CA2405221C - Interactive marketing system - Google Patents
Interactive marketing system Download PDFInfo
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- CA2405221C CA2405221C CA2405221A CA2405221A CA2405221C CA 2405221 C CA2405221 C CA 2405221C CA 2405221 A CA2405221 A CA 2405221A CA 2405221 A CA2405221 A CA 2405221A CA 2405221 C CA2405221 C CA 2405221C
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- CA
- Canada
- Prior art keywords
- advertisement
- text message
- short text
- predetermined
- sms
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
- G06Q30/0203—Market surveys; Market polls
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
-
- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F19/00—Advertising or display means not otherwise provided for
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
- H04W4/14—Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W8/00—Network data management
- H04W8/18—Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W84/00—Network topologies
- H04W84/02—Hierarchically pre-organised networks, e.g. paging networks, cellular networks, WLAN [Wireless Local Area Network] or WLL [Wireless Local Loop]
- H04W84/04—Large scale networks; Deep hierarchical networks
- H04W84/042—Public Land Mobile systems, e.g. cellular systems
Abstract
An interactive direct response system combines the use of short text message systems (SMS) via cell phones (100) with a database (102) and website to enable advertisers to view in real time customer responses to a direct response campaign. Customers are invited to respond to a defined advertisement on for example a billboard by responding to a single telephone number associated with the website by sending a text message linked to that particular advertisement, i.e. a single word (104,106). A computer receives and analyses the responses and sends an acknowledgement message to the customer.
Description
INTERACTIVE MARKETING SYSTEM
TECHNICAL FIELD OF THE INVENTION
This invention relates to an interactive marketing and/or survey system in particular but not limited to a marketing and/or survey system utilising short message services (SMS) provided on mobile or cell phones.
BACKGROUND ART
There is a present and developing ability to display short text messages on mobile or cell phones by what is known as short message services (SMS). It is envisaged that such short text messages can be used as a means of advertising as well as for obtaining consumer feed back from existing main stream advertising media inclusive of television, radio, films, magazines, newspapers, bill boards and the Internet.
With the growth of the mobile or cell phone market world-wide and in particular the acceptance and use of SMS (Short Message Service) there has now opened up an opportunity for applications using this technology.
Typical mobile phone users carry their phones constantly as they go about their day to day business such as when reading the morning paper, travelling to work, passing billboards, reading magazines, and watching television. If they notice an advertisement which invites them to take action such as to "Win a trip" or "Give us your opinion" mobile phone users are more likely to respond if the process required is low cost, quick and simple when compared to making a conventional phone call or posting a letter.
TECHNICAL FIELD OF THE INVENTION
This invention relates to an interactive marketing and/or survey system in particular but not limited to a marketing and/or survey system utilising short message services (SMS) provided on mobile or cell phones.
BACKGROUND ART
There is a present and developing ability to display short text messages on mobile or cell phones by what is known as short message services (SMS). It is envisaged that such short text messages can be used as a means of advertising as well as for obtaining consumer feed back from existing main stream advertising media inclusive of television, radio, films, magazines, newspapers, bill boards and the Internet.
With the growth of the mobile or cell phone market world-wide and in particular the acceptance and use of SMS (Short Message Service) there has now opened up an opportunity for applications using this technology.
Typical mobile phone users carry their phones constantly as they go about their day to day business such as when reading the morning paper, travelling to work, passing billboards, reading magazines, and watching television. If they notice an advertisement which invites them to take action such as to "Win a trip" or "Give us your opinion" mobile phone users are more likely to respond if the process required is low cost, quick and simple when compared to making a conventional phone call or posting a letter.
OBJECT OF THE INVENTION
It is an object of the present invention to provide a viable interactive marketing and/or survey system based on SMS messages, transmitted to mobile or cell phones or to at least provide the public with a useful choice.
SUMMARY OF THE INVENTION
Importantly the present invention embraces what is regarded as a "pull"
service as it is the consumer who actually initiates the transaction so that the implementation is considered to be "friendly". Unsolicited messages are not desirable in the mobile phone industry and the present system overcomes that requirement. The subject invention involves the application of a database having conditional filtering criteria to correlate a consumer's response or short text message to an advertising client's promotional offer. Criteria chosen in the advertiser's promotion will be used to determine the appropriate reply message or consumer response. In addition, by offering incentives to respond to advertisements, consumers will provide real time feedback indicating the effectiveness of the advertisements. The content of a particular response can indicate the consumer's recognition of the product or his or her opinion of the product. By this means valuable survey evidence can be obtained. The content of the response can also provide the location and/or the publication in which the advertisement appeared. In the case of television or radio advertising the station which broadcasted the advertisement can also be identified by the particular response message.
Multiple promotions could be run simultaneously using the same destination phone number as the content of the SMS will be specific to and will identify the particular promotion.
Furthermore, to make it easier for participants, they can also store the phone number for later use.
As competition participants are directed to a website by notifying the particular 'www' web address location in the SMS reply message, revenue from hits on the website can be generated.
