CN104636949A - Mobile advertising based short message feedback method and system - Google Patents
Mobile advertising based short message feedback method and system Download PDFInfo
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- CN104636949A CN104636949A CN201310571783.4A CN201310571783A CN104636949A CN 104636949 A CN104636949 A CN 104636949A CN 201310571783 A CN201310571783 A CN 201310571783A CN 104636949 A CN104636949 A CN 104636949A
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Abstract
The invention discloses a mobile advertising based short message feedback method. The mobile advertising based short message feedback method includes the following steps that a mobile device loads a website and acquires a user agent datum to transmit the user agent datum to an advertising server; after receiving the user agent datum, the advertising server calls a dynamic link library so as to analyze the user agent datum and selects a proper short message drive command, a default telephone port number and a default text; the mobile device executes the short message drive command so as to start a short message application, and the short message application is enabled to automatically load the default telephone port to a receiver field and load a preset text to an inner text field and further becomes a feedback short message to be transmitted to the advertising server. The invention further discloses a mobile advertising based short message feedback system.
Description
Technical field
The present invention relates to a kind of news in brief feedback method and system thereof, particularly relate to a kind of news in brief feedback method based on action advertisement and system thereof.
Background technology
In advertisement industry, list demand type advertiser is as mended religion industry, life insurance, financial circles, and car industry, finding always and having a mind to attempt innovation, high-quality list source, then be aided with client service center (callcenter) and merchandising or service are carried out, to produce performance to contact potential consumer to externally the converse mode of (outbound call) of list client.
In recent years, advertiser significantly adopts the web advertisement to increase advertising results, such as, utilize and be presented in webpage or the banner (banner) of mobile applications program, after consumer clicks banner, computing machine or running gear can start browser, and show a leaflet webpage, consumer clicks transmission can fill in master data (as name) and liaison method (as telephone number) in leaflet webpage after, and the master data that advertiser can provide according to consumer and liaison method and consumer initiatively contact and carry out phone and request to discuss (being called for short electric visit).For example, mend religion dealer generally after obtaining list, potential consumer can be arranged in electricity mode of visiting and accept relevant consulting to its retail sales, and then sell course; Life insurance dealer, after obtaining list, visits mode and potential consumer with electricity equally and to get in touch and directly at its insured goods of online sales; And financier is after obtaining list, also takes electricity to visit potential consumer's mode, promote its credit card commodity; Automobile dealer after obtaining list, then contacts potential consumer by electric visit mode and arranges test ride time and place.
For list demand type advertiser, after obtaining list, electricity visits the percent of call completed of potential consumer is ground floor KPI(KeyPerformanceIndicators) value; And by potential consumer's list of obtaining after the viewing such as computing machine, running gear advertisement, then normal because of potential consumer fill in contact data voluntarily time, the phone of input error or phone number, cause only have an appointment 50% percent of call completed KPI value.
Therefore, in view of this, the present invention aims to provide a kind of news in brief feedback method based on action advertisement and system thereof, and it can allow potential consumer reply by running gear viewing advertisement and with news in brief and leave phone number and pre-loaded content, to improve phone number accuracy and percent of call completed KPI value.
Summary of the invention
The object of the present invention is to provide a kind of news in brief feedback method based on action advertisement.
The present invention is based on the news in brief feedback method of action advertisement, be applicable to a running gear and an Advertisement Server; This action device comprises browses module, and this Advertisement Server comprises a dynamic link library, a determination module and a memory module, this news in brief feedback method comprises the following step: (a) this action device browse module loading one network address, and obtain the user agent's data being relevant to this action device, to be sent to this Advertisement Server; B () this Advertisement Server, after these user agent's data of reception, calls out this dynamic link library; C the dynamic link library of () this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, a default phone port numbers and a default text; And the module of browsing of (d) this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.
The present invention is based on the news in brief feedback method of action advertisement, in this step (a), these user agent's data are for the operating system that records this action device and install and version information thereof.
