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Publication numberCN1282935 C
Publication typeGrant
Application numberCN 01802170
PCT numberPCT/JP2001/004537
Publication date1 Nov 2006
Filing date30 May 2001
Priority date31 May 2000
Also published asCA2379632A1, CN1386236A, EP1286288A1, EP1286288A4, US20020165773, WO2001093138A1
Publication number01802170.0, CN 01802170, CN 1282935 C, CN 1282935C, CN-C-1282935, CN01802170, CN01802170.0, CN1282935 C, CN1282935C, PCT/2001/4537, PCT/JP/1/004537, PCT/JP/1/04537, PCT/JP/2001/004537, PCT/JP/2001/04537, PCT/JP1/004537, PCT/JP1/04537, PCT/JP1004537, PCT/JP104537, PCT/JP2001/004537, PCT/JP2001/04537, PCT/JP2001004537, PCT/JP200104537
Inventors夏野刚, 佐藤孝之, 长妻大育
Applicant株式会社Ntt都科摩
Export CitationBiBTeX, EndNote, RefMan
External Links: SIPO, Espacenet
Method and system for distributing advertisements over network
CN 1282935 C
Abstract  translated from Chinese
一种通信终端向网络中的中继服务器发送对连接到该网络的WWW服务器的访问请求。 Send to a communication terminal connected to the network access request to the WWW server network relay server. 中继服务器发送对WWW服务器的访问请求并从该WWW服务器接收显示数据,并将指定满足预定条件的广告的广告ID连同显示数据一起发送到通信终端。 The relay server sends the access request to the WWW server and receives display data from the WWW server, and the ID specified to meet a predetermined condition ad together with the display data is sent to the communication terminal. 通信终端根据显示数据显示屏面,并通过中继服务器向广告发布服务器发送包含从中继服务器接收到的广告ID的广告数据请求。 According to the data communication terminal display screen surface, and the publisher receives from the relay server sends an ID to ad data requests to advertising through relay servers. 当接收到广告数据请求时,广告发布服务器将广告数据请求中所包含的广告ID通过中继服务器发送到通信终端。 When receiving the advertisement data request, the advertisement advertising server ID contained in the advertisement data request is sent to the communication terminal via the relay server. 当接收到广告数据时,通信终端将该广告数据所对应的广告与显示数据所对应的屏面一起显示。 When receiving the advertisement data, the communication terminal corresponding to the advertisement data and advertisement data corresponding to the display screen displayed together.
Claims(8)  translated from Chinese
1.一种发布广告数据的方法,包括:广告数据存储步骤,用于在广告发布服务器把多个广告数据与多个广告商侧条件数据一起存储,所述多个广告数据的每一个广告数据指示一个广告,而所述多个广告商侧条件数据的每一个广告商侧条件数据与所述多个广告数据中的一个广告数据相对应,并且指定所述多个广告数据的所述一个广告数据的广告商想要将所述多个广告数据的所述一个广告数据发布给的用户;显示数据请求发送步骤,用于经由中继服务器将显示数据请求从通信终端发送到万维网服务器,所述中继服务器用于在包含所述通信终端的第一网络和包含所述万维网服务器的第二网络之间中继数据;属性数据发送步骤,用于在所述中继服务器接收到所述显示数据请求时把指示所述通信终端的用户的属性的属性数据与指定所述用户要从所述中继服务器接收的广告的用户侧条件数据一起发送到所述广告发布服务器;显示数据发送步骤,用于响应所述显示数据请求,经由所述中继服务器把指示页面的显示数据从所述万维网服务器发送到所述通信终端;广告数据检索步骤,用于在所述广告发布服务器从所述多个广告数据中检索广告数据,使得由所述检索的广告数据指示的广告满足由所述用户侧条件数据指定的条件,并且由所述属性数据指示的属性满足由与所述检索的广告数据一起存储的广告商侧条件数据所指定的条件;广告数据发送步骤,用于经由所述中继服务器把所述检索的广告数据从所述广告发布服务器发送到所述通信终端;以及显示步骤,用于在所述通信终端的屏幕上同时显示由所述显示数据指示的页面和由所述检索的广告数据指示的广告。 1. A method of advertising data, comprising: an advertisement data storage step, for advertising a plurality of advertisement data server with multiple advertisers side condition data is stored along with each of said plurality of advertisement data of the advertisement data indicates an advertisement, and each of the plurality of advertiser advertiser side side condition data the condition data with the plurality of advertisement data corresponding to an advertisement data, and advertisement data specifying the plurality of said one ad Advertisers want to said one data of said plurality of advertisement data to advertisement data publishing user; display data request transmitting step, the relay server via a display data request from the communication terminal to the web server, the relay server for relaying data between a first network comprising the communication terminal and the web server comprises a second network; attribute data transmission step, the relay server for receiving the display data When requested user side condition data to a user attribute data indicating the attribute of the communication terminal and the user specifies the relay server from said received advertisement is sent to the advertisement distribution server; a display data transmitting step, with display data in response to said request, the display data indicates that the page is sent via the relay server from the web server to the communication terminal; advertisement data retrieval step for the server from the plurality of advertising retrieve advertisement data advertisement data, such that by the retrieved advertisement data indicating advertisement data satisfy the user side condition specified by the condition, and the attribute satisfies indicated by said attribute data from the memory together with the retrieved advertisement data Advertisers side condition data specified condition; advertisement data transmission step for converting said retrieved advertisement data transmitted from the relay server via the advertising server to said communication terminal; and a display step of simultaneously displayed on the screen of the communication terminal by the display data indicative of the page and by the retrieved advertisement data indicating the advertisement.
2.根据权利要求1的发布广告数据的方法,还包括判断步骤,用于在所述中继服务器判断所述显示数据中是否包含指示显示广告的区域的数据,其中仅当在所述判断步骤中的判断结果是肯定时,所述中继服务器在所述广告数据发送步骤中继所述检索的广告数据。 2. The method of advertising data according to claim 1, further comprising a judging step for the display of data in the relay server determines whether the data contains information indicating display advertisement area, wherein only when said judging step The judgment result is affirmative, the relay server in the step of relaying the advertisement data transmission retrieved advertisement data.
3.根据权利要求1的发布广告数据的方法,还包括:用户识别符发送步骤,用于把所述通信终端的用户识别符从所述通信终端发送到所述中继服务器;以及转换步骤,用于在所述中继服务器处,在所述用户识别符和所述第二网络中的数据通信地址之间进行转换;其中,所述广告发布服务器和所述中继服务器使用所述数据通信地址识别与第二网络中的所述通信终端相关的数据通信。 3. The method of advertising data according to claim 1, further comprising: a user identifier transmission step, for converting a user identifier of the communication terminal transmitted from said communication terminal to said relay server; and a converting step, for the relay server, the address conversion in data communication between the user identifier and the second network; wherein the advertising server and the relay server using the data communication address identification data associated with a second communication network of the communication terminal.
4.根据权利要求3的发布广告数据的方法,还包括:计数器准备步骤,用于在所述广告发布服务器,准备多个计数器,每个计数器都与数据通信地址和广告数据的组合相对应;以及递增步骤,当在所述广告数据发送步骤中发送广告数据时,用于在所述广告发布服务器处,递增与在所述转换步骤中从所述用户识别符转换来的所述数据通信地址和所述发送的广告数据的组合相对应的计数器的计数。 4. The method of advertising data according to claim 3, further comprising: a step of preparing a counter for the advertising server, preparing a plurality of counters, each counter has a data communication address and advertisement data corresponding to the combination; and incrementing step, when the advertising data is transmitted in the advertisement data transmission step, in said advertising server, increasing in the converting step with the user identifier from said data converter to a communication address and combinations of said transmitted advertisement data corresponding to the counter.
5.根据权利要求1的发布广告数据的方法,还包括:广告识别符添加步骤,用于在所述中继服务器将识别广告数据的广告识别符添加到所述检索的广告数据;广告数据请求发送步骤,用于经由所述中继服务器把包括所述广告识别符的广告数据请求从所述通信终端发送到所述广告发布服务器;另一广告数据发送步骤,用于经由所述中继服务器把由所述广告识别符识别的广告数据从所述广告发布服务器发送到所述通信终端;以及另一显示步骤,用于在所述通信终端的所述屏幕上同时显示由所述显示数据指示的页面和由所述广告识别符指示的所述广告数据所指示的广告。 Ad Data request; ad identifier addition step for the advertisement relay server identifier identifying the advertisement data added to the retrieved advertisement data: 5. The method of advertising data according to claim 1, further comprising transmission step via the relay server to the advertisement identifier comprising advertisement data request from said communication terminal to said advertisement distribution server; another advertisement data transmission step, the relay server via a by said advertisement identifier to identify said advertisement data transmitted from the advertisement distribution server to said communication terminal; and a further display step on the screen of the communication terminal simultaneously displayed by said display data indicating The page and the advertisement data from said advertisement identifier indicated indicated advertising.
6.根据权利要求1的发布广告数据的方法,还包括型号识别符发送步骤,用于把指示所述通信终端的型号的型号识别符从所述中继服务器发送到所述广告服务器;其中在所述广告数据存储步骤中,所述广告发布服务器存储用于指示同一广告的多个广告变形,每个广告变形对应于通信终端的每种不同的型号;以及在所述广告数据发送步骤中,所述广告发布服务器发送与所述型号识别符相对应的广告数据。 6. The method of advertising data according to claim 1, further comprising a type identifier transmitting step of said communication terminal to indicate the type of model identifier transmitted from the relay server to the advertisement server; wherein The advertisement data storing step, the advertisement distribution server stores a plurality of advertisement indicate the same ad deformation, deformation of each advertisement communication terminal corresponding to each of the different models; and transmitting the advertisement data in step, The advertising server sends the model identifier corresponding advertising data.
7.一种发布广告数据的方法,包括:广告数据存储步骤,用于在广告发布服务器把多个广告数据与多个位置条件数据一起存储,所述多个广告数据的每一个广告数据指示一个广告,而所述多个位置条件数据的每一个位置条件数据与所述多个广告数据中的一个广告数据相对应,并且指定所述多个广告数据的所述一个广告数据的广告商想要将所述多个广告数据的所述一个广告数据发布给的用户的位置;显示数据请求发送步骤,用于经由中继服务器将显示数据请求从通信终端发送到万维网服务器,所述中继服务器用于在包含所述通信终端的第一网络和包含所述万维网服务器的第二网络之间中继数据;位置数据发送步骤,用于把指示所述通信终端的当前位置的位置数据从所述第一网络发送到所述中继服务器;位置数据中继步骤,用于在所述中继服务器接收到所述显示数据请求时把所述位置数据从所述中继服务器中继到所述广告发布服务器;显示数据发送步骤,用于响应所述显示数据请求,经由所述中继服务器把指示页面的显示数据从所述万维网服务器发送到所述通信终端;广告数据检索步骤,用于在所述广告发布服务器从所述多个广告数据中检索广告数据,使得由所述位置数据指示的所述当前位置满足由与所述检索的广告数据一起存储的位置条件数据所指定的条件;广告数据发送步骤,用于经由所述中继服务器把所述检索的广告数据从所述广告发布服务器发送到所述通信终端;以及显示步骤,用于在所述通信终端的屏幕上同时显示由所述显示数据指示的页面和由所述检索的广告数据指示的广告。 A method of advertising data, comprising: an advertisement data storage step, for a plurality of advertisement distribution server and the plurality of advertisement data is stored together with the position condition data, each of said plurality of advertising data indicating an advertising data advertising, and said plurality of positions each position condition data the condition data with the plurality of advertisement data corresponding to an advertisement data, and the data specifying the plurality of advertisement data of an advertisement the advertiser wants said one of said plurality of advertisement data to the advertisement data of the position of the user's release; the display data request transmitting step, the relay server via a display data request from the communication terminal to the web server, the relay server using in between a first network comprising said communication terminal and said web server comprising a second network relay data; position data transmission step for converting said position data indicating the current position of the communication terminal from the first a network sends to the relay server; position data relaying step for the relay server receives the display data request to the location data from the relay server relays to the advertising server; display data transmitting step of transmitting display data in response to said request, the display data indicates that the page is sent via the relay server from the web server to the communication terminal; advertisement data retrieval step for the advertising server retrieves advertisement data from the plurality of advertisement data, such that the location data indicated by the current position condition satisfied by the position data with the retrieved advertisement data is stored together with the specified conditions; advertisement data transmission step for via the relay server to retrieve said advertisement data from said advertisement publishing server sends to the communication terminal; and a display step for the communication terminal on a screen displayed by the display simultaneously advertisement data and the page indicated by the retrieved advertisement data indication.
8.一种发布广告数据的方法,包括:广告数据存储步骤,用于在广告发布服务器把多个广告数据与多个时间条件数据一起存储,所述多个广告数据的每一个广告数据指示一个广告,而所述多个时间条件数据的每一个时间条件数据与所述多个广告数据中的一个广告数据相对应,并且指定所述多个广告数据的所述一个广告数据的广告商想要发布所述多个广告数据的所述一个广告数据的时间;显示数据请求发送步骤,用于经由中继服务器将显示数据请求从通信终端发送到万维网服务器,所述中继服务器用于在包含所述通信终端的第一网络和包含所述万维网服务器的第二网络之间中继数据;显示数据发送步骤,用于响应所述显示数据请求,经由所述中继服务器把指示页面的显示数据从所述万维网服务器发送到所述通信终端;广告数据检索步骤,用于在所述广告发布服务器从所述多个广告数据中检索广告数据,使得当前时间满足由与所述检索的广告数据一起存储的时间条件数据所指定的条件;广告数据发送步骤,用于经由所述中继服务器把所述检索的广告数据从所述广告发布服务器发送到所述通信终端;以及显示步骤,用于在所述通信终端的屏幕上同时显示由所述显示数据指示的页面和由所述检索的广告数据指示的广告。 8. A method of advertising data, comprising: an advertisement data storage step, for a plurality of advertisement distribution server and the plurality of advertisement data is stored together with the time condition data, each of said plurality of advertising data indicating an advertising data advertising, and each time condition data the condition data of the plurality of time with the plurality of advertisement data corresponding to an advertisement data, and the data specifying the plurality of advertisement data of an advertisement the advertiser wants publish the advertisement data of the plurality of advertisement data one time; the display data request transmitting step, the relay server via a display data request from the communication terminal to the web server, the relay server for containing the relay data between a first terminal and said communication network comprises a second network of said web server; a display data transmitting step of, in response to the display data request, via the display data from the relay server indicates that the page The web server transmits to the communication terminal; advertisement data retrieval step for retrieving the advertisement distribution server from the plurality of advertisement data in the advertisement data, such that the current time is stored together satisfied by the retrieved advertisement data time condition data specified conditions; advertisement data transmission step for converting said retrieved advertisement data transmitted from the relay server via the advertising server to said communication terminal; and a display step for the simultaneously displayed on a screen of said communication terminal by said data indicative of the display page and by the retrieved advertisement data indicating advertisement.
Description  translated from Chinese
发布广告数据的方法 Advertising data approach