Real time voting or survey evidence can also be collected by this means. By using a special data base application, multiple voting by the same voter on the same mobile phone can be eliminated.
Furthermore, real time graphical and statistical reports can be generated and supplied to clients of the service via a secured Internet interface system.
It is an object of the present invention to provide a viable interactive marketing and/or survey system based on SMS messages, transmitted to mobile or cell phones or to at least provide the public with a useful choice.
SUMMARY OF THE INVENTION
Importantly the present invention embraces what is regarded as a "pull"
service as it is the consumer who actually initiates the transaction so that the implementation is considered to be "friendly". Unsolicited messages are not desirable in the mobile phone industry and the present system overcomes that requirement. The subject invention involves the application of a database having conditional filtering criteria to correlate a consumer's response or short text message to an advertising client's promotional offer. Criteria chosen in the advertiser's promotion will be used to determine the appropriate reply message or consumer response. In addition, by offering incentives to respond to advertisements, consumers will provide real time feedback indicating the effectiveness of the advertisements. The content of a particular response can indicate the consumer's recognition of the product or his or her opinion of the product. By this means valuable survey evidence can be obtained. The content of the response can also provide the location and/or the publication in which the advertisement appeared. In the case of television or radio advertising the station which broadcasted the advertisement can also be identified by the particular response message.
Multiple promotions could be run simultaneously using the same destination phone number as the content of the SMS will be specific to and will identify the particular promotion.
Furthermore, to make it easier for participants, they can also store the phone number for later use.
As competition participants are directed to a website by notifying the particular 'www' web address location in the SMS reply message, revenue from hits on the website can be generated.
Real time voting or survey evidence can also be collected by this means. By using a special data base application, multiple voting by the same voter on the same mobile phone can be eliminated.
Furthermore, real time graphical and statistical reports can be generated and supplied to clients of the service via a secured Internet interface system.
In one aspect the invention provides an interactive marketing and/or survey system utilising short message systems (SMS) provided on mobile or cell phones including in combination a means of displaying an advertisement, the advertisement inviting a participant to respond with a defined short text message via SMS on a mobile or cell phone, computerised means for comparing and matching the participants short text message with one or more retained reference records, wherein in operation, if the participant's short text message matches any of the one or more records, information from the message is stored in a database.
Preferably the advertisement invites participants to respond to a common "reply to"
telephone number.
Preferably all advertisements associated with the system use the same common "reply to"
telephone number but each advertising campaign uses distinct pre-allocated short text message(s) and the computerised means analyses and displays the incoming replies and sorts them into their associated campaigns.
Preferably the means of displaying an advertisement can be television, magazines, newspapers. billboards films and/or the Internet.
Preferably the advertisement can be broadcast on radio or other non-visual means.
Preferably the computerised means for comparing and matching the participant's short text message response is a computer database which is connected by a virtual private network via the Internet to the SMS provider.
Preferably the computerised means also includes means for recording the number of correct and incorrect responses made by participants and the number of reply messages sent to the participants.
Preferably the computerised means can accommodate a number of phone numbers and/or groups of reference records corresponding to different advertisement offers or surveys conducted and a record is kept of the frequency of responses to each phone number or group of records, so that quantitative data such as the frequency or total number of consumer or voting response to a particular promotion or survey can be obtained.
Preferably the short text message response of a participant or consumer is a single word which can be easily compared and matched against a reference list of "correct"
words stored on the computer database.
Preferably the advertisement invites participants to respond to a common "reply to"
telephone number.
Preferably all advertisements associated with the system use the same common "reply to"
telephone number but each advertising campaign uses distinct pre-allocated short text message(s) and the computerised means analyses and displays the incoming replies and sorts them into their associated campaigns.
Preferably the means of displaying an advertisement can be television, magazines, newspapers. billboards films and/or the Internet.
Preferably the advertisement can be broadcast on radio or other non-visual means.
Preferably the computerised means for comparing and matching the participant's short text message response is a computer database which is connected by a virtual private network via the Internet to the SMS provider.
Preferably the computerised means also includes means for recording the number of correct and incorrect responses made by participants and the number of reply messages sent to the participants.
Preferably the computerised means can accommodate a number of phone numbers and/or groups of reference records corresponding to different advertisement offers or surveys conducted and a record is kept of the frequency of responses to each phone number or group of records, so that quantitative data such as the frequency or total number of consumer or voting response to a particular promotion or survey can be obtained.
Preferably the short text message response of a participant or consumer is a single word which can be easily compared and matched against a reference list of "correct"
words stored on the computer database.
Preferably the Internet website to which the participant is instructed to access is a dedicated website which centrally co-ordinates all incoming SMS messages and provides the participants with further information in order to continue or proceed to the next step of the marketing or survey system.
