CN104091277A - Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus - Google Patents
Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus Download PDFInfo
- Publication number
- CN104091277A CN104091277A CN201410256181.4A CN201410256181A CN104091277A CN 104091277 A CN104091277 A CN 104091277A CN 201410256181 A CN201410256181 A CN 201410256181A CN 104091277 A CN104091277 A CN 104091277A
- Authority
- CN
- China
- Prior art keywords
- user
- terminal
- user identity
- identify label
- advertisement
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Abstract
The invention brings forward an association method and apparatus for user identity identifications, and an advertisement delivery method and apparatus. The association method comprises: receiving a first user identity identification sent by a first terminal; according to the first user identity identification, generating a two-dimensional code, and displaying the two-dimensional code in the first terminal; receiving a first user identity identification sent by a second terminal, and obtaining a second user identity identification of the second terminal, wherein the second user identity identification is obtained after the second terminal scans the two-dimensional code and triggers an access event; and establishing a corresponding relation between the first user identity identification and the second user identity identification which are sent by the second terminal. According to the association method provided by one embodiment of the invention, cross-terminal association of the user identity identifications is realized, by means of association relations, advertisement providers can realize unified distribution of marketing budgets and integrated analysis of advertisement effects.
Description
Technical field
The present invention relates to Internet technical field, relate in particular to a kind of correlating method and device, advertisement placement method and device of User Identity.
Background technology
Along with the rise and development of sequencing advertisement transaction technology (Programmatic Buying), at present, in internet, mobile Internet, the form of selling of " opsition dependent " buying advertisement changes to the form of selling of " by audient " buying advertisement just fast.And by technology such as cloud computing and large data minings, the various advertisements targeted customer that can precisely go directly, because ad content mates more with targeted customer's demand, so the effect of advertisement significantly improves.
But, current procedure advertisement transaction technology also faces following problem: due to the more and more polynary change of terminal of customer access network media, for example, PC (personal computer, personal computer), smart mobile phone, panel computer, intelligent appliance etc., if same user uses multiple terminal accesses network media, the multiple terminal that advertisement putting person cannot use same user carries out efficient association and intercommunication, therefore, various advertisements cannot realize the accurate input of cross-terminal.
Summary of the invention
The present invention is intended to solve at least to a certain extent one of technical matters in correlation technique.
For this reason, first object of the present invention is to propose a kind of correlating method of User Identity.The method has realized the association of the User Identity of cross-terminal.
Second object of the present invention is to propose a kind of associated apparatus of User Identity.
The 3rd object of the present invention is to propose a kind of advertisement placement method.
The 4th object of the present invention is to propose a kind of advertisement putting device.
To achieve these goals, the correlating method of the User Identity of first aspect present invention embodiment, comprising: receive the first user identify label that first terminal sends; Generate Quick Response Code according to described first user identify label, and described Quick Response Code is illustrated in described first terminal, wherein, described Quick Response Code for triggering Access Events after being scanned; Receive the described first user identify label that the second terminal sends, and obtain the second User Identity of described the second terminal, wherein, when Quick Response Code described in described the second terminal scanning and trigger after described Access Events, obtain described the second User Identity; Set up described second terminal send described first user identify label and described the second User Identity between corresponding relation with the described first user identify label of association and described the second User Identity.
The correlating method of the User Identity of the embodiment of the present invention, realize the association of the User Identity of cross-terminal, by these incidence relations, make advertisement supplier can realize Marking Budget unified distribution and advertising results confluence analysis, for example, make clearer and more definite which user of advertisement supplier interested in their advertisement, or participate in the marketing activity that they hold, the more users clearer and more definite which media of advertisement supplier are brought, which ad content more attracts user, thereby more shoot the arrow at the target, more efficiently manage the advertisement marketing expenditure of self.
To achieve these goals, the associated apparatus of the User Identity of second aspect present invention embodiment, comprising: the first receiver module, the first user identify label sending for receiving first terminal; Generate and display module, for generating Quick Response Code according to described first user identify label, and described Quick Response Code is illustrated in described first terminal, wherein, described Quick Response Code for triggering Access Events after being scanned; The second receiver module, the described first user identify label sending for receiving the second terminal; Acquisition module, for obtaining the second User Identity of described the second terminal, wherein, when Quick Response Code described in described the second terminal scanning and trigger after described Access Events, obtains described the second User Identity; Set up module, for set up described second terminal send described first user identify label and described the second User Identity between corresponding relation with the described first user identify label of association and described the second User Identity.
The associated apparatus of the User Identity of the embodiment of the present invention, realize the association of the User Identity of cross-terminal, by these incidence relations, make advertisement supplier can realize Marking Budget unified distribution and advertising results confluence analysis, for example, make clearer and more definite which user of advertisement supplier interested in their advertisement, or participate in the marketing activity that they hold, the more users clearer and more definite which media of advertisement supplier are brought, which ad content more attracts user, thereby more shoot the arrow at the target, more efficiently manage the advertisement marketing expenditure of self.
To achieve these goals, the advertisement placement method of third aspect present invention embodiment, comprising: receive the first user identify label that first terminal sends; Determine second User Identity associated with described first user identify label, wherein, the incidence relation of described first user identify label and described the second User Identity is to obtain according to the correlating method of the User Identity of first aspect present invention embodiment; Determine the ad content associated with described the second User Identity; Described ad content is thrown in to described first terminal.
The advertisement putting device of the embodiment of the present invention, realize sustainable directed input of advertisement for same user's cross-terminal, thereby realize advertisement supplier in the urgent need to efficiently across screen (cross-terminal) marketing, the marketing again that targeted customer is carried out repeatedly significantly improves advertisement delivery effect.
To achieve these goals, the advertisement putting device of fourth aspect present invention embodiment, comprising: receiver module, the first user identify label sending for receiving first terminal; The first determination module, for determining second User Identity associated with described first user identify label, wherein, the incidence relation of described first user identify label and described the second User Identity is to obtain according to the correlating method of the User Identity of first aspect present invention embodiment; The second determination module, for determining the ad content associated with described the second User Identity; Putting module, for throwing in described ad content to described first terminal.
The advertisement putting device of the embodiment of the present invention, realize sustainable directed input of advertisement for same user's cross-terminal, thereby realize advertisement supplier in the urgent need to efficiently across screen (cross-terminal) marketing, the marketing again that targeted customer is carried out repeatedly significantly improves advertisement delivery effect.
The aspect that the present invention is additional and advantage in the following description part provide, and part will become obviously from the following description, or recognize by practice of the present invention.
