the mobile device. The central advertising server may be further adapted to assign an expiration time for the selected new advertisement and transmit the assigned expiration time to the mobile device. The central advertising server may be further adapted to select the selected new advertisement according to a priority weighting procedure, which may relate to a remaining number of requested presentations for each advertisement and/or a time remaining until an expiration time for each advertisement. The central advertising server may be further adapted to determine if a new expiration time for a current advertisement is available if a new advertisement is not available and transmit a new expiration time for the current advertisement if a new expiration time for the current advertisement is available.
  • The details of one or more implementations are set forth in the accompanying drawings and the description below. Other features will be apparent from the description and drawings, and from the claims.
  • DESCRIPTION OF DRAWINGS
  • FIG. 1 is a flow diagram of a process for implementing an advertising routine on a mobile device.
  • FIG. 2 is a block diagram of a mobile phone that may be used in connection with the described techniques.
  • FIG. 3 is a block diagram of a system for supporting a BREW solution.
  • FIG. 4 shows an illustrative representation of a display screen on a mobile device for displaying an advertisement.
  • FIG. 5 is a flow diagram of a process for managing advertisements on a mobile device.
  • FIG. 6 is a flow diagram of an alternative process for managing advertisements on a mobile device.
  • FIG. 7 is a flow diagram of another alternative process for managing advertisements on a mobile device.
  • FIGS. 8A and 8B are signaling and flow diagrams of the interaction between a developer's application and an advertising application installed on a mobile device.
  • FIG. 9 is a flow diagram of a process for assigning advertisements for display on mobile devices.
  • Like reference symbols in the various drawings indicate like elements.
  • DETAILED DESCRIPTION
  • Techniques may be provided for delivering advertisements to a mobile device and displaying or otherwise presenting the advertisements to a user of the mobile device. Although the techniques are described below primarily in the context of the BREW platform, the techniques are also applicable in connection with other platforms for supporting client-side application processing, such as Java and Motorola's iDEN technology, and in connection with implementations of server-side applications, such as applications that use WAP technology. One or more advertisements may be stored on a mobile device at any given time, and a process may be provided for determining which advertisement to display, when to delete an advertisement, when to download a new advertisement, and which advertisement(s) to download. The advertisements may be formatted as bitmaps and may include a single static frame or a series of frames that may be sequentially displayed to create an animated effect. The advertisements may additionally or alternatively include an audio component.
  • FIG. 1 is a flow diagram of a process 100 for implementing an advertising routine on a mobile device. Initially, an application that supports a display of advertising on a mobile device is stored on the mobile device (step 105). The application may be stored on the mobile device at the time of manufacture or may be subsequently loaded onto the device, including through the use of an over the air downloading procedure. An advertisement is also stored on the mobile device (step 110). The advertisement may be stored in an erasable memory such that the advertisement may be overwritten with other data. For example, after a specified time period, the advertisement may be replaced with a new advertisement. In some implementations, more than one advertisement may be stored so that a rotation of several different advertisements can be presented to a user of the mobile device.
  • A wireless data communication is initiated between the mobile device and a remote server (step 115). The data communication may represent, for example, a download of an application or content from the remote server to the mobile device. During the wireless data communication, an advertisement is presented on the mobile device by the advertising application (step 120). The advertisement may be presented for a specified period or may remain on the screen until the data communication is complete. The advertisement may be presented to the user in lieu of or in addition to some type of status or progress dialogue that relates to the status or progress of making a connection and performing the data communication. Generally, the advertisement is stored on the mobile device prior to the initiation of the wireless data communication, although in some situations and in some implementations, an advertisement may be downloaded onto the mobile device as part of the wireless data communication.
  • FIG. 2 is a block diagram of a mobile phone 200 that may be used in connection with the described techniques. The mobile phone 200 includes a transceiver 205 connected to an antenna 210 for communicating voice and data to and from a remote server, wireline telephone connection, and/or another mobile device through a wireless communication system in accordance with conventional techniques. For example, the wireless communication system may be a CDMA, GSM, or UMTS network, or any other type of mobile network. The transceiver 205 is connected to a processor 215 that controls the operation of the mobile phone 200, including the operation of the transceiver 205. A storage medium 220, which may be removable, read-only, or read/write media and may be magnetic-based, optical-based, semiconductor-based media, or a combination of these, may store operating system software for the mobile phone 200. A memory 225 may store additional, less vital information, such as applications that may be loaded into the mobile phone 200, including an application for displaying advertisements on the mobile phone 200. In addition, a cache containing one or more advertisements may be stored in the memory 225. Both the memory 225 and the storage medium 220 are connected to the processor 215. The processor 215 may operate in accordance with software, applications, or other instructions stored in the memory 225 and/or the storage medium 220.
  • Applications stored on the mobile phone 200, such as the advertising application, may be written in Java code, C/C++ code, in accordance with a Binary Runtime Environment for Wireless (BREW) Software Development Kit (SDK), or some other appropriate format. The storage medium 220 in the mobile phone 200 may include a Java virtual machine. Alternatively or in addition, the storage medium 220 may include BREW client software. The BREW platform, which was developed by Qualcomm and is described in greater detail at “www.qualcomm.com/brew,” enables Java and BREW applications to be easily downloaded onto and executed on the mobile phone 200. As another alternative, the storage medium 220 may include software for implementing Motorola's iDEN technology. In general, a Java virtual machine maybe run on top of the BREW client or iDEN technology to support Java applications/applets, and other types of extensions may be run on top of the BREW client to support other types of applications. Applications, such as the advertising application mentioned above, may therefore be easily loaded onto the mobile phone 200.
  • FIG. 3 is a block diagram of a system 300 for supporting a BREW solution. A BREW, Java, or other BREW-compatible application may be stored on an application download server (ADS) 305 and may be downloaded from the ADS 305, through a wireless network 310, and to a base station 315 in the vicinity of a mobile phone 325 for which the application is intended. The base station 315 may in turn transmit the application over a wireless communication link 320 to the mobile phone 325. When an application is downloaded from the ADS 305, the ADS 305 collects application download event information and sends it to a transaction manager 330. The transaction manager 330 combines the download event information with other information, such as application pricing structure and developer data for the downloaded application, to produce usage records. The transaction manager 330 sends the usage records to a billing server 335, which may perform billing services, such as generating invoices. In addition, the billing server 335 may allow an application developer, a carrier, and/or a third party associated with the ADS 305 to run a report and find out how many users are subscribing to a particular service offering or application on an up-to-the-minute basis.
  • The ADS 305 may be associated with a particular operator or with a third party. The ADS 305 may store applications and data for downloading to mobile devices, including an application that, when loaded on a client mobile device, allows the display of advertising and advertisements that may be displayed or otherwise presented on the mobile device using the advertising application. In one possible implementation, the advertising application may be a BREW extension that can be used by developers of other applications. Implementing the advertising application as a BREW extension may allow the advertising application to work with any BREW application. For example, a service provider or mobile communication system operator may want to require application developers to enable use of the advertising extension in return for offering the developers' applications in connection with a particular mobile communication service. This would allow the service provider or mobile communication system operator to derive revenue by selling advertising space on mobile devices. By displaying advertisements on a mobile device, especially during a data communication that is initiated by the user (e.g., a download of a new application or a download of application-related content), such advertisements are likely to be viewed by the user.
  • The ADS 305 may also store advertisements for downloading to the mobile phone 325 as well as other applications, which may be developed by the operator of the ADS 305, by one or more carriers, and/or by third party developers. One possible application, for example, would allow users to browse and select other applications to be downloaded. It is possible that the ADS 305 may offer only pass-through access to certain carrier and/or third party applications, such that the applications are stored and managed on a server associated with the carrier or third party. In some implementations, however, most or all of the available applications may be stored and managed on the ADS 305. The operator of the ADS 305 may have agreements with the carriers or other third party developers to offer the applications and to provide for payment to the carriers or other third party developers.
  • In general, the advertising application, once installed on the mobile device, operates to present advertisements stored on the mobile device to a user of the mobile device when the mobile device is in the process of connecting to a remote server and/or downloading another application or application-related content to the mobile device, particularly when such a data communication causes a noticeable delay (i.e., more than a second or two). Rather than simply displaying a status dialogue, an application that is running on the mobile device may send a function call to the advertising application or extension. The advertising application may then display an advertisement and possibly other information. For example, a display screen on the mobile device may display two bitmap sections and a text section. One bitmap section may display the advertisement, while the second bitmap section and the text section may be specified by the calling application.
  • FIG. 4 shows an illustrative representation of a display screen 400 on a mobile device for displaying an advertisement. The display screen 400 includes a first bitmap section 405 for displaying an advertisement bitmap or a sequence of advertisement bitmaps and a second bitmap section 410 for displaying a bitmap specified by the application that is involved in a wireless communication. For example, the second bitmap section 410 may display a graphic that relates to information being downloaded. Similarly, a text section 415 may display text that is specified by the application involved in a wireless communication, such as text describing the content being downloaded, the expected amount of time remaining to complete the download, the percent complete, and/or that a download or other wireless communication is ongoing. The display screen 400 may further include a progress section 420 for indicating the progress 425 of the wireless communication, especially in cases where this information is not provided in the text section 415.
  • The advertising application may also manage and maintain a cache of one or more advertisements. In addition to a cache of downloadable advertisements, the advertising application may include a default advertisement that is never deleted. The advertising application may track the respective advertisements' lifetimes. For example, it may be desirable for advertisements to have a specified expiration date and time and/or a specified number of times to be displayed. The advertising application may also keep track of statistics relating to the advertisement, such as the number of times displayed and frequency of display. Once the expiration date is reached or the advertisement has been displayed the specified number of times, the advertising application may negotiate with a server that stores a library of advertisements to obtain a new advertisement to replace the expired advertisement. In cases where the cache stores more than one advertisement, the advertisement that is displayed may be selected randomly, selected in accordance with a predetermined order (e.g., the order in which the advertisements were loaded onto the mobile device), selected in accordance with some type of weighting algorithm (e.g., where some advertisements may be selected more frequently than others), or selected based on the calling application or the type of information being downloaded (i.e., the advertisement may relate to the subject matter of the wireless data communication during which the advertisement is displayed). Similarly, the advertisements that are downloaded to the mobile device may be selected in accordance with similar criteria (i.e., random selection, a predetermined order, a weighting algorithm, or based on the subject matter of the underlying data communication).
  • FIG. 5 is a flow diagram of a process 500 for managing advertisements on a mobile device. The process 500 may be implemented, for example, as an application or extension on the mobile device. A default advertisement is stored on the mobile device (step 505). The default advertisement may be included as part of an advertising application. In some implementations, however, a default advertisement may be optional. An application running on the mobile device may initiate a request for a data communication (step 510), such as a download of another application or application-related content. The request for a data communication might also be initiated by a remote server and received by the mobile device. A decision may be made as to whether the data communication is likely to require more than a threshold amount of time (step 515). If the delay is likely to be short, it may be desirable not to present an advertisement, and the process 500 may wait for the next data communication request. If the delay is sufficiently long, however, it may be desirable to present an advertisement on the mobile device during the data communication.
  • If an advertisement is to be displayed, an advertisement may be selected (step 520). Initially, the only available advertisement may be the default advertisement. In addition, even after other advertisements have been downloaded into an advertisement cache on the mobile device, the default advertisement may be the only available advertisement if the other advertisements have all expired or been deleted. If one or more advertisements are available in the advertisement cache, a particular advertisement may be selected from the available advertisements in accordance with any desired selection criteria. The selected advertisement is displayed or otherwise presented (step 525).
  • During the display of the selected advertisement and/or the underlying data communication, a determination may be made as to whether the selected advertisement (and/or any other advertisements in the advertisement cache) has expired (step 530). Each advertisement may have an associated expiration date and time that is assigned to and downloaded with the advertisement. If the date and time have passed, the advertisement may be considered to have expired. If the advertisement has expired, a new advertisement may be requested (step 535) by, for example, sending a request to a remote server that stores a library of advertisements. Even if the current advertisement has not expired, there may be instances in which it may be desirable to download a new advertisement. Accordingly, a determination may be made as to whether a new advertisement should be downloaded (step 540). If so, a new advertisement may be requested (step 535). If not, the process 500 may wait for the next data communication request.
  • If a new advertisement is requested at step 535, the new advertisement may be received (step 545) and stored in the advertisement cache (step 550), after which the process 500 may wait for the next data communication request. The new advertisement may be received as part of the underlying data communication or may be sent during a separate data communication. If the new advertisement is sent as part of the underlying data communication, however, the number of connections to the network may be minimized.
  • The process 500 is illustrated and described as performing a check for expired advertisements, determining whether to download a new advertisement, and requesting a new advertisement after displaying a selected advertisement. In some implementations, however, it may be desirable to download the new advertisement before selecting and displaying an advertisement. Accordingly, the new advertisement may be downloaded at the beginning of the underlying data communication. The process 500 may also be rearranged and performed in a number of different sequences. Regardless of whether new advertisements are downloaded before or after the underlying data communication, it is generally desirable to limit the amount of time required to download advertisements. It may also be desirable to limit the amount of storage space used by the advertisement on the mobile device. Accordingly, the bitmap and/or any other components of the advertisements may be subject to size limitations. Advertisements may also be compressed to reduce the size of the file that needs to be downloaded.
  • FIG. 6 is a flow diagram of an alternative process 600 for managing advertisements on a mobile device. The process 600 illustrates one example of a sequence of performing the underlying data communication and the advertisement management and downloading. In addition, while the process 500 of FIG. 5 uses expiration data to determine when to delete a particular advertisement and download a new advertisement, the process 600 of FIG. 6 uses a counter of the number of times an advertisement is displayed. When a new advertisement is downloaded, an AdCounter value representing the number of times the advertisement is to be displayed may also be sent with the advertisement. The use of expiration data and a counter value are not necessarily mutually exclusive. In some implementations, it may be desirable to use both techniques for determining whether a new advertisement should be downloaded. For example, a new advertisement may be downloaded in connection with the earlier of the expiration date or the advertisement having been displayed a specified number of times.
  • The process 600 includes an identification of a need to initiate a data communication (step 605). In response to this identification, an advertisement is displayed (step 610). Generally, the advertisement continues to be displayed until the data communication is complete. Approximately concurrently with initiating the display of the advertisement, a socket is created for the data communication (step 615), and the data communication is performed using the socket (step 620). The AdCounter associated with the displayed advertisement is decremented by one (step 625), indicating that the advertisement has been displayed one additional time. Next, a determination is made as to whether the value of the AdCounter is less than one (step 630). If not, the socket is closed (step 635), and the process 600 waits for the next data communication at step 605.