In another aspect the invention resides in an interactive marketing and/or survey system utilising short message systems (SMS) provided on mobile or cell phones including in combination a means of displaying an advertisement, the advertisement inviting a participant to respond with a short text message via SMS on a mobile or cell phone, computerised means for comparing and matching the participants short text message with one or more retained reference records, wherein in operation, if the participant's short text message matches any of the one or more records, a reply message is sent by said computerised means to the participant's mobile or cell phone instructing the participant to proceed to a next step, typically to access an Internet website.
Preferably the means of displaying an advertisement can be television, magazines, newspapers, billboards, films and/or the Internet.
In the alternative the advertisement can be broadcast on radio or other non-visual means.
Preferably the computerised means for comparing and matching the participant's short text message response is a computer database which is connected by a virtual private network via the Internet to the SMS provider.
Preferably the computerised means also includes means for recording the number of correct and incorrect responses made by participants and the number of reply messages sent to the participants.
Preferably the computerised means can accommodate a number of phone numbers and/or groups of reference records corresponding to different advertisement offers or surveys conducted and a record is kept of the frequency of responses to each phone number or group of records. By such means quantitative data such as the frequency or total number of consumer or voting response to a particular promotion or survey can be obtained.
In another aspect the invention resides in an interactive marketing and/or survey system utilising short message systems (SMS) provided on mobile or cell phones including in combination a means of displaying an advertisement, the advertisement inviting a participant to respond with a short text message via SMS on a mobile or cell phone, computerised means for comparing and matching the participants short text message with one or more retained reference records, wherein in operation, if the participant's short text message matches any of the one or more records, a reply message is sent by said computerised means to the participant's mobile or cell phone instructing the participant to proceed to a next step, typically to access an Internet website.
Preferably the means of displaying an advertisement can be television, magazines, newspapers, billboards, films and/or the Internet.
In the alternative the advertisement can be broadcast on radio or other non-visual means.
Preferably the computerised means for comparing and matching the participant's short text message response is a computer database which is connected by a virtual private network via the Internet to the SMS provider.
Preferably the computerised means also includes means for recording the number of correct and incorrect responses made by participants and the number of reply messages sent to the participants.
Preferably the computerised means can accommodate a number of phone numbers and/or groups of reference records corresponding to different advertisement offers or surveys conducted and a record is kept of the frequency of responses to each phone number or group of records. By such means quantitative data such as the frequency or total number of consumer or voting response to a particular promotion or survey can be obtained.
Preferably the short text message response of a participant or consumer is a single word which can be easily compared and matched against a reference list of "correct" words stored on the computer database.
Preferably the Internet website to which the participant is instructed to access is a dedicated website which centrally co-ordinates all incoming SMS messages and provides the participants with further information in order to continue or proceed to the next step of the marketing or survey system.
BRIEF DESCRIPTION OF THE DRAWINGS
In order to understand the invention more fully, reference is made to the accompanying illustrations wherein:
Figure 1: shows an example of an advertisement requiring an SMS texted response according to Example 1.
Figure 2: shows a flow diagram of the components of the invention according to Example 1.
Figure 3 and 4: show examples of statistical analyses in the form of bar charts and frequency distribution graphs of the invention in operation.
Figure 5: shows a worksheet of the invention in operation, and Figure 6: shows a log of calls made in testing the invention.
Figure 7: shows a scheme of an operational layout of the invention according to Example 2 and Example 3 of the invention.
DETAILED DESCRIPTION OF THE DRAWINGS
Example 1 Figure 1 of Example 1 shows an example of an advertisement 10 inviting a participant to call a telephone number and to key in an appropriate alphanumeric response 12, and in this case, the word "PISA".
Preferably the Internet website to which the participant is instructed to access is a dedicated website which centrally co-ordinates all incoming SMS messages and provides the participants with further information in order to continue or proceed to the next step of the marketing or survey system.
BRIEF DESCRIPTION OF THE DRAWINGS
In order to understand the invention more fully, reference is made to the accompanying illustrations wherein:
Figure 1: shows an example of an advertisement requiring an SMS texted response according to Example 1.
Figure 2: shows a flow diagram of the components of the invention according to Example 1.
Figure 3 and 4: show examples of statistical analyses in the form of bar charts and frequency distribution graphs of the invention in operation.
Figure 5: shows a worksheet of the invention in operation, and Figure 6: shows a log of calls made in testing the invention.
Figure 7: shows a scheme of an operational layout of the invention according to Example 2 and Example 3 of the invention.
DETAILED DESCRIPTION OF THE DRAWINGS
Example 1 Figure 1 of Example 1 shows an example of an advertisement 10 inviting a participant to call a telephone number and to key in an appropriate alphanumeric response 12, and in this case, the word "PISA".