Brief description of the drawings
The present invention above-mentioned and/or additional aspect and advantage will become from the following description of the accompanying drawings of embodiments obviously and easily and understand, wherein,
Fig. 1 is the process flow diagram of the correlating method of User Identity according to an embodiment of the invention;
Fig. 2 is the structured flowchart of the associated apparatus of User Identity according to an embodiment of the invention;
Fig. 3 is the process flow diagram of advertisement placement method according to an embodiment of the invention;
Fig. 4 is the structured flowchart of advertisement putting device according to an embodiment of the invention.
Embodiment
Describe embodiments of the invention below in detail, the example of described embodiment is shown in the drawings, and wherein same or similar label represents same or similar module or has the module of identical or similar functions from start to finish.Be exemplary below by the embodiment being described with reference to the drawings, only for explaining the present invention, and can not be interpreted as limitation of the present invention.On the contrary, embodiments of the invention comprise all changes, amendment and the equivalent within the scope of spirit and the intension that falls into additional claims.
In description of the invention, it will be appreciated that, term " first ", " second " etc. are only for describing object, and can not be interpreted as instruction or hint relative importance.In addition,, in description of the invention, except as otherwise noted, the implication of " multiple " is two or more.
Any process of otherwise describing in process flow diagram or at this or method are described and can be understood to, represent to comprise that one or more is for realizing module, fragment or the part of code of executable instruction of step of specific logical function or process, and the scope of the preferred embodiment of the present invention comprises other realization, wherein can be not according to order shown or that discuss, comprise according to related function by the mode of basic while or by contrary order, carry out function, this should be understood by embodiments of the invention person of ordinary skill in the field.
The more and more polynary change of terminal of customer access network media, User Identity corresponding to diversification terminal is also diversification, for example, the user cookie of browser storage in PC, the device identification of the mobile terminals such as smart mobile phone, as, the advertisement indications IDFA (identifier For Advertising) of Apple IOS (Mobile operating system of Apple's exploitation) operating system, the derivative device identification such as the Android Android ID in Android operating system is (as according to the unit type of mobile device, device version number, device operating system version, browser model, IP address, the device-fingerprint of the combination producings such as access time mark) etc., User Identity on different public platforms, as, user Open ID etc. in micro-letter public platform.But, if same user is in the time using multiple terminal, so the User Identity of diversification is difficult to carry out efficient association, and for example, in PC, the advertisement indications IDFA in mobile terminal or Android Android ID etc. cannot be effectively associated with this user conventionally for the user cookie of browser.Thereby advertisement supplier cannot realize the accurate advertisement of cross-terminal and throw in, bring many difficulties and challenge to advertisement supplier's Marking Budget unified distribution and advertising results confluence analysis.
If a kind of quick, simple method can be provided, User Identity in different terminals can be carried out to association, can realize for same user's cross-terminal sustainable directed input of advertisement, thereby realize advertisement supplier in the urgent need to efficiently across screen (cross-terminal) marketing, the marketing again that targeted customer is carried out repeatedly significantly improves advertisement delivery effect.For this reason, embodiments of the invention provide a kind of correlating method and device, a kind of advertisement placement method and device of User Identity.Describe according to the correlating method of the User Identity of the embodiment of the present invention and device, advertisement placement method and device below with reference to accompanying drawing.
Fig. 1 is the process flow diagram of the correlating method of User Identity according to an embodiment of the invention.
As shown in Figure 1, the correlating method of this User Identity comprises:
S101, receives the first user identify label that first terminal sends.
In one embodiment of the invention, first terminal is personal computer, for example, desk-top computer, notebook computer etc., should be understood that desk-top computer, notebook computer are only for illustrating personal computer, the computing machine that the personal computer described in the embodiment of the present invention can also other types.In another embodiment of the present invention, first user identify label is at least one in store local data Local Storage or the Flash Object of user Cookie, HTML5 of browser storage in first terminal, should understand, above-mentioned example is only for illustrating first user identify label, along with being included in embodiments of the invention in order to the information of identifying user identity in any first terminal of technical development.
In one embodiment of the invention, while browsing web sites by first terminal, the advertisement playing module in website obtains first user identify label, and sends first user identify label by first terminal.Particularly, in the time that user uses first terminal access some websites, first terminal (is for example resolved this website, by this website of browser resolves etc.) and read the advertisement playing module being placed on this website, this advertisement playing module can read at least one in Local Storage or the Flash Object etc. of user Cookie, HTML5 of the browser of this first terminal in real time as first user identify label, and the first user identify label of reading is sent to Advertisement Server, Advertisement Server receives the first user identify label that first terminal sends.In addition, advertisement playing module or Advertisement Server, after obtaining first user identify label, can also generate characteristic of correspondence value according to first user identify label, replace first user identify label with eigenwert, to this, embodiments of the invention do not limit.
S102, generates Quick Response Code according to first user identify label, and Quick Response Code is illustrated in first terminal, and wherein, Quick Response Code for triggering Access Events after being scanned.
Particularly, Advertisement Server generates Quick Response Code according to first user identify label, this Quick Response Code comprises first user identify label or first user identify label characteristic of correspondence value, this Quick Response Code also has the various functions that ordinary two dimensional code can be realized, for example, user is with can automatically opening certain application program (APP) after mobile terminal barcode scanning or enter advertisement supplier public on the public platforms such as micro-letter or Taobao number etc. on mobile terminal.This Quick Response Code has dynamic characteristic, and the Quick Response Code of producing for each first user identify label is different.The Quick Response Code of generation is sent to first terminal by Advertisement Server, and advertisement playing module is shown this Quick Response Code again.
S103, receives the first user identify label that the second terminal sends, and obtains the second User Identity of the second terminal, wherein, when the second terminal scanning Quick Response Code and trigger after Access Events, obtains the second User Identity.
In one embodiment of the invention, the second terminal is mobile terminal, for example, mobile phone, panel computer, e-book etc. have the hardware device of operating system, all kinds of internet of things equipment as smart electronics product, Smart Home articles for use etc., should understand, above-mentioned example is only for illustrating mobile terminal, the mobile device that the mobile terminal described in the embodiment of the present invention can also other types.
Due to the variation of mobile terminal, if what show on first terminal is some websites, public of the public platform that may need to start application program or enter or pay close attention in mobile terminal number etc., therefore, the Access Events of Quick Response Code is the public number who starts application program or the public platform that enters or pay close attention to.
In one embodiment of the invention, when Access Events is while starting application program, the second User Identity is at least one during advertisement indications IDFA, Android ID mark, the device-fingerprint of the second terminal identifies, wherein, device-fingerprint mark is through special cryptographic algorithm combination producing according to one or more of the device attributes such as the unit type of the second terminal, device version number, device operating system version, browser model, IP address, access time mark.In one embodiment of the invention, when Access Events is while entering or pay close attention to the public of public platform, the second User Identity is the user of the second terminal user ID on public platform.
Particularly, when show Quick Response Code in first terminal after, user uses the second terminal scanning Quick Response Code and triggers corresponding Access Events.
