CA2665737A1 - System and method for toy adoption and marketing - Google Patents

System and method for toy adoption and marketing Download PDF

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Publication number
CA2665737A1
CA2665737A1 CA002665737A CA2665737A CA2665737A1 CA 2665737 A1 CA2665737 A1 CA 2665737A1 CA 002665737 A CA002665737 A CA 002665737A CA 2665737 A CA2665737 A CA 2665737A CA 2665737 A1 CA2665737 A1 CA 2665737A1
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Prior art keywords
virtual
toy
additional
user
virtually
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CA002665737A
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French (fr)
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CA2665737C (en
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Howard Ganz
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Ganz
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Individual
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Application filed by Individual filed Critical Individual
Priority to CA2696264A priority Critical patent/CA2696264A1/en
Priority to CA2697021A priority patent/CA2697021C/en
Priority to CA2696620A priority patent/CA2696620C/en
Publication of CA2665737A1 publication Critical patent/CA2665737A1/en
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Classifications

    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63H—TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
    • A63H3/00—Dolls
    • A63H3/36—Details; Accessories
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63H—TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
    • A63H33/00—Other toys

Abstract

An Entertainment System in combination with a commercially purchased toy, wherein the system allows a toy user to register the toy online using a registration code, allowing the user access to various entertainment activities and scenarios in a 'virtual world' including a virtual representation of the toy, via a computer connected to the Internet. The system then encourages the user to purchase additional toys to enjoy additional benefits using the Entertainment System. The Entertainment System including a database subsystem, a registration subsystem, a server subsystem, and a virtual world providing subsystem.

Claims (82)

1. A toy for utilizing an entertainment system for providing a virtual world for entertainment of a user of said toy, said toy comprising:

a toy body, and a registration code, wherein the entertainment system uses said registration code to register and verify said toy, and wherein the entertainment system presents a virtual world to the user via a user computer connected to a communication network, and further wherein the virtual world includes a virtual toy representing said toy.
2. The toy of claim 1, wherein said registration code is printed on a tag attached to said toy or its packaging at the time of sale, and wherein said registration code is entered into the user computer by a user typing the registration code into the user computer, and then said user computer submits the registration code to the entertainment system via one or both of the communication network and an additional communication network.
3. The toy of claim 1, wherein the entertainment system comprises:

a server subsystem for serving virtual world data to the user computer for presenting the virtual world, and for receiving said registration code transmitted from the user computer via one or both of the communication network and an additional communication network;

a storage subsystem for storing data relating to a plurality of registration codes, each of the registration codes corresponding to one of a plurality of toys, wherein said toy is one of the plurality of toys;

a registration subsystem for verifying said registration code against the data relating to the plurality of registration codes, and subsequently registering said toy in the system after the verifying; and a virtual world providing subsystem for providing the virtual world data.
4. The toy of claim 1, wherein the virtual world data served to the user computer is served to a browser application executing on the user computer and capable of displaying web pages using html.
5. The toy of claim 4, wherein one or both of the communication network and the additional communication network is the Internet.
6. The toy of claim 1, wherein the virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
7. The toy of claim 6, wherein the virtual toy participates in one or more of the plurality of activities in the virtual world via the interactions.
8. The toy of claim 7, wherein the plurality of activities include virtually feeding the virtual toy and playing with the virtual toy.
9. The toy of claim 7, wherein the plurality of activities include playing with the virtual toy along with an additional virtual toy registered by an additional user via interactions by the additional user with an additional user computer.
10. The toy of claim 7, wherein the plurality of activities include playing with the virtual toy along with an additional virtual toy representing an additional toy registered by the user.
11. The toy of claim 6, wherein the plurality of activities include one or more of the following activities:
providing a virtual medical checkup for the virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash;
virtually furnishing the virtual room in the virtual world;

virtually purchasing virtual food for the virtual toy using the virtual cash;

virtually feeding the virtual toy;
playing with the virtual toy;