The present invention is based on the news in brief feedback method of action advertisement, in this step (a), also comprise substep: (a-1) this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should a request of advertisement component to this Advertisement Server; (a-2) this Advertisement Server is according to should this request of advertisement component, and transmit a logon web page and show to browsing in module of this action device, this logon web page has an ad related information and and confirms assembly; And (a-3) when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.
The present invention is based on the news in brief feedback method of action advertisement, a step (e) is also comprised after this step (d), this Advertisement Server, according to the telephony side slogan of this feedback news in brief received, obtains a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.
The present invention is based on the news in brief feedback method of action advertisement, a step (e) is also comprised after this step (d), this Advertisement Server, according to the telephony side slogan of this feedback news in brief received, obtains a corresponding advertiser, and returns one and comprise the thanks message of this advertiser to this action device.
Another object of the present invention, is namely providing a kind of news in brief feedback system based on action advertisement.
The news in brief feedback system that the present invention is based on action advertisement comprises an Advertisement Server and a running gear.This Advertisement Server comprises a dynamic link library, a determination module and a memory module.This action device comprises browses module.
This browses module for loading the network address provided by this Advertisement Server, and obtains the user agent's data being relevant to this action device, to be sent to this Advertisement Server;
When this Advertisement Server is after these user agent's data of reception, call out this dynamic link library, then the dynamic link library of this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, one default phone port numbers and a default text, the module of browsing of this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.
The present invention is based on the news in brief feedback system of action advertisement, these user agent's data are for the operating system that records this action device and install and version information thereof.
The present invention is based on the news in brief feedback system of action advertisement, this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should advertisement component one request to this Advertisement Server, this Advertisement Server is according to should this request of advertisement component, transmit a logon web page with an ad related information and a confirmation assembly to show to browsing in module of this action device, and when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.
The present invention is based on the news in brief feedback system of action advertisement, this Advertisement Server, according to the telephony side slogan of this feedback news in brief received, obtains a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.
The present invention is based on the news in brief feedback system of action advertisement, this Advertisement Server, according to the telephony side slogan of this feedback news in brief received, obtains a corresponding advertiser, and returns one and comprise the thanks message of this advertiser to this action device.
Beneficial effect of the present invention is: clicked the advertisement browsing in module of this action device by this user after, this news in brief application program is driven by this determination module, bring the telephone number that comprises this action device further into send corresponding advertiser to, the accuracy of the telephone number provided due to this action device is up to 100%, therefore percent of call completed KPI value is made to reach 85 ~ 90%, far above from PC end acquired by list, and can overcome because user's input error phone number cause only have an appointment 50% percent of call completed KPI value.
Accompanying drawing explanation
Fig. 1 is a system architecture diagram, and a preferred embodiment of the news in brief feedback system that the present invention is based on action advertisement is described; And
Fig. 2 is a process flow diagram, and a preferred embodiment of the news in brief feedback method that the present invention is based on action advertisement is described.
Embodiment
Below in conjunction with drawings and Examples, the present invention is described in detail.
Consult Fig. 1, the preferred embodiment that the present invention is based on the news in brief feedback system of action advertisement comprises running gear 1, Advertisement Server 2, telecom dealer 3, and at least one advertiser 4.This Advertisement Server 2 is between this action device 1 and this advertiser 4, and carries out communication connection with this action device 1 and this advertiser 4 respectively by a Internet; In addition, this telecom dealer 3 can be used for receiving the news in brief sent by this action device 1, and is sent to this Advertisement Server 2, and this telecom dealer 3 also can be used for receiving another news in brief sent by this Advertisement Server 2, and is sent in this action device 1.
Wherein, this action device 1 comprises process list group 11 and an operating system 12; Wherein, this operating system 12 is equipped with an action application program 121.In this preferred embodiment, the aspect of this action application program 121 is the application program of mobile phone (Mobileapplication, App) be associated with this Advertisement Server 2, and this action application program 121 comprises and browses module 122.
When this action application program 121 is performed by this process list group 11, this browses module 122 for browsing for a user display frame provided by this action application program 121, wherein, the rendering content of this display frame, such as can be program application picture, page screens or game picture, and in this display frame, be embedded with at least one advertisement component that corresponds to a network address.