技术领域 FIELD

本发明涉及为广告商通过网络向许多用户终端发布高广告效果的广告的系统和服务器。 The present invention relates to advertisers publish high advertising effectiveness of advertising through the network to a number of user terminals and servers.

背景技术 BACKGROUND

现有技术中已知一种广告发布系统,它向正在访问WWW(万维网)上主页的用户提供称为标题栏的广告。 Art known an advertising system that is accessing the WWW (World Wide Web) users on the home page called the title bar of advertising. 这种广告发布系统所提供的标题栏广告作为主页的显示屏面的一部分被显示。 As part of the Home screen surface such advertising systems offered by the title bar ad is displayed. 用户可以单击或用另外的方式操作标题栏广告的显示内容利用嵌入该标题栏中的URL(通用资源定位器)跳至另一个主页,从而获得更为详细的广告信息。 The user can click or otherwise operating the title bar display advertising use embedded URL (Universal Resource Locator) Skip to another home in the title bar, so as to obtain more detailed advertising information.

但是,一般说来,广告应该随新产品或服务的推出而以即时的方式提供。 However, in general, advertising should follow the launch of new products or services and to provide immediate way. 再者,当产品或服务赢得新客户的能力已耗尽时,需要推广另一种产品或服务。 Furthermore, when the ability of the product or service to win new customers have been exhausted, the need to promote another product or service. 因此,插入主页中的广告必须频繁更改。 Therefore, insert homepage ads must be frequently changed. 但是,如果需要这样频繁地更换插入主页中的广告,则对主页提供者产生了极其繁重的负担。 However, if you need such frequent replacement insert homepage ads, then on home providers had a very heavy burden.

再者,查看主页的用户有各种各样的偏好。 Again, see the home page of the users have a variety of preferences. 即便主页提供者牺牲主页上宝贵的版面来插入标题栏广告,而常常不为某些用户所欢迎。 Even those who sacrifice on the home page provides a valuable forum to insert the title bar of advertising, but often not welcomed by some users. 对于这类用户来说,由不想看的广告引起的数据通信成本的增加,以及由不想看的广告的显示引起的通信终端上的显示响应变慢,都是极大的不便。 For these users, the increase in data communication costs caused by not want to see advertising, and display the communication terminal by the slow response did not want to see on display advertising caused, are great inconvenience. 再者,因为产品或服务的广告发布耗费金钱,所以广告商希望将他们的广告向可能会使用这些产品或服务的用户群(年龄组,性别等)发布。 Furthermore, since the release of the product or service advertising costs money, so advertisers want their ads to a user group may use these products or services (age group, gender, etc.) release. 这是因为,即使向这些群体以外的用户发布广告,也不会对广告有所反应,且无法收回发布成本。 This is because, even though these groups publish to users outside advertising, it would not react to advertising and publishing costs can not be recovered.

因此,要求主页提供者发布将针对用户偏好和广告商的意图精心制作的广告。 Therefore, the requirements will be released for home provider user preferences and advertisers intent elaborate advertising.

但是,从用户的角度来看,用户不得不告知主页提供者他的偏好,以便将迎合其偏好的广告发布给他,因此,侵犯到了他的隐私。 However, from a user's perspective, the user has to inform his home provider preferences, in order to cater to the preferences of its advertising to him, therefore, infringe on his privacy. 这样,不希望其隐私被侵犯的用户可能不再要求向他们发布想要看的广告。 In this way, the user does not want their privacy has been violated may no longer require them to want to see advertising.

再者,要发布迎合用户偏好和广告商意图的广告,要求主页提供者选择那些确信访问用户是需求源的广告商的广告,从中选择迎合用户偏好的广告,然后将这些广告插入主页。 Moreover, to cater to user preferences and publish advertisers advertising intent to require home page provides access to the user's choice of those convinced that advertisers advertising needs sources from which to choose to meet the user's preference advertising, and then these ad insertion homepage. 这项工作相当麻烦,对主页提供者产生过多的工作负荷。 This work is quite troublesome for home provider excessive workload.

再者,当发布还覆盖移动电话和其他通信终端的广告时,产生其他问题。 Furthermore, when the release also covers advertising mobile phones and other communication terminals, resulting in other problems. 即,移动电话视其型号的不同,在显示能力上也有所不同,所以即使发布迎合用户偏好的广告,也可能产生广告无法在这些用户的移动电话的显示装置上合适地显示的不便。 That is, depending on their mobile phone models, the display capabilities are different, even if the publishing advertisements catering to user preferences, may also have the inconvenience of advertising can not be suitably displayed on the user's mobile phone display device. 再者,有时广告数据对于接收它的移动电话接收来说质量过高。 Furthermore, sometimes the received advertisement data to the mobile telephone reception for its high quality. 例如,当将广告数据作为彩色图像数据发布时,某些接收它的移动电话具有彩色显示能力,而另一些则只有黑白显示能力。 For example, when the advertisement data is released as color image data, some mobile phones receiving it with a color display capability while others only black and white display capability. 即使只具有黑白显示能力的移动电话接收用于彩色显示的图像数据时,它们可能只以黑白显示这些广告。 Even when a mobile phone has only a black and white display capability receive image data for a color display, they may only display the advertisements in black and white. 由此,使为了发布彩色图像数据而产生庞大的通信成本毫无意义。 Thus, the color image data in order to release a large communication costs arising meaningless. 总之,发布数据量较少的用于黑白显示的图像数据到只具有黑白显示能力的移动电话反而可以节省通信成本和减轻广告商的工作负担。 In short, release less amount of data for the image data having only black and white display to a black and white display capability of the mobile phone would be able to save on communication costs and reduce the burden on advertisers. 此处,当接收广告的通信终端是个人计算机等时,通过更改广告显示软件或硬件来升级并提高显示能力是可行的。 Here, when the communication terminal receiving the advertisement is a personal computer or the like, by changing the advertisement display software or hardware upgrade and improve the display capability is feasible. 但是,移动电话不同于个人计算机,因为,它们几乎完全由内置系统组成。 However, the mobile phone is different from a personal computer, because they are composed almost entirely of built-in system. 因此,在移动电话上市后,一般难以使用户更改软件或硬件来提高广告显示能力。 Therefore, after the mobile phone market, is generally difficult to make the user to change the software or hardware to improve the ability to display advertising.

发明内容 SUMMARY

本发明的第一目的在于提供一种将包含广告的主页提供给访问该主页的用户,而不会对主页的提供者产生过多的负担。 The first object of the present invention is to provide a home page containing an advertisement provided to the user to access the home page, the home page of the provider will not generate excessive burden. 本发明的第二目的在于发布针对用户偏好和广告商的需求精心制作的广告。 The second object of the present invention is to be specific to user preferences and needs of advertisers elaborate advertising. 本发明的第三目的在于在发布针对用户偏好和广告商的需求精心制作的广告时防止用户的隐私被侵犯。 The third objective of the present invention is to prevent the user's privacy is violated at the time of publication for the user preferences and the needs of advertisers elaborate advertising. 本发明的第四目的在于发布与用户的通信终端的显示能力相当的适当数据作为广告显示数据。 The fourth object of the present invention to release and display capabilities of the user's communication terminal corresponding to the appropriate data as the advertisement display data.