When Access Events is, while starting application program, to obtain the second User Identity by the monitoring of the advertisement module in application program, can also obtain the first user identify label in Quick Response Code by the monitoring of the advertisement module in application program.Afterwards, by the monitoring of the advertisement module in application program, first user identify label and the second User Identity are all sent to Advertisement Server.
Wherein, when Access Events is while starting application program, if user does not install corresponding application program in the second terminal, first inquire whether user downloads and install, after user installation, obtain the first user identify label in the second User Identity and Quick Response Code by the monitoring of the advertisement module in application program.
When Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that the interface providing according to public platform obtains the second terminal on public platform.Particularly, the user ID of the user of interface automatic acquisition the second terminal that Advertisement Server provides according to public platform on public platform, and receive the first user identify label that the second terminal sends.
S104, set up second terminal send first user identify label and the second User Identity between corresponding relation with associated first user identify label and the second User Identity.
The correlating method of the User Identity of the embodiment of the present invention, realize the association of the User Identity of cross-terminal, by these incidence relations, make advertisement supplier can realize Marking Budget unified distribution and advertising results confluence analysis, for example, make clearer and more definite which user of advertisement supplier interested in their advertisement, or participate in the marketing activity that they hold, the more users clearer and more definite which media of advertisement supplier are brought, which ad content more attracts user, thereby more shoot the arrow at the target, more efficiently manage the advertisement marketing expenditure of self.
In order to realize above-described embodiment, embodiments of the invention also propose a kind of associated apparatus of User Identity.
Fig. 2 is the structured flowchart of the associated apparatus of User Identity according to an embodiment of the invention.
As shown in Figure 2, the associated apparatus 100 of this User Identity comprises: the first receiver module 110, generation and display module 120, the second receiver module 130, acquisition module 140 and set up module 150.
Particularly, the first user identify label that the first receiver module 110 sends for receiving first terminal.In one embodiment of the invention, first terminal is personal computer, for example, desk-top computer, notebook computer etc., should be understood that desk-top computer, notebook computer are only for illustrating personal computer, the computing machine that the personal computer described in the embodiment of the present invention can also other types.In another embodiment of the present invention, first user identify label is at least one in store local data Local Storage or the Flash Object of user Cookie, HTML5 of browser storage in first terminal, should understand, above-mentioned example is only for illustrating first user identify label, along with being included in embodiments of the invention in order to the information of identifying user identity in any first terminal of technical development.
In one embodiment of the invention, while browsing web sites by first terminal, the advertisement playing module in website obtains first user identify label, and sends first user identify label by first terminal.Particularly, in the time that user uses first terminal access some websites, first terminal (is for example resolved this website, by this website of browser resolves etc.) and read the advertisement playing module being placed on this website, this advertisement playing module can read the user Cookie of the browser of this first terminal in real time, at least one in Local Storage or the Flash Object etc. of HTML5 is as first user identify label, and the first user identify label of reading is sent to the associated apparatus 100 of User Identity, the first receiver module 110 of the associated apparatus 100 of User Identity receives the first user identify label that first terminal sends.In addition, the associated apparatus 100 of advertisement playing module or User Identity, after obtaining first user identify label, can also generate characteristic of correspondence value according to first user identify label, replaces first user identify label with eigenwert, to this, embodiments of the invention do not limit.
Generate and display module 120 for generating Quick Response Code according to first user identify label, and Quick Response Code is illustrated in first terminal, wherein, Quick Response Code is used for triggering Access Events after being scanned.More specifically, generation and display module 120 generate Quick Response Code according to first user identify label, this Quick Response Code comprises first user identify label or first user identify label characteristic of correspondence value, this Quick Response Code also has the various functions that ordinary two dimensional code can be realized, for example, user is with can automatically opening certain application program (APP) after mobile terminal barcode scanning or enter advertisement supplier public on the public platforms such as micro-letter or Taobao number etc. on mobile terminal.This Quick Response Code has dynamic characteristic, and the Quick Response Code of producing for each first user identify label is different.The Quick Response Code of generation is sent to first terminal by the associated apparatus 100 of User Identity, and advertisement playing module is shown this Quick Response Code again.
The first user identify label that the second receiver module 130 sends for receiving the second terminal.Acquisition module 140 is for obtaining the second User Identity of the second terminal, wherein, when the second terminal scanning Quick Response Code and trigger after Access Events, obtains the second User Identity.
In one embodiment of the invention, the second terminal is mobile terminal, for example, mobile phone, panel computer, e-book etc. have the hardware device of operating system, all kinds of internet of things equipment as smart electronics product, Smart Home articles for use etc., should understand, above-mentioned example is only for illustrating mobile terminal, the mobile device that the mobile terminal described in the embodiment of the present invention can also other types.
Due to the variation of mobile terminal, if what show on first terminal is some websites, public of the public platform that may need to start application program or enter or pay close attention in mobile terminal number etc., therefore, the Access Events of Quick Response Code is the public number who starts application program or the public platform that enters or pay close attention to.
In one embodiment of the invention, when Access Events is while starting application program, the second User Identity is at least one during advertisement indications IDFA, Android ID mark, the device-fingerprint of the second terminal identifies, wherein, device-fingerprint mark is through special cryptographic algorithm combination producing according to one or more of the device attributes such as the unit type of the second terminal, device version number, device operating system version, browser model, IP address, access time mark.In one embodiment of the invention, when Access Events is while entering or pay close attention to the public of public platform, the second User Identity is the user of the second terminal user ID on public platform.
More specifically, when show Quick Response Code in first terminal after, user uses the second terminal scanning Quick Response Code and triggers corresponding Access Events.
When Access Events is, while starting application program, to obtain the second User Identity by the monitoring of the advertisement module in application program, can also obtain the first user identify label in Quick Response Code by the monitoring of the advertisement module in application program.Afterwards, by the monitoring of the advertisement module in application program, first user identify label and the second User Identity are all sent to the associated apparatus 100 of User Identity.
Wherein, when Access Events is while starting application program, if user does not install corresponding application program in the second terminal, first inquire whether user downloads and install, after user installation, obtain the first user identify label in the second User Identity and Quick Response Code by the monitoring of the advertisement module in application program.
When Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that the interface providing according to public platform obtains the second terminal on public platform.Particularly, the user ID of the user of interface automatic acquisition the second terminal that the acquisition module 140 of the associated apparatus 100 of User Identity provides according to public platform on public platform, the second receiver module 130 receives the first user identify label that the second terminal sends.
Set up module 150 for set up second terminal send first user identify label and the second User Identity between corresponding relation with associated first user identify label and the second User Identity.