The aspect of this advertisement component such as can be an ad banner (BannerAds) or can be one and pushes away and broadcast notice, it is for coming from this advertiser 4 in advertisement radio hookup net (Advertising Network) advertisement of throwing in, and crosses this action application program 121 by this advertisement radio hookup Netcom and brought in the display frame of this action application program by this advertising portfolio.
Wherein, this Advertisement Server 2 comprises dynamic link library 21, determination module 22, and a memory module 23.This dynamic link library 21 has the machine type information of different running gear 1, and the action operating system of corresponding different editions (such as, iOS, Android or WindowsPhone series etc.) news in brief driving instruction, and this dynamic link library 21 can be packaged into single program and effectively can save system resource, simultaneously more convenient when program updates is safeguarded.
When this user uses this action application program 121 by this action device 1, this browses module 122 for loading the advertisement component corresponding to a network address from this Advertisement Server 2.
Then, when this browses module 122, detecting this user, for this, to browse this advertisement component shown by module 122 interested and after producing a click behavior, this action device 1 transmit according to this to should a request of advertisement component to this Advertisement Server 2.
Then, after this Advertisement Server 2 receives this request, judge whether this advertiser provides a logon web page according to the identifier in this network address corresponding to this advertisement component.
Advertiser has the enforcement aspect providing logon web page
When the result judged is as when being, this Advertisement Server 2 obtains should the logon web page of advertiser 4 of advertisement component, shows this logon web page to be sent to browsing in module 122 of this action device 1.Wherein, this logon web page has an ad related information and a confirmation assembly.In addition, this Advertisement Server 2 receives should after the request of advertisement component, also for calculating and record the number of clicks and conversion ratio (conversionrate) that are relevant to this advertisement component, to make follow-up its different advertisement component performance to each other of throwing in same advertising campaign of learning further of this advertiser 4.
For example, suppose should the network address of advertisement component be: " http://mdsp.mobiinsight.com:8081/DSP.aspx BannerID=141 & NID=2 "; This Advertisement Server 2 is after the request receiving this action device 1, can according to the identifier in this network address (namely, BannerID) go the logon web page of the advertiser 4 obtained corresponding to it, and by this logon web page by turn location mode be returned to this action device 1 browse in module 122 show.
Then, when this user is by clicking this confirmation assembly in this logon web page to represent interested in this ad related information, this browses module 122 after detecting this click behavior, obtains the user agent's data being relevant to this action device 1 immediately; In addition, this Advertisement Server 2 also for calculating and recording number of clicks and the conversion ratio of the confirmation assembly being relevant to this logon web page, can learn the interest level of user for the advertising service content of this logon web page for this advertiser 4.
Advertiser is without the enforcement aspect providing logon web page
Or, when the result judged is as time no, namely this Advertisement Server 2 directly picks out this advertiser without providing this logon web page by identifier (BannerID) content, then this Advertisement Server 2 is browsed module 122 by this of this action device 1 immediately and obtained these user agent's data being relevant to this action device 1.
And then, when this Advertisement Server 2 is after these user agent's data of reception, call out this dynamic link library 21 and analyze this user agent's data to start this determination module 22, and then make this determination module 22 for the operating system 12 of installing according to this user agent's Data Analysis this action device 1 and version information thereof, and by from memory module 23, select and load an applicable driving news in brief instruction, a default phone port numbers and a default text to be sent in this action device 1.
Then, the module 122 of browsing of this action device 1 performs this driving news in brief instruction, with the news in brief application program 123 starting this action device 1 automatically load default telephony side slogan to the recipients fields in news in brief interface, and be loaded into word section in pre-set text in news in brief interface, and then become a feedback news in brief, and this feedback news in brief is sent to this Advertisement Server 2.In this preferred embodiment, this feedback news in brief also comprises the telephone number being relevant to this action device 1.
In this preferred embodiment, the program syntax of the driving news in brief instruction choosing out is such as " smsto:phonenumber=" 0987654321 " & body=" I am very interesting to XX product, please provide further information to me " "; Wherein, " phonenumber " is for recording this default phone port numbers, and " body " is for recording this default text, but is not limited thereto, and the grammer of this driving news in brief instruction operating system of installing according to each running gear is different and different.