为了实现上述目的,本发明提供一种发布广告数据的方法,包括:广告数据存储步骤,用于在广告发布服务器把多个广告数据与多个广告商侧条件数据一起存储,所述多个广告数据的每一个广告数据指示一个广告,而所述多个广告商侧条件数据与所述多个广告数据中的一个广告数据相对应,并且指定所述多个广告数据的所述一个广告数据的广告商想要将所述多个广告数据的所述一个广告数据发布给的用户;显示数据请求发送步骤,用于经由中继服务器将显示数据请求从通信终端发送到万维网服务器,所述中继服务器用于在包含所述通信终端的第一网络和包含所述万维网服务器的第二网络之间中继数据;属性数据发送步骤,用于在所述中继服务器接收到所述显示数据请求时把指示所述通信终端的用户的属性的属性数据与指定所述用户要从所述中继服务器接收的广告的用户侧条件数据一起发送到所述广告服务器;显示数据发送步骤,用于响应所述显示数据请求,经由所述中继服务器把指示页面的显示数据从所述万维网服务器发送到所述通信终端;广告数据检索步骤,用于在所述广告发布服务器从所述多个广告数据中检索广告数据,使得由所述检索的广告数据指示的广告满足由所述用户侧条件数据指定的条件,并且由所述属性数据指示的属性满足由与所述检索的广告数据一起存储的广告商侧条件数据所指定的条件;广告数据发送步骤,用于经由所述中继服务器把所述检索的广告数据从所述广告发布服务器发送到所述通信终端;以及显示步骤,用于在所述通信终端的屏幕上同时显示由所述显示数据指示的页面和由所述检索的广告数据指示的广告。 To achieve the above object, the present invention provides a method of advertising data, comprising: a data storage step of advertising, advertising server for a plurality of advertisement data with a plurality of advertiser-side condition stored with the data, the plurality of advertisement Each advertisement data indicates an advertisement data, and said plurality of advertiser-side condition data with the plurality of advertisement data corresponding to an advertisement data, and to specify the plurality of the advertisement data of an advertisement data Advertisers want to said one of said plurality of advertisement data to advertisement data publishing user; display data request transmitting step, the relay server via a display data request from the communication terminal to the web server, the relay server for relaying data between a first network comprising the communication terminal and the web server comprises a second network; attribute data transmission step, the relay server for receiving the display data request The user side condition data attribute data indicating a user of the communication terminal of the user specified attribute from the advertisement relay server receives the advertisement sent to the server; a display data transmitting step of, in response to the said display data request, the display data indicates that the page is sent via the relay server from the web server to the communication terminal; advertisement data retrieval step for the advertising server from the plurality of advertisement data, retrieving advertisement data, such that by the retrieved advertisement data indicating advertisement data satisfy the user side condition specified by the condition, and the attribute satisfies indicated by the attribute data stored together with said retrieved from advertisement data advertiser side condition data specified condition; advertisement data transmission step via the relay server to retrieve said advertisement data from said advertisement publishing server sends to the communication terminal; and a display step for the simultaneously displayed on the screen by the communication terminal displaying page data indicated by said retrieved advertisement data indicating advertisement.

根据所述发布广告的方法,如果广告商将广告数据存储在广告发布服务器中,那么,当通信终端的用户向WWW服务器发送访问请求时,中继服务器就从所述WWW服务器获取主页的显示数据,从广告发布服务器获取广告数据,将所述显示数据和广告数据发送到通信终端,并将它们显示在所述通信终端上。 According to the method of advertising, if advertisers advertising data stored in the ad publisher, then, when a user sends a communication terminal access request to the WWW server, relay server for home page displays data from the WWW server , from the advertising server to obtain advertisement data, transmitting the display data and advertisement data to the communication terminal, and displays them on the communication terminal. 因此,将主页和广告显示在用户的通信终端上而不对广告商或主页的提供者产生负担是可能的。 Therefore, the Home and advertising displayed on the user's communication terminal is possible without causing burden on advertisers or home provider.

在最佳实施例中,在根据本发明的发布广告的方法中,通信终端向网络中的中继服务器发送对连接到所述网络的WWW服务器的访问请求;所述中继服务器将所述访问请求发送到所述WWW服务器;从所述WWW服务器接收主页的显示数据;从连接到所述网络的广告发布服务器接收以下信息:广告的广告ID、所述通信终端的用户满意的预先为所述广告的广告商定义的期望的发送用户条件、以及适合于所述广告的预先为通信终端的所述用户定义的期望的接收广告条件,并将它连同显示数据发送到通信终端;所述通信终端显示对应于所述显示数据的屏面,并且通过所述中继服务器向所述广告发布服务器发送包含所述广告ID的广告数据请求;所述广告发布服务器通过所述中继服务器把对应于包含在接收到的广告请求中的广告ID的广告数据发送到所述通信终端;所述通信终端接收所述广告数据并同时显示所述显示数据所对应的屏面和所述广告数据所对应的广告。 In the preferred embodiment, the method of advertising according to the present invention, the communication terminal sends a network connected to the access request to the WWW server in the network relay server; the relay server to the access request is sent to the WWW server; receiving home from the WWW server to display data; receiving the following information from the connection to the network server advertising: advertising advertising ID, user satisfaction with the communication terminal in advance for the ad-defined desired transmission condition of the user, and is adapted to advance the advertisement for the communication terminal of the user-defined desired received advertisement conditions, and which together with the display data transmitted to the communication terminal; said communication terminal is displayed corresponding to the display screen data, and advertisement data to the advertising server to send a request including the advertisement ID through the relay server; the advertising server through the relay server corresponding to contain sent in the received advertisement request advertisement data advertisement ID to the communication terminal; said communication terminal receives the advertisement data and simultaneously display the display data corresponding to the screen and the advertisement data corresponding to the advertising .

根据所述发布广告的方法,有可能发布既满足通信终端用户的需求又满足广告商的需求的广告。 According to the advertising methods, it is possible to meet the needs of both the publishing and meet end-user communication needs of advertisers advertising. 再者,根据所述发布广告的方法,由于主页的显示数据和广告ID被发送到通信终端,然后对应于广告ID的广告数据被发送到通信终端,所以即使中继服务器和通信终端之间的通信带宽有限,也可实现毫无问题地将主页的显示数据和广告数据发送到通信终端。 Further, according to the advertising method, due to the home page of the display data and the advertisement ID are sent to the communication terminal, then the advertisement data corresponding to the advertisement ID is sent to the communication terminal, even if the relay server and the communication terminal Communication bandwidth is limited, can also be realized without any problems to send display data and home advertising data to the communication terminal. 再者,根据所述发布广告的方法,有可能通过对通信终端进行各种改进来实现再一个优点。 Further, according to the advertising method, it is possible through various modifications of the communication terminal to implement a further advantage. 即,对通信终端进行改进,以便在执行预定操作将该终端设置为拒绝接收广告时,即使从中继服务器接收到广告ID,也会通过广告服务器将其返回中继服务器。 Namely, to improve communication terminals in order to perform a predetermined operation when the terminal is set to refuse to accept advertising, even if received from the relay server to the ad ID, will be returned by the ad server to relay server. 这种改进的通信终端的用户在是否将与主页显示数据一起发送的广告ID发送回中继服务器方面对所述通信终端进行预先设置,从而按照用户的愿望只接收主页或同时接收主页和广告。 The improved user whether the communication terminal with the Home display advertisement ID together with the data transmitted to the server side is sent back to the relay communication terminal set in advance, so that in accordance with the user's desire to receive only the home page or home page and simultaneously receive advertisements.

中继服务器还可以仅当从WWW服务器接收的显示数据包含广告显示区域指定数据时才从广告发布服务器接收广告ID并将显示数据发送到通信终端,并且通信终端还可以在由显示数据中广告显示区域指定数据所指定的显示区域上显示对应于广告数据的广告。 Only when the relay server can also display data received from the WWW server contains advertising display area when the specified data is received from advertising ID and display advertising server sends data to the communication terminal, and the communication terminal can also display data from display advertising corresponding to the advertisement data of the advertisement display area designation data on the designated display region.

根据所述发布广告的方法,通信终端的用户仅当访问其中携带希望看的广告的主页时才接收广告。 According to the method of advertising, user access only when communication terminal which carries hope to see the home page to receive advertising as advertising. 主页包括其中的广告是希望看的主页和其中的广告是不希望看的主页。 Home including its advertising is to look at the home page and which ads are not want to see the home page. 根据所述发布广告的方法,仅其中广告是希望看的主页的显示数据才包含广告显示区域指定数据。 The method according to the advertising, only one of which is to look at the home page advertising display advertising display area contains data only the specified data. 仅当这种主页的显示数据被发送到通信终端时,广告ID才与显示数据一起被发送到通信终端。 This home page only when the display data is transmitted to the communication terminal, the advertisement ID and the display data is only sent to the communication terminal.

在最佳实施例中,通信终端利用指定通信终端的用户的用户ID与中继服务器进行数据通信,并且中继服务器借助预先确定的对应表或转换方法将通信终端的用户ID转换为数据通信地址,并利用该数据通信地址与广告发布服务器进行数据通信。 In the preferred embodiment, the communication terminal using the user's user ID of the designated communication terminals for data communication with the relay server and the relay server correspondence table, or by means of a predetermined conversion method to convert the user ID of the communication terminal for data communication address and using the data communication address advertising server for data communications.

根据所述发布广告的方法,不向广告发布服务器发送通信终端的用户ID。 The method according to the advertising, the publisher does not send a communication terminal user ID to advertisers. 因此,有可能发布满足用户的需求和广告商的需求的广告,而不会侵犯用户的隐私。 Therefore, it is possible to meet the needs of users and publish the needs of advertisers ads without infringing users' privacy.

在最佳实施例中,广告发布服务器具有许多对应于许多数据通信地址和许多广告ID的各种组合的计数器,并且当从利用某个数据通信地址的数据通信接收到包含某个广告ID的广告数据请求时,递增对应于该数据通信地址和广告ID的组合的计数器的计数。 In the preferred embodiment, the advertisement distribution server has a plurality of addresses corresponding to a plurality of data communications and advertising ID many various combinations of counters, and when using the data communication from a data communication address is received containing an ID of the advertisement advertising When data is requested, the increment corresponding to the combination of the data communication address and advertisement ID of the counter.