  • If the AdCounter is less than one, then the advertisement has been displayed the specified number of times, and, thus, a new advertisement is needed. Accordingly, a new advertisement is downloaded (step 640), and the AdCounter associated with the new advertisement is set to a value indicating the number of times the advertisement is to be displayed (step 645). The socket is then closed at step 635, and the process 600 waits for the next data communication at step 605. Again, the sequence of steps in the process 600 may be rearranged. For example, steps 630, 640, and 645 may be performed after step 615 but before step 620.
  • FIG. 7 is a flow diagram of another alternative process 700 for managing advertisements on a mobile device. In some cases, a new advertisement may not be available when a mobile device requests a new advertisement from a central server. In such a case, the mobile device may be provided with a new expiration date for an existing advertisement. FIG. 7 illustrates a process 700 that allows a new expiration date to be provided as an alternative to downloading a new advertisement. The techniques (and elements thereof) described in connection with and depicted in FIG. 7 may also be combined with and/or substituted for other described techniques.
  • The process 700 includes an identification of a need to initiate a data communication (step 705). A socket is created for the data communication (step 710), and a determination is made as to whether a current advertisement stored in an advertisement cache has expired (step 715). If not, the current advertisement is displayed (step 720), and the data communication is performed (step 725). If the current advertisement is expired, a new advertisement is requested (step 730).
  • A determination is then made regarding whether a new advertisement is available (step 735). If so, the new advertisement is downloaded (step 740), the new advertisement is displayed (step 745), and the data communication is performed (step 725). If a new advertisement is not available, it is determined whether a new expiration for the current advertisement is available (step 750). If so, the current advertisement is displayed (step 720), and the data communication is performed (step 725). If a new expiration for the current advertisement is not available, a default advertisement (or a different advertisement stored in the advertisement cache) is displayed (step 755), and the data communication is performed (step 725). Once the data communication is complete, the socket is closed (step 760), and the process 700 waits for the next data communication at step 705. As with the previous processes 400 and 500, the sequence of steps in the process 700 of FIG. 7 may be rearranged.
  • The advertising application may be implemented as one or more extensions that are called by other applications that run on a mobile device. When a developer produces a new application, the application may incorporate function calls to the one or more extensions. In one possible implementation, an advertising extension may provide two public functions, a progress function and an update function. The progress function may control the display of an advertisement and maintain an update flag (or an update counter) that controls whether a new advertisement download may be necessary. The update function may allow the application developer to control when advertisement downloads occur (e.g., immediately after creating a socket or immediately before closing the socket).
  • FIGS. 8A and 8B are signaling and flow diagrams of the interaction between a developer's application 800 and an advertising application 802 installed on a mobile device. Initially, no advertisements have been downloaded onto the mobile device. Thus, only the default advertisement is stored on the mobile device. The advertising extension 802 maintains status information relating to the advertisements stored on the mobile device. This status information includes an update flag and an indication of whether an advertisement is stored in an advertisement cache of the mobile device, which are set to respective initial values (step 810). The initial value of the cache is empty and the initial value of the update flag is false, indicating that the default advertisement (or current advertisement in the advertisement cache) can be displayed at least one more time before a new advertisement may need to be downloaded.
  • The developer's application 800 identifies a need to initiate a data communication (step 812), and in response, initiates a call 814 to the progress function of the advertising extension 802. In response to the progress call 814, the advertising extension 802 displays the default advertisement (step 816) and sets the update flag to true (step 818). Each time the advertising extension displays an advertisement, it will set the update flag to true. Concurrent with the display of the default advertisement, the developer's application 800 creates a socket (step 820) for conducting the data communication. The developer's application 800 then initiates a call 822 to the update function of the advertising extension 802. In response to the update call 822, the advertising extension 802 determines that a new advertisement needs to be downloaded because the update flag is set to true and the cache does not contain an advertisement. As a result, the advertising extension 802 downloads a new advertisement (step 824), stores the new advertisement in the cache, and sets the update flag to false (step 826).
  • The advertising extension 802 sends a message 828 to the developer's application 800 indicating that the update procedure is complete. The developer's application 800 then performs the data communication (step 830) (i.e., with a remote server) and, upon completion of the data communication, sends a message 832 releasing the progress function, which informs the advertising extension 802 when to stop displaying the advertisement. The developer's application 800 closes the socket (step 834).
  • Subsequently, as shown in FIG. 8B, the developer's application 800 identifies a need to initiate another data communication (step 836), and in response, initiates a call 838 to the progress function of the advertising extension 802. In response to the progress call 838, the advertising extension 802 displays the new advertisement (step 840) and sets the update flag to true (step 842). Concurrent with the display of the default advertisement, the developer's application 800 creates a socket (step 844) for conducting the data communication. The developer's application 800 then initiates a call 846 to the update function of the advertising extension 802. In response to the update call 846, the advertising extension 802 checks the new advertisement for expiration (step 848). Assuming the new advertisement has not expired, the advertising extension 802 sets the update flag to false (step 850). If the new advertisement has expired, the advertising extension 802 will download a new advertisement before setting the update flag to false (step 850).
  • The advertising extension 802 sends a message 852 to the developer's application 800 indicating that the update procedure is complete. The developer's application 800 then performs the data communication (step 854) and, upon completion of the data communication, sends a message 856 releasing the progress function, which informs the advertising extension 802 when to stop displaying the new advertisement. The developer's application 800 closes the socket (step 858).
  • If a call is made to the progress function and the advertising extension determines that the update flag is set to false, the advertising extension may automatically initiate downloading of a new advertisement. Such a situation can occur, for example, if a call to the update function was not made in connection with the most recent display of an advertisement. In some implementations, the update function call may be optional. The update function, however, allows the application developer to control when, during the duration of an open socket, advertisements are downloaded. For example, FIG. 8 illustrates a situation in which the call to the update function is made immediately after creating a socket. However, if the application developer prefers to perform the data communication before allowing a new advertisement to be downloaded, the call to the update function can instead be made after the data communication is complete.
  • Advertisements may be downloaded using an over the air protocol that may be implemented on top of TCP and HTTP. The protocol may define the format of the communication between a web server (server) and mobile devices (clients). In general, the purpose of the communication is to deliver advertising bitmaps to the clients. After establishing a connection, the client requests a new advertisement and the server will provide a response. The client request may use an HTTP POST method. The HTTP header of the request may contain HTTP header tags along with specially defined header tags for communicating data relevant to the described advertising techniques. The data specifying the necessary format of the requested advertisement may be set forth in request tags, which may be sent in the body of the request. The request tags may HTML format tags. Accordingly, each tag may be separated from its value by an equal sign (‘=’) and each tag/value pair may be separated by an ampersand (‘&’). The response from the server may use the HTTP status technique along with specially defined header tags. The response tags may be in the HTML header, each may appear on its own line and may be separated from its value by a colon (‘:’).
  • The advertisements that are provided by the server may be “animated” bitmaps, which are essentially a series of bitmaps that are sequentially displayed on the mobile device to simulate animation. Animated bitmaps may be created from a wide bitmap that is divided horizontally into a series of frames, with each frame having the same width (or a “tall” bitmap that is divided vertically into a series of frames). The mobile platform may “play” the frames in a loop to create an animated effect.
  • A typical request may appear as follows:
    POST /adware/adware.asp HTTP/1.0
    Host: www.singletouch.net
    User-Agent: Adware/1.0
    Accept: image/bmp;application/zip
    Accept-Language: en-us
    Accept-Charset: ISO-8859-1
    Content-Type: application/x-www-form-urlencoded
    Content-Length: xxx
    AW-Title=bk.bmp&AW-Device-Bits=8&AW-Device-
    Width=120&AW-Device-
    Depth=144
  • The request tags of the above illustrative request include an “AW-Title” tag, which allows the client to tell the server which advertisement is in its cache. If the cache is empty, then the “AW-Title” tag may be either blank or missing. An “AW-Device-Bits” tag allows the client to indicate its color depth, which defines how many bits specify each pixel on its screen. The server is free to send an advertisement with the same number or fewer bits per pixel as indicated by the “AW-Device-Bits” tag. An “AW-Device-Width” tag allows the client to indicate the width in pixels of the client's screen. An “AW-Device-Depth” tag allows the client to indicate the height in pixels of the client's screen. An “AW-Device-ID” tag contains a unique identifier for the client device. For example, the client may send its phone number so that requests from the particular client can be uniquely identified.
  • A typical response may appear as follows:
    HTTP/1.1 200 OK
    AW-Title: hello.bmp
    AW-Frames: 5
    AW-Expiration: 200308011403
    Content-Type: application/zip -or-
    Content-Type: image/bitmap
    Content-Length: xxxx
    <binary data for bitmap or zip file here>
  • The first line of the response HTTP header may include a response status indicator, in which a value of “200” indicates that the server is sending a new advertisement to the client; a value of “204” indicates that the server does not have a new advertisement, but may be sending a new expiration time; and a value of “205” indicates that a required tag was missing from the request. There are times when the client will request a new advertisement, but the server will not have one, either because the server does not contain any new advertisements, or because the expiration date of the advertisement in the client's cache has been extended. In either case, the server may indicate with status 204 that there is no new advertisement in the response. The server may also indicate a new expiration time to prevent the client from making unnecessary requests. The new expiration time may either indicate a new expiration time for the advertisement in the client's cache, or a time when the server might have a new advertisement.
  • The response tags of the above illustrative response include an “AW-Title” tag, which allows the server to inform the client of the advertisement that is sent. An “AW-Frames” tag allows the server to indicate how many frames are in the animated bitmap. Using the information about the number of frames, the client may compute the width of each frame by dividing the width of the received bitmap by the number of frames. An “AW-Expiration” tag indicates that the advertisement is valid only until the time specified in the “AW-Expiration” tag.
  • Advertisers whose advertisements are distributed from an advertisement server that stores a library of advertisements to client mobile devices may want to require a minimum number of times they expect their advertisement(s) to be viewed along with specifying a time period in which the minimum number of views are to take place. The server that stores advertisements may therefore monitor how many times an advertisement has been viewed. The server may also assign a priority to advertisements for which the minimum requirements have not yet been fulfilled. Such a priority may help ensure that advertisements that need the most views receive a higher proportion of views. When deciding how many views to assign to a particular mobile device, the server may consult a recent history of views for the mobile device.
  • As discussed above, a mobile device may request a new advertisement when the mobile device does not have an advertisement in the mobile device's advertising cache, when the advertisement has expired, or when the advertisement has been viewed the assigned number of times. To support monitoring functions, when the mobile device requests a new advertisement, the mobile device will inform the server of how many views were accomplished for the current advertisement and in what time period the views occurred. The server may use the received information to update database tables that store statistics about the mobile device and the advertisement.
  • The server may store a database table for each advertisement. The advertisement database table may include a title, filename, number of frames, rate at which switching between the frames should occur, expiration date (e.g., an “Expiration” field), number of views requested (i.e., by the customer that placed an order for the advertisement to be distributed to mobile devices) (e.g., a “Views_requested” field), number of views that have been assigned to mobile devices but not yet confirmed (e.g., a “Views_assigned” field), and the number of views that have been confirmed (e.g., a “Views_confirmed” field). The expiration date may represent a target date by which time the requested number of views should be completed.
  • The server may also store a database table for each mobile device. The mobile device database table may include a phone number or other unique identifier for the mobile device, a number of views for the last advertisement assigned to the mobile device as reported by the mobile device (e.g., a “Views” field), a time period in which the views occurred, the title of the last advertisement assigned to the mobile device (e.g., a “Last_assignment_title” field), the number of views assigned for the last advertisement assigned to the mobile device (e.g., a “Last_assignment_views” field), and the time period in which the mobile device is requested to perform the assigned number of views for the last advertisement assigned to the mobile device (e.g., a “Last_assignment_time” field). In some implementations, the mobile device database table may store additional historical information regarding advertisements that were previously assigned to the mobile device to allow the server to more efficiently determine which advertisements should be assigned to the mobile device.
  • Once the server has updated the database tables, a new advertisement and an associated number of views may be assigned to the mobile device. The new advertisement may be selected randomly and/or may weight advertisements with a higher priority (e.g., a higher number of requested views and/or a shorter time period until expiration) to increase the chances that the higher priority advertisements will be selected. The new advertisement and the assigned number of views may be selected based on the previous view history for the mobile device.
  • FIG. 9 is a flow diagram of a process 900 for assigning advertisements for display on mobile devices. A request for a new advertisement and a report of a number of views that were accomplished for the current advertisement are received from a mobile device (step 905). The request for a new advertisement may be in response to a determination that the mobile device's advertising cache has expired (or is empty), or in response to a determination that the mobile device has finished a view assignment for an advertisement that is currently in the advertising cache. Based on the reported information, the server updates the number of views and time period fields in a database record associated with the mobile device (step 910). The time period may be computed, for example, by subtracting the last assignment time stored in the database record from the current time (e.g., Last_assignment_time−Current_time).
  • The server also updates the confirmed number of views field in a database record associated with the current advertisement (step 915) by adding the number of views reported by the mobile device to the previous value stored in the confirmed number of views field in the advertisement database record (e.g., Views_confirmed=Views_confirmed+Views). At the same time, the server may also subtract the number of views assigned for the mobile device's last assigned advertisement from the number of views that have been assigned to mobile devices for the advertisement (e.g., Views_assigned=Views_assigned−Last_assignment_views) to update the number of views that are currently assigned but not yet confirmed for the advertisement.
  • The server may then compute a score for each available advertisement stored in an advertisement database (step 920). The score for each advertisement may be based on the number of views that still need to be assigned and the amount of time left before expiration of the advertisement (e.g., Views_requested−Views_confirmed−Views_assigned/3)/(expiration−Current_time). The scores are used to select an advertisement to be displayed (step 925). In one possible implementation, the score may be highest for advertisements that have the most number of views requested per unit of time remaining before expiration. Such a scoring algorithm will tend to ensure that advertisements reach their requested number of views with the requested time period. A pseudo code example of the selection criteria is as follows:
    Int sum = 0;
    Int I = 0;
    For ( I = 0; I < count; I ++ )
    {
     scores[i] = compute_score(i);
     sum += scores[i];
    }
    // rand( ) produces an number between 0 and 2{circumflex over ( )}{circumflex over ( )}32−1
    // mod produces the remainder after dividing by (sum−1)
    // Random is then in the range 0...(sum−1)
    Random = rand( ) mod (sum−1);
    Int total = 0;
    For ( I = 0; I < count; I ++ )
    {
     if (total >= random)
      break;
     total += scores[i];
    }
    // I is the index of the chosen item
  • After selecting a particular advertisement, a number of views for the particular advertisement is assigned to the mobile device (step 930) based on the view history for the mobile device and based on how much time is left until the advertisement expires. The field that stores the number of views assigned for the new advertisement (e.g., the “Views _assigned” field) is updated (step 935 in accordance with the number of views assigned to the mobile device. Finally, information associated with the particular advertisement is stored in the appropriate fields of the mobile device database table associated with the specific mobile device (e.g., information is stored in the “Last_assignment_title” field, the “Last_assignment_views” field, and the “Last_assignment_time” field).
  • A number of embodiments have been described. Nevertheless, it will be understood that various modifications may be made. For example, the sequence of steps illustrated in and described in connection with FIGS. 1 and 5-9 may be rearranged. In addition, although applications and advertisements are generally described as being downloaded from one central remote server, applications and advertisements may be downloaded from across a distributed network of servers. Accordingly, other embodiments are within the scope of the following claims.