The associated apparatus of the User Identity of the embodiment of the present invention, realize the association of the User Identity of cross-terminal, by these incidence relations, make advertisement supplier can realize Marking Budget unified distribution and advertising results confluence analysis, for example, make clearer and more definite which user of advertisement supplier interested in their advertisement, or participate in the marketing activity that they hold, the more users clearer and more definite which media of advertisement supplier are brought, which ad content more attracts user, thereby more shoot the arrow at the target, more efficiently manage the advertisement marketing expenditure of self.
Embodiments of the invention also propose a kind of advertisement placement method.
Fig. 3 is the process flow diagram of advertisement placement method according to an embodiment of the invention.
As shown in Figure 3, this advertisement placement method comprises:
S301, receives the first user identify label that first terminal sends.
S302, determines second User Identity associated with first user identify label, and wherein, the incidence relation of first user identify label and the second User Identity is to obtain according to the correlating method of the User Identity described in the above embodiment of the present invention.
In one embodiment of the invention, first terminal is personal computer or mobile terminal, and wherein, personal computer or mobile terminal can, with reference to described in above-mentioned any one embodiment of the method, not repeat them here.
Wherein, if when first terminal is personal computer, first user identify label is the User Identity that personal computer is corresponding, for example, at least one in store local data Local Storage or the Flash Object of user Cookie, the HTML5 of browser storage, the second User Identity can be the User Identity that mobile terminal is corresponding, for example, at least one in advertisement indications IDFA, Android ID mark, the device-fingerprint mark of mobile terminal, or the user ID of the user of mobile terminal on public platform; If when first terminal is mobile terminal, first user identify label can be the User Identity that mobile terminal is corresponding, for example, at least one in advertisement indications IDFA, Android ID mark, the device-fingerprint mark of mobile terminal, or the user ID of the user of mobile terminal on public platform, the second User Identity is the User Identity that personal computer is corresponding, for example, at least one in store local data Local Storage or the Flash Object of user Cookie, the HTML5 of browser storage.
S303, determines the ad content associated with the second User Identity.
S304, throws in ad content to first terminal.
In order to make the technique effect of the embodiment of the present invention more obvious, illustrate below.
For example, Advertisement Server storage according to the associated same user of method described in above-mentioned any one embodiment after the User Identity of personal computer and mobile terminal, if user sees after a Quick Response Code generating according to method described in above-mentioned any one embodiment at personal computer, user uses after this Quick Response Code of mobile scanning terminal, ad content corresponding to Quick Response Code that mobile terminal scans user feeds back to Advertisement Server, thus, Advertisement Server had both known it is that user is at scanning Quick Response Code, and the ad content that user sees, in the time that user continues mobile media corresponding to this Quick Response Code of access in mobile terminal (as application program, micro-letter public number, public of Taobao number etc.), Advertisement Server gets the User Identity of mobile terminal, Advertisement Server can also obtain user's the User Identity of personal computer and the ad content that user sees according to Quick Response Code, can in mobile terminal, show again the ad content of showing on personal computer, make user see the advertising linkage of personal computer and mobile terminal cross-terminal, the advertisement putting that makes to link produces the advertising results that 1+1 is greater than 2.
And for example, when user uses after mobile scanning terminal Quick Response Code, Advertisement Server carries out cross-terminal in the behavior of browsing of individual calculus, the history or other individual subscriber preference label and this user of doing shopping at the behavior of browsing, shopping history or other individual subscriber preference data of mobile terminal by this user and gets through, when no matter this user is the access network media of personal computer or the network media of mobile terminal from now on, can use the above-mentioned user data of integrating record, this user be thrown in again to the ad content that more meets its interest and actual demand.
The advertisement placement method of the embodiment of the present invention, realize sustainable directed input of advertisement for same user's cross-terminal, thereby realize advertisement supplier in the urgent need to efficiently across screen (cross-terminal) marketing, the marketing again that targeted customer is carried out repeatedly significantly improves advertisement delivery effect.For example, advertisement supplier can browse certain user commodity and content at mobile terminal are carried out data mining, and in the time that this user uses personal computer, also can show the hobby relevant to mobile terminal and the corresponding ad content of shopping intention, in like manner, advertisement supplier can browse certain user commodity and content at personal computer are carried out data mining, and in the time that this user uses mobile terminal, also can show the hobby relevant to personal computer and the corresponding ad content of shopping intention.
In one embodiment of the invention, if second User Identity associated with first user identify label is multiple, described method also comprises (not shown): correlation time and/or the associated frequency of determining respectively each the second User Identity; According to correlation time and/or the associated frequency filtering out most active the second User Identity, to determine the ad content associated with most active the second User Identity.
Particularly, the User Identity that personal computer is corresponding, as, Local Storage or the Flash Object etc. of user Cookie, HTML5 can constantly change, mainly because the easy viewed device of these User Identity is regularly removed and re-establishes, and the User Identity of mobile terminal, as, advertisement indications IDFA, Android ID mark, device-fingerprint mark etc. are relatively fixing.After setting up the User Identity of personal computer and the User Identity of mobile terminal associated, Advertisement Server can find in time certain user's mobile terminal user ID association the User Identity of multiple different personal computers, by correlation time and/or the associated frequency, it is active effectively (correlation time, more late, the associated frequency was higher, illustrated that corresponding User Identity is more active and more reliable) that Advertisement Server can be judged the User Identity which personal computer is corresponding.
In like manner, user is at User Identity corresponding to mobile terminal, as, advertisement indications IDFA, Android ID mark, device-fingerprint mark etc. also can change sometimes, as under IOS or Android platform, user can be according to need to reset respectively IDFA or the Android ID mark of self, and device-fingerprint mark also may change because of activities such as user's renewal or upgrading Mobile operating systems, user also may have many mobile terminals simultaneously and have the User Identity that multiple mobile terminals are corresponding.After setting up the User Identity of personal computer and the User Identity of mobile terminal associated, Advertisement Server carries out again associated and binding in mobile terminal corresponding advertisement indications IDFA, Android ID mark, device-fingerprint mark etc. with its User Identity at personal computer by user, make user at the User Identity of personal computer and the User Identity of the mobile terminal state of can remaining valid in Advertisement Server for a long time, make Advertisement Server carry out lasting targeted ads to user according to advertisement supplier's demand and throw in.
In order to realize above-described embodiment, embodiments of the invention also propose a kind of advertisement putting device.
Fig. 4 is the structured flowchart of advertisement putting device according to an embodiment of the invention.
As shown in Figure 4, this advertisement putting device 200 comprises: receiver module 210, the first determination module 220, the second determination module 230 and putting module 240.
Particularly, the first user identify label that receiver module 210 sends for receiving first terminal.
The first determination module 220 is for determining second User Identity associated with first user identify label, wherein, the incidence relation of first user identify label and the second User Identity is to obtain according to the correlating method of the User Identity described in the above embodiment of the present invention.