根据所述发布广告的方法,广告发布服务器对关于数据通信地址和广告ID的各种组合的广告数据请求的接收次数进行计数,因此,有可能分析每一种广告的广告数据请求的接收状态以及各个用户对哪种广告感兴趣。 According to the method of advertising, advertising server receives the number on the data communication address and advertisement ID of the advertisement data of various combinations of request counts, therefore, possible to analyze the reception state advertisement data requests for each advertisement and Which ad for each user interested. 再者,虽然广告发布服务器可以了解某个用户对哪种广告感兴趣,但是它仅知道用户的数据通信地址,而不知道用户ID,所以无法识别对这种广告感兴趣的用户确切是谁。 Furthermore, although the advertising server can understand what kind of advertising on a user interested in, but it is only aware of the user's data communication address, without knowing a user ID, it is not possible to identify users who are interested in this kind of advertising is exact. 因此,用户的隐私不被侵犯。 Therefore, the user's privacy is not violated. 再者,当通信终端是移动电话时,有这样的效果:中继服务器或广告发布服务器可以永久性地识别具有特定偏好的用户,而不侵犯他们的隐私。 Furthermore, when the communication terminal is a mobile phone, there is such an effect: relay servers or ad Publisher can permanently identify the user with a specific preference, without infringing their privacy. 其原因是移动电话原则上是个人拥有的。 The reason is that in principle the mobile phone owned by individuals. 再者,可以识别各个移动电话所属的移动电话网。 Furthermore, the mobile telephone network can identify each of the mobile phone belongs. 因此,通过中继服务器获知各个移动电话的用户ID和数据通信地址之间的关系、以及广告发布服务器存储有关移动电话的用户的偏好(有关计数)的信息和对应于彼此关联的移动电话的数据通信地址,有可能获得对与移动电话用户的偏好的关系的永久掌握。 Thus, the relationship between each of the mobile phone to know the user ID and the relay server through the data communication between the address and the advertisement distribution server stores the user's preferences relating to the mobile phone (about count) information associated with each other and the corresponding data in the mobile phone mailing address, it is possible to obtain the relationship between the mobile telephone user preference permanent master. 相应地,使过去不可能的,针对目标进行广告宣传和市场数据的收集现在成为可能。 Accordingly, so in the past impossible, targeted advertising and market data collection is now possible.

可以考虑发布满足用户的需求和广告商的需求的广告的各种方法。 You can meet a variety of methods to consider posting advertising needs of users and advertisers demand. 例如也可以采用如下方法。 For example, the following method may be employed. 即,中继服务器可以在从通信终端接收到对WWW服务器的访问请求时发送为该通信终端的用户预先确定的期望的接收广告条件和有关用户的信息,并且广告发布服务器可以存储关于可发布广告数据的期望的发送用户条件,当从中继服务器接收到期望的接收广告条件和有关用户的信息时,向中继服务器发送所述广告中满足期望的接收广告条件的广告ID,所述广告备有被有关用户的信息所满足的期望的发送用户条件。 That is, the relay server can send users receive advertising conditions and information about the user's expectations for a pre-determined at the time of the communication terminal received from the communication terminal to the WWW server access request, and advertising can be stored on the server can publish ads Ad ID desired transmission condition data of the user, when receiving from the relay server to the desired conditions and receives the advertisement information about the user, to the relay server transmits the advertisement satisfies the desired received advertisement conditions, the advertisement provided with information about the user is expected to meet the conditions of the sending user.

广告发布服务器可以发送包含在所述广告数据中的其他广告数据的广告ID,并且通信终端可以在通过中继服务器接收到所述广告数据时根据用户的指令发送包含广告ID的广告数据请求,所述广告ID包含在所述广告数据中。 Advertisement data transmission request based on a user's instruction when containing an advertisement ID of the advertisement ID of other advertisement data, the server can send advertising contained in the advertisement data, and the communication terminal may receive the advertisement data through the relay server, the said advertisement ID included in the advertisement data.

有时接收携带广告的主页的用户希望获取有关该广告的更为详细的信息。 Sometimes carry advertisements receiving home users want to get more detailed information about this ad. 根据所述方法,用户可以执行适当的操作以便向中继服务器发送包括包含在该广告数据中的广告ID的广告数据请求,获取更为详细的广告的广告数据。 According to the method, the user can perform the appropriate action in order to send the advertisement data request including the advertisement data included in the advertisement ID to the relay server, to obtain more detailed advertisement data of the advertisement.

在最佳实施例中,在根据本发明提供的发布广告的方法中,对应于广告ID和用于发布到许多不同型号的通信终端的许多广告数据被存储在广告发布服务器的数据库中,当从通信终端接收到广告数据请求时,中继服务器将包含在广告数据请求中的指定通信终端的型号的型号数据发送到广告发布服务器,而广告发布服务器从该数据库读取对应于广告ID和包含在广告数据请求中的型号数据的广告数据,并将其发送到中继服务器。 In the preferred embodiment, the method of advertising according to the present invention provided, corresponding to the advertisement ID and advertisement for publishing to many, many different types of data communication terminals is stored in the advertisement database publisher, when from Send communication terminal receives advertising data request, the relay server will be included in the ad request data communication terminal model specified model data to advertising servers, and advertising server reads from the database corresponding to the advertisement ID and included in the advertisement data request model data of advertisement data, and sends it to the relay server.

根据所述发布广告的方法,发布适合于接收它的用户的通信终端的广告数据。 According to the method of advertising, advertising adapted to receive its data communication terminal of the user.

通信终端可以是作为移动通信网的服务对象的移动通信终端,并且中继服务器可以通过来自移动通信网的报告获知通信终端的当前位置,而当从该通信终端接收到对WWW服务器的访问请求时,从所述广告发布服务器接收并向所述通信终端发送有关该通信终端的当前位置的广告。 The communication terminal may be a mobile communication network of the mobile communication terminal the service object, and the relay server can be informed of the current position of the communication terminal by a report from the mobile communication network, when the communication terminal receives from the WWW server access request From the advertising server receives the communication terminal to send about the current position of the communication terminal advertising.

再者,中继服务器可以在从该通信终端接收到对WWW服务器的访问请求时,从广告发布服务器接收并向通信终端发送有关时段(time band)的广告。 Furthermore, when the relay server may receive from the communication terminal to the access request to the WWW server, from the advertisement distribution server receives the communication terminal transmits the relevant period (time band) to the ad.

此外,根据本发明的发布广告的方法的另一个最佳实施例包括:使通信终端向网络中的中继服务器发送对连接到所述网络的WWW服务器的访问请求;使所述中继服务器将所述访问请求发送到所述WWW服务器、从所述WWW服务器接收主页的显示数据、附加关于访问连接到所述网络的广告发布服务器的信息、并且将其发送到通信终端;以及使所述通信终端接收所述显示数据并显示所述主页、利用关于访问广告发布数据的信息通过中继服务器从广告发布数据获取广告数据、并且根据广告数据将广告与主页一起显示。 Further, according to another preferred embodiment of the method of advertising according to the invention comprises: the communication terminal sends a network connected to the access request to the WWW server in the network relay server; causing the relay server the access request is sent to the WWW server that receives the home page to display data from the WWW server, additional on access to connect to the network advertising server information, and sends it to the communication terminal; and so the communication terminal receives the display data and display the home page, access to information about advertising data through relay servers publish data from advertisement advertisement data acquisition, and data according to the advertisement advertisement displayed along with the home page.

本发明不仅能够以利用上述广告发布方法的形式实施,而且还能够以制造和销售利用本广告发布方法所需的中继服务器的形式、或者以制造和销售可利用本广告发布方法接收服务的通信终端的形式实施。 Not only to take advantage of the above forms of advertising method embodiment of the invention, but also to use the form to the manufacture and sale of the advertising methods needed relay server, or in the manufacture and sale of advertising can use this method to receive service of communication in the form of terminal implementation. 此外,本发明能够以将程序记录在计算机可读取的存储媒介并将其发送到用户或通过电信线路发布这种程序的形式实施,所述程序用于使通信终端利用本发明的广告发布方法接收服务。 Furthermore, the present invention is capable of recording the program in a computer-readable storage medium and sends it to the user or release form of this program implemented through telecommunication lines, the program for the use of advertising communication terminal method of the invention receive services.

附图说明 Brief Description

图1是实施根据本发明实施例的广告发布方法的网络系统的配置示意图。 Figure 1 is a configuration diagram according to the advertisement distribution method of the embodiment of the present invention is a network system.

图2是上述系统中移动通信终端的配置实例的方框图。 Figure 2 is a block diagram of the above-described system configuration example of the mobile communication terminal.

图3是上述系统中中继服务器的配置实例的方框图。 Figure 3 is a block diagram of the above-described system configuration example of the relay server.

图4是说明上述系统中中继服务器的数据库的内容的示意图。 Figure 4 is a schematic diagram illustrating the content of the above-described system relay server database.

图5是说明上述系统中广告发布服务器的数据库的内容的示意图。 Figure 5 is a schematic diagram of the system described above contents advertising server databases.

图6是所述数据库中一组广告数据的示意图。 Figure 6 is a schematic diagram of the database a set of advertisement data.

图7是上述实施例的操作顺序图。 Figure 7 is an operation sequence diagram of the above embodiment.

图8和图9是上述实施例中移动通信终端的显示实例的示意图。 Figures 8 and 9 is shown a schematic view of the above-described embodiment example of the mobile communication terminal.

具体实施方式 DETAILED DESCRIPTION

图1是实施根据本发明实施例的广告发布方法的网络系统的配置示意图。 Figure 1 is a configuration diagram according to the advertisement distribution method of the embodiment of the present invention is a network system.

在图1中,移动通信网13包括未示出的基站控制器和分组用户处理器以及其他用于提供分组通信服务的各种装置。 In Figure 1, the mobile communication network 13 includes an unillustrated base station controller and packet subscriber processor and other various apparatuses for providing packet communication services. 移动通信网13还具有与之连接的大量无线基站12。 Mobile communication network 13 also has a plurality of wireless base stations 12 connected thereto.

移动通信终端11是,例如便携式电话、PHS(个人手持电话系统电话)以及单独的这些电话或它们与PDA(个人数字助理)和其他便携式数据处理装置的组合。 The mobile communication terminal 11 is, for example, a combination of a portable telephone, PHS (personal handy phone system phones), and separate them with these telephone or PDA (Personal Digital Assistant) and other portable data processing apparatus. 移动通信终端11可以通过无线基站12和移动通信网13参与和另一方的语音通信和分组通信。 The mobile communication terminal 11 may communicate via voice communications and packet radio base station 12 and the mobile communication network 13 and the other participating.

图2是移动通信终端11的配置实例的方框图。 Figure 2 is a block diagram of a configuration example of the mobile communication terminal 11. 在图2中,控制装置111是移动通信终端11的各部件的控制中心。 In Figure 2, the control means 111 is a control center of each member of the mobile communication terminal 11. 显示装置112是用于在控制装置111的控制下显示各种信息的装置,例如液晶显示屏。 The display device 112 is a device for displaying various kinds of information, such as a liquid crystal display under the control of the control device 111. 操作装置113包括按键或其他设置在移动通信终端11上的操作部件。 Operating device 113 includes a key or other settings on the mobile communication terminal 11 of the operation member. 控制装置111检测通过操作装置113执行的操作,解释用户所给出的指令。 Operation control means 111 through the operation detecting means 113 executed, translates the instructions given by the user. 通信装置114在控制装置111的控制下建立与移动通信终端111所在的区域的无线基站12联系的无线链路,并通过它与另一方通信。 Communication device 114 to establish the region where the mobile communication terminal 111 under the control of the control unit 111 of the radio base station 12 to contact the wireless link, and through it to communicate with the other party. 语音输入/输出装置115是一种主要包括扬声器、麦克风以及编解码器(CODEC)的装置,用于当利用移动通信终端11以语音通话时输入用户的语音和输出通话中的对方的语音。 Voice input / output device 115 includes a speaker, a microphone and a codec (CODEC) means for, when a user using the input of the mobile communication terminal 11 to output voice calls and voice calls in the voice of the other party. 存储器116存储由控制装置111执行的各种控制程序或应用程序。 Memory 116 stores various control programs or applications executed by the control unit 111. 此处所存储的应用程序包括浏览器。 Applications are stored here, including the browser. 控制装置111接收用户根据浏览器发出的指令,通过通信装置114访问用户指令的站点并从中获取数据、将其显示在显示装置112上。 The control unit 111 receives a user in accordance with instructions issued by the browser 114 to access the user instruction via the communication means and the site from which to obtain data, which is displayed on the display device 112. 存储器111的预定存储区域用作控制装置111的工作区。 Predetermined storage area of the memory 111 is used as a work area control device 111. 上述部分构成了移动通信终端111。 The above-mentioned parts of the mobile communication terminal 111.