playing with the virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in the virtual world; and chatting with the additional user using the user computer and the additional user computer.
12. The toy of claim 11, wherein the plurality of activities include all of:

providing a virtual medical checkup for the virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash;
virtually furnishing the virtual room in the virtual world;

virtually purchasing virtual food for the virtual toy using the virtual cash;

virtually feeding the virtual toy;
playing with the virtual toy;

playing with the virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in the virtual world; and chatting with the additional user using the user computer and the additional user computer.
13. The toy of claim 11, wherein the virtual toy virtually participates in one or more of the activities in the virtual world via the interactions.
14. The toy of claim 6, wherein the plurality of activities include providing a virtual medical checkup for the virtual toy.
15. The toy of claim 6, wherein the plurality of activities include virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash.
16. The toy of claim 15, wherein the plurality of activities include virtually furnishing the virtual room in the virtual world using the virtual furnishings.
17. The toy of claim 6, wherein the plurality of activities include virtually furnishing a virtual room in the virtual world.
18. The toy of claim 6, wherein the plurality of activities include virtually purchasing virtual food for the virtual toy using the virtual cash for virtually feeding to the virtual toy in the virtual world.
19. The toy of claim 6, wherein the plurality of activities include virtually adding a virtual room in the virtual world.
20. The toy of claim 3, wherein said data relating to a plurality of registration codes includes said plurality of registration codes.
21. The toy of claim 1, wherein each of the plurality of toys is offered for sale by a retail establishment and wherein the corresponding registration code is packaged with said toy.
22. The toy of claim 1, further comprising a storage device attached to, or embedded in, said toy body, wherein said registration code is electronically stored in, said storage device, and wherein said registration code is automatically entered into the user computer by utilizing a reading device for reading the electronically stored registration code from the storage device, the reading device being included in, or connected to, the user computer, and wherein the user computer thereafter submits said registration code to the entertainment system.
23. The toy of claim 22, wherein the storage device is one of an RF tag, a USB key, and a Bluetooth wireless device.
24. A toy for utilizing an entertainment system for providing a virtual world for entertainment of a user of said toy, said toy comprising:

a toy body, and a registration code, wherein the entertainment system uses said registration code to register and verify said toy, and wherein the entertainment system presents a virtual world to the user via a user computer connected to the Internet, and further wherein the virtual world includes a virtual toy representing said toy, and wherein the entertainment system comprises:

a storage subsystem for storing a plurality of registration codes, each of the registration codes corresponding to one of a plurality of toys, wherein said toy is one of the plurality of toys;

a server subsystem for serving virtual world data to the user computer for presenting the virtual world for receiving said registration code transmitted from the user computer via the Internet;

a registration subsystem for verifying said registration code against the list of registration codes, and subsequently registering said toy in the system after the verifying; and a virtual world providing subsystem for providing the virtual world data, wherein the virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
25. The toy of claim 24, wherein the plurality of activities include two or more of the following activities:
providing a virtual medical checkup for the virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash;
virtually furnishing the virtual room in the virtual world;

virtually purchasing virtual food for the virtual toy using the virtual cash;

virtually feeding the virtual toy;
playing with the virtual toy;

playing with the virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in the virtual world; and chatting with the additional user using the user computer and the additional us er computer.
26. A toy obtained by a user for utilizing an entertainment system for providing a virtual world for entertainment of a user of said toy, the entertainment system comprising:

a server subsystem for serving virtual world data, via a communication network, to a user computer, and for receiving one or both of data and commands from the user computer;

a registration subsystem for verifying and then registering said toy, wherein the verifying includes determining a validity of said toy; and a virtual world providing subsystem for providing the virtual world data, wherein the virtual world data is for use by the user computer to present a virtual world to the user, and wherein the virtual world includes a virtual toy representing said toy.
27. The toy of claim 26, wherein the virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
28. The toy of claim 27, wherein the plurality of activities include two or more of the following activities:

providing a virtual medical checkup for the virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in the virtual world using virtual cash;
virtually furnishing the virtual room in the virtual world;