Figure 2 shows a flow diagram or schema outlining the various components of the invention according to Example 1. In response to an advertisement such as that as shown in Figure 1, a participant sends a message on a mobile or cell phone 14 and enters the appropriate alphanumeric response or short texted message 16. The response is specific to a particular promotion and the location or where the advertisement was broadcasted from 18 or displayed can be recorded by the computer database 20 which compares and matches the participant's response to a reference list retained in the computer database. If there is a correct match, such as the word "PISA" in the abovementioned example, a short message system (SMS) text reply 22 is sent to the participant's mobile or cell phone instructing the successful participant to access a specific website on the Internet. The participant can then obtain further details on how to progress in the competition or advertising promotion or survey from the referred website. It is envisaged that with the rapid development in information technology and particularly that concerning mobile and cell phones with Internet access, the participants can then access the website directly from their mobile or cell phones without the need of a personal or laptop computer.
Referring now to Figure 3 there shown a bar chart 30 of the number of calls made to a particular advertisement advertised by three television stations and on two bill boards 32. By analysing the bar chart, the effectiveness of the mode of advertising can be gauged from the y-axis, which shows the frequency of calls made to the advertisement. Along the x-axis is shown the duration of the survey, which in this case was over a period of four weeks with the results of each week shown. It will be obvious to the skilled addressee that the frequency of calls made in the later weeks 34, 36 should be greater than those made in the earlier weeks 38, 40 because more consumers would be exposed to the advertisement over time.
Figure 4 shows the number of calls made on the y-axis compared to the time of day along the x-axis at which the call is made for an advertisement which was displayed on the three television stations and two bill boards 42 as mentioned previously for Figure 3.
As far as the advertisement being broadcast by the three television stations from Figure 4 it can be concluded that the 8pm slot 44 obtained the most responses as compared to when the advertisement was shown at 12pm 46 or 2pm 48 in the afternoon wherein there would have been limited viewing. In contrast responses to the advertisement being displayed on billboards peaked at 5pm 50 and 7pm 52 respectively which indicates that effectively this type of advertisement has the greatest exposure when consumers are leaving their work places and possibly as they are driving home.
Referring now to Figure 5 which shows a work sheet 60 wherein the various competitions or advertising clients are shown at the top of the columns 62,64. The appropriate short text message responses 66, 68 are shown under each column together with the number of matches 70, 72 of the correct response as well as the number of entries recorded 82,84. If a correct match is made between the recorded reference list and the participant's response, a text message 80 inviting the participant to access a website is displayed on the participant's mobile or cell phone (not shown). The number of entries received 82, 84 is recorded which enables a breakdown of the frequency or popularity of the particular competition or survey to be analysed.
Figure 6 shows a log of calls received 90 requiring a particular response 92 and the times 94 and dates 95 at which the calls were made and the phone numbers 96 which were received and replied to. The particular response and identification of the client are shown 98. By analysing such a log the popularity or frequency of calls made in response to a particular advertisement or survey question can also be analysed.
Example 2 Product Promotion Example Referring to Figure 7 there is shown an advertisement by the client ("I") and ("la"), for example, printed in 2 morning papers (not shown) promoting a new model of running shoe called "Pacer Rockets".
Reader 1 reads the advertisement in paper 1 (not shown) and is invited to enter a draw to win a free pair of the shoes by sending an SMS containing the word "PACER" to number 345678.
Reader 2 reads the advertisement in paper 2 (not shown) and is invited to enter a draw to win a free pair of the shoes by sending an SMS containing the word "ROCKET" to number 345678.
Referring now to Figure 3 there shown a bar chart 30 of the number of calls made to a particular advertisement advertised by three television stations and on two bill boards 32. By analysing the bar chart, the effectiveness of the mode of advertising can be gauged from the y-axis, which shows the frequency of calls made to the advertisement. Along the x-axis is shown the duration of the survey, which in this case was over a period of four weeks with the results of each week shown. It will be obvious to the skilled addressee that the frequency of calls made in the later weeks 34, 36 should be greater than those made in the earlier weeks 38, 40 because more consumers would be exposed to the advertisement over time.
Figure 4 shows the number of calls made on the y-axis compared to the time of day along the x-axis at which the call is made for an advertisement which was displayed on the three television stations and two bill boards 42 as mentioned previously for Figure 3.
As far as the advertisement being broadcast by the three television stations from Figure 4 it can be concluded that the 8pm slot 44 obtained the most responses as compared to when the advertisement was shown at 12pm 46 or 2pm 48 in the afternoon wherein there would have been limited viewing. In contrast responses to the advertisement being displayed on billboards peaked at 5pm 50 and 7pm 52 respectively which indicates that effectively this type of advertisement has the greatest exposure when consumers are leaving their work places and possibly as they are driving home.
Referring now to Figure 5 which shows a work sheet 60 wherein the various competitions or advertising clients are shown at the top of the columns 62,64. The appropriate short text message responses 66, 68 are shown under each column together with the number of matches 70, 72 of the correct response as well as the number of entries recorded 82,84. If a correct match is made between the recorded reference list and the participant's response, a text message 80 inviting the participant to access a website is displayed on the participant's mobile or cell phone (not shown). The number of entries received 82, 84 is recorded which enables a breakdown of the frequency or popularity of the particular competition or survey to be analysed.