图1中,充当网关的中继服务器介于移动通信网13和因特网14之间。 1, the relay server acting as a gateway between the mobile communication network 13 and the Internet 14 between. 图3是中继服务器15的配置实例的方框图。 Figure 3 is a block diagram of a configuration example of the relay server 15.

图3中,控制装置151是中继服务器15的各部件的控制中心。 3, the control device 151 is a control center of each member of the relay server 15.

在控制装置151的控制下,第一通信装置152通过移动通信网13建立与任何移动通信终端11联系的通信链路,并与该移动通信终端11通信。 Under the control of the control unit 151, the first communication device 152 via the mobile communication network 13 to establish a communication link 11 associated with any mobile communication terminal, and communicates with the mobile communication terminal 11.

再者,在控制装置151的控制下,第二通信装置153通过因特网参与与另一方的分组通信。 Furthermore, under the control of the control unit 151, the second communication device 153 and a packet communication via the Internet to participate in the other.

存储器154存储由控制装置151执行的一组程序。 Memory 154 stores a set of programs executed by the control means 151. 该组程序包括用于图1中的移动通信网13和因特网之间通信协议转换的程序或用于在移动通信终端11之间、移动通信终端11与内容服务器18之间、或者移动通信终端11与广告发布服务器17之间进行数据通信的中继的程序。 The program includes a set of Figure 1 between a mobile communication network 13 and Internet communication protocol conversion program for, or between a mobile communication terminal 11, the mobile communication terminal 11 and between the content server 18, or the mobile communication terminal 11 relay program for performing data communication between the server 17 and the advertising. 再者,该组程序包括用于管理用户、IP信息、计费信息等,收集操作日志,提供邮件功能以及控制广告发布的控制程序。 Furthermore, the program includes information for managing user groups, IP information, charging information, etc., collecting operation log, provide e-mail functions and controlling advertising control program.

数据库访问装置155具有图1所示的与之连接的数据库服务器16。 A database access apparatus 155 has a database server connected thereto in FIG 16 shown in FIG. 数据库访问装置155根据来自控制装置151的指令从数据库服务器16获取各种类型的数据。 A database access apparatus 155 acquires various types of data from the database server 16 according to an instruction from the control device 151.

图4显示存储在数据库16中的数据中的主数据。 Figure 4 shows the data stored in the database 16 in the master data.

转换表161建立用户ID与用户IP地址之间的对应。 Conversion table 161 in correspondence with the user ID of the user IP addresses. 此处,用户ID是用于标识接收本实施例中的广告发布服务的用户的ID,具体地说,是用户所拥有的移动通信终端11的电话号码。 Here, the user ID is used to identify the receiving side ad publishing user service ID of the present embodiment, specifically, is owned by the user of a mobile communication terminal 11 of the telephone number. 用户IP地址是在具有某个用户ID的移动通信终端11与广告发布服务器17之间进行数据通信的情况下用于代替移动通信终端11的用户ID的因特网14中的数据通信地址。 When the mobile communication terminal having a user IP address is a user ID of the ad 11 performs data communication between the server 17 for a mobile communication terminal in place of a user ID 11 of the Internet data communication addresses 14. 当中继服务器15对在移动通信终端11与广告发布服务器17之间执行的分组通信进行中继时,它利用转换表161将从移动通信网13传送到因特网14中的分组中所含的用户ID转换成用户IP地址或者将从因特网14传送到移动通信网13的分组中所含的用户IP地址转换成用户ID。 When the relay server 15 advertised packet communication performed between the relay server 17 in the mobile communication terminal 11 with the advertising, it uses the conversion table 161 from the mobile communication network 13 to the Internet 14 in the user ID contained in the packet IP address or convert a user transmitted from the Internet 14 to the user IP address of the packet in the mobile communication network 13 is contained into a user ID.

转换表162是建立用户IP地址、期望的接收广告条件的代码以及用户介绍数据之间的对应关系的表。 Conversion table 162 is to establish a user IP address, a desired received advertisement condition code and a user table describes the correspondence relationship between the data.

此处,“期望的接收广告条件的代码”是表示用户IP所标识的用户所希望的广告发布条件的代码,它表示例如广告所覆盖的公司行业,公司发布广告,广告的发布内容(土地或公寓楼的广告、金融产品的广告、电子产品的广告等),兴趣(汽车、电影、音乐、教育等),爱好等。 Here, the "expectation of receiving advertising conditions Code" is a user who identified IP desired conditions advertising code, which represents companies such as advertising covered by industry, company advertising, publishing content (land or advertisements apartment building advertising, advertising of financial products, electronic products, advertising, etc.), interest (cars, movies, music, education, etc.), hobbies and so on. 应当指出,该代码所表示的信息还可以包括是否发布广告。 It should be noted that the information indicated that the code can also include whether advertising. “用户介绍数据”是转换为代码的用户IP地址所标识的用户的性别、年龄组(年龄)等。 "User Introduction Data" is to convert the user's IP address for user code identified by gender, age group (age) and so on. 再者,用户介绍数据包括表示用户IP地址所标识的用户的移动通信终端11的型号的型号数据。 Furthermore, the user description data includes the user's mobile communication terminal identified by the IP address of the user model 11 model data. 例如在本实施例中,在用户接收广告发布服务时准备期望的接收的条件和用户介绍数据的代码,并且将它们附加到与用户的用户IP地址相关联的转换表162中。 For example, in the present embodiment, when preparing a desired user receiving the advertisement distribution service conditions and user introduction received code data, and attach them to the user's IP address associated with the conversion table 162.

图1中,因特网14具有内容服务器18、广告发布服务器17以及与之连接的广告商服务器19。 Figure 1, the Internet 14 has a content server 18, advertising server 17 and advertiser servers connected to it 19.

内容服务器18是通过因特网14向用户提供各种内容的WWW服务器。 The content server 18 provides various contents via the Internet WWW server 14 to the user. 为了避免说明复杂化,图1只示出一个内容服务器18,但是实际上大量的内容服务器18连接到因特网14。 In order to avoid complicating the explanation, FIG. 1 shows a content server 18, but in fact a large number of the content server 18 is connected to the Internet 14. 这些内容服务器18向访问它们的用户提供主页的超文本标记语言(HTML)数据,以便接收内容的请求。 The content server 18 to provide access to their home page Hypertext Markup Language (HTML) data, in order to receive a request for content. 某些主页可以承载广告。 Some home can carry advertising. 这种主页的HTML数据包括用于指示用户通信终端的显示屏中的广告显示区域的广告显示区域指定数据。 This home page of HTML data for indicating user communication terminal display advertising display advertising display area specified data area.

广告商服务器19是当广告商准备广告数据并将其发送到广告发布服务器17或向广告发布服务器17查询有关广告数据的发布状态时使用的服务器。 Advertisers server 19 is ready when advertisers advertising data and sends it to the advertising server 17 or publisher ad server 17 inquiries about the release of state data used to advertising. 此处,广告数据是用于在移动通信终端11的显示装置112上显示广告词或广告图像的数据。 Here, advertisement data is ad or ad image data on the display device 11 in a mobile communication terminal 112 displays.

广告发布服务器17是通过因特网14发布广告的服务器,并具有存储广告数据和用于控制广告发布的各种信息的数据库17A。 Advertising server 17 via the Internet 14 advertising servers, and has storage for data and control database advertisement advertising 17A various information.

图5是存储在数据库17A中的信息中的主信息的示意图。 Figure 5 is a schematic diagram of the main information in the information stored in the database. 17A.

转换模块171是当通过因特网14获取满足预先定义的许多种类的期望的发送用户条件之一的用户介绍数据时用于查找期望的发送用户条件的模块。 Conversion module 171 is acquired when the user 14 via the Internet to meet the many types of pre-defined desired transmission user data is one of the conditions described for the module user to find a desired transmission condition. 当用户介绍数据是大多数广告商欢迎的数据时,该转换模块171有时会产生两个或更多期望的发送用户条件的代码。 When the user presentation data is most welcome advertiser data, the conversion module 171 generates code sometimes two or more users to send the desired conditions.

广告检索表172是定义广告ID的表格,所述广告ID指定这样的广告,后者满足预先确定的许多种类的期望的接收广告条件和许多种类的期望的发送用户条件的各个组合的条件。 Advertisement retrieval table 172 is a table definition advertisement ID, the advertisement ID specified such advertisements, each combination of the conditions which satisfy a predetermined desired receive many types of conditions, and many kinds of advertisements desired transmission condition of the user. 各个期望的接收广告条件被分配唯一的代码。 Expected reception each advertisement condition is allocated a unique code. 再者,广告发布服务器17可以利用通过因特网14接收的期望的接收广告条件和从转换模块171获取的期望的发送用户条件的代码作为关键字而从广告检索表171检索要发布给用户的广告的广告ID。 Code Further, advertising server 17 may use received via the Internet 14 and the desired condition from the received advertisement conversion module 171 sends the user to obtain a desired condition and as a key to retrieve from the advertisement retrieval table 171 to be published to the user ad ID advertisements. 可能有多于一个对应于一个期望的接收广告条件代码和一个期望的发送用户条件代码的组合的广告ID。 There may be more than one advertisement ID corresponding to a combination of a desired receiving advertisement condition code and one desired sent user condition code. 即可能会有许多这种广告ID。 That there may be many such ID advertising. 另一方面,可能没有对应于这种条件组合的广告ID。 On the other hand, may not correspond to such conditions advertising ID combination. 当有许多对应于一个期望的接收广告条件代码和一个期望的发送用户条件代码的组合的广告ID时,广告检索表171中对应于该组合的区域为所有的这些广告ID填充。 When there are many combinations of advertisement ID corresponding to a desired receiving advertisement condition code and one desired sent user condition code, the advertisement retrieval table 171 corresponding to the region of the combination of all these advertisement ID filling. 再者,当没有对应于一个期望的接收广告条件代码和一个期望的发送用户条件代码的组合的广告ID时,广告检索表171中对应于该组合的区域即变为空白。 Furthermore, when a combination of advertising ID does not correspond to a desired condition to receive advertising code and a desired condition code sends users, advertisers retrieval table 171 in the region corresponding to the combination that goes blank.