Claims (39)

1. A method for advertising on a mobile device, the method comprising:
storing an advertisement on a mobile device;
initiating a wireless communication involving the mobile device; and
presenting the advertisement on the mobile device during at least a portion of the wireless communication.
2. The method of claim 1 further comprising downloading the advertisement to the mobile device over a wireless interface.
3. The method of claim 1 wherein the wireless communication comprises a download of data to the mobile device.
4. The method of claim 3 wherein the download of data comprises data used by an application running on the mobile device.
5. The method of claim 4 wherein the application comprises a Binary Runtime Environment for Wireless application.
6. The method of claim 3 wherein the download of data comprises an application file.
7. The method of claim 3 wherein presenting the advertisement on the mobile device comprises presenting the advertisement during a delay period, with the delay period representing a time during which the download of data occurs.
8. The method of claim 1 further comprising:
determining that the stored advertisement has expired; and
sending a notification of the expiration in response to the expiration determination.
9. The method of claim 8 wherein the notification comprises a request for a new advertisement.
10. The method of claim 8 wherein the determination that the stored advertisement has expired is based on at least one of an expiration time and a number of times the advertisement is presented.
11. The method of claim 8 wherein the notification comprises a request for a new expiration time.
12. The method of claim 8 further comprising receiving a new advertisement in response to the notification.
13. The method of claim 12 further comprising receiving at least one of an expiration time for the new advertisement and an assigned number of times to present the new advertisement.
14. The method of claim 1 wherein the stored advertisement comprises a bitmap.
15. The method of claim 14 wherein the bitmap comprises multiple frames, with presenting the advertisement on the mobile device comprising sequentially displaying the frames.
16. The method of claim 1 further comprising monitoring at least one of a number of times the stored advertisement is presented and a frequency that the stored advertisement is presented.
17. An article comprising a machine-readable medium storing instructions for causing one or more processors to perform operations comprising:
receiving an indication of a wireless data communication involving a mobile device;
presenting an advertisement on the mobile device during the wireless data communication.
18. The article of claim 17 wherein the machine-readable medium further stores instructions for causing one or more processors to perform operations comprising:
identifying expiration data associated with the advertisement;
determining if the advertisement has expired based on the expiration data; and
sending a notification of the expiration.
19. The article of claim 18 wherein the expiration data relates to one of a number of times the advertisement is presented and an expiration time.
20. The article of claim 18 wherein sending the notification comprises sending one of a request for a new advertisement and a request for new expiration data to a remote server.
21. The article of claim 17 wherein the indication of a wireless data communication is received from an application running on the mobile device.
22. The article of claim 21 wherein the application initiates the wireless data communication.
23. The article of claim 22 wherein the wireless data communication involves data needed by the application to perform an operation requested by a user of the mobile device.
24. The article of claim 22 wherein the application runs on a Binary Runtime Environment for Wireless platform.
25. The article of claim 17 wherein the machine-readable medium further stores instructions for causing one or more processors to perform operations comprising maintaining statistical data relating to the advertisement.
26. A communications system comprising:
a wireless telecommunications network operable to support communications with mobile devices;
a central advertising server in communication with the wireless telecommunication network and adapted to store advertisements for presentation on mobile devices during wireless data communications that cause a delay on the mobile devices, wherein the central advertising server is further adapted to:
receive a request for a new advertisement from an advertising application on a mobile device;
determine whether at least one new advertisement is available; and
transmit a selected new advertisement to the mobile device if at least one new advertisement is available.
27. The communications system of claim 26 wherein the central advertising server is further adapted to track statistics relating to advertisements.
28. The communications system of claim 27 wherein the statistics relating to advertisements include at least one of a number of times the advertisements have been presented on mobile devices, a number of presentations that have been assigned to mobile devices, a number of requested presentations for each advertisement, and an expiration time for each advertisement.
29. The communications system of claim 26 wherein the central advertising server is further adapted to:
assign a number of presentations for the selected new advertisement; and
transmit the assigned number to the mobile device.
30. The communications system of claim 26 wherein the central advertising server is further adapted to:
assign an expiration time for the selected new advertisement; and
transmit the assigned expiration time to the mobile device.
31. The communications system of claim 26 wherein the central advertising server is further adapted to select the selected new advertisement according to a priority weighting procedure.
32. The communications system of claim 31 wherein the priority weighting procedure relates to at least one of a remaining number of requested presentations for each advertisement and a time remaining until an expiration time for each advertisement.
33. The communications system of claim 26 wherein the central advertising server is further adapted to:
determine if a new expiration time for a current advertisement is available if at least one new advertisement is not available; and
transmit a new expiration time for the current advertisement if a new expiration time for the current advertisement is available.
34. A method of advertising on a mobile device, the method comprising:
storing one or more advertisements on a mobile device;
initiating a wireless communication session involving the mobile device; and
presenting one or more of the advertisements on the mobile device during a period of delay in the wireless communication session.
35. The method of claim 34 further comprising downloading an advertisement to the mobile device over a wireless interface.
36. The method of claim 34 wherein the period of delay comprises a time during which a download of data occurs.
37. The method of claim 34 further comprising:
determining that one or more of the stored advertisements have expired; and
sending a notification of the expiration in response to the expiration determination.
38. The method of claim 37 wherein the notification comprises a request for a new advertisement.
39. The method of claim 37 wherein the determination that the stored advertisement has expired is based on at least one of an expiration time and a number of times the advertisement is presented.
US10/809,922 2004-03-24 2004-03-24 Advertising on mobile devices Abandoned US20050215238A1 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
US10/809,922 US20050215238A1 (en) 2004-03-24 2004-03-24 Advertising on mobile devices
PCT/US2005/009885 WO2005096255A2 (en) 2004-03-24 2005-03-24 Advertising on mobile devices
CA2508480A CA2508480C (en) 2004-03-24 2005-03-24 Advertising on mobile devices
US13/599,713 US9936080B2 (en) 2004-03-24 2012-08-30 Advertising on mobile devices

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
US10/809,922 US20050215238A1 (en) 2004-03-24 2004-03-24 Advertising on mobile devices

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US13/599,713 Continuation US9936080B2 (en) 2004-03-24 2012-08-30 Advertising on mobile devices

Publications (1)

Publication Number Publication Date
US20050215238A1 true US20050215238A1 (en) 2005-09-29

Family

ID=34976996

Family Applications (2)

Application Number Title Priority Date Filing Date
US10/809,922 Abandoned US20050215238A1 (en) 2004-03-24 2004-03-24 Advertising on mobile devices
US13/599,713 Expired - Fee Related US9936080B2 (en) 2004-03-24 2012-08-30 Advertising on mobile devices

Family Applications After (1)

Application Number Title Priority Date Filing Date
US13/599,713 Expired - Fee Related US9936080B2 (en) 2004-03-24 2012-08-30 Advertising on mobile devices

Country Status (3)

Country Link
US (2) US20050215238A1 (en)
CA (1) CA2508480C (en)
WO (1) WO2005096255A2 (en)