Figure 6 shows a log of calls received 90 requiring a particular response 92 and the times 94 and dates 95 at which the calls were made and the phone numbers 96 which were received and replied to. The particular response and identification of the client are shown 98. By analysing such a log the popularity or frequency of calls made in response to a particular advertisement or survey question can also be analysed.
Example 2 Product Promotion Example Referring to Figure 7 there is shown an advertisement by the client ("I") and ("la"), for example, printed in 2 morning papers (not shown) promoting a new model of running shoe called "Pacer Rockets".
Reader 1 reads the advertisement in paper 1 (not shown) and is invited to enter a draw to win a free pair of the shoes by sending an SMS containing the word "PACER" to number 345678.
Reader 2 reads the advertisement in paper 2 (not shown) and is invited to enter a draw to win a free pair of the shoes by sending an SMS containing the word "ROCKET" to number 345678.
1. Reader 1 and Reader 2 reach for their mobile phones 100 and type in the word "PACER" and "ROCKET" depending on which paper they are reading. In both cases they send this message to 345678.
2. The messages are received at the Promotion gateway 102 of the computer database. The messages contain the mobile number, date sent, time sent and the message text.
3. The message containing the word "PACER" is processed by a client's application called, "paper 1 ". 104 searching for the word "PACER". Likewise., the message containing the word "ROCKET" is processed by a client's application called, "paper 2" 106 searching for the word "ROCKET".
4. In this case the same client owns both applications. Both applications in this example simply respond with the same message 108 advising that the entry into the prize draw has been accepted and an invitation is made to visit a website, e.g.
"Thank you for entering our PACER ROCKETS prize draw. We will contact you on this number if you are the winner. Visit www.pacerrockets. com for more details.
The transaction is now complete.
Numerous client applications can exist so long as the incoming message from the consumer is always unique.
By running the same advertisement in two newspapers but by varying the word content of the message required to enter the draw the client can obtain answers to the following questions.
= How effective was the advertisement in paper 1 compared to paper 2?
= What time did the consumers read the advertisement?
= What date did the consumers read the advertisement?
= Did this advertisement result in a Website visit? The Website can determine this by direct association with the advertisement.
2. The messages are received at the Promotion gateway 102 of the computer database. The messages contain the mobile number, date sent, time sent and the message text.
3. The message containing the word "PACER" is processed by a client's application called, "paper 1 ". 104 searching for the word "PACER". Likewise., the message containing the word "ROCKET" is processed by a client's application called, "paper 2" 106 searching for the word "ROCKET".
4. In this case the same client owns both applications. Both applications in this example simply respond with the same message 108 advising that the entry into the prize draw has been accepted and an invitation is made to visit a website, e.g.
"Thank you for entering our PACER ROCKETS prize draw. We will contact you on this number if you are the winner. Visit www.pacerrockets. com for more details.
The transaction is now complete.
Numerous client applications can exist so long as the incoming message from the consumer is always unique.
By running the same advertisement in two newspapers but by varying the word content of the message required to enter the draw the client can obtain answers to the following questions.
= How effective was the advertisement in paper 1 compared to paper 2?
= What time did the consumers read the advertisement?
= What date did the consumers read the advertisement?
= Did this advertisement result in a Website visit? The Website can determine this by direct association with the advertisement.
Example 3 Vote or Opinion Poll Example Referring also to Figure 7, a television station runs a controversial news story and is seeking public opinion of a new law that would allow guns in schools.
Viewers are invited to join a real time survey where they can send an SMS
indicating that they either approve of the new law by sending a message "guns yes" 110. Or if they disapprove they can send the message "guns no" 112. The following steps then ensue:
1. Concerned viewers reach for their mobile phones 100 and send their vote message to number 12345. All voters use this number regardless of the client television station.
2. The messages are received at the Polling gateway 102 of the computer database and routed to one or two applications 110, 112.
3. In the case of a "YES" vote a message is returned to the voter for example, "Your vote in favour of guns in schools has been accepted. So far 10% of voter's agree with you. Stay tuned for the final results or visit www. tvnewsco. com."
4. In the case of a "NO" vote a message is returned to the voter for example, "Your vote against allowing guns in schools has been accepted. So far 90% of voter's agree with you. Stay tuned for the final results or visit www. tvnewsco. com."
The transaction is now complete.
The TV station has a real time, private connection to a specially allocated page on the polling gateway website. The results of the messages are graphically and statistically displayed here in real time indicating the number of "yes" and "no" votes. The TV station can either show this page directly or generate a customised display based on this information.
Viewers are invited to join a real time survey where they can send an SMS
indicating that they either approve of the new law by sending a message "guns yes" 110. Or if they disapprove they can send the message "guns no" 112. The following steps then ensue:
1. Concerned viewers reach for their mobile phones 100 and send their vote message to number 12345. All voters use this number regardless of the client television station.
2. The messages are received at the Polling gateway 102 of the computer database and routed to one or two applications 110, 112.
3. In the case of a "YES" vote a message is returned to the voter for example, "Your vote in favour of guns in schools has been accepted. So far 10% of voter's agree with you. Stay tuned for the final results or visit www. tvnewsco. com."