And then, this Advertisement Server 2 is for the default phone port numbers according to this feedback news in brief received, obtain corresponding advertiser 4, and the telephone number of this action device 1 is sent to this advertiser 4, return one simultaneously and comprise the thanks message of this advertiser 4 to this action device 1.
It can thus be appreciated that, when user clicks the advertisement in running gear 1, the newsletter function of the intelligent mobile phone of different operating system (as iOS, Android or WindowPhone etc.) or different style (as iPhone, Samsung or HTC etc.) can be driven immediately, and also can load different corresponding pre-set text contents according to different advertising campaigns, " transmission button " that user only need press news in brief interface can express the interest-degree to the particular commodity presented in this logon web page; And then user, can by the correct phone number of this user of news in brief feedback system automatic pick-up of the present invention after the transmission completing news in brief, then relevant information is delivered to advertiser 4 and does follow-up sales or service.
Refer to Fig. 1 and Fig. 2, the corresponding above-mentioned news in brief feedback system based on action advertisement, the preferred embodiment that the present invention is based on the news in brief feedback method of action advertisement comprises the following step.
As shown in step 501, the module 122 of browsing of this action device 1 is utilized to load a network address; Wherein, this network address has an identifier.
As shown at step 502, when this browse module 122 detect to should an advertisement component of network address clicked by this user time, transmit to should a request of advertisement component to this Advertisement Server 2.
As shown in step 503, after this Advertisement Server 2 receives this request, judge whether this advertiser provides a logon web page according to the identifier in this network address corresponding to this advertisement component.
If the result of determination of this step 503 is yes, then as indicated in step 504, utilize this Advertisement Server 2 according to should this request of advertisement component, transmit this logon web page and show to browsing in module 122 of this action device 1.Wherein, this logon web page has an ad related information and a confirmation assembly.
As shown in step 505, when this browse module 122 this confirmation assembly detected in this logon web page clicked by this user time, obtain the user agent's data being relevant to this action device.Wherein, these user agent's data are for the operating system that records this action device 1 and install and version information thereof.
Or if the result of determination of this step 503 is no, then as shown in step 506, this Advertisement Server 2 is browsed module 122 by this of this action device 1 immediately and is obtained these user agent's data being relevant to this action device 1.
As illustrated at step 507, utilize this Advertisement Server 2 after these user agent's data of reception, call out a dynamic link library 21.
As shown in stage 508, utilize the dynamic link library 21 of this Advertisement Server 2 to start this determination module 22 and analyze this user agent's data, with from memory module 23, select an applicable driving news in brief instruction, a default phone port numbers and a default text.
As indicated at 509, the module 122 of browsing of this action device 1 is utilized to perform this driving news in brief instruction, to start the news in brief application program 123 of this action device 1.
As indicated in step 510, the news in brief application program 123 utilizing this action device 1 automatically load default telephony side slogan, to recipients fields, and loads pre-set text to interior word section, and then becomes a feedback news in brief, to be sent to this Advertisement Server 2.
As shown in step 511, utilize this Advertisement Server 2 according to the default phone port numbers of this feedback news in brief received, obtain a corresponding advertiser 4, and the telephone number of this action device 1 is sent to this advertiser 4 by application programming interfaces (ApplicationProgrammingInterface, API).
As illustrated in step 512, utilize this Advertisement Server 2 according to the default phone port numbers of this feedback news in brief received, obtain this corresponding advertiser 4, and return one and comprise the thanks message of this advertiser 4 to this action device 1.
In sum, the present invention is based on news in brief feedback method and the system thereof of action advertisement, clicked the advertisement browsing in module 122 of this action device 1 by this user after, this news in brief application program 123 is driven by this determination module 22, bring the telephone number that comprises this action device 1 further into send corresponding advertiser 4 to, the accuracy of the telephone number provided due to this action device 1 is up to 100%, make percent of call completed KPI value to reach 85 ~ 90%, far above in the past because user's input error phone number cause only have an appointment 50% percent of call completed KPI value.In addition, user by clicking browsing the advertisement in module 122 and sending in the process of news in brief of this action device 1, the wish to particular advertisement message and commodity can be expressed accordingly fully, the double selectivity that its click behavior belongs to independence adds (doubleopt-in), not only without a money method doubt but also take into account list quality, it is high that advertiser 4 accepts wish, and the click behavior of user can be analyzed for this advertiser 4 and calculate each ad click rate and conversion ratio further, again optimization is done in advertisement after can precisely judging advertisement availability, so really object of the present invention can be reached.