访问计数器表173是一组为许多种类的用户IP地址和许多种类的广告ID的各个组合设置的计数器,用于对各个用户的各个广告的发布请求次数进行计数。 Access counter table 173 is a set of counters for each combination of many types of user IP address and advertisement ID of many kinds of setting for publishing advertisements each user for each counting the number of requests. 当对应于用户IP地址i的用户请求发布对应于广告ID j的广告数据时,广告发布服务器17按″1″递增对应于用户IP地址i和广告ID j的计数器CNT ij的计数。 When the IP address corresponding to the user i publish user requests data corresponding to the advertisement ID j when advertising, advertising server 17 press "1" increments correspond to the IP address of the user ID j i and advertising counter CNT ij count.

广告数据组174是通过广告商服务器19输入的广告数据组。 Advertising data group 174 is set by advertisers advertising data server 19 inputs. 各组广告数据有时不只包含有关广告的数据,而且还包含用于连结与该广告有关的详细广告的广告ID或关于该广告的咨询处的电话号码。 Each group advertisement data sometimes includes not only data about the advertisement, but also includes links to the advertisement ID for the detailed advertisement advertisement or a telephone number on the advertisement Advisory Service. 广告发布服务器17可以从该组广告数据中读取对应于任何广告ID的广告数据。 Advertising server 17 can read the ID correspond to any advertisement advertisement advertisement data from the data set.

图6显示数据库17A中广告数据组174的存储状态。 Figure 6 shows the state database 17A storing advertisement data in group 174. 如图6所示,数据库17A存储与广告ID AD1、AD2、...和型号数据M1、M2、...的组合相关联的广告数据ADD11、ADD21、...。 Shown in Figure 6, the database 17A stores the advertisement ID AD1, AD2, ... and model data M1, M2, ... associated with the combination of advertisement data ADD11, ADD21, .... 因为移动通信终端11的不同型号的不同显示能力的原因,为同一个广告(例如广告ID=ADj的广告)存储对应于型号数据M1、M2、...的许多广告数据ADD ij(i=1,2,...)。 Because of different models of the mobile communication terminal 11 of the different display capabilities, for the same advertisements (e.g., advertisement ID = ADj ad) storing data corresponding to the model data M1, M2, ... many of the advertisement data ADD ij (i = 1 , 2, ...). 例如,当对应于型号数据M1的移动通信终端11能够以四个黑白色调显示图像,而对应于型号数据M2的移动通信终端11能够以256种色彩显示图像时,即使用于型号数据M2所对应的移动通信终端11的广告数据ADD21被发布给型号数据M1所对应的移动通信终端11,接收它的移动通信终端11可能也无法以用户可阅读的方式显示该广告。 For example, when the data corresponding to the model M1 of the mobile communication terminal 11 is able to display an image in four black and white tones, while the data corresponding to the model M2 in the mobile communication terminal 11 capable of 256 colors when displaying an image, even if the model data M2 corresponding to advertisement data ADD21 the mobile communication terminal 11 is issued to the model data M1 corresponding to the mobile communication terminal 11, which receives a mobile communication terminal 11 may not display the advertisement to the user readable manner. 因此,在本实施例中,在数据库17A中准备了对应于型号数据M1、M2、...的广告j(j=1,2,...)的许多广告数据ADDij(i=1,2,...)。 Accordingly, in the present embodiment, data prepared corresponding to the model M1, M2 in the database 17A, ... of the ad j (j = 1,2, ...) of many advertisement data ADDij (i = 1,2 , ...). 广告发布服务器17从它们中间选择对应于发布的目的移动通信终端11的型号数据的广告数据,并发布所述广告数据。 Advertising server 17 corresponds to the type of data to select the destination mobile communication terminal 11 of the advertisement published data from among them, and publish the advertisement data.

上述是根据本实施例的系统10的配置的细节。 Above is the details of the configuration of the system according to the present embodiment is 10.

应当指出,在图1所示的配置中,服务器17、18和19通过因特网14彼此连接。 It should be noted that, in the configuration shown in Figure 1, the server 17, 18 and 19 14 are connected to each other via the Internet. 但是,这些服务器还可以通过其他网络(如专线)连接。 However, these servers can be connected via other networks (such as leased line). 再者,中继服务器15或广告发布服务器17不一定配置成单服务器,还可以由多个装置构成。 Furthermore, the relay server 15 or 17 is not necessarily advertising server configured as a single server, you can also consist of multiple devices.

图7是上述实施例的操作顺序图。 Figure 7 is an operation sequence diagram of the above embodiment. 下面将参考该顺序图解释本当用户通过移动通信终端11的操作装置113执行访问某个主页的操作时,控制装置111从通信装置114发送对该主页的访问请求(步骤S1)。 Below with reference to the sequence diagram to explain the operation of the apparatus when a user of the mobile communication terminal 11 to access a home page 113 performs an operation, the control unit 111 transmits to the home page of the access request from the communication device 114 (step S1). 此访问请求包括用户ID和对应于访问的目的主页的URL(统一资源定位器)。 This access request includes a user ID and access the object corresponding to the home page of the URL (Uniform Resource Locator). 访问请求被移动通信终端11所在区域的无线基站12接收,并通过移动通信网13被发送到中继服务器15。 Receiving a request to access the radio base station 11 location of the mobile communication terminal 12 is, through the mobile communication network 13 is transmitted to the relay server 15.

中继服务器15获取所接收的访问请求中所包含的URL所对应的主页的HTML(超文本标记语音)数据。 The relay server 15 acquires an access request received URL contained in the corresponding home page HTML (hypertext markup language) data. 此处,当该URL指示中继服务器15的数据库的位置为主页的位置时,中继服务器15从该数据库中获取HTML数据。 Here, when the relay server URL indicating the location of the database 15 as the home position, the relay server 15 acquires HTML data from the database. 再者,当该URL指示内容服务器18的位置为主页的位置时,中继服务器15将该访问请求通过因特网14发送到内容服务器18(步骤S2)并从内容服务18接收该访问请求中的URL所对应的主页的HTML数据(步骤S3)。 Further, when the URL indicates the location of the content server 18 when the home location, the relay server 15 transmits an access request to the content server 14 via the Internet 18 (step S2), and 18 receives the access request in the service URL from the content corresponding to the home page of HTML data (step S3).

当广告显示区域指定数据中包含这样获得的HTML数据时,中继服务器15以如下方式执行获取广告ID的程序(步骤S4)。 When the advertisement display area designation data contained in the HTML data thus obtained, the relay server 15 in the following manner to obtain the advertisement ID of the program (step S4). 首先,中继服务器15利用存储在数据库16中的转换表161(图4)查找用户IP地址,后者对应于在步骤S1从移动通信终端11接收的访问请求中的用户ID。 First, a conversion table 161 stored in the relay server 15 makes the database 16 (FIG. 4) to find the user IP address, which corresponds to a user ID in step S1, an access request from the mobile communication terminal 11 received in. 再者,中继服务器15利用存储在数据库16中的转换表162(图4)查找同一个用户IP地址和用户介绍数据所对应的期望的接收广告条件的代码。 Furthermore, the conversion table 162 stored in the relay server 15 makes the database 16 (FIG. 4) to find the same user IP address and user code corresponding to a desired presentation data received advertisement condition. 中继服务器15通过因特网14将以此方式获得的用户IP地址、期望的接收广告条件的代码以及用户介绍数据发送到广告发布服务17。 User IP address of the relay server 15 via the Internet 14 obtained in this way, the desired condition of receiving advertising code and sends the data to users on 17 advertising services. 当接收到该信息时,广告发布服务器17搜索整个数据库,以查找该广告ID(步骤S42)。 Upon receiving this information, advertising server 17 to search the entire database to find the ad ID (step S42). 以下对此作更详细的解释,广告发布服务器17根据用户介绍数据、从存储在数据库17A中的转换模块171(图5)产生期望的发送用户条件的代码。 Below for a more detailed explanation of this, advertising server 17 describes the user data, generate code to send the user conditions expected from the conversion module 171 (FIG. 5) stored in the database. 17A. 接着,广告发布服务器17查找广告ID,后者对应于从存储在数据库17A的检索表172中以此方式找到的期望的发送用户条件的代码和从中继服务器15接收的期望的发送用户条件的代码的组合。 Then, advertising server 17 to find advertising ID, which corresponds to the code stored in the database code from 17A retrieval table 172 in this way to find the desired conditions and send the user received from the relay server 15 sends the user desired condition combination. 然后,广告发布服务器17将以此方式找到的广告ID连同用户IP地址发送到中继服务器15(S43)。 Then, the advertising server 17 will find this way of advertising ID along with the user's IP address is sent to the relay server 15 (S43).

中继服务器15将从数据库或内容服务器18获得的HTML数据发送到移动通信终端11。 The relay server 15 transmits the HTML data from the database or content server 18 to get to the mobile communication terminal 11. 此时,当存在从广告发布服务器17获得的广告ID时,中继服务器15将广告ID连同HTML数据发送到移动通信终端11(步骤S5)。 At this time, when there is obtained from the advertising server 17 ad ID, relay server 15 ad ID along with the HTML data is sent to the mobile communication terminal 11 (step S5).

当接收到该HTML数据时,移动通信终端11根据该HTML数据在显示装置112上显示主页的起始图像。 Upon receiving the HTML data, the mobile communication terminal 11 based on the HTML data on the display device 112 on the homepage of the initial image is displayed. 然后,当接收到与HTML数据一起的广告ID时,移动通信终端11发送包括该广告ID和用户ID的广告数据请求(步骤S7)。 Then, when receiving the HTML data together with the advertisement ID, the mobile communication terminal 11 sends the advertisement ID including the user ID and the advertisement data request (step S7).

中继服务器15利用转换表161(图4)将任何接收到的广告数据请求中所包含的用户ID转换成用户IP地址(步骤S8),并利用转换表162查找该用户IP地址所对应的用户介绍数据。 The relay server 15 using a conversion table 161 (FIG. 4) the user ID of any advertisement data request received included into a user IP address (step S8), and using a conversion table 162 to find the user IP address corresponding to the user presentation of data. 然后,它产生包含广告ID、用户IP地址以及用户介绍数据中的型号数据的广告数据请求,并通过因特网14将其发送到广告发布服务器17(步骤S9)。 Then, it produces contain advertising ID, user IP addresses and user data requests introduce advertising data model data and sends it through the Internet 14 to the advertising server 17 (step S9).

广告发布服务器17从数据库17A中的广告数据组174(图5和图6)中检索由包含在所接收的任何广告数据请求中的广告ID和型号数据所指定的广告数据。 Advertising server 17 from the database 17A of the advertisement data set 174 (FIG. 5 and FIG. 6) specified by the retrieved advertisement ID and model data comprising in any advertisement data request received advertisement data. 然后,广告发布服务器17按″1″递增对应于该广告数据请求中包含的用户IP地址和广告ID的组合的访问计数器表173(图5)的计数(上述步骤10)。 Then, the advertising server 17 press "1" increments correspond to a combination of IP address and user ID of the advertisement advertisement data included in the request for access counter table 173 (FIG. 5) counts (above step 10).