4. In the case of a "NO" vote a message is returned to the voter for example, "Your vote against allowing guns in schools has been accepted. So far 90% of voter's agree with you. Stay tuned for the final results or visit www. tvnewsco. com."
The transaction is now complete.
The TV station has a real time, private connection to a specially allocated page on the polling gateway website. The results of the messages are graphically and statistically displayed here in real time indicating the number of "yes" and "no" votes. The TV station can either show this page directly or generate a customised display based on this information.
ADVANTAGES
Cost advantage of SMS
Existing methods of customer feedback include "900" numbers that attract typically high usage rates to the participant. Rates of a few dollars per minute are not uncommon.
This can cause consumer reluctance particularly when younger family members can cause huge phone bills to accumulate. The cost of an SMS typically is half that of posting a letter and in some cases is free. Up to 160 characters of text can be sent using a standard SMS.
Time advantage of SMS
The use of `'physical" mail is decreasing as people move to electronic alternatives such as email.
At present, email is still emerging in the mobile phone market so it does not have the convenience factor of SMS. Physical mail requires a larger effort on behalf of the consumer and replies are not immediate.
Interactive advantage of SMS
When an SMS is sent from a mobile phone the overall delivery time is typically a few seconds.
Third party applications that are connected to the SMS gateway should be able to respond in a similar time frame. Intelligent applications can create a 2-way dialog between the consumer and client application in order to request further consumer information or simply to inform the consumer.
Transaction Possibilities The SMS reply message can inform the consumer that their message has been processed. It may also contain invitations to send a further message to complete the transaction. Invitations to visit Web sites belonging to or linking the promoter client may be made. In the case of an opinion poll or vote system indications may be made of the poll progress such as the number of "YES" or "NO" votes received to date.
Cost advantage of SMS
Existing methods of customer feedback include "900" numbers that attract typically high usage rates to the participant. Rates of a few dollars per minute are not uncommon.
This can cause consumer reluctance particularly when younger family members can cause huge phone bills to accumulate. The cost of an SMS typically is half that of posting a letter and in some cases is free. Up to 160 characters of text can be sent using a standard SMS.
Time advantage of SMS
The use of `'physical" mail is decreasing as people move to electronic alternatives such as email.
At present, email is still emerging in the mobile phone market so it does not have the convenience factor of SMS. Physical mail requires a larger effort on behalf of the consumer and replies are not immediate.
Interactive advantage of SMS
When an SMS is sent from a mobile phone the overall delivery time is typically a few seconds.
Third party applications that are connected to the SMS gateway should be able to respond in a similar time frame. Intelligent applications can create a 2-way dialog between the consumer and client application in order to request further consumer information or simply to inform the consumer.
Transaction Possibilities The SMS reply message can inform the consumer that their message has been processed. It may also contain invitations to send a further message to complete the transaction. Invitations to visit Web sites belonging to or linking the promoter client may be made. In the case of an opinion poll or vote system indications may be made of the poll progress such as the number of "YES" or "NO" votes received to date.
Existing promotion structures Existing methods of obtaining customer feedback require a unique destination that is selected by the consumer and that shows the process for them.
With voice based phone applications, this may necessitate the dialling of a unique phone number or dialling a number and selecting a destination by a menu driven process, e.g. Press I
for "Shoes'' or Press 2 for "computers".
With physical mail or email responses an address is required and often a sub address or department has to be indicated, e.g. Marketing promotions attn Shoes competition.
SMS Multi client By using a common number for SMS delivery, messages can be automatically routed to multiple clients based on the content of the message. This eliminates the need for a unique address/phone number for every client using this system.
By careful selection of the likely or required responses from all the client's customers' messages can be routed to the required client's application for processing and to be responded to.
Every message contains the mobile number of the originating message. This becomes the reply path for the client's application allowing a two-way transaction to occur.
Privacy Advantage of SMS
No subscription is required by the mobile user making it is available for use by any SMS
capable phone. The only requirement is that the mobile number is forwarded with the message.
One of the biggest fears of potential participants of such SMS transactions is that it may result in un-solicited '`junk' messages as occurs with email. It is vital for the success of this system that it remains what the industry refers to as a "pull" service. This means that the participant only gets a message as a result of a message sent by them. The only variation would be notification of a prize that may occur several days or months after the original transaction. To help maintain privacy for consumers the operator of this system must retain ownership of all messages and never divulge mobile numbers to it's clients. Only statistical details should be passed to the client's prize-winner contact numbers.
Consumers do not need to pass on their identity further than their mobile number, which is an inherent feature of SMS. This will be a key feature that many consumers will prefer. The only requirement for personal details to be divulged would be in the case of prize delivery etc.