As described above, be only preferred embodiment of the present invention, and when not limiting scope of the invention process with this, the simple equivalence namely generally done according to claims of the present invention and description changes and modifies, and all still belongs to scope of the present invention.
Claims (10)
1. based on a news in brief feedback method for action advertisement, be applicable to a running gear and an Advertisement Server, this action device comprises browses module, and this Advertisement Server comprises a dynamic link library, a determination module and a memory module; It is characterized in that: this news in brief feedback method comprises the following step:
(a) this action device browse module loading one network address, and obtain the user agent's data being relevant to this action device, to be sent to this Advertisement Server;
B () this Advertisement Server, after these user agent's data of reception, calls out this dynamic link library;
C the dynamic link library of () this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, a default phone port numbers and a default text; And
D the module of browsing of () this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.
2. the news in brief feedback method based on action advertisement according to claim 1, is characterized in that: in this step (a), and these user agent's data are for the operating system that records this action device and install and version information thereof.
3. the news in brief feedback method based on action advertisement according to claim 2, is characterized in that: in this step (a), also comprise substep:
(a-1) this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should a request of advertisement component to this Advertisement Server;
(a-2) this Advertisement Server is according to should this request of advertisement component, and transmit a logon web page and show to browsing in module of this action device, this logon web page has an ad related information and and confirms assembly; And
(a-3) when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.
4. the news in brief feedback method based on action advertisement according to claim 3, it is characterized in that: after this step (d), also comprise a step (e), this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.
5. the news in brief feedback method based on action advertisement according to claim 3, it is characterized in that: after this step (d), also comprise a step (e), this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and return one and comprise the thanks message of this advertiser to this action device.
6. the news in brief feedback system based on action advertisement; It is characterized in that this system comprises:
One Advertisement Server, comprises a dynamic link library, a determination module and a memory module; And
One running gear, comprises and browses module, and this browses module for loading the network address provided by this Advertisement Server, and obtains the user agent's data being relevant to this action device, to be sent to this Advertisement Server;
When this Advertisement Server is after these user agent's data of reception, call out this dynamic link library, then the dynamic link library of this Advertisement Server starts this determination module and analyzes this user agent's data, with from memory module, select an applicable driving news in brief instruction, one default phone port numbers and a default text, the module of browsing of this action device performs this driving news in brief instruction, to start the news in brief application program of this action device, and automatically load default telephony side slogan to recipients fields, and load pre-set text to interior word section, and then become a feedback news in brief, to be sent to this Advertisement Server.
7. the news in brief feedback system based on action advertisement according to claim 6, is characterized in that: these user agent's data are for the operating system that records this action device and install and version information thereof.
8. the news in brief feedback system based on action advertisement according to claim 7, it is characterized in that: this action device browse this network address of module loading after, this browse module detecting to should an advertisement component of network address clicked by this user time, transmit to should advertisement component one request to this Advertisement Server, this Advertisement Server is according to should this request of advertisement component, transmit a logon web page with an ad related information and a confirmation assembly to show to browsing in module of this action device, and when this browse module this confirmation assembly detected in this logon web page clicked by this user time, obtain these user agent's data being relevant to this action device.
9. the news in brief feedback system based on action advertisement according to claim 8, it is characterized in that: this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and the telephone number of this action device is sent to this advertiser.
10. the news in brief feedback system based on action advertisement according to claim 8, it is characterized in that: this Advertisement Server is according to the telephony side slogan of this feedback news in brief received, obtain a corresponding advertiser, and return one and comprise the thanks message of this advertiser to this action device.
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| CN104636949B (en) | 2017-12-22 |
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