In one embodiment of the invention, first terminal is personal computer or mobile terminal, and wherein, personal computer or mobile terminal can, with reference to described in above-mentioned any one embodiment of the method, not repeat them here.
Wherein, if when first terminal is personal computer, first user identify label is the User Identity that personal computer is corresponding, for example, at least one in store local data Local Storage or the Flash Object of user Cookie, the HTML5 of browser storage, the second User Identity can be the User Identity that mobile terminal is corresponding, for example, at least one in advertisement indications IDFA, Android ID mark, the device-fingerprint mark of mobile terminal, or the user ID of the user of mobile terminal on public platform; If when first terminal is mobile terminal, first user identify label can be the User Identity that mobile terminal is corresponding, for example, at least one in advertisement indications IDFA, Android ID mark, the device-fingerprint mark of mobile terminal, or the user ID of the user of mobile terminal on public platform, the second User Identity is the User Identity that personal computer is corresponding, for example, at least one in store local data Local Storage or the Flash Object of user Cookie, the HTML5 of browser storage.
The second determination module 230 is for determining the ad content associated with the second User Identity.Putting module 240 is for throwing in ad content to first terminal.
The advertisement putting device of the embodiment of the present invention, realize sustainable directed input of advertisement for same user's cross-terminal, thereby realize advertisement supplier in the urgent need to efficiently across screen (cross-terminal) marketing, the marketing again that targeted customer is carried out repeatedly significantly improves advertisement delivery effect.For example, advertisement supplier can browse certain user commodity and content at mobile terminal are carried out data mining, and in the time that this user uses personal computer, also can show the hobby relevant to mobile terminal and the corresponding ad content of shopping intention, in like manner, advertisement supplier can browse certain user commodity and content at personal computer are carried out data mining, and in the time that this user uses mobile terminal, also can show the hobby relevant to personal computer and the corresponding ad content of shopping intention.
In one embodiment of the invention, if second User Identity associated with first user identify label is multiple, the second determination module 230 specifically for: determine respectively correlation time and/or the associated frequency of each the second User Identity; According to correlation time and/or the associated frequency filtering out most active the second User Identity, to determine the ad content associated with most active the second User Identity.Specifically can, referring to described in said method embodiment, not repeat them here.
Should be appreciated that each several part of the present invention can realize with hardware, software, firmware or their combination.In the above-described embodiment, multiple steps or method can realize with being stored in software or the firmware carried out in storer and by suitable instruction execution system.For example, if realized with hardware, the same in another embodiment, can realize by any one in following technology well known in the art or their combination: there is the discrete logic for data-signal being realized to the logic gates of logic function, there is the special IC of suitable combinational logic gate circuit, programmable gate array (PGA), field programmable gate array (FPGA) etc.
In the description of this instructions, the description of reference term " embodiment ", " some embodiment ", " example ", " concrete example " or " some examples " etc. means to be contained at least one embodiment of the present invention or example in conjunction with specific features, structure, material or the feature of this embodiment or example description.In this manual, the schematic statement of above-mentioned term is not necessarily referred to identical embodiment or example.And specific features, structure, material or the feature of description can be with suitable mode combination in any one or more embodiment or example.
Although illustrated and described embodiments of the invention, those having ordinary skill in the art will appreciate that: in the situation that not departing from principle of the present invention and aim, can carry out multiple variation, amendment, replacement and modification to these embodiment, scope of the present invention is limited by claim and equivalent thereof.
Claims (14)
1. a correlating method for User Identity, is characterized in that, comprising:
Receive the first user identify label that first terminal sends;
Generate Quick Response Code according to described first user identify label, and described Quick Response Code is illustrated in described first terminal, wherein, described Quick Response Code for triggering Access Events after being scanned;
Receive the described first user identify label that the second terminal sends, and obtain the second User Identity of described the second terminal, wherein, when Quick Response Code described in described the second terminal scanning and trigger after described Access Events, obtain described the second User Identity;
Set up described second terminal send described first user identify label and described the second User Identity between corresponding relation with the described first user identify label of association and described the second User Identity.
2. method according to claim 1, is characterized in that, while browsing web sites by described first terminal, the advertisement playing module in described website obtains described first user identify label, and sends described first user identify label by described first terminal.
3. method according to claim 1 and 2, it is characterized in that, described first terminal is personal computer, at least one in store local data Local Storage or the Flash Object of user Cookie, HTML5 that described first user identify label is browser storage in described first terminal.
4. method according to claim 1 and 2, is characterized in that, described the second terminal is mobile terminal, and described Access Events is the public number who starts application program or the public platform that enters or pay close attention to, wherein,
When described Access Events is while starting application program, at least one in advertisement indications IDFA, Android ID mark, device-fingerprint mark that described the second User Identity is described the second terminal, wherein, described device-fingerprint mark is through cryptographic algorithm combination producings according to one or more of the device attributes such as the unit type of the second terminal, device version number, device operating system version, browser model, IP address, access time mark;
When described Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that described the second User Identity is described the second terminal on described public platform.
5. method according to claim 4, is characterized in that, described in obtain the second User Identity of described the second terminal, comprising:
When described Access Events is while starting application program, obtain described the second User Identity by the monitoring of the advertisement module in described application program, and send described the second User Identity by described the second terminal, described the second User Identity sending to obtain described the second terminal;
When described Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that the interface providing according to described public platform obtains described the second terminal on described public platform.
6. an advertisement placement method, is characterized in that, comprising:
Receive the first user identify label that first terminal sends;
Determine second User Identity associated with described first user identify label, wherein, the incidence relation of described first user identify label and described the second User Identity is to obtain according to method described in claim 1-5 any one;
Determine the ad content associated with described the second User Identity;
Described ad content is thrown in to described first terminal.
7. method according to claim 6, is characterized in that, if second User Identity associated with described first user identify label is multiple, described method also comprises:
Determine respectively correlation time and/or the associated frequency of each the second User Identity;
According to described correlation time and/or the associated frequency filtering out most active the second User Identity, to determine the ad content associated with described most active the second User Identity.
8. an associated apparatus for User Identity, is characterized in that, comprising:
The first receiver module, the first user identify label sending for receiving first terminal;
Generate and display module, for generating Quick Response Code according to described first user identify label, and described Quick Response Code is illustrated in described first terminal, wherein, described Quick Response Code for triggering Access Events after being scanned;
The second receiver module, the described first user identify label sending for receiving the second terminal;
Acquisition module, for obtaining the second User Identity of described the second terminal, wherein, when Quick Response Code described in described the second terminal scanning and trigger after described Access Events, obtains described the second User Identity;
Set up module, for set up described second terminal send described first user identify label and described the second User Identity between corresponding relation with the described first user identify label of association and described the second User Identity.