Cited By (147)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020169540A1 (en) * 2001-05-11 2002-11-14 Engstrom G. Eric Method and system for inserting advertisements into broadcast content
US20050171865A1 (en) * 2002-03-28 2005-08-04 Beardow Paul R. Item display
US20050227679A1 (en) * 2004-04-13 2005-10-13 Global Direct Management Corp. Method and system of advertising in a mobile communication system
US20060094410A1 (en) * 2004-11-01 2006-05-04 Cellad, Inc. Method for advertising on digital cellular telephones and reducing costs to the end user
US20060171520A1 (en) * 2004-11-29 2006-08-03 Kliger Scott A Telephone search supported by keyword map to advertising
US20060242267A1 (en) * 2005-04-25 2006-10-26 Grossman Stephanie L System and method for consumer engagement and revenue optimization
US20060282316A1 (en) * 2005-06-14 2006-12-14 Nokia Corporation Ad click cache on a user device and method
US20070112612A1 (en) * 2005-11-17 2007-05-17 Dollens Joseph R Method and system for managing non-game tasks with a game
WO2007053928A1 (en) * 2005-11-09 2007-05-18 Yasser Makhlouf Advertising over wireless telephone
US20070121846A1 (en) * 2003-10-06 2007-05-31 Utbk, Inc. Methods and apparatuses for advertisements on mobile devices for communication connections
EP1806714A1 (en) * 2006-01-06 2007-07-11 Paul Richard Reynolds System for displaying visual messages on a vehicle
US20070174490A1 (en) * 2006-01-25 2007-07-26 Greystripe Inc. System and methods for managing content in pre-existing mobile applications
US20070184820A1 (en) * 2006-02-08 2007-08-09 Richard Marshall System and method for delivering content
US20080030618A1 (en) * 2004-10-21 2008-02-07 Ryuichi Okamoto Content Receiving Apparatus, Content Receiving Method, And Content Distributing System
US20080045172A1 (en) * 2006-08-21 2008-02-21 Ibm Corporation Context-aware code provisioning for mobile devices
WO2008036904A1 (en) * 2006-09-21 2008-03-27 Gerri's Marketing & Advertising Concepts, Llc Advertisement system and method
US20080076414A1 (en) * 2006-07-25 2008-03-27 Akhshar Kharebov Mobile device advertising
US20080097836A1 (en) * 2006-10-23 2008-04-24 Samuli Silanto Advertisement presentment in an electronic device
US20080109823A1 (en) * 2006-11-06 2008-05-08 Lloyd Thomas Whitfield Methods, systems, and computer products for download status notification
US20080118227A1 (en) * 2006-09-11 2008-05-22 Tivo, Inc. Personal content distribution network
US20080140529A1 (en) * 2006-12-08 2008-06-12 Samsung Electronics Co., Ltd. Mobile advertising and content caching mechanism for mobile devices and method for use thereof
US20080148369A1 (en) * 2006-12-15 2008-06-19 Jeffrey Aaron Distributed Access Control and Authentication
US20080144781A1 (en) * 2006-12-18 2008-06-19 Joshua Elan Liebermann Sign language public addressing and emergency system
US20080146157A1 (en) * 2006-12-15 2008-06-19 Jeffrey Aaron A Device, System and Method for Recording Personal Encounter History
US20080168359A1 (en) * 2007-01-08 2008-07-10 Christopher Lance Flick Streaming to Media Device During Acquisition with Random Access
US20080172545A1 (en) * 2007-01-12 2008-07-17 John Christian Boucard System and method for accessing and displaying interactive content and advertising
WO2008091179A2 (en) * 2007-01-10 2008-07-31 Obchestvo S Ogranichennoi Otvetstvennostiu 'superfone' Method for automatically distributing advertising messages and a system for carrying out said method
US20080180243A1 (en) * 2007-01-30 2008-07-31 Jeffrey Aaron Devices and methods for detecting environmental circumstances and responding with designated communication actions
US20080182588A1 (en) * 2007-01-25 2008-07-31 Jeffrey Aaron Advertisements for mobile communications devices via pre-positioned advertisement components
WO2008100175A1 (en) * 2006-09-21 2008-08-21 Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone' Method for distributing publicity pictures
US20080222520A1 (en) * 2007-03-08 2008-09-11 Adobe Systems Incorporated Event-Sensitive Content for Mobile Devices
US20080275764A1 (en) * 2005-04-25 2008-11-06 Wilson Eric S Content management system and method
US20080305781A1 (en) * 2005-04-25 2008-12-11 Wilson Eric S Cognitive scheduler
WO2009001184A2 (en) * 2007-06-27 2008-12-31 Nokia Corporation Multiple application advertising
US20090029702A1 (en) * 2006-04-04 2009-01-29 Gmedia Corporation System and Method for Collecting and Analyzing User Information
EP2026215A1 (en) * 2007-08-13 2009-02-18 Research In Motion Limited System and method for facilitating targeted mobile advertisement using pre-loaded ad content
US20090048912A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for dynamic configuration of scanning engine
US20090048910A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted broadcast based mobile advertisement
US20090048914A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement using pre-loaded ad content
US20090049090A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement
US20090048913A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement using metadata embedded in the application content
US20090048911A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement with scanning engine on communications path
US20090054074A1 (en) * 2007-08-23 2009-02-26 At&T Bls Intellectual Property, Inc. Methods, Devices and Computer readable Media for Providing Quality of Service Indicators
EP2030158A1 (en) * 2006-05-22 2009-03-04 Afrigis (pty) Ltd Information distribution system and method for a mobile network
US20090083144A1 (en) * 2007-09-26 2009-03-26 Menditto Louis F Controlling receipt of electronic advertising
US20090094107A1 (en) * 2007-10-09 2009-04-09 Cary Torkelson Enhanced Ad-Wrapped Applications for Mobile and Other Computing Devices
US20090192866A1 (en) * 2008-01-30 2009-07-30 Venkatesh Karnam System and method for using key-value pairing to identify uniquely a communication device on a mobile network
US20090216847A1 (en) * 2007-11-14 2009-08-27 Qualcomm Incorporated Method and system for message value calculation in a mobile environment
US20090228361A1 (en) * 2008-03-10 2009-09-10 Wilson Eric S Cognitive scheduler for mobile platforms
US20090270068A1 (en) * 2007-06-18 2009-10-29 Cvon Innovations Limited Method and system for managing delivery of communications
WO2009134432A1 (en) * 2008-04-30 2009-11-05 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
US20090299817A1 (en) * 2008-06-03 2009-12-03 Qualcomm Incorporated Marketing and advertising framework for a wireless device
US20100042499A1 (en) * 2008-08-13 2010-02-18 Barton James M Advertisement content management and distribution system
US20100049608A1 (en) * 2005-04-25 2010-02-25 Grossman Stephanie L Third party content management system and method
WO2010034056A1 (en) * 2008-09-26 2010-04-01 National Ict Australia Limited Advertisement selection for a portable computing device
US20100088156A1 (en) * 2008-10-06 2010-04-08 Sidebar, Inc. System and method for surveying mobile device users
US20100105361A1 (en) * 2005-12-31 2010-04-29 Adobe Systems Incorporated Interrupting and Resuming a Media Player
US20100146079A1 (en) * 2006-11-15 2010-06-10 Shozu Ltd. Apparatus for transferring advertising content to a mobile telephone
US7761793B1 (en) * 2005-07-27 2010-07-20 Rockwell Collins, Inc. SATCOM data compression system and method
US20100189096A1 (en) * 2009-01-29 2010-07-29 At&T Mobility Ii Llc Single subscription management for multiple devices
US20100217774A1 (en) * 2009-02-13 2010-08-26 Richard Marshall System and method for determining user response to wireless messages
US20100222042A1 (en) * 2009-02-27 2010-09-02 Sorel Bosan Time and Device Shifting of Mobile Advertising
US20100262493A1 (en) * 2007-12-03 2010-10-14 Nokia Corporation Adaptive soft key functionality for display devices
US20100293058A1 (en) * 2008-04-30 2010-11-18 Intertrust Technologies Corporation Ad Selection Systems and Methods
US20100293050A1 (en) * 2008-04-30 2010-11-18 Intertrust Technologies Corporation Dynamic, Local Targeted Advertising Systems and Methods
US20100318466A1 (en) * 2005-12-21 2010-12-16 Flinchem Edward P Systems and methods for advertisement tracking
US20110069495A1 (en) * 2009-09-18 2011-03-24 Panasonic Electric Works Co., Ltd. Light module
EP2306390A1 (en) * 2008-06-03 2011-04-06 Huawei Technologies Co., Ltd. Processing method, system and device for advertisement distribution
US20110105130A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
EP2321780A1 (en) * 2008-08-13 2011-05-18 TiVo Inc. Advertisment content management and distribution system
US7966218B1 (en) * 2004-06-08 2011-06-21 Time Warner, Inc Apparatus, method and system for broadcast content expiration after recorded by a user
US20110150204A1 (en) * 2008-08-20 2011-06-23 Sellaring Ltd. Method and apparatus for ringback tone replacement with downloaded audio files
US8000749B1 (en) * 2007-03-09 2011-08-16 Sprint Spectrum L.P. Access and use of ad content loaded onto wireless telephones
US8089355B2 (en) 2006-12-15 2012-01-03 At&T Intellectual Property I, Lp Context-detected auto-mode switching
US8116748B2 (en) 2006-12-14 2012-02-14 At&T Intellectual Property I, Lp Management of locations of group members via mobile communications devices
US20120163232A1 (en) * 2010-12-27 2012-06-28 Pantech Co., Ltd. Terminal and method for measuring data usage
US8249569B1 (en) 2005-12-31 2012-08-21 Adobe Systems Incorporated Using local codecs
US8326673B1 (en) 2006-12-28 2012-12-04 Sprint Communications Company L.P. Carrier data based product inventory management and marketing
US20130019162A1 (en) * 2006-12-05 2013-01-17 David Gene Smaltz Efficient and secure delivery service to exhibit and change appearance, functionality and behavior on devices with application to animation, video and 3d
US8423408B1 (en) * 2006-04-17 2013-04-16 Sprint Communications Company L.P. Dynamic advertising content distribution and placement systems and methods
US8443299B1 (en) 2007-02-01 2013-05-14 Adobe Systems Incorporated Rendering text in a brew device
US8442858B1 (en) 2006-07-21 2013-05-14 Sprint Communications Company L.P. Subscriber data insertion into advertisement requests
US8462930B2 (en) 2008-08-20 2013-06-11 Sellaring Ltd. Method and apparatus for network maintenance and supervision of an on-board controlled display portion
US20130178128A1 (en) * 2012-01-09 2013-07-11 Hans Moritz Interactive Toy
US20130212622A1 (en) * 2012-02-15 2013-08-15 Howard Chonghe YANG Information insertion method and system
US8620275B2 (en) * 2002-08-30 2013-12-31 Qualcomm Incorporated Server processing in providing messages for a wireless device connecting to a server
US8630634B2 (en) 2002-08-30 2014-01-14 Qualcomm Incorporated Processing of interactive screens for a wireless device
US8639086B2 (en) 2009-01-06 2014-01-28 Adobe Systems Incorporated Rendering of video based on overlaying of bitmapped images
US8649798B2 (en) 2007-01-25 2014-02-11 At&T Intellectual Property I, L.P. Methods and devices for attracting groups based upon mobile communications device location
US8660613B2 (en) 2002-01-31 2014-02-25 Qualcomm Incorporated System and method for providing messages on a wireless device connecting to an application server
US20140114769A1 (en) * 2012-10-18 2014-04-24 Yahoo! Inc. Digital Memories for Advertising
US8713599B2 (en) 2008-08-13 2014-04-29 Tivo Inc. Content display system
US8745257B1 (en) * 2011-08-16 2014-06-03 Mobiworldmedia Methods and apparatus for rendering video advertising on a mobile device
US20140156414A1 (en) * 2012-05-14 2014-06-05 Iqzone, Inc. Systems and methods for providing event-triggered advertising to portable devices
US8892680B2 (en) 2011-01-25 2014-11-18 Openwave Mobility, Inc. System and method for caching content elements with dynamic URLs
US8910045B2 (en) * 2007-02-05 2014-12-09 Adobe Systems Incorporated Methods and apparatus for displaying an advertisement
EP2817981A2 (en) * 2012-02-20 2014-12-31 Abalo Media Holding GmbH Method for transmitting and displaying images
US9008868B1 (en) 2013-10-09 2015-04-14 Satcom Direct, Inc. Cloud based management of aircraft avionics
US20150154659A1 (en) * 2013-12-03 2015-06-04 Yahoo! Inc. System and method for displaying transitional mobile ads during network page download latency time
US9118462B2 (en) 2009-05-20 2015-08-25 Nokia Corporation Content sharing systems and methods
KR20150105580A (en) * 2014-03-07 2015-09-17 삼성전자주식회사 Method and apparatus for updating advertising information
US9164963B2 (en) 2006-12-05 2015-10-20 Adobe Systems Incorporated Embedded document within an application
US9226018B1 (en) * 2011-08-16 2015-12-29 Spb Tv Ag Methods and apparatus for rendering a video on a mobile device utilizing a local server
US9235843B2 (en) 2010-09-27 2016-01-12 T-Mobile Usa, Inc. Insertion of user information into headers to enable targeted responses
US9319379B1 (en) 2013-08-01 2016-04-19 Sprint Communications Company L.P. Methods and systems of generating a unique mobile device identifier
US9374335B2 (en) 2013-09-11 2016-06-21 Sprint Communications Company L.P. System and method for distributing messages to particular mobile devices
US9392074B2 (en) 2007-07-07 2016-07-12 Qualcomm Incorporated User profile generation architecture for mobile content-message targeting
US9391789B2 (en) 2007-12-14 2016-07-12 Qualcomm Incorporated Method and system for multi-level distribution information cache management in a mobile environment
US9398113B2 (en) 2007-07-07 2016-07-19 Qualcomm Incorporated Methods and systems for providing targeted information using identity masking in a wireless communications device
US9508090B1 (en) 2014-09-24 2016-11-29 Sprint Communications Company L.P. End user participation in mobile advertisement
US9553658B1 (en) 2013-10-09 2017-01-24 Satcom Direct, Inc. Router for aircraft communications with simultaneous satellite connections
US9554275B1 (en) 2014-10-19 2017-01-24 Satcom Direct, Inc. Voice and SMS communication from a mobile device over IP network and satellite or other communication network
US9565618B1 (en) 2013-10-09 2017-02-07 Satcom Direct, Inc. Air to ground management of multiple communication paths
US9577742B1 (en) 2013-10-10 2017-02-21 Satcom Direct, Inc. Data compression and acceleration for air to ground communications
US9590938B1 (en) 2013-09-11 2017-03-07 Sprint Communications Company L.P. System and method for identifying a mobile device with near real time visualization to action
EP3159842A1 (en) * 2015-10-23 2017-04-26 Intowow Innovation Limited B.V.I. Decentralized advertisement system and method
US20170164022A1 (en) * 2015-12-08 2017-06-08 Echostar Technologies L.L.C. Addressable advertising insertion for playout delay
US9734515B1 (en) 2014-01-09 2017-08-15 Sprint Communications Company L.P. Ad management using ads cached on a mobile electronic device
US9792594B1 (en) * 2014-01-10 2017-10-17 Wells Fargo Bank, N.A. Augmented reality security applications
US9818133B1 (en) 2014-10-20 2017-11-14 Sprint Communications Company L.P. Method for consumer profile consolidation using mobile network identification
US9836771B1 (en) 2014-01-21 2017-12-05 Sprint Communications Company L.P. Client mediation and integration to advertisement gateway
US9922347B1 (en) 2013-11-27 2018-03-20 Sprint Communications Company L.P. Ad management using ads cached on a mobile electronic device
US9953345B1 (en) * 2011-06-21 2018-04-24 Google Llc Mobile interstitial ads
US9984395B1 (en) 2014-01-21 2018-05-29 Sprint Communications Company L.P. Advertisement mediation of supply-demand communications
US10013707B1 (en) 2014-01-21 2018-07-03 Sprint Communications Company L.P. Address modification for advertisement mediation
US10049508B2 (en) 2014-02-27 2018-08-14 Satcom Direct, Inc. Automated flight operations system
US10055757B1 (en) 2014-01-21 2018-08-21 Sprint Communications Company L.P. IP address hashing in advertisement gateway
US10068261B1 (en) 2006-11-09 2018-09-04 Sprint Communications Company L.P. In-flight campaign optimization
US20180293622A1 (en) * 2017-04-10 2018-10-11 Samsung Electronics Co., Ltd. System and method for automatic device update with limited network connectivity
US10102755B1 (en) 2013-10-07 2018-10-16 Satcom Direct, Inc. Method and system for aircraft positioning—automated tracking using onboard global voice and high-speed data
US10191972B2 (en) 2008-04-30 2019-01-29 Intertrust Technologies Corporation Content delivery systems and methods
US10269023B1 (en) * 2006-06-30 2019-04-23 Amdocs Development Limited Profile-based system, method and computer program product for providing advertisements with a plurality of invoices
US10387919B1 (en) * 2006-06-30 2019-08-20 Google Llc Accelerated content delivery in bandwidth-constrained networks
US10405173B1 (en) 2013-06-05 2019-09-03 Sprint Communications Company L.P. Method and systems of collecting and segmenting device sensor data while in transit via a network
US10410237B1 (en) 2006-06-26 2019-09-10 Sprint Communications Company L.P. Inventory management integrating subscriber and targeting data
US20190303973A1 (en) * 2013-03-15 2019-10-03 Microsoft Technology Licensing, Llc Energy-efficient mobile advertising
US10664851B1 (en) 2006-11-08 2020-05-26 Sprint Communications Company, L.P. Behavioral analysis engine for profiling wireless subscribers
US10664878B2 (en) * 2012-02-24 2020-05-26 Ad Persistence Llc Data capture for user interaction with promotional materials
US20210004155A1 (en) * 2018-03-20 2021-01-07 Airo.Life Inc. Advertising-subsidized smartphones and advertising, smartphone, and mobile communications systems and methods
US10993147B1 (en) 2015-02-25 2021-04-27 Satcom Direct, Inc. Out-of-band bandwidth RSVP manager
US11082724B2 (en) 2019-08-21 2021-08-03 Dish Network L.L.C. Systems and methods for targeted advertisement insertion into a program content stream
US20210334856A1 (en) * 2013-11-21 2021-10-28 Incall Limited Telecommunications call augmentation system
US11276062B1 (en) 2014-01-10 2022-03-15 Wells Fargo Bank, N.A. Augmented reality security applications
US11599907B2 (en) 2012-05-14 2023-03-07 Iqzone, Inc. Displaying media content on portable devices based upon user interface state transitions
US11663628B2 (en) 2012-05-14 2023-05-30 Iqzone, Inc. Systems and methods for unobtrusively displaying media content on portable devices
US11736777B2 (en) 2019-10-25 2023-08-22 Iqzone, Inc. Using activity-backed overlays to display rich media content on portable devices during periods of user inactivity
US11741502B2 (en) 2021-02-03 2023-08-29 Ohana Corp System and methods for symbiotic display of ads on mobile devices