然后,广告发布服务器17将由此搜索获得的广告数据连同用户IP地址发送到中继服务器15(步骤S11)。 Then, the advertising server 17 advertising data thus obtained, along with the search user IP address is sent to the relay server 15 (step S11). 中继服务器15将从广告发布服务器17获得的用户IP地址替换为用户ID(步骤12),将其附加到从广告发布服务器17获得的广告数据中,并将其发送到移动通信终端11.(步骤S13)。 Relay Server 15 from advertising server 17 to obtain the IP address of the user replaces the user ID (step 12), which is attached to the data from the ad server advertising 17 obtained and sent to the mobile communication terminal 11. ( step S13).

当接收广告数据时,移动通信终端11在当前显示的主页的起始屏面中显示该HTML数据中的广告显示区域指定数据所指定的区域显示对应于广告数据的广告(步骤S14)。 When receiving the advertisement data, the mobile communication terminal 11 displays the home page currently displayed in the initial screen data in HTML advertisement display area designation data area specified by the data corresponding to the advertising display advertisement (step S14).

图8示出以此方式显示在移动通信终端11的显示装置112上的屏面的实例。 Figure 8 shows a display example in this way on a screen of the display device 11 of the mobile communication terminal 112. 图8中,“[9PR]=====”和“=====[CLICK!8]”所包围的区域为广告显示区域。 Figure 8, "[9PR] =====" and "===== [CLICK! 8]" area surrounded for advertising display area. 如本实例所示,移动通信终端11的显示装置112显示这样的主页屏面,其中,在广告显示区域中插入文本类广告。 As shown in this example, the mobile communication terminal 11 of the display device 112 displays such a home page screen, wherein, in the advertisement display area to insert text advertising category.

移动通信终端11所接收的广告数据有时包含这样的广告ID,后者用于连结与其对应的广告有关的详细广告。 The mobile communication terminal 11 received advertisement data may include such ad ID, which is used for connecting the corresponding detailed advertisement related to the advertisement. 在此情况下,用户可以操作移动通信终端11的操作装置113,如上所述地从通信装置114发送广告数据请求,从广告发布服务器17获取有关文本类广告的详细广告。 In this case, the user can operate the mobile communication terminal 113 of the operation device 11, as described above, advertisement transmission data request from the communication device 114, from the advertisement distribution server 17 acquires a detailed advertisement related to the text type advertisement. 应当指出,与之对应的系统10的操作基本与上述步骤S6至S14相同,所以省略图7中操作顺序的说明。 It should be noted that the operation of the corresponding system 10 substantially the same as the above-described S14 to step S6, the description thereof is omitted in FIG. 7 the operation sequence.

首先,如果用户操作移动通信终端11的操作装置113,选择和单击显示屏的“新豪华轿车的计划”部分,移动通信终端11则发送新广告数据请求。 First, if the user operates the mobile communication terminal 113 of the operation unit 11, and click to select the display of "new limousine Plan" section, the mobile communication terminal 11 transmits the new advertisement data request. 该广告数据请求包括指定对应于用户选择的“新豪华轿车的计划”的广告数据的广告ID、指定广告发布服务器17的URL以及移动通信终端11的用户ID。 The advertisement data request includes advertisement ID corresponding to the specified user to select "new luxury car program," the advertisement data, specify the URL of the server 17 advertising and mobile communication terminal user ID 11's.

中继服务器15将所接收的任何广告数据请求中所包含的用户ID替换为用户IP地址,将其附加到移动通信终端11的型号数据,并且将其发送到广告发布服务器17。 15 relay server user ID received any advertising data contained in the request to replace the user IP address, which is attached to the type of data the mobile communication terminal 11, and sends it to the advertising server 17.

广告发布服务器17检索对应于它接收的广告数据请求中所包含的广告ID和型号数据的广告数据。 Advertising server 17 retrieves the advertisement data corresponding to the advertisement ID and model data, advertisement data request which it receives contained. 然后,该广告发布服务器按″1″递增对应于所述广告数据请求中包含的用户IP地址和广告ID的访问计数器表173的计数。 Then, the user IP address advertising and ad server ID press "1" increments corresponding to the request contained in the advertisement data access counter table 173 count. 然后,中继服务器15将通过所述搜索获得的广告数据发送到中继服务器15。 Then, the relay server 15 advertisement data obtained by the search to the relay server 15.

当接收到广告数据和用户IP地址时,中继服务器15将用户IP地址转换成用户ID。 When receiving the advertisement data and the user's IP address, the relay server 15 IP addresses into the user user ID. 然后,中继服务器15将广告数据发送到该用户ID所对应的移动通信终端11。 Then, the relay server 15 sends advertisement data to the user ID corresponding to the mobile communication terminal 11.

当接收到该广告数据时,移动通信终端11相应地在显示装置112上显示其中插入标题栏类广告的主页屏面。 When receiving the advertisement data, mobile communication terminal 11 respectively on the display device 112 to display the Home screen insert the title bar class advertising. 此处,当广告数据包括广告商的客户服务部电话号码等时,如图9所示,该电话号码会由控制装置111显示在显示装置112上。 Here, when the advertiser's ad data includes customer service phone numbers, etc., as shown in Figure 9, the phone number will be displayed by the control unit 111 on the display device 112. 在此情况下,如果用户操作操作装置113来选择和确认(单击)电话号码的显示,则控制装置111利用该电话号码向通信装置114发送呼叫请求。 In this case, if the user operates the operation unit 113 to select and confirm (click on) the telephone number of the display, the control unit 111 by using the telephone number to transmit the call request to the communication device 114.

为此,呼叫广告商的客户服务部。 To do this, call the advertiser's customer service department. 接着,如果服务部人员接听该电话,则移动通信终端11与服务部人员的电话就接通了。 Then, if the service staff to answer the phone, the mobile communication terminal 11 and the telephone service officers turned on. 由此,用户可以直接与该服务部人员就该广告进行交谈,并获取更为详细的信息。 Thus, the user can communicate directly with officers in respect of advertising the service to talk to, and get more detailed information.

如上所述,根据本发明,用户可以收集有用的广告,而不必侵犯用户的隐私,同时广告商可以高反应率地发布有效的广告。 According to the present invention, the user can collect useful advertising without infringing users' privacy, while advertisers can publish a high response rate and effective advertising.

本发明包括如下所列的修改。 The present invention includes the following modifications listed.

(1)第一修改在本修改中,数据库17A存储电话号码表。 (1) a first modification in the present modification, the database 17A stored phone numbers. 该电话号码表是建立广告ID与对应于这些广告ID的广告的广告商的客户服务部的电话号码之间的对应关系的表。 The phone numbers are establishing correspondence between advertising ID and table ID corresponding to these ads advertising phone numbers advertiser's customer service department between.

在本修改中,当接收到广告数据时,移动通信终端11据此在显示装置112上显示其中插入标题栏类广告的主页屏面。 In this modification, when receiving the advertisement data, whereby the mobile communication terminal 11 on the display device 112 to display the Home screen insert the title bar class advertising.

在此情况下,如果用户选择和确认(单击)标题栏广告,则从移动通信终端11发送标题栏类广告的广告ID和电话号码的请求。 In this case, if the user select and confirm (click) the title bar ad request from the mobile communication terminal 11 to send the title bar class ad ID and phone number. 它们通过中继服务器15发送到广告发布服务器17。 Send them to the advertising server 17 via relay server 15. 如上述实施例中所解释的,到达广告发布服务器17的信息,除广告ID和电话号码发布请求之外还包括移动通信终端11的用户的用户IP地址。 As explained in the above embodiment, the arrival of advertising information server 17, in addition to the advertisement ID and the telephone number distribution request of the user 11 in addition to including the IP address of the mobile communication terminal user. 广告发布服务器17按″1″递增对应于该用户IP地址和广告ID的的访问计数器表的计数,从数据库17A中的电话号码表中读取该广告ID所对应的电话号码。 Advertising server 17 press "1" increments corresponds to a count of the user's IP address and the advertising ID access counter table, reading the advertisement ID corresponding to the telephone number from the telephone number database 17A table. 接着,广告发布服务器17将电话号码和呼叫指令信息通过中继服务器15发送到移动通信终端11。 Then, advertising server 17 telephone numbers and call command information to the mobile communication terminal 11 through the relay server 15. 当接收到电话号码和呼叫指令信息时,移动通信终端11自动利用所接收到的电话号码打电话。 Upon receiving the telephone number and call instruction information, the mobile communication terminal 11 automatically using the received telephone number to call.

根据本修改,当打电话到广告商的客户服务部时,其次数会反映在访问计数表的计数中。 According to this modification, when a call to the advertiser's customer service department, which will be reflected in the number of access count table count. 因此,广告商可以通过广告商服务器查询访问计数表的计数,以获取用户对个别广告的兴趣度的量化了解。 Therefore, advertisers can access query count count table by advertisers server to get the user to understand the interests of individual advertisements to quantify the degree.

应当指出,还可以将记录电话号码查询的次数的访问计数表与记录请求广告数据的次数的访问计数表分开设置,可以分别记录请求广告数据的次数和电话号码查询的次数。 It should be noted, can also record access count table and the number of recorded telephone number search request advertising data access count the number of times tables set separately, the number of times an ad is requested data and telephone number of the query can be recorded separately.

(2)第二修改在上述第一修改中,如果用户单击(选择和确认)广告,则该广告的广告商的客户服务部的电话号码从广告发布服务器17被发送到移动通信终端11。 (2) The second modification of the first modification, if the user clicks (select and confirm) advertising, the telephone number in the ad's customer service department of the publishing server 17 is sent to the mobile communication terminal 11 from advertising. 与这相反,在本修改中,数据库17A存储在该移动通信终端接收到与该广告ID关联的呼叫时作为呼入信号播放的音乐数据(所谓“呼入振铃曲″)。 This is in contrast with the, in this modification, the database 17A stores the received advertisement ID associated with that call in the mobile communication terminal as the incoming signal played music data (so-called "incoming ringing song"). 如果用户在移动通信终端11显示广告时单击广告,则从移动通信终端11通过中继服务器15向广告发布服务器17发送广告ID和呼入振铃曲发布请求。 Click the ad if the user in the mobile communication terminal 11 display ad, from the mobile communication terminal 11 via a relay server to send advertising 17 15 Publisher ID and incoming ringing song release request to the ad. 广告发布服务器17从数据库17A读取广告ID所对应的呼入振铃曲的数据,并通过中继服务器15将其发送到移动通信终端11。 Advertising server 17 reads the advertisement ID corresponding to the incoming ringing song data from the database 17A, and through the relay server 15 transmits it to the mobile communication terminal 11. 移动通信终端11把呼入振铃曲的数据存储在存储器116中。 The mobile communication terminal 11 incoming ringing song data stored in the memory 116. 此后,在接收到来话时根据该数据产生呼入振铃曲。 Thereafter, upon receiving an incoming ringing song generated based on the incoming data.