Branding and association of the SMS destination number To speed up the transaction and likelihood of response it would be ideal that the user already has the number stored in their mobile phone. This would allow consumers to concentrate on the transaction "keyword" rather than trying to remember the phone number. This is particularly useful in the case of Billboard advertising where time is limited. A custom logo (perhaps one for promotions and one for voting) would be used to associate the promotion with an SMS
promotion that the consumer had used before. Because they already understand the process they are more likely to respond.
VARIATIONS
Finally it will be appreciated that various other alterations and modifications may be made to the foregoing without departing from the scope of this invention as claimed.
With voice based phone applications, this may necessitate the dialling of a unique phone number or dialling a number and selecting a destination by a menu driven process, e.g. Press I
for "Shoes'' or Press 2 for "computers".
With physical mail or email responses an address is required and often a sub address or department has to be indicated, e.g. Marketing promotions attn Shoes competition.
SMS Multi client By using a common number for SMS delivery, messages can be automatically routed to multiple clients based on the content of the message. This eliminates the need for a unique address/phone number for every client using this system.
By careful selection of the likely or required responses from all the client's customers' messages can be routed to the required client's application for processing and to be responded to.
Every message contains the mobile number of the originating message. This becomes the reply path for the client's application allowing a two-way transaction to occur.
Privacy Advantage of SMS
No subscription is required by the mobile user making it is available for use by any SMS
capable phone. The only requirement is that the mobile number is forwarded with the message.
One of the biggest fears of potential participants of such SMS transactions is that it may result in un-solicited '`junk' messages as occurs with email. It is vital for the success of this system that it remains what the industry refers to as a "pull" service. This means that the participant only gets a message as a result of a message sent by them. The only variation would be notification of a prize that may occur several days or months after the original transaction. To help maintain privacy for consumers the operator of this system must retain ownership of all messages and never divulge mobile numbers to it's clients. Only statistical details should be passed to the client's prize-winner contact numbers.
Consumers do not need to pass on their identity further than their mobile number, which is an inherent feature of SMS. This will be a key feature that many consumers will prefer. The only requirement for personal details to be divulged would be in the case of prize delivery etc.
Branding and association of the SMS destination number To speed up the transaction and likelihood of response it would be ideal that the user already has the number stored in their mobile phone. This would allow consumers to concentrate on the transaction "keyword" rather than trying to remember the phone number. This is particularly useful in the case of Billboard advertising where time is limited. A custom logo (perhaps one for promotions and one for voting) would be used to associate the promotion with an SMS
promotion that the consumer had used before. Because they already understand the process they are more likely to respond.
VARIATIONS
Finally it will be appreciated that various other alterations and modifications may be made to the foregoing without departing from the scope of this invention as claimed.
Claims (36)
1. An interactive system utilizing short text messages transmitted by Short Message Service (SMS), the interactive system comprising:
(a) a plurality of separate advertisements each advertising by non-SMS means an identical product or service and each inviting one or more participants to respond via a communication device to a predetermined phone number common to all of the advertisements, wherein each advertisement requests the one or more participants to respond to the advertisement by texting to the predetermined phone number a different predetermined SMS short text message having distinct content that identifies the predetermined SMS short text message as being a response to one of the advertisements and not the other advertisements; and (b) a computer system for receiving a short text message sent from the one or more participants via SMS to the predetermined phone number in response to the plurality of advertisements, the computer system adapted to identify the received short text message as being in response to a particular one of the advertisements by searching a content of the received short text message and identifying at least a portion of the distinct content associated with at least one of the advertisements in the content of the received short text message, and wherein the computer system is operable to send an automated short text message reply via SMS to the communication device in response to receiving the received short text message.
(a) a plurality of separate advertisements each advertising by non-SMS means an identical product or service and each inviting one or more participants to respond via a communication device to a predetermined phone number common to all of the advertisements, wherein each advertisement requests the one or more participants to respond to the advertisement by texting to the predetermined phone number a different predetermined SMS short text message having distinct content that identifies the predetermined SMS short text message as being a response to one of the advertisements and not the other advertisements; and (b) a computer system for receiving a short text message sent from the one or more participants via SMS to the predetermined phone number in response to the plurality of advertisements, the computer system adapted to identify the received short text message as being in response to a particular one of the advertisements by searching a content of the received short text message and identifying at least a portion of the distinct content associated with at least one of the advertisements in the content of the received short text message, and wherein the computer system is operable to send an automated short text message reply via SMS to the communication device in response to receiving the received short text message.
2. The interactive system of Claim 1, wherein the automated short text message reply directs a recipient to access a preselected website.
3. The interactive system of Claim 1, wherein the computer system is adapted to select from a plurality of different preselected reply messages to send as the automated short text message reply based on the distinct content identified in the received short text message.
4. The interactive system of Claim 1, wherein the computer system is adapted to record information obtained from the received short text message in a database, the recorded information including at least a phone number associated with the communication device.
5. The interactive system of Claim 1, wherein the computer system is adapted to compare the received short text message with one or more reference records and identify the received short text message as being associated with a particular advertising campaign selected from a plurality of advertising campaigns depending upon which of the one or more reference records the received short text message at least partially matches.