9. device according to claim 8, is characterized in that, while browsing web sites by described first terminal, the advertisement playing module in described website obtains described first user identify label, and sends described first user identify label by described first terminal.
10. device according to claim 8 or claim 9, it is characterized in that, described first terminal is personal computer, at least one in store local data Local Storage or the Flash Object of user Cookie, HTML5 that described first user identify label is browser storage in described first terminal.
11. devices according to claim 8 or claim 9, is characterized in that, described the second terminal is mobile terminal, and described Access Events is to start application program or the public number of the public platform that enters or pay close attention to, wherein,
When described Access Events is while starting application program, at least one in advertisement indications IDFA, Android ID mark, device-fingerprint mark that described the second User Identity is described the second terminal, wherein, described device-fingerprint mark is through cryptographic algorithm combination producings according to one or more of the device attributes such as the unit type of the second terminal, device version number, device operating system version, browser model, IP address, access time mark;
When described Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that described the second User Identity is described the second terminal on described public platform.
12. devices according to claim 11, is characterized in that, described acquisition module specifically for:
When described Access Events is while starting application program, obtain described the second User Identity by the monitoring of the advertisement module in described application program, and send described the second User Identity by described the second terminal, described the second User Identity sending to obtain described the second terminal;
When described Access Events is while entering or pay close attention to the public of public platform, the user ID of the user that the interface providing according to described public platform obtains described the second terminal on described public platform.
13. 1 kinds of advertisement putting devices, is characterized in that, comprising:
Receiver module, the first user identify label sending for receiving first terminal;
The first determination module, for determining second User Identity associated with described first user identify label, wherein, the incidence relation of described first user identify label and described the second User Identity is to obtain according to method described in claim 1-5 any one;
The second determination module, for determining the ad content associated with described the second User Identity;
Putting module, for throwing in described ad content to described first terminal.
14. devices according to claim 13, is characterized in that, if second User Identity associated with described first user identify label is multiple, described the second determination module specifically for:
Determine respectively correlation time and/or the associated frequency of each the second User Identity;
According to described correlation time and/or the associated frequency filtering out most active the second User Identity, to determine the ad content associated with described most active the second User Identity.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410256181.4A CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410256181.4A CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN104091277A true CN104091277A (en) | 2014-10-08 |
| CN104091277B CN104091277B (en) | 2018-04-27 |
Family
ID=51638992
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410256181.4A Active CN104091277B (en) | 2014-06-10 | 2014-06-10 | Correlating method and device, the advertisement placement method and device of User Identity |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN104091277B (en) |
Cited By (34)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104333605A (en) * | 2014-11-25 | 2015-02-04 | 北京奇虎科技有限公司 | Information sending method, browser device, server and system |
| CN104581616A (en) * | 2015-01-20 | 2015-04-29 | 原毓塽 | User interaction control method and device |
| CN104778487A (en) * | 2015-03-12 | 2015-07-15 | 广东威法科技发展有限公司 | Relationship building method based on two-dimensional code |
| CN105243564A (en) * | 2015-10-22 | 2016-01-13 | 广西中烟工业有限责任公司 | WeChat-based system and method for enhancing following degrees of public accounts |
| CN105468283A (en) * | 2015-11-18 | 2016-04-06 | 广州美渠信息科技有限公司 | Picture transmission method of individual fly picture touch all-in-one machine |
| CN105577735A (en) * | 2014-11-07 | 2016-05-11 | 阿里巴巴集团控股有限公司 | Browser-based user behavior tracking method and device |
| CN105677844A (en) * | 2016-01-06 | 2016-06-15 | 北京摩比万思科技有限公司 | Mobile advertisement big data directional pushing and user cross-screen recognition method |
| CN105763635A (en) * | 2016-04-15 | 2016-07-13 | 腾讯科技（深圳）有限公司 | Information processing method and system and server |
| CN105897547A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information processing method, information pushing method and device |
| CN105897829A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information sharing and information pushing method and device |
| WO2016206415A1 (en) * | 2015-06-24 | 2016-12-29 | 腾讯科技（深圳）有限公司 | Information processing method and terminal, and computer storage medium |
| CN106302762A (en) * | 2016-08-19 | 2017-01-04 | 北京小米移动软件有限公司 | Smart machine binding method and device |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN106685889A (en) * | 2015-11-05 | 2017-05-17 | 阿里巴巴集团控股有限公司 | Service realization method and device based on user identity |
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| CN107580239A (en) * | 2017-09-27 | 2018-01-12 | 广州风尚传媒科技有限公司 | Get through DTV, IPTV, the advertisement delivery system and advertisement placement method of OTT resources |
| WO2018023656A1 (en) * | 2016-08-05 | 2018-02-08 | 汤隆初 | Method for adjusting advertisement push according to usage conditions of other users, and push system |
| CN107872428A (en) * | 2016-09-26 | 2018-04-03 | 平安科技（深圳）有限公司 | The login method and device of application program |
| CN107948973A (en) * | 2017-11-01 | 2018-04-20 | 南京欣网互联网络科技有限公司 | A kind of device-fingerprint generation method of IOS systems applied to security risk control |
| CN107979736A (en) * | 2016-10-21 | 2018-05-01 | 北京视联动力国际信息技术有限公司 | The inspection method and device of a kind of video conference |
| CN108022154A (en) * | 2017-12-07 | 2018-05-11 | 钱伟民 | The method of user's value chain management after a kind of transaction and transaction |
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
| CN108737572A (en) * | 2015-07-14 | 2018-11-02 | 上海智臻智能网络科技股份有限公司 | Sweeping robot service system and computer readable storage medium |