virtually purchasing virtual food for the virtual toy using the virtual cash;

virtually feeding the virtual toy;
playing with the virtual toy;

playing with the virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in the virtual world; and chatting with the additional user using the user computer and the additional user computer.
29. An entertainment system for providing a virtual world for user entertainment, comprising:

a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;

a server subsystem for serving content, via a communication network, to a user computer, and for receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network;

a registration subsystem for verifying said one of said registration codes against said data relating to said plurality of registration codes, and subsequently registering the toy corresponding to said one of said registration codes in said system after said verifying; and a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy.
30. The system of claim 29, wherein said content served to the user computer is served to a browser application executing on the user computer capable of displaying web pages including html code.
31. The system of claim 30, wherein one of the communication network and the additional communication network is the Internet.
32. The system of claim 31, wherein said one of said registration codes is printed on a tag attached to the toy at the time of sale, and wherein said registration code is entered into the user computer by a user typing said registration code into the user computer by utilizing the browser application, and then submitting said registration code to said server subsystem via the Internet.
33. The system of claim 29, wherein said virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
34. The system of claim 33, wherein said virtual toy virtually participates in one or more of said plurality of activities in said virtual world via said interactions.
35. The system of claim 34, wherein said plurality of activities include virtually feeding said virtual toy and the user playing with said virtual toy.
36. The system of claim 34, wherein said plurality of activities include playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer.
37. The system of claim 34, wherein said plurality of activities include playing with said virtual toy along with an additional virtual toy representing an additional toy registered by the user.
38. The system of claim 33, wherein said plurality of activities include one or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;

playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
39. The system of claim 38, wherein said virtual toy virtually participates in one or more of said activities in said virtual world via said interactions.
40. The system of claim 33, wherein sa id plurality of activities include all of:

providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user us ing the user computer and the additional user computer.
41. The system of claim 33, wherein said plurality of activities include providing a virtual medical checkup for said virtual toy.
42. The system of claim 33, wherein said plurality of activities include virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash.
43. The system of claim 42, wherein said plurality of activities include virtually furnishing said virtual room in said virtual world using said virtual furnishings.
44. The system of claim 33, wherein said plurality of activities include virtually furnishing a virtual room in said virtual world.
45. The system of claim 33, wherein said plurality of activities include virtually purchasing virtual food for said virtual toy, using said virtual cash, for virtually feeding to said virtual toy in said virtual world.
46. The system of claim 33, wherein said plurality of activities include virtually adding a virtual room in said virtual world.
47. The system of claim 29, wherein said data relating to a plurality of registration codes includes said plurality of registration codes.
48. The system of claim 29, wherein each of said plurality of toys is offered for sale or sold by a retail establishment and wherein said registration code is packaged with the toy.
49. The system of claim 29, wherein said one of said registration codes is electronically stored in a storage device attached to, or embedded in, the toy, and wherein said registration code is automatically entered into the user computer by utilizing a reading device for reading said electronically stored registration code from the storage device, the reading device being included in, or connected to, the user computer, and wherein the user computer thereafter submits said registration code to said server subsystem via the communication network or the additional communication network.
50. The system of claim 49, wherein said storage device is an RF tag, a USB key, or a Bluetooth wireless device.
51. An entertainment system for providing a virtual world for user entertainment, comprising:

a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;

a server subsystem for serving content, via a public communication network, to a user computer, said server subsystem also for receiving one of said registration codes transmitted from the user computer via one or both of the public communication network and an additional public communication network, wherein said one of said registration codes was included with the one of said plurality of toys to which it corresponds at the time the toy was purchased;

a registration subsystem for verifying said one of said registration codes against said data relating to said plurality of registration codes, and subsequently registering the toy corresponding to said one of said registration codes in said system after said verifying; and a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network, and still further wherein said virtual toy participates in one or more of said plurality of activities in said virtual world via sa id interactions.
52. The system of claim 51, wherein said one of said registration codes is printed on a tag attached to the toy at the time of sale, and wherein said registration code is entered into the user computer by a user typing said registration code into the user computer, and then submitting said registration code to said server subsystem via the public communication network.
53. The system of claim 51, wherein said plurality of activities include two or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
54. An entertainment system for providing a virtual world for entertainment of a user of a toy, comprising:

a server subsystem for serving content, via a communication network, to a user computer, and for receiving one or both of data and commands from the user computer;

a registration subsystem for verifying and then registering the toy, wherein said verifying includes determining a validity of the toy, and wherein said registering is for allowing the user to access a restricted portion of the Entertainment System; and a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy.
55. The system of claim 54, wherein said virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
56. The system of claim 55, wherein said plurality of activities include two or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
57. An entertainment system for providing a virtual world for user entertainment for the user of a toy, comprising:

a storage subsystem for storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys each for sale or sold by retail stores, wherein the toy is one of said plurality of toys that has been sold by one of the retail stores for use by the user;

a server subsystem for serving content, via the Internet, to a browser application executing on a user computer, said server subsystem also for receiving said registration code corresponding to the toy, said registration code being transmitted from the user computer via the Internet, wherein said registration code was packaged with the toy and thereby present at the time the toy was sold;

a registration subsystem for verifying said registration code against said data relating to the plurality of registration codes, and subsequently registering the toy in said system after said verifying, and wherein said registering is for allowing the user to access a restricted portion of the Entertainment System; and a virtual world providing subsystem for providing virtual world data for including in said content, wherein said virtual world data is for use by the application to present a virtual world to the user, and wherein said virtual,world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer communicating over the Internet, wherein said plurality of activities include a plurality of:

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtual adding another virtual room in said virtual world; and chatting with an additional user using an additional user computer via the Internet, and still further wherein said virtual toy can virtually participate in one or more additional activities in said virtual world, said additional activities including one or more of:

virtually feeding said virtual toy;
providing a virtual medical checkup for said virtual toy;

the user playing with said virtual toy; and the user playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer via the Internet.
58. A method for providing a virtual world presentation to a user for entertainment, comprising the steps of:

storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys;

serving content, via a communication network, to a user computer;

receiving one of said registration codes transmitted from the user computer via one or both of the communication network and an additional communication network;

verifying said one of said registration codes against said data relating to said plurality of registration codes;

registering a toy corresponding to said one of said registration codes after said verifying; and providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy.
59. The method of claim 58, wherein one of the communication network and the additional communication network is the Internet.
60. The method of claim 59, wherein said one of said registration codes is printed on a tag attached to the toy at the time of sale, and wherein said registration code is entered into the user computer by a user typing said registration code into the user computer by utilizing the browser application, and then submitting said registration code via the Internet.
61. The method of claim 58, further comprising the step of a user obtaining the toy including the corresponding registration code prior to the step of registering.
62. The method of claim 58, wherein said virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
63. The method of claim 62, wherein said virtual toy virtually participates in one or more of said plurality of activities in said virtual world via said interactions.
64. The method of claim 63, wherein said plurality of activities include virtually feeding said virtual toy and the user playing with said virtual toy.
65. The method of claim 63, wherein said plurality of activities include playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer.
66. The method of claim 63, wherein said plurality of activities include playing with said virtual toy along with an additional virtual toy representing an additional toy registered by the user.
67. The method of claim 62, wherein said plurality of activities include one or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;

playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
68. The method of claim 67, wherein said virtual toy virtually participates in one or more of said activities in said virtual world via said interactions.
69. The method of claim 62, wherein said plurality of activities include all of:

providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
70. The method of claim 62, wherein said plurality of activities include providing a virtual medical checkup for said virtual toy.
71. The method of claim 62, wherein said plurality of activities include virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash.
72. The method of claim 71, wherein said plurality of activities include virtually furnishing said virtual room in said virtual world using said virtual furnishings.
73. The method of claim 62, wherein said plurality of activities include virtually furnishing a virtual room in said virtual world.
74. The method of claim 62, wherein said plurality of activities include virtually purchasing virtual food for said virtual toy, using said virtual cash, for virtually feeding to said virtual toy in said virtual world.
75. The method of claim 62, wherein said plurality of activities include virtually adding a virtual room in said virtual world.
76. The method of claim 58, wherein said data relating to a plurality of registration codes includes said plurality of registration codes.
77. The method of claim 58, wherein each of said plurality of toys is offered for sale or sold by a retail establishment and wherein said registration code is packaged with the toy.
78. A method for providing a virtual world presentation to a user of a toy for entertainment, comprising the steps of:

a user obtaining the toy including a corresponding registration code;

storing data relating to a plurality of registration codes, each of said registration codes corresponding to one of a plurality of toys, wherein said toy is one of said plurality of toys and wherein said corresponding registration code is one of said plurality of registration codes;

serving content, via a public communication network, to a user computer;

receiving said registration code transmitted from the user computer via one or both of the public communication network and an additional public communication network;

verifying said registration code against said data relating to said plurality of registration codes;
registering the toy in said system after said verifying; and providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network.
79. The method of claim 78, wherein said plurality of activities include two or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
80. A method for providing a virtual world presentation to a user of a toy for entertainment, comprising the steps of:

a user obtaining the toy including a corresponding registration code;

serving content, via a communication network, to a user computer;

receiving one or both of data and commands from the user computer;

verifying the toy by determining a validity of the registration code;

registering the toy for allowing the user to access a restricted portion of an entertainment system; and said system providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in via interactions with the user computer.
81. The method of claim 80, wherein said plurality of activities include two or more of the following activities:
providing a virtual medical checkup for said virtual toy;

playing a game;

virtually purchasing virtual furnishings for a virtual room in said virtual world using virtual cash;
virtually furnishing said virtual room in said virtual world;

virtually purchasing virtual food for said virtual toy using said virtual cash;

virtually feeding said virtual toy;
playing with said virtual toy;

playing with said virtual toy along with an additional virtual toy representing an additional toy registered by an additional user via interactions by the additional user with an additional user computer;

virtually adding an additional virtual room in said virtual world; and chatting with the additional user using the user computer and the additional user computer.
82. A computer readable medium storing computer readable program code for performing a method for presenting a display to the user of a toy, said method using a computer system, said method comprising the steps of:

storing data relating to a plurality of registration codes, each of the registration codes corresponding to one of a plurality of toys, wherein the toy is one of the plurality of toys and wherein a corresponding registration code is one of said plurality of registration codes;

serving content, via a public communication network, to a user computer;

receiving the corresponding registration code transmitted from the user computer via one or both of the public communication network and an additional public communication network;

verifying the corresponding registration code against said data relating to the plurality of registration codes;

registering the toy after said verifying; and providing virtual world data for including in said content, wherein said virtual world data is for use by the user computer to present a virtual world to the user, and wherein said virtual world includes a virtual toy representing the toy, and further wherein said virtual world provides a plurality of activities for the user to participate in through user interactions with the user computer over one or both of the public communication network and the additional public communication network, and still further wherein said virtual toy participates in one or more of said plurality of activities in said virtual world via said interactions.
CA2665737A 2003-12-31 2004-12-30 System and method for toy adoption and marketing Active CA2665737C (en)

Priority Applications (3)

Application Number Priority Date Filing Date Title
CA2696264A CA2696264A1 (en) 2003-12-31 2004-12-30 System and method for toy adoption and marketing
CA2697021A CA2697021C (en) 2003-12-31 2004-12-30 System and method for toy adoption and marketing
CA2696620A CA2696620C (en) 2003-12-31 2004-12-30 System and method for toy adoption and marketing

Applications Claiming Priority (7)

Application Number Priority Date Filing Date Title
US53363403P 2003-12-31 2003-12-31
US53359103P 2003-12-31 2003-12-31
US60/533,591 2003-12-31
US60/533,634 2003-12-31
US11/027,880 2004-12-30
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