(3)第三修改在第二实施例中,当用户单击(选择和确认)广告时,呼入振铃曲的数据从广告发布服务器17发送到移动通信终端11。 (3) The third modification of the second embodiment, when the user clicks (select and confirm) advertising, the incoming ringing song from the ad server 17 sends data to the mobile communication terminal 11 release. 与此相反,在本修改中,数据库17A存储在该移动通信终端等待与该广告ID关联的呼叫时所显示的待机屏面的显示数据。 In contrast, in the present modification, the database 17A storing the display data when a call waiting for the advertisement ID associated with the displayed standby screen in the mobile communication terminal. 再者,如果当移动通信终端11上显示广告时用户单击(选择和确认)广告,则该广告的广告ID所对应的待机屏面的显示数据从广告发布服务器17被发送到移动通信终端11。 Furthermore, if the data is displayed when the mobile communication terminal 11 when the user clicks on display ads (select and confirm) ad, the ad ID of the advertisement corresponding to the standby screen from the advertising server 17 is sent to the mobile communication terminal 11 . 具体的操作与第二实施例的完全相同,所以将省略相关的说明。 Identical to the specific operation of the second embodiment, so the description thereof is omitted.

(4)第四修改在本实施例中,有这样的可能性:向用户发送某个广告的次数最终超过广告商基于广告发布成本设定的极限。 (4) The fourth modification of the present embodiment, there is such a possibility: the number of times an ad is sent to the user's final over advertisers based on advertising costs limit set. 为了应对这种情况,还可以在期望的发送用户条件中设置优先级别,以将成本保持在广告发布成本的极限之下。 To deal with this situation, you can also set the priority level of the user in the desired transmission conditions in order to keep the costs under the publishing costs in advertising limits.

(5)第五修改还可以根据来自为移动通信终端11服务的移动通信交换局(未示出)的报告检测该移动通信终端11的当前位置,并发布所检测到的位置所对应的广告。 (5) The fifth modification also can (not shown) detects the mobile reports the current position of the communication terminal 11 according to the mobile communication terminal 11 from a service for a mobile communication exchange, and a release position corresponding to the detected advertisement. 更为具体地来说,当某个时间点上移动通信终端11的当前位置是Ginza购物区、并且有在Ginza拥有连锁店的广告商时,可以发布有关在Ginza区的广告商的连锁店的广告(位置、销售信息等)。 More specifically, the point in time when the current location of the mobile communication terminal 11 is the Ginza shopping district, and there has stores in Ginza advertisers, you can publish the advertiser about the stores in the Ginza district of advertising ( position, sales information, etc.).

(6)第六修改还可以这样配置本发明,以便当中继服务器15在某个时段从移动通信终端11接收对内容服务器18的访问请求时,发布有关该时段的广告。 (6) The sixth modification of the present invention may also be configured such that when the relay server 15 receives the access to the content server 18 from the mobile communication terminal 11 requests a certain time period, advertising about the period. 例如,还可以在工作时间结束之后的时段(即5点之后)发布描述“一次免费饮料”等餐馆等的广告,而在午餐时间发布作为广告的午餐菜单等通知。 For example, you can still work after the end of the period of time (ie after 5:00) release describes "a free drink" and other restaurants, advertising, and issued a notice as an advertising lunch menus at lunch time. 再者,还可以这样配置本发明,以便利用第五修改中描述的位置信息发布时间服务广告。 Furthermore, the present invention also can be configured to take advantage of the location information described in the fifth modification Published service advertising.

(7)第七修改在本实施例中,当从移动通信终端11发送包含广告ID的广告数据请求时,中继服务器15将该广告ID发送到移动通信终端11并从广告发布服务器17获取该广告ID所对应的广告数据、将其发送到该移动通信终端。 (7) The seventh modification in the present embodiment, when a request from the advertising data mobile communication terminal 11 sends an advertisement ID, the advertisement ID relay server 15 to the mobile communication terminal 11 and get that from the advertising server 17 advertisement ID corresponding to advertisement data, to be transmitted to the mobile communication terminal. 但是,代替以上的做法,对于中继服务器15,还可以在获得广告ID的时间点上从广告发布服务器获取该广告ID所对应的广告数据,并将其连同已经从内容服务器18接收到的HTML数据发送到移动通信终端11。 However, instead of the above approach, the relay server 15, but also can obtain the advertisement ID corresponding to advertisement data from the advertisement distribution server at the time point to obtain the advertising ID, and together with the already received from the content server 18 to the HTML transmitting data to the mobile communication terminal 11.

(8)第八修改在本实施例中,包含广告显示区域指定数据的HTML数据被发送到移动通信终端11。 (8) an eighth modification in the present embodiment, HTML data containing advertisement display area designation data is transmitted to the mobile communication terminal 11. 但是,还可以不这样做,而是将不包含广告显示区域指定数据的HTML数据发送到移动通信终端11,由移动通信终端11将显示屏划分为,例如上半部分和下半部分,将广告显示在其中一部分,将HTML数据所对应的屏面显示在另一部分。 However, also may not do so, but will not include advertisement display area designation data transmitted HTML data to the mobile communication terminals 11, 11 into the display by the mobile communication terminal, e.g., the upper half and a lower half, the advertising is displayed in the part of the HTML data corresponding to the screen displayed in another part.

(9)第九修改在本实施例中,用户ID被转换为IP地址,并用作与广告发布服务器进行数据通信的数据通信地址,但是本发明并不局限于IP地址。 (9) In a ninth modification of the present embodiment, the user ID is converted to an IP address, and the ad server is used as a data communication address for data communication, but the present invention is not limited to IP addresses. 还可以分配在便携式电话之间不重复的和在用户之间彼此不重复的唯一标识号作为数据通信地址。 You can also assign the non-repetition between mobile phones and between the user does not duplicate each other's unique identification number as the data communication address.

(10)第十修改在本实施例中,广告ID是固定对应于每个广告的ID,但是,并非一定是这种情况。 (10) 10 is revised in the present embodiment, the advertisement ID is fixed corresponding to each advertisement ID, however, is not necessarily the case. 在本实施例中,内容服务器向广告发布服务器发送标识号。 In this embodiment, the content server to the ad server sends an identification number. 该标识号可以是随意生成,也可以是根据内容服务器或主页的类型生成。 The identification number may be generated at random, can also be generated based on the type of content server or homepage. 广告发布服务器根据从内容服务器发送来的标识号分配广告ID。 Advertising server based on the content sent from the server to the identification number assigned ad ID.

(11)第十一修改在本实施例中,中继服务器15判断获取广告ID的必要性(具体地说,是否存在广告显示区域指定数据),从广告发布服务器获取广告ID,并根据从通信终端返回的广告ID从广告发布服务器获取广告数据。 (11) In this embodiment, the eleventh modification, the relay server 15 to determine the need to obtain ad ID (specifically, whether the advertising display area specified data exist), get advertising from advertising server ID, and in accordance with the Communications advertisement terminal ID returned from the publisher ad Get ads data. 还可以在通信终端中执行该操作。 You can also perform this operation in the communication terminal. 即,在本修改中,当中继服务器从内容服务器接收到主页的HTML数据时,它将用于访问广告发布服务器的信息(例如,广告发布服务器的URL)附加加到该HTML数据中并将其传送给通信终端。 That is, in this modification, when the relay server receives from the content server to the home page of HTML data, will be used to access the advertising server information (eg, URL advertising server) additional data added to the HTML and transmitted to the communication terminal. 通信终端判断该HTML数据是否包含广告显示区域指定数据或对应于它的数据,当有对应的数据时,通过中继服务器向广告发布服务器请求广告数据。 HTML data communication terminal to determine whether the advertising display area contains the specified data or data corresponding to it, when there is a corresponding data through the relay server publishing server requests advertisement data to advertising. 此处,在与通信终端进行数据通信时,中继服务器使用通信终端的用户ID,而在与广告发布服务器进行数据通信时,则使用根据用户ID查找到的用户IP地址。 Here, when the communication terminal performs data communication, the communication terminal of the relay server using a user ID, and the ad server when performing data communication, is used to find the IP address of the user based on the user ID. 这一点已经在上述实施例中解释。 This has been explained in the above embodiments. 广告发布服务器根据请求该广告数据的用户的用户IP地址查找有关该用户的偏好的信息,选择迎合该用户偏好的满足广告商需求的广告,并通过中继服务器将该数据发送到移动通信终端。 Advertising server data at the request of the advertisement user's IP address to find information about the preferences of the user, select the user preferences to cater to meet the needs of advertisers ads and sends the data to the mobile communication terminal via a relay server.

(12)第十二修改还可以不只发布文本广告的广告数据,而且发布图像广告的广告数据到通信终端。 (12) 12 is amended not only advertising data can also text ads, image ad and publish data to the communication terminal.

(13)第十三修改在本实施例中,当有关于某个广告的详细广告时,广告发布服务器存储所述某个广告的ID和彼此关联的详细广告的主页的URL。 (13) XIII modified by this embodiment, when the detailed advertisement about an ad, advertising detailed ad server stores the ID of an ad and interrelated home page URL. 从广告发布服务器接收广告数据的用户的通信终端根据该广告数据显示广告,但是如果接收到请求详细广告的操作请求(具体地说,在标题栏广告上的单击操作),则通过中继服务器将详细广告的请求发送到广告发布服务器。 Receiving advertisement data from advertising server communication terminal user's display ads based on the advertisement data, but if the request is received operation request detailed advertising (specifically, in the title bar, click advertising operations), then through a relay server sends a request to the detailed advertisement advertising server. 当接收该请求时,广告发布服务器查找发布到发送该请求的用户的广告ID,然后搜索与该广告ID关联的详细广告的主页的URL。 Upon receiving the request, the advertising server to send the request to find publish advertisements user ID, and then search for the detailed advertisement ID associated with the advertisement of the home page URL. 然后,它将显示详细广告的位置的URL发送到通信终端。 It will then display the detailed advertisement URL location is sent to the communication terminal. 通信终端利用该URL获取详细广告并将其显示在显示装置上。 Communication terminal using this URL for more advertising and displays on the display device.

(14)第十四修改还可以对通信终端进行改进,以便在执行预定操作将该终端预先设置为拒绝接收广告时,即使从中继服务器接收到广告ID,也不通过广告服务器将其返回中继服务器。 (14) Fourteenth modification can also improve communication terminal to perform a predetermined operation in the terminal is set to refuse to accept advertising in advance, even if received from the relay server to the ad ID, nor by the ad server will return relay server. 这种改进的通信终端的用户可以就是否将与主页显示数据一起发送的广告ID发送回中继服务器预先设置该通信终端,从而根据用户此时的偏好只接收主页或同时接收主页和广告。 The improved user communication terminal and the home can be displayed on whether data is transmitted together with the advertisement ID is sent back to the relay server sets the communication terminal in advance, so that only the user at this time based on the received Home preferences or simultaneously receiving Home and advertising.

Referenced by
Citing PatentFiling datePublication dateApplicantTitle
WO2011110052A1 *7 Mar 201115 Sep 2011Rtr Co., Ltd.Advertisement information distribution system and method
Classifications
International ClassificationG06Q30/00, G06F17/30
Cooperative ClassificationG06F17/30867, G06Q30/02, G06Q30/0267, G06Q30/0261
European ClassificationG06Q30/02, G06Q30/0261, G06Q30/0267, G06F17/30W1F
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1 Nov 2006C14Granted
22 Jul 2015C17Cessation of patent right