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20110238466A1 (en) * 2010-03-26 2011-09-29 Nokia Corporation Method and apparatus for soft limits for advertisement serving
US20160292717A1 (en) * 2015-04-03 2016-10-06 Facebook, Inc. Adjusting content item specific bid amounts to bias selection of content items from an ad campaign
WO2016179197A1 (en) 2015-05-04 2016-11-10 Onepin, Inc. Automatic aftercall directory and phonebook entry advertising

Citations (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5913040A (en) * 1995-08-22 1999-06-15 Backweb Ltd. Method and apparatus for transmitting and displaying information between a remote network and a local computer
US5963916A (en) * 1990-09-13 1999-10-05 Intouch Group, Inc. Network apparatus and method for preview of music products and compilation of market data
US20010032193A1 (en) * 2000-01-04 2001-10-18 Ferber John B. System and method for transmission of advertising to wireless devices
US20010052052A1 (en) * 2000-02-02 2001-12-13 Luosheng Peng Apparatus and methods for providing coordinated and personalized application and data management for resource-limited mobile devices
US20020004855A1 (en) * 2000-05-31 2002-01-10 Steve Cox Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices
US6373498B1 (en) * 1999-06-18 2002-04-16 Phoenix Technologies Ltd. Displaying images during boot-up and shutdown
US6381465B1 (en) * 1999-08-27 2002-04-30 Leap Wireless International, Inc. System and method for attaching an advertisement to an SMS message for wireless transmission
US20020128908A1 (en) * 2000-09-15 2002-09-12 Levin Brian E. System for conducting user-specific promotional campaigns using multiple communications device platforms
US20020166127A1 (en) * 1999-12-15 2002-11-07 Hitachi America, Ltd. System and method for providing advertisements in a wireless terminal
US20020169540A1 (en) * 2001-05-11 2002-11-14 Engstrom G. Eric Method and system for inserting advertisements into broadcast content
US6496979B1 (en) * 1997-10-24 2002-12-17 Microsoft Corporation System and method for managing application installation for a mobile device
US20030050837A1 (en) * 2000-03-09 2003-03-13 Kim Do Sik Method and system providing advertisement using tone of ringing sounds of mobile phone and commerical transaction service in association with the same
US20030096625A1 (en) * 2001-09-12 2003-05-22 Aircross Co., Ltd. Push advertisement in mobile communications network and mobile terminal suitable for the same
US20030148775A1 (en) * 2002-02-07 2003-08-07 Axel Spriestersbach Integrating geographical contextual information into mobile enterprise applications
US20030179229A1 (en) * 2002-03-25 2003-09-25 Julian Van Erlach Biometrically-determined device interface and content
US6665533B1 (en) * 1999-04-09 2003-12-16 Sony Corporation Communication system, communication terminal, and information distribution apparatus
US20040003398A1 (en) * 2002-06-27 2004-01-01 Donian Philip M. Method and apparatus for the free licensing of digital media content
US20040002367A1 (en) * 2002-06-28 2004-01-01 Nokia Corporation Pre-resource checking before file download
US20040117255A1 (en) * 2002-07-12 2004-06-17 Nemirofsky Frank Robert Interactive electronic commerce and message interchange system featuring delivery of messages tailored to individual users
US20050131837A1 (en) * 2003-12-15 2005-06-16 Sanctis Jeanne D. Method, system and program product for communicating e-commerce content over-the-air to mobile devices
US20050149542A1 (en) * 2001-08-13 2005-07-07 Jasmin Cosic Universal data management interface
US20060026603A1 (en) * 2000-06-30 2006-02-02 Michael Maguire System and method for an extendable mobile communications device user interface

Family Cites Families (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20020178051A1 (en) * 1995-07-25 2002-11-28 Thomas G. Scavone Interactive marketing network and process using electronic certificates
US5852775A (en) * 1996-09-12 1998-12-22 Earthweb, Inc. Cellular telephone advertising system
US6363419B1 (en) * 1999-04-05 2002-03-26 Openwave Systems Inc. Method and apparatus for generating idle loop screen displays on mobile wireless computing devices
KR100359110B1 (en) * 2000-05-19 2002-11-04 삼성전자 주식회사 Media recorded advertising program and method for using the media
US6826403B1 (en) * 2000-09-12 2004-11-30 Phonepages Of Sweden Ab Method and system for identifying a user
KR100377965B1 (en) * 2000-12-13 2003-03-29 주식회사 알티캐스트 Method of advertisement displaying on the screen of mobile phone
US6826614B1 (en) * 2001-05-04 2004-11-30 Western Digital Ventures, Inc. Caching advertising information in a mobile terminal to enhance remote synchronization and wireless internet browsing
US20020196275A1 (en) * 2001-06-22 2002-12-26 Willner Barry E. Method and apparatus for facilitating display of an advertisement with software
US20030165130A1 (en) * 2002-01-11 2003-09-04 Sierra Wireless, Inc., A Canada Corporation Host extensible wireless application interface
JP2004078883A (en) * 2002-06-17 2004-03-11 Ntt Docomo Inc Communication terminal, program and record medium
US6996394B2 (en) * 2002-08-30 2006-02-07 Qualcomm Incorporated Server processing in providing messages for a wireless device connecting to a server

Patent Citations (22)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5963916A (en) * 1990-09-13 1999-10-05 Intouch Group, Inc. Network apparatus and method for preview of music products and compilation of market data
US5913040A (en) * 1995-08-22 1999-06-15 Backweb Ltd. Method and apparatus for transmitting and displaying information between a remote network and a local computer
US6496979B1 (en) * 1997-10-24 2002-12-17 Microsoft Corporation System and method for managing application installation for a mobile device
US6665533B1 (en) * 1999-04-09 2003-12-16 Sony Corporation Communication system, communication terminal, and information distribution apparatus
US6373498B1 (en) * 1999-06-18 2002-04-16 Phoenix Technologies Ltd. Displaying images during boot-up and shutdown
US6381465B1 (en) * 1999-08-27 2002-04-30 Leap Wireless International, Inc. System and method for attaching an advertisement to an SMS message for wireless transmission
US20020166127A1 (en) * 1999-12-15 2002-11-07 Hitachi America, Ltd. System and method for providing advertisements in a wireless terminal
US20010032193A1 (en) * 2000-01-04 2001-10-18 Ferber John B. System and method for transmission of advertising to wireless devices
US20010052052A1 (en) * 2000-02-02 2001-12-13 Luosheng Peng Apparatus and methods for providing coordinated and personalized application and data management for resource-limited mobile devices
US20030050837A1 (en) * 2000-03-09 2003-03-13 Kim Do Sik Method and system providing advertisement using tone of ringing sounds of mobile phone and commerical transaction service in association with the same
US20020004855A1 (en) * 2000-05-31 2002-01-10 Steve Cox Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices
US20060026603A1 (en) * 2000-06-30 2006-02-02 Michael Maguire System and method for an extendable mobile communications device user interface
US20020128908A1 (en) * 2000-09-15 2002-09-12 Levin Brian E. System for conducting user-specific promotional campaigns using multiple communications device platforms
US20020169540A1 (en) * 2001-05-11 2002-11-14 Engstrom G. Eric Method and system for inserting advertisements into broadcast content
US20050149542A1 (en) * 2001-08-13 2005-07-07 Jasmin Cosic Universal data management interface
US20030096625A1 (en) * 2001-09-12 2003-05-22 Aircross Co., Ltd. Push advertisement in mobile communications network and mobile terminal suitable for the same
US20030148775A1 (en) * 2002-02-07 2003-08-07 Axel Spriestersbach Integrating geographical contextual information into mobile enterprise applications
US20030179229A1 (en) * 2002-03-25 2003-09-25 Julian Van Erlach Biometrically-determined device interface and content
US20040003398A1 (en) * 2002-06-27 2004-01-01 Donian Philip M. Method and apparatus for the free licensing of digital media content
US20040002367A1 (en) * 2002-06-28 2004-01-01 Nokia Corporation Pre-resource checking before file download
US20040117255A1 (en) * 2002-07-12 2004-06-17 Nemirofsky Frank Robert Interactive electronic commerce and message interchange system featuring delivery of messages tailored to individual users
US20050131837A1 (en) * 2003-12-15 2005-06-16 Sanctis Jeanne D. Method, system and program product for communicating e-commerce content over-the-air to mobile devices