| CN109118291A (en) * | 2018-08-29 | 2019-01-01 | 有米科技股份有限公司 | User authen method, device and computer equipment in advertisement tasks popularization |
| CN109344947A (en) * | 2018-10-25 | 2019-02-15 | 福建昇兴云物联网科技有限公司 | Digital content generation method, two-dimensional code generation method and the recognition methods of two dimensional code |
| CN110019178A (en) * | 2017-07-21 | 2019-07-16 | 北京国双科技有限公司 | The correlating method and device of data |
| CN110400095A (en) * | 2019-08-02 | 2019-11-01 | 秒针信息技术有限公司 | A kind of information resources distribution method and device |
| CN110415045A (en) * | 2019-08-02 | 2019-11-05 | 秒针信息技术有限公司 | A kind of method, apparatus, equipment and medium to browser advertisement |
| CN111242693A (en) * | 2020-01-16 | 2020-06-05 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN111277453A (en) * | 2020-01-14 | 2020-06-12 | 恩亿科(北京)数据科技有限公司 | End-to-end communication method and data monitoring system |
| CN111858279A (en) * | 2020-07-09 | 2020-10-30 | 深圳市富之富信息技术有限公司 | Method and device for tracking user behaviors of browser |
| CN112241544A (en) * | 2020-10-27 | 2021-01-19 | 北京百家科技集团有限公司 | Business system, access method, device, computer equipment and storage medium |
| CN112966195A (en) * | 2021-03-24 | 2021-06-15 | 北京金风智观科技有限公司 | Two-dimensional code identification method and system |
| CN114240490A (en) * | 2021-12-15 | 2022-03-25 | 湖南创研科技股份有限公司 | Big data behavior analysis method and system based on network fan users |
Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020030105A1 (en) * | 1999-04-22 | 2002-03-14 | Miller Michael R. | System, method and article of manufacture for commerce utilizing a bar code-receiving terminal |
| CN101571864A (en) * | 2008-04-29 | 2009-11-04 | 高鹏 | Social networking advertisement |
| CN101827453A (en) * | 2010-03-29 | 2010-09-08 | 中兴通讯股份有限公司 | Method and system for establishing connection between PC and wireless terminal |
| CN102238105A (en) * | 2010-04-28 | 2011-11-09 | 捷讯研究有限公司 | System and method for distributing messages to an electronic device based on communications between devices |
| CN102802155A (en) * | 2012-08-17 | 2012-11-28 | 珠海金山办公软件有限公司 | Method for rapidly establishing connection between mobile terminal and intelligent display equipment |
| CN103347306A (en) * | 2013-06-24 | 2013-10-09 | 腾讯科技（深圳）有限公司 | Method, system and device for establishing correlation among multiple terminals |
| CN103475476A (en) * | 2013-09-02 | 2013-12-25 | 小米科技有限责任公司 | Method and device for logging in server by multiple terminals |
| CN103747114A (en) * | 2013-12-27 | 2014-04-23 | 北京集奥聚合网络技术有限公司 | Method and system for correlating users in NAT (network address translation) network environment |
-
2014
- 2014-06-10 CN CN201410256181.4A patent/CN104091277B/en active Active
Patent Citations (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US20020030105A1 (en) * | 1999-04-22 | 2002-03-14 | Miller Michael R. | System, method and article of manufacture for commerce utilizing a bar code-receiving terminal |
| CN101571864A (en) * | 2008-04-29 | 2009-11-04 | 高鹏 | Social networking advertisement |
| CN101827453A (en) * | 2010-03-29 | 2010-09-08 | 中兴通讯股份有限公司 | Method and system for establishing connection between PC and wireless terminal |
| CN102238105A (en) * | 2010-04-28 | 2011-11-09 | 捷讯研究有限公司 | System and method for distributing messages to an electronic device based on communications between devices |
| CN102802155A (en) * | 2012-08-17 | 2012-11-28 | 珠海金山办公软件有限公司 | Method for rapidly establishing connection between mobile terminal and intelligent display equipment |
| CN103347306A (en) * | 2013-06-24 | 2013-10-09 | 腾讯科技（深圳）有限公司 | Method, system and device for establishing correlation among multiple terminals |
| CN103475476A (en) * | 2013-09-02 | 2013-12-25 | 小米科技有限责任公司 | Method and device for logging in server by multiple terminals |
| CN103747114A (en) * | 2013-12-27 | 2014-04-23 | 北京集奥聚合网络技术有限公司 | Method and system for correlating users in NAT (network address translation) network environment |
Cited By (44)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105577735A (en) * | 2014-11-07 | 2016-05-11 | 阿里巴巴集团控股有限公司 | Browser-based user behavior tracking method and device |
| CN104333605B (en) * | 2014-11-25 | 2018-09-04 | 北京奇虎科技有限公司 | Method for sending information, browser device, server and system |
| CN104333605A (en) * | 2014-11-25 | 2015-02-04 | 北京奇虎科技有限公司 | Information sending method, browser device, server and system |
| CN104581616A (en) * | 2015-01-20 | 2015-04-29 | 原毓塽 | User interaction control method and device |
| CN104581616B (en) * | 2015-01-20 | 2019-05-24 | 原毓塽 | A kind of user interaction control method and device |
| CN104778487A (en) * | 2015-03-12 | 2015-07-15 | 广东威法科技发展有限公司 | Relationship building method based on two-dimensional code |
| WO2016206415A1 (en) * | 2015-06-24 | 2016-12-29 | 腾讯科技（深圳）有限公司 | Information processing method and terminal, and computer storage medium |
| US10645039B2 (en) | 2015-06-24 | 2020-05-05 | Tencent Technology (Shenzhen) Company Limited | Information processing method and terminal, and computer storage medium |
| CN108737572A (en) * | 2015-07-14 | 2018-11-02 | 上海智臻智能网络科技股份有限公司 | Sweeping robot service system and computer readable storage medium |
| WO2017024509A1 (en) * | 2015-08-11 | 2017-02-16 | 常平 | Advertisement push method and advertisement push system |
| CN105243564A (en) * | 2015-10-22 | 2016-01-13 | 广西中烟工业有限责任公司 | WeChat-based system and method for enhancing following degrees of public accounts |
| CN106685889A (en) * | 2015-11-05 | 2017-05-17 | 阿里巴巴集团控股有限公司 | Service realization method and device based on user identity |
| CN105468283A (en) * | 2015-11-18 | 2016-04-06 | 广州美渠信息科技有限公司 | Picture transmission method of individual fly picture touch all-in-one machine |
| CN105897829A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information sharing and information pushing method and device |
| CN105897547A (en) * | 2015-11-30 | 2016-08-24 | 乐视网信息技术（北京）股份有限公司 | Information processing method, information pushing method and device |
| CN105677844A (en) * | 2016-01-06 | 2016-06-15 | 北京摩比万思科技有限公司 | Mobile advertisement big data directional pushing and user cross-screen recognition method |
| CN105763635A (en) * | 2016-04-15 | 2016-07-13 | 腾讯科技（深圳）有限公司 | Information processing method and system and server |
| US11321734B2 (en) | 2016-04-15 | 2022-05-03 | Tencent Technology (Shenzhen) Company Limited | Information processing method, server, and computer storage medium |
| WO2018023656A1 (en) * | 2016-08-05 | 2018-02-08 | 汤隆初 | Method for adjusting advertisement push according to usage conditions of other users, and push system |
| CN106302762A (en) * | 2016-08-19 | 2017-01-04 | 北京小米移动软件有限公司 | Smart machine binding method and device |
| CN106302762B (en) * | 2016-08-19 | 2019-10-08 | 北京小米移动软件有限公司 | Smart machine binding method and device |
| CN107872428A (en) * | 2016-09-26 | 2018-04-03 | 平安科技（深圳）有限公司 | The login method and device of application program |