Cited By (253)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US11223930B2 (en) 2001-05-11 2022-01-11 Wildseed Mobile Llc Method and systems for generating and sending a hot link associated with a user interface to a device
US10869169B2 (en) 2001-05-11 2020-12-15 Varia Holdings Llc Method and systems for generating and sending a hot link associated with a user interface to a device
US8166139B2 (en) 2001-05-11 2012-04-24 Varia Holdings Llc Method and system for generating and sending a hot link associated with a user interface to a device
US9843907B2 (en) 2001-05-11 2017-12-12 Varis Holdings LLC Method and systems for generating and sending a hot link associated with a user interface to a device
US20020169540A1 (en) * 2001-05-11 2002-11-14 Engstrom G. Eric Method and system for inserting advertisements into broadcast content
US20050120305A1 (en) * 2001-05-11 2005-06-02 Engstrom Eric G. Method and system for generating and sending a hot link associated with a user interface to a device
US7376414B2 (en) * 2001-05-11 2008-05-20 Varia Mobil Llc Method and system for inserting advertisements into broadcast content
US8635311B2 (en) 2001-05-11 2014-01-21 Varia Holdings Llc Method and systems for generating and sending a hot link associated with a user interface to a device
US8660613B2 (en) 2002-01-31 2014-02-25 Qualcomm Incorporated System and method for providing messages on a wireless device connecting to an application server
US20050171865A1 (en) * 2002-03-28 2005-08-04 Beardow Paul R. Item display
US8630634B2 (en) 2002-08-30 2014-01-14 Qualcomm Incorporated Processing of interactive screens for a wireless device
US8620275B2 (en) * 2002-08-30 2013-12-31 Qualcomm Incorporated Server processing in providing messages for a wireless device connecting to a server
US20070121846A1 (en) * 2003-10-06 2007-05-31 Utbk, Inc. Methods and apparatuses for advertisements on mobile devices for communication connections
US10425538B2 (en) 2003-10-06 2019-09-24 Yellowpages.Com Llc Methods and apparatuses for advertisements on mobile devices for communication connections
WO2005101864A3 (en) * 2004-04-13 2007-07-12 Global Direct Man Corp Method and system of advertising in a mobile communication system
US20070066287A1 (en) * 2004-04-13 2007-03-22 Global Direct Management Corp. Method and system of advertising in a mobile communication system
US20050227679A1 (en) * 2004-04-13 2005-10-13 Global Direct Management Corp. Method and system of advertising in a mobile communication system
US7162226B2 (en) * 2004-04-13 2007-01-09 Global Direct Management Corp. Method and system of advertising in a mobile communication system
US7966218B1 (en) * 2004-06-08 2011-06-21 Time Warner, Inc Apparatus, method and system for broadcast content expiration after recorded by a user
US20080030618A1 (en) * 2004-10-21 2008-02-07 Ryuichi Okamoto Content Receiving Apparatus, Content Receiving Method, And Content Distributing System
US7251476B2 (en) * 2004-11-01 2007-07-31 Xcellasave, Inc. Method for advertising on digital cellular telephones and reducing costs to the end user
US20060094410A1 (en) * 2004-11-01 2006-05-04 Cellad, Inc. Method for advertising on digital cellular telephones and reducing costs to the end user
US20060171520A1 (en) * 2004-11-29 2006-08-03 Kliger Scott A Telephone search supported by keyword map to advertising
US20080275764A1 (en) * 2005-04-25 2008-11-06 Wilson Eric S Content management system and method
US20080305781A1 (en) * 2005-04-25 2008-12-11 Wilson Eric S Cognitive scheduler
US20100049608A1 (en) * 2005-04-25 2010-02-25 Grossman Stephanie L Third party content management system and method
US20060242267A1 (en) * 2005-04-25 2006-10-26 Grossman Stephanie L System and method for consumer engagement and revenue optimization
US20060282316A1 (en) * 2005-06-14 2006-12-14 Nokia Corporation Ad click cache on a user device and method
US7761793B1 (en) * 2005-07-27 2010-07-20 Rockwell Collins, Inc. SATCOM data compression system and method
WO2007053928A1 (en) * 2005-11-09 2007-05-18 Yasser Makhlouf Advertising over wireless telephone
US8566145B2 (en) * 2005-11-17 2013-10-22 Joseph R. Dollens Method and system for managing non-game tasks with a game
US20070112612A1 (en) * 2005-11-17 2007-05-17 Dollens Joseph R Method and system for managing non-game tasks with a game
US11756055B2 (en) * 2005-12-21 2023-09-12 Integic Technologies Llc Systems and methods for advertisement tracking
US20100318466A1 (en) * 2005-12-21 2010-12-16 Flinchem Edward P Systems and methods for advertisement tracking
US8565739B2 (en) 2005-12-31 2013-10-22 Adobe Systems Incorporated Interrupting and resuming a media player
US8000690B2 (en) 2005-12-31 2011-08-16 Adobe Systems Incorporated Interrupting and resuming a media player
US8249569B1 (en) 2005-12-31 2012-08-21 Adobe Systems Incorporated Using local codecs
US8320890B2 (en) 2005-12-31 2012-11-27 Adobe Systems Incorporated Interrupting and resuming a media player
US20100105361A1 (en) * 2005-12-31 2010-04-29 Adobe Systems Incorporated Interrupting and Resuming a Media Player
WO2007076618A1 (en) * 2006-01-06 2007-07-12 Paul Richard Reynolds System for displaying visual messages on a vehicle
EP1806714A1 (en) * 2006-01-06 2007-07-11 Paul Richard Reynolds System for displaying visual messages on a vehicle
US20070174490A1 (en) * 2006-01-25 2007-07-26 Greystripe Inc. System and methods for managing content in pre-existing mobile applications
US20070184820A1 (en) * 2006-02-08 2007-08-09 Richard Marshall System and method for delivering content
WO2007090855A1 (en) * 2006-02-08 2007-08-16 Rapid Mobile Media Ltd Content delivery
US20090029702A1 (en) * 2006-04-04 2009-01-29 Gmedia Corporation System and Method for Collecting and Analyzing User Information
US8423408B1 (en) * 2006-04-17 2013-04-16 Sprint Communications Company L.P. Dynamic advertising content distribution and placement systems and methods
US9275390B1 (en) 2006-04-17 2016-03-01 Sprint Communications Company L.P. Systems and methods for state based advertisement messaging across media types
EP2030158A1 (en) * 2006-05-22 2009-03-04 Afrigis (pty) Ltd Information distribution system and method for a mobile network
US10410237B1 (en) 2006-06-26 2019-09-10 Sprint Communications Company L.P. Inventory management integrating subscriber and targeting data
US10269023B1 (en) * 2006-06-30 2019-04-23 Amdocs Development Limited Profile-based system, method and computer program product for providing advertisements with a plurality of invoices
US10387919B1 (en) * 2006-06-30 2019-08-20 Google Llc Accelerated content delivery in bandwidth-constrained networks
US8442858B1 (en) 2006-07-21 2013-05-14 Sprint Communications Company L.P. Subscriber data insertion into advertisement requests
US20080076414A1 (en) * 2006-07-25 2008-03-27 Akhshar Kharebov Mobile device advertising
US9418367B2 (en) * 2006-08-21 2016-08-16 International Business Machines Corporation Context-aware code provisioning for mobile devices
US20080045172A1 (en) * 2006-08-21 2008-02-21 Ibm Corporation Context-aware code provisioning for mobile devices
US20080118227A1 (en) * 2006-09-11 2008-05-22 Tivo, Inc. Personal content distribution network
US9100702B2 (en) 2006-09-11 2015-08-04 Tivo Inc. Personal content distribution network
US10097885B2 (en) 2006-09-11 2018-10-09 Tivo Solutions Inc. Personal content distribution network
WO2008036904A1 (en) * 2006-09-21 2008-03-27 Gerri's Marketing & Advertising Concepts, Llc Advertisement system and method
WO2008100175A1 (en) * 2006-09-21 2008-08-21 Obshchestvo S Ogranichennoy Otvetstvennostyu 'superfone' Method for distributing publicity pictures
WO2008040010A2 (en) * 2006-09-28 2008-04-03 Utbk, Inc. Methods and apparatuses for advertisements on mobile devices for communication connections
WO2008040010A3 (en) * 2006-09-28 2008-05-15 Utbk Inc Methods and apparatuses for advertisements on mobile devices for communication connections
US20080097836A1 (en) * 2006-10-23 2008-04-24 Samuli Silanto Advertisement presentment in an electronic device
US8484335B2 (en) * 2006-11-06 2013-07-09 At&T Intellectual Property I, L.P. Methods, systems, and computer products for download status notification
US20080109823A1 (en) * 2006-11-06 2008-05-08 Lloyd Thomas Whitfield Methods, systems, and computer products for download status notification
US10664851B1 (en) 2006-11-08 2020-05-26 Sprint Communications Company, L.P. Behavioral analysis engine for profiling wireless subscribers
US10068261B1 (en) 2006-11-09 2018-09-04 Sprint Communications Company L.P. In-flight campaign optimization
US9094511B2 (en) * 2006-11-15 2015-07-28 Critical Path Data Centre Limited Apparatus for transferring advertising content to a mobile telephone
US20100146079A1 (en) * 2006-11-15 2010-06-10 Shozu Ltd. Apparatus for transferring advertising content to a mobile telephone
US10540485B2 (en) * 2006-12-05 2020-01-21 David Gene Smaltz Instructions received over a network by a mobile device determines which code stored on the device is to be activated
US10163088B2 (en) 2006-12-05 2018-12-25 Adobe Systems Incorporated Embedded document within an application
US9582478B2 (en) 2006-12-05 2017-02-28 Adobe Systems Incorporated Embedded document within an application
US9164963B2 (en) 2006-12-05 2015-10-20 Adobe Systems Incorporated Embedded document within an application
US20130019162A1 (en) * 2006-12-05 2013-01-17 David Gene Smaltz Efficient and secure delivery service to exhibit and change appearance, functionality and behavior on devices with application to animation, video and 3d
US20080140529A1 (en) * 2006-12-08 2008-06-12 Samsung Electronics Co., Ltd. Mobile advertising and content caching mechanism for mobile devices and method for use thereof
US8554625B2 (en) * 2006-12-08 2013-10-08 Samsung Electronics Co., Ltd. Mobile advertising and content caching mechanism for mobile devices and method for use thereof
US8116748B2 (en) 2006-12-14 2012-02-14 At&T Intellectual Property I, Lp Management of locations of group members via mobile communications devices
US8089355B2 (en) 2006-12-15 2012-01-03 At&T Intellectual Property I, Lp Context-detected auto-mode switching
US20080146157A1 (en) * 2006-12-15 2008-06-19 Jeffrey Aaron A Device, System and Method for Recording Personal Encounter History
US10271164B2 (en) 2006-12-15 2019-04-23 At&T Intellectual Property I, L.P. Device, system and method for recording personal encounter history
US8160548B2 (en) 2006-12-15 2012-04-17 At&T Intellectual Property I, Lp Distributed access control and authentication
US10785599B2 (en) 2006-12-15 2020-09-22 At&T Intellectual Property I, L.P. Device, system and method for recording personal encounter history
US8566602B2 (en) 2006-12-15 2013-10-22 At&T Intellectual Property I, L.P. Device, system and method for recording personal encounter history
US20080148369A1 (en) * 2006-12-15 2008-06-19 Jeffrey Aaron Distributed Access Control and Authentication
US9456051B2 (en) 2006-12-15 2016-09-27 At&T Intellectual Property I, L.P. Device, system and method for recording personal encounter history
US9015492B2 (en) 2006-12-15 2015-04-21 At&T Intellectual Property I, L.P. Device, system and method for recording personal encounter history
US8345827B2 (en) * 2006-12-18 2013-01-01 Joshua Elan Liebermann Sign language public addressing and emergency system
US20080144781A1 (en) * 2006-12-18 2008-06-19 Joshua Elan Liebermann Sign language public addressing and emergency system
US8326673B1 (en) 2006-12-28 2012-12-04 Sprint Communications Company L.P. Carrier data based product inventory management and marketing
US20080168359A1 (en) * 2007-01-08 2008-07-10 Christopher Lance Flick Streaming to Media Device During Acquisition with Random Access
US7797633B2 (en) * 2007-01-08 2010-09-14 Apple Inc. Streaming to media device during acquisition with random access
WO2008091179A2 (en) * 2007-01-10 2008-07-31 Obchestvo S Ogranichennoi Otvetstvennostiu 'superfone' Method for automatically distributing advertising messages and a system for carrying out said method
WO2008091179A3 (en) * 2007-01-10 2008-09-25 Obchestvo S Ogranichennoi Otve Method for automatically distributing advertising messages and a system for carrying out said method
US20080294522A1 (en) * 2007-01-10 2008-11-27 "Superfone" Llc Method of automated distribution of advertising messages and system for carrying out the method
US20080172545A1 (en) * 2007-01-12 2008-07-17 John Christian Boucard System and method for accessing and displaying interactive content and advertising
US8787884B2 (en) * 2007-01-25 2014-07-22 At&T Intellectual Property I, L.P. Advertisements for mobile communications devices via pre-positioned advertisement components
US8649798B2 (en) 2007-01-25 2014-02-11 At&T Intellectual Property I, L.P. Methods and devices for attracting groups based upon mobile communications device location
US20080182588A1 (en) * 2007-01-25 2008-07-31 Jeffrey Aaron Advertisements for mobile communications devices via pre-positioned advertisement components
US20080180243A1 (en) * 2007-01-30 2008-07-31 Jeffrey Aaron Devices and methods for detecting environmental circumstances and responding with designated communication actions
US8199003B2 (en) 2007-01-30 2012-06-12 At&T Intellectual Property I, Lp Devices and methods for detecting environmental circumstances and responding with designated communication actions
US8493208B2 (en) 2007-01-30 2013-07-23 At&T Intellectual Property I, L.P. Devices and methods for detecting environmental circumstances and responding with designated communication actions
US8896443B2 (en) 2007-01-30 2014-11-25 At&T Intellectual Property I, L.P. Devices and methods for detecting environmental circumstances and responding with designated communication actions
US8443299B1 (en) 2007-02-01 2013-05-14 Adobe Systems Incorporated Rendering text in a brew device
US8910045B2 (en) * 2007-02-05 2014-12-09 Adobe Systems Incorporated Methods and apparatus for displaying an advertisement
US8589779B2 (en) 2007-03-08 2013-11-19 Adobe Systems Incorporated Event-sensitive content for mobile devices
US20080222520A1 (en) * 2007-03-08 2008-09-11 Adobe Systems Incorporated Event-Sensitive Content for Mobile Devices
US8000749B1 (en) * 2007-03-09 2011-08-16 Sprint Spectrum L.P. Access and use of ad content loaded onto wireless telephones
US20090270068A1 (en) * 2007-06-18 2009-10-29 Cvon Innovations Limited Method and system for managing delivery of communications
US8254917B2 (en) * 2007-06-18 2012-08-28 Apple Inc. Method and system for managing delivery of communications
WO2009001184A3 (en) * 2007-06-27 2009-02-19 Nokia Corp Multiple application advertising
US20090006180A1 (en) * 2007-06-27 2009-01-01 Tapio Hameen-Anttila Multiple application advertising
WO2009001184A2 (en) * 2007-06-27 2008-12-31 Nokia Corporation Multiple application advertising
US9485322B2 (en) 2007-07-07 2016-11-01 Qualcomm Incorporated Method and system for providing targeted information using profile attributes with variable confidence levels in a mobile environment
US9398113B2 (en) 2007-07-07 2016-07-19 Qualcomm Incorporated Methods and systems for providing targeted information using identity masking in a wireless communications device
US9392074B2 (en) 2007-07-07 2016-07-12 Qualcomm Incorporated User profile generation architecture for mobile content-message targeting
US9596317B2 (en) 2007-07-07 2017-03-14 Qualcomm Incorporated Method and system for delivery of targeted information based on a user profile in a mobile communication device
US9497286B2 (en) 2007-07-07 2016-11-15 Qualcomm Incorporated Method and system for providing targeted information based on a user profile in a mobile environment
US20090048912A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for dynamic configuration of scanning engine
US20090048911A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement with scanning engine on communications path
US20090048913A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement using metadata embedded in the application content
US20090048914A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement using pre-loaded ad content
US20090049090A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted mobile advertisement
EP2026215A1 (en) * 2007-08-13 2009-02-18 Research In Motion Limited System and method for facilitating targeted mobile advertisement using pre-loaded ad content
US20090048910A1 (en) * 2007-08-13 2009-02-19 Research In Motion Limited System and method for facilitating targeted broadcast based mobile advertisement
US8335504B2 (en) 2007-08-23 2012-12-18 At&T Intellectual Property I, Lp Methods, devices and computer readable media for providing quality of service indicators
US20090054074A1 (en) * 2007-08-23 2009-02-26 At&T Bls Intellectual Property, Inc. Methods, Devices and Computer readable Media for Providing Quality of Service Indicators
US20090083144A1 (en) * 2007-09-26 2009-03-26 Menditto Louis F Controlling receipt of electronic advertising
US9137316B2 (en) * 2007-09-26 2015-09-15 Cisco Technology, Inc. Controlling receipt of electronic advertising
US20090094107A1 (en) * 2007-10-09 2009-04-09 Cary Torkelson Enhanced Ad-Wrapped Applications for Mobile and Other Computing Devices
US20090216847A1 (en) * 2007-11-14 2009-08-27 Qualcomm Incorporated Method and system for message value calculation in a mobile environment
US9203911B2 (en) * 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for using a cache miss state match indicator to determine user suitability of targeted content messages in a mobile environment
US9203912B2 (en) * 2007-11-14 2015-12-01 Qualcomm Incorporated Method and system for message value calculation in a mobile environment
US9705998B2 (en) 2007-11-14 2017-07-11 Qualcomm Incorporated Method and system using keyword vectors and associated metrics for learning and prediction of user correlation of targeted content messages in a mobile environment
US20100262493A1 (en) * 2007-12-03 2010-10-14 Nokia Corporation Adaptive soft key functionality for display devices
US9391789B2 (en) 2007-12-14 2016-07-12 Qualcomm Incorporated Method and system for multi-level distribution information cache management in a mobile environment
US20090192866A1 (en) * 2008-01-30 2009-07-30 Venkatesh Karnam System and method for using key-value pairing to identify uniquely a communication device on a mobile network
US20090228361A1 (en) * 2008-03-10 2009-09-10 Wilson Eric S Cognitive scheduler for mobile platforms
US20090298480A1 (en) * 2008-04-30 2009-12-03 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
CN102077182A (en) * 2008-04-30 2011-05-25 英特托拉斯技术公司 Data collection and targeted advertising systems and methods
US10191972B2 (en) 2008-04-30 2019-01-29 Intertrust Technologies Corporation Content delivery systems and methods
US20100293050A1 (en) * 2008-04-30 2010-11-18 Intertrust Technologies Corporation Dynamic, Local Targeted Advertising Systems and Methods
WO2009134432A1 (en) * 2008-04-30 2009-11-05 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
AU2009241759B2 (en) * 2008-04-30 2014-04-24 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
US20100293058A1 (en) * 2008-04-30 2010-11-18 Intertrust Technologies Corporation Ad Selection Systems and Methods
US10776831B2 (en) 2008-04-30 2020-09-15 Intertrust Technologies Corporation Content delivery systems and methods
US8660539B2 (en) 2008-04-30 2014-02-25 Intertrust Technologies Corporation Data collection and targeted advertising systems and methods
US20090299817A1 (en) * 2008-06-03 2009-12-03 Qualcomm Incorporated Marketing and advertising framework for a wireless device
EP2306390A4 (en) * 2008-06-03 2011-06-29 Huawei Tech Co Ltd Processing method, system and device for advertisement distribution
EP2306390A1 (en) * 2008-06-03 2011-04-06 Huawei Technologies Co., Ltd. Processing method, system and device for advertisement distribution
US20100042499A1 (en) * 2008-08-13 2010-02-18 Barton James M Advertisement content management and distribution system
US11317126B1 (en) 2008-08-13 2022-04-26 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server
US11330308B1 (en) 2008-08-13 2022-05-10 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server
US9064271B2 (en) 2008-08-13 2015-06-23 Tivo Inc. Content display system
US11350141B2 (en) 2008-08-13 2022-05-31 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server
US11778248B2 (en) 2008-08-13 2023-10-03 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server
US11778245B2 (en) 2008-08-13 2023-10-03 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server over the internet
US11070853B2 (en) 2008-08-13 2021-07-20 Tivo Solutions Inc. Interrupting presentation of content data to present additional content in response to reaching a timepoint relating to the content data and notifying a server
US9554161B2 (en) 2008-08-13 2017-01-24 Tivo Inc. Timepoint correlation system
EP2321780A1 (en) * 2008-08-13 2011-05-18 TiVo Inc. Advertisment content management and distribution system
US8713599B2 (en) 2008-08-13 2014-04-29 Tivo Inc. Content display system
EP2321780A4 (en) * 2008-08-13 2011-12-21 Tivo Inc Advertisment content management and distribution system
US20110150204A1 (en) * 2008-08-20 2011-06-23 Sellaring Ltd. Method and apparatus for ringback tone replacement with downloaded audio files
US8462930B2 (en) 2008-08-20 2013-06-11 Sellaring Ltd. Method and apparatus for network maintenance and supervision of an on-board controlled display portion
US8879711B2 (en) 2008-08-20 2014-11-04 Sellaring, Ltd. Method and apparatus for network maintenance and supervision of a controlled on-board audio portion
US8503659B2 (en) 2008-08-20 2013-08-06 Sellaring Ltd. Method and apparatus for ringback tone replacement with downloaded audio files
US8693658B2 (en) 2008-08-20 2014-04-08 Sellaring, Ltd. Method and apparatus for network maintenance and supervision of a controlled display portion
WO2010034056A1 (en) * 2008-09-26 2010-04-01 National Ict Australia Limited Advertisement selection for a portable computing device
US20100088156A1 (en) * 2008-10-06 2010-04-08 Sidebar, Inc. System and method for surveying mobile device users
US8639086B2 (en) 2009-01-06 2014-01-28 Adobe Systems Incorporated Rendering of video based on overlaying of bitmapped images
US20100189096A1 (en) * 2009-01-29 2010-07-29 At&T Mobility Ii Llc Single subscription management for multiple devices
US8738696B2 (en) * 2009-01-29 2014-05-27 At&T Mobility Ii Llc Single subscription management for multiple devices
US20100217774A1 (en) * 2009-02-13 2010-08-26 Richard Marshall System and method for determining user response to wireless messages
US20100222042A1 (en) * 2009-02-27 2010-09-02 Sorel Bosan Time and Device Shifting of Mobile Advertising
US9118462B2 (en) 2009-05-20 2015-08-25 Nokia Corporation Content sharing systems and methods
US20110069495A1 (en) * 2009-09-18 2011-03-24 Panasonic Electric Works Co., Ltd. Light module
US20110105145A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US20110105130A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US8831624B2 (en) 2009-10-30 2014-09-09 Unwired Planet, Llc Back-channeled packeted data
US20110105146A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US20110105077A1 (en) * 2009-10-30 2011-05-05 Openwave System, Inc. Back-channeled packeted data
US20110103358A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US20110103356A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US20110103357A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
US20110105084A1 (en) * 2009-10-30 2011-05-05 Openwave Systems, Inc. Back-channeled packeted data
WO2011053808A1 (en) * 2009-10-30 2011-05-05 Openwave System Inc. Back-channeled packeted data
US9235843B2 (en) 2010-09-27 2016-01-12 T-Mobile Usa, Inc. Insertion of user information into headers to enable targeted responses
US10250398B2 (en) 2010-12-27 2019-04-02 Pantech Inc. Terminal and method for measuring data usage
US20120163232A1 (en) * 2010-12-27 2012-06-28 Pantech Co., Ltd. Terminal and method for measuring data usage
US9426039B2 (en) * 2010-12-27 2016-08-23 Pantech Co., Ltd. Terminal and method for measuring data usage
US8892680B2 (en) 2011-01-25 2014-11-18 Openwave Mobility, Inc. System and method for caching content elements with dynamic URLs
US10846750B2 (en) * 2011-06-21 2020-11-24 Google Llc Mobile interstitial ads
US9953345B1 (en) * 2011-06-21 2018-04-24 Google Llc Mobile interstitial ads
US10607257B2 (en) * 2011-06-21 2020-03-31 Google Llc Mobile interstitial ads
US8745257B1 (en) * 2011-08-16 2014-06-03 Mobiworldmedia Methods and apparatus for rendering video advertising on a mobile device
US9226018B1 (en) * 2011-08-16 2015-12-29 Spb Tv Ag Methods and apparatus for rendering a video on a mobile device utilizing a local server
US20130178128A1 (en) * 2012-01-09 2013-07-11 Hans Moritz Interactive Toy
US20130212622A1 (en) * 2012-02-15 2013-08-15 Howard Chonghe YANG Information insertion method and system
EP2817981A2 (en) * 2012-02-20 2014-12-31 Abalo Media Holding GmbH Method for transmitting and displaying images
US10664878B2 (en) * 2012-02-24 2020-05-26 Ad Persistence Llc Data capture for user interaction with promotional materials
US11599907B2 (en) 2012-05-14 2023-03-07 Iqzone, Inc. Displaying media content on portable devices based upon user interface state transitions
US11663628B2 (en) 2012-05-14 2023-05-30 Iqzone, Inc. Systems and methods for unobtrusively displaying media content on portable devices
US20140156414A1 (en) * 2012-05-14 2014-06-05 Iqzone, Inc. Systems and methods for providing event-triggered advertising to portable devices
US20140114769A1 (en) * 2012-10-18 2014-04-24 Yahoo! Inc. Digital Memories for Advertising
US20190303973A1 (en) * 2013-03-15 2019-10-03 Microsoft Technology Licensing, Llc Energy-efficient mobile advertising
US10580042B2 (en) * 2013-03-15 2020-03-03 Microsoft Technology Licensing, Llc Energy-efficient content serving
US10405173B1 (en) 2013-06-05 2019-09-03 Sprint Communications Company L.P. Method and systems of collecting and segmenting device sensor data while in transit via a network
US9319379B1 (en) 2013-08-01 2016-04-19 Sprint Communications Company L.P. Methods and systems of generating a unique mobile device identifier
US9374335B2 (en) 2013-09-11 2016-06-21 Sprint Communications Company L.P. System and method for distributing messages to particular mobile devices
US9590938B1 (en) 2013-09-11 2017-03-07 Sprint Communications Company L.P. System and method for identifying a mobile device with near real time visualization to action
US10102755B1 (en) 2013-10-07 2018-10-16 Satcom Direct, Inc. Method and system for aircraft positioning—automated tracking using onboard global voice and high-speed data
US9565618B1 (en) 2013-10-09 2017-02-07 Satcom Direct, Inc. Air to ground management of multiple communication paths
US9008868B1 (en) 2013-10-09 2015-04-14 Satcom Direct, Inc. Cloud based management of aircraft avionics
US9553658B1 (en) 2013-10-09 2017-01-24 Satcom Direct, Inc. Router for aircraft communications with simultaneous satellite connections
US9577742B1 (en) 2013-10-10 2017-02-21 Satcom Direct, Inc. Data compression and acceleration for air to ground communications
US20210334856A1 (en) * 2013-11-21 2021-10-28 Incall Limited Telecommunications call augmentation system
US10410241B1 (en) 2013-11-27 2019-09-10 Sprint Communications Company L.P. Swipe screen advertisement metrics and tracking
US9922347B1 (en) 2013-11-27 2018-03-20 Sprint Communications Company L.P. Ad management using ads cached on a mobile electronic device
US20150154659A1 (en) * 2013-12-03 2015-06-04 Yahoo! Inc. System and method for displaying transitional mobile ads during network page download latency time
US9734515B1 (en) 2014-01-09 2017-08-15 Sprint Communications Company L.P. Ad management using ads cached on a mobile electronic device
US9792594B1 (en) * 2014-01-10 2017-10-17 Wells Fargo Bank, N.A. Augmented reality security applications
US11276062B1 (en) 2014-01-10 2022-03-15 Wells Fargo Bank, N.A. Augmented reality security applications
US10013707B1 (en) 2014-01-21 2018-07-03 Sprint Communications Company L.P. Address modification for advertisement mediation
US10055757B1 (en) 2014-01-21 2018-08-21 Sprint Communications Company L.P. IP address hashing in advertisement gateway
US9836771B1 (en) 2014-01-21 2017-12-05 Sprint Communications Company L.P. Client mediation and integration to advertisement gateway
US9984395B1 (en) 2014-01-21 2018-05-29 Sprint Communications Company L.P. Advertisement mediation of supply-demand communications
US11475719B1 (en) 2014-02-27 2022-10-18 Satcom Direct, Inc. Automated flight operations system
US10049508B2 (en) 2014-02-27 2018-08-14 Satcom Direct, Inc. Automated flight operations system
EP3115955A4 (en) * 2014-03-07 2017-08-30 Samsung Electronics Co., Ltd. Advertisement information updating method and apparatus
KR102226520B1 (en) * 2014-03-07 2021-03-11 삼성전자주식회사 Method and apparatus for updating advertising information
KR20150105580A (en) * 2014-03-07 2015-09-17 삼성전자주식회사 Method and apparatus for updating advertising information
US10657563B2 (en) 2014-03-07 2020-05-19 Samsung Electronics Co., Ltd. Advertisement information updating method and apparatus
CN106068525A (en) * 2014-03-07 2016-11-02 三星电子株式会社 Advertising message update method and device
US9508090B1 (en) 2014-09-24 2016-11-29 Sprint Communications Company L.P. End user participation in mobile advertisement
US9554275B1 (en) 2014-10-19 2017-01-24 Satcom Direct, Inc. Voice and SMS communication from a mobile device over IP network and satellite or other communication network
US9923863B2 (en) 2014-10-19 2018-03-20 Satcom Direct, Inc. Voice and SMS communication from a mobile device over IP network and satellite or communication network
US9818133B1 (en) 2014-10-20 2017-11-14 Sprint Communications Company L.P. Method for consumer profile consolidation using mobile network identification
US10993147B1 (en) 2015-02-25 2021-04-27 Satcom Direct, Inc. Out-of-band bandwidth RSVP manager
EP3159842A1 (en) * 2015-10-23 2017-04-26 Intowow Innovation Limited B.V.I. Decentralized advertisement system and method
US11750856B2 (en) * 2015-12-08 2023-09-05 DISH Technologies L.L.C. Addressable advertising insertion for playout delay
US11381851B2 (en) * 2015-12-08 2022-07-05 DISH Technologies L.L.C. Addressable advertising insertion for playout delay
US20220295126A1 (en) * 2015-12-08 2022-09-15 DISH Technologies L.L.C. Addressable advertising insertion for playout delay
US11044498B2 (en) 2015-12-08 2021-06-22 DISH Technologies L.L.C. Addressable advertising insertion for playout delay
US10516900B2 (en) * 2015-12-08 2019-12-24 DISH Technologies L.L.C. Addressable advertising insertion for playout delay
US20170164022A1 (en) * 2015-12-08 2017-06-08 Echostar Technologies L.L.C. Addressable advertising insertion for playout delay
US20180293622A1 (en) * 2017-04-10 2018-10-11 Samsung Electronics Co., Ltd. System and method for automatic device update with limited network connectivity
US11914859B2 (en) * 2018-03-20 2024-02-27 Ohana Corp. Advertising-subsidized smartphones and advertising, smartphone, and mobile communications systems and methods
US20210004155A1 (en) * 2018-03-20 2021-01-07 Airo.Life Inc. Advertising-subsidized smartphones and advertising, smartphone, and mobile communications systems and methods
US11589086B2 (en) 2019-08-21 2023-02-21 Dish Network L.L.C. Systems and methods for targeted advertisement insertion into a program content stream
US11910036B2 (en) 2019-08-21 2024-02-20 Dish Network L.L.C. Systems and methods for targeted advertisement insertion into a program content stream
US11082724B2 (en) 2019-08-21 2021-08-03 Dish Network L.L.C. Systems and methods for targeted advertisement insertion into a program content stream
US11736776B2 (en) 2019-10-25 2023-08-22 Iqzone, Inc. Monitoring operating system methods to facilitate unobtrusive display of media content on portable devices
US11736777B2 (en) 2019-10-25 2023-08-22 Iqzone, Inc. Using activity-backed overlays to display rich media content on portable devices during periods of user inactivity
US11741502B2 (en) 2021-02-03 2023-08-29 Ohana Corp System and methods for symbiotic display of ads on mobile devices