| CN107979736A (en) * | 2016-10-21 | 2018-05-01 | 北京视联动力国际信息技术有限公司 | The inspection method and device of a kind of video conference |
| CN110019178A (en) * | 2017-07-21 | 2019-07-16 | 北京国双科技有限公司 | The correlating method and device of data |
| CN107507035A (en) * | 2017-08-28 | 2017-12-22 | 张运波 | Interactive advertizing system |
| CN107580239A (en) * | 2017-09-27 | 2018-01-12 | 广州风尚传媒科技有限公司 | Get through DTV, IPTV, the advertisement delivery system and advertisement placement method of OTT resources |
| CN107580239B (en) * | 2017-09-27 | 2020-02-07 | 广州风尚传媒科技有限公司 | Advertisement putting system and method for getting through DTV, IPTV and OTT resources |
| CN107948973A (en) * | 2017-11-01 | 2018-04-20 | 南京欣网互联网络科技有限公司 | A kind of device-fingerprint generation method of IOS systems applied to security risk control |
| CN108022154A (en) * | 2017-12-07 | 2018-05-11 | 钱伟民 | The method of user's value chain management after a kind of transaction and transaction |
| CN108596660A (en) * | 2018-04-18 | 2018-09-28 | 有米科技股份有限公司 | Method, system, computer equipment and the storage medium of advertisement tasks push |
| CN108596660B (en) * | 2018-04-18 | 2020-09-22 | 有米科技股份有限公司 | Method, system, computer device and storage medium for pushing advertisement task |
| CN109118291A (en) * | 2018-08-29 | 2019-01-01 | 有米科技股份有限公司 | User authen method, device and computer equipment in advertisement tasks popularization |
| CN109118291B (en) * | 2018-08-29 | 2020-08-25 | 有米科技股份有限公司 | User authentication method and device in advertisement task popularization and computer equipment |
| CN109344947A (en) * | 2018-10-25 | 2019-02-15 | 福建昇兴云物联网科技有限公司 | Digital content generation method, two-dimensional code generation method and the recognition methods of two dimensional code |
| CN110400095A (en) * | 2019-08-02 | 2019-11-01 | 秒针信息技术有限公司 | A kind of information resources distribution method and device |
| CN110415045A (en) * | 2019-08-02 | 2019-11-05 | 秒针信息技术有限公司 | A kind of method, apparatus, equipment and medium to browser advertisement |
| CN111277453A (en) * | 2020-01-14 | 2020-06-12 | 恩亿科(北京)数据科技有限公司 | End-to-end communication method and data monitoring system |
| CN111242693A (en) * | 2020-01-16 | 2020-06-05 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN111242693B (en) * | 2020-01-16 | 2023-08-25 | 秒针信息技术有限公司 | Device identification determining method and device, electronic device and storage medium |
| CN111858279A (en) * | 2020-07-09 | 2020-10-30 | 深圳市富之富信息技术有限公司 | Method and device for tracking user behaviors of browser |
| CN112241544A (en) * | 2020-10-27 | 2021-01-19 | 北京百家科技集团有限公司 | Business system, access method, device, computer equipment and storage medium |
| CN112241544B (en) * | 2020-10-27 | 2023-10-31 | 北京百家科技集团有限公司 | Service system, access method, access device, computer equipment and storage medium |
| CN112966195A (en) * | 2021-03-24 | 2021-06-15 | 北京金风智观科技有限公司 | Two-dimensional code identification method and system |
| CN114240490A (en) * | 2021-12-15 | 2022-03-25 | 湖南创研科技股份有限公司 | Big data behavior analysis method and system based on network fan users |
Also Published As
| Publication number | Publication date |
|---|---|
| CN104091277B (en) | 2018-04-27 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN104091277A (en) | Association method and apparatus for user identity identifications, and advertisement delivery method and apparatus | |
| US11936750B2 (en) | Method and apparatus for dynamically presenting content using an interface for setting conditional network destinations | |
| US10305997B2 (en) | Method and apparatus for dynamically presenting content using an interface for setting conditional network destinations | |
| US10846357B2 (en) | Website creation system for creating websites having at least one series of directional webpages and related methods | |
| US10887258B2 (en) | Method, system and recording medium for communicating and displaying content in a messenger application | |
| CN110875933B (en) | Information matching confirmation method and device | |
| CN103632251A (en) | Method, device and system for monitoring logistic status information | |
| US9785974B1 (en) | Identifying mobile application installations | |
| CN104615731A (en) | Two-dimension code display method and system | |
| CN105046529A (en) | Mobile advertisement cheating recognition method | |
| US20170053307A1 (en) | Techniques for detecting and verifying fraudulent impressions | |
| CN110992092A (en) | Advertisement putting detection method and device, electronic equipment and storage medium | |
| CN104750832A (en) | Information releasing method, device and system | |
| US20130325594A1 (en) | Sponsored applications | |
| CN105138551A (en) | Method and apparatus for obtaining user interest tag | |
| Gani et al. | Digital marketing | |
| CN113127723A (en) | User portrait processing method, device, server and storage medium | |
| US10713688B2 (en) | Method and system for gesture-based cross channel commerce and marketing | |
| US20170345056A1 (en) | Advertisement data metric determination within mobile applications | |
| CN112667237A (en) | Page generation method and device, electronic equipment and storage medium | |
| CN103761661A (en) | Method and system for providing network advertisement and advertisement code device | |
| CN111178971A (en) | Advertisement putting control method and device, electronic equipment and storage medium | |
| US20200264859A1 (en) | System and Method for Tracking Application Data | |
| CN111445284B (en) | Determination method and device of orientation label, computing equipment and storage medium | |
| US20150269604A1 (en) | Optimizing market research using mobile respondent observed activities determined from third party data sets |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C06 | Publication | ||
| PB01 | Publication | ||
| C10 | Entry into substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant | ||
| TA01 | Transfer of patent application right |
Effective date of registration: 20180416 Address after: 100044 Haidian District, Beijing Jiaotong East Road 66 hospital 2 Building 5 floor 629 Applicant after: Zhi Yunzhong (Beijing) Information Technology Co., Ltd. Address before: 100191 room 904, International Building, 1 Zhichun Road college, Haidian District, Beijing. Applicant before: BEIJING OPTAIM TECHNOLOGY CO., LTD. |
|
| TA01 | Transfer of patent application right | ||
| TR01 | Transfer of patent right |
Effective date of registration: 20211224 Address after: Room 701, 7 / F, building 2, Huateng century headquarters park project, courtyard 9, chenjialin, Balizhuang village, Gaobeidian Township, Chaoyang District, Beijing 100044 Patentee after: AI click (Beijing) data Technology Co.,Ltd. Address before: 100044 629, floor 5, building 2, yard 66, Jiaoda East Road, Haidian District, Beijing Patentee before: Zhi Yunzhong (Beijing) Information Technology Co.,Ltd. |
|
| TR01 | Transfer of patent right |