Also Published As

Publication number Publication date
US9936080B2 (en) 2018-04-03
CA2508480C (en) 2010-07-27
US20130232008A1 (en) 2013-09-05
CA2508480A1 (en) 2005-09-07
WO2005096255A3 (en) 2006-06-08
WO2005096255A2 (en) 2005-10-13

Similar Documents

Publication Publication Date Title
US9936080B2 (en) Advertising on mobile devices
EP2184711B1 (en) Method and system for controlling mobile devices
KR100593516B1 (en) System and method for providing a wireless device with an application catalog on an application server
US20190050894A1 (en) Systems, methods and computer program products for facilitating display of content within application programs executing on electronic devices
AU2007349058B2 (en) Method for advertising using mobile multiplayer game and system thereof
CN1568473B (en) Transaction processing
EP2003849A2 (en) System and method for mobile digital media content delivery and services marketing
US7113766B2 (en) Transaction processing
US20060212537A1 (en) Card device for loading applications to a mobile device
KR100844271B1 (en) System and Method for Automatically Changing of Standby Screen
US20050227677A1 (en) Downloadable profiles for mobile terminals
US7953665B2 (en) Method and system for delivering content to and locking content in a user device
US20120215613A1 (en) System and method for managing offers for prepaid telephony accounts
KR100732855B1 (en) Contents service system using application program interface and method therefore
KR20050061934A (en) System and method for providing of information using mobile communication network
RU2491768C1 (en) Method and system of teasers distribution to users of mobile communication networks
KR20030043421A (en) Wireless Internet advertising system using WAP site and method thereof

Legal Events

Date Code Title Description
AS Assignment

Owner name: SINGLE TOUCH INTERACTIVE, INC.,NEVADA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MACALUSO, ANTHONY G.;REEL/FRAME:024120/0762

Effective date: 20100323

Owner name: SINGLE TOUCH INTERACTIVE, INC., NEVADA

Free format text: ASSIGNMENT OF ASSIGNORS INTEREST;ASSIGNOR:MACALUSO, ANTHONY G.;REEL/FRAME:024120/0762

Effective date: 20100323

STCB Information on status: application discontinuation

Free format text: ABANDONED -- AFTER EXAMINER'S ANSWER OR BOARD OF APPEALS DECISION

AS Assignment

Owner name: FORTRESS CREDIT CO LLC, NEW YORK

Free format text: SECURITY INTEREST;ASSIGNORS:SITO MOBILE, LTD.;SINGLE TOUCH INTERACTIVE, INC.;SINGLE TOUCH INTERACTIVE R&D IP, LLC;REEL/FRAME:034880/0867

Effective date: 20141003

AS Assignment

Owner name: TAR SITO LENDCO LLC, NEW JERSEY

Free format text: SECURITY INTEREST;ASSIGNOR:FORTRESS CREDIT CO LLC;REEL/FRAME:043900/0300

Effective date: 20170919

AS Assignment

Owner name: TAR SITO LENDCO LLC, NEW JERSEY

Free format text: RELEASE BY SECURED PARTY;ASSIGNOR:SITO MOBILE LTD.;REEL/FRAME:048547/0578

Effective date: 20180220

Owner name: SITO MOBILE LTD., NEW JERSEY

Free format text: SECURITY INTEREST;ASSIGNOR:TAR SITO LENDCO LLC;REEL/FRAME:048547/0471

Effective date: 20170821

AS Assignment

Owner name: SITO MOBILE LTD., NEW JERSEY

Free format text: CORRECTIVE ASSIGNMENT TO CORRECT THE SWITCH THE CONVEYING PARTY AND RECEIVING PARTY DATA PREVIOUSLY RECORDED ON REEL 048547 FRAME 0578. ASSIGNOR(S) HEREBY CONFIRMS THE RELEASE OF SECURITY INTEREST;ASSIGNOR:TAR SITO LENDCO LLC;REEL/FRAME:049483/0005

Effective date: 20180220