6. An interactive system utilizing Short Message Service (SMS) short text messages, the interactive system comprising:
(a) a first advertisement and a second advertisement each advertising an identical product or service via non-SMS based media, wherein each advertisement invites one or more participants to respond via a communication device to a single predetermined phone number, wherein each advertisement includes distinct content not present in the other advertisement, and wherein each advertisement includes instructions requesting the one or more participants to respond to the advertisement by sending a predetermined SMS short text message to the single predetermined phone number; and (b) a computer system for receiving a short text message sent from the one or more participants by SMS to the predetermined phone number, the computer system adapted to identify the received short text message as being in response to either the first advertisement or the second advertisement and not the other advertisement by searching a content of the received short text message and locating at least a portion of the distinct content associated with the first or second advertisement which the responder is responding to in the content of the received short text message.
(a) a first advertisement and a second advertisement each advertising an identical product or service via non-SMS based media, wherein each advertisement invites one or more participants to respond via a communication device to a single predetermined phone number, wherein each advertisement includes distinct content not present in the other advertisement, and wherein each advertisement includes instructions requesting the one or more participants to respond to the advertisement by sending a predetermined SMS short text message to the single predetermined phone number; and (b) a computer system for receiving a short text message sent from the one or more participants by SMS to the predetermined phone number, the computer system adapted to identify the received short text message as being in response to either the first advertisement or the second advertisement and not the other advertisement by searching a content of the received short text message and locating at least a portion of the distinct content associated with the first or second advertisement which the responder is responding to in the content of the received short text message.
7. The system of Claim 6, wherein the distinct content of the first advertisement indicates that the first advertisement was presented in a first predetermined area and wherein the distinct content of the second advertisement indicates that the second advertisement was presented in a second predetermined area different than the first predetermined area in which the first advertisement was presented.
8. The system of Claim 6, wherein the distinct content of the first advertisement indicates that the first advertisement was presented during a first predetermined time slot and wherein the distinct content of the second advertisement indicates that the second advertisement was presented during a second predetermined time slot different than the first predetermined time slot in which the first advertisement was presented.
9. The system of Claim 6, wherein the distinct content of the first advertisement indicates that the first advertisement was presented by a first advertising entity and wherein the distinct content of the second advertisement indicates that the second advertisement was presented by a second advertising entity separate from the first advertising entity.
10. The system of Claim 6, wherein the product or service is a polling service requesting a response to a survey question.
11. The system of Claim 6, wherein the first advertisement is of a first type of media and the second advertisement is of a second type of media different than the first type of media.
12. The system of Claim 11, wherein the first and second types of media are selected from a group consisting of television, radio, printed material, billboard, film, and internet.
13. The system of Claim 6, wherein the computer system is adapted to automatically send a response via SMS to the received short text message containing additional information related to the product or service.
14. The system of Claim 13, wherein the response includes instructions to access an internet website related to the product or service.
15. The system of Claim 13, wherein the product or service is a polling service and the predetermined short text message includes an answer to a survey question, and wherein the computer system is adapted to automatically record a number of responses made by the one or more participants having a first predetermined answer and also record a number of responses made by the one or more participants having a second predetermined answer, and wherein the automatically sent response includes an indication of whether more respondents have answered the survey question with the first predetermined answer or the second predetermined answer.
16. The system of Claim 6, further comprising a third advertisement advertising via non-SMS based media a different product or service than advertised by the first and second advertisements, wherein the third advertisement invites one or more participants to respond via a communication device to the single predetermined phone number, wherein the third advertisement includes distinct content not present in the first or second advertisements, and wherein the computer system is adapted to identify the received short text message as being in response to either the first, second, or third advertisement and not the other advertisements by searching the content of the received short text message and locating at least a portion of the distinct content associated with the first, second, or third advertisement which the responder is responding to in the content of the received short text message.
17. The system of Claim 16, wherein the first and second advertisements are sponsored by a first entity and the third advertisement is sponsored by a second entity separate from the first entity, wherein the computer system is adapted to automatically route the received short text message received via SMS to either the first entity or the second entity based on whether the portion of the distinct content identified by the computer system in the content of the received short text message is associated with the first, second, or third advertisement.
18. The system of Claim 6, wherein the distinct content is a single word or a single string of characters.
19. The system of Claim 6, wherein the first advertisement and second advertisement each invite the one or more participants to enter a draw to win a prize by responding to the first or second advertisement by texting via SMS the predetermined short text message to the predetermined phone number.
20. A method of operating an interactive system utilizing Short Message Service (SMS) text messages, the method comprising:
(a) presenting at least a first advertisement and a second advertisement each advertising an identical product or service by non-SMS means, wherein the first and second advertisements each include a unique code not present in the other advertisement, and wherein each advertisement invites one or more participants to respond to the advertisement by sending a predetermined SMS short text message via a communication device to a single predetermined phone number;
(b) receiving via SMS a short text message sent from the one or more participants to the predetermined phone number in response to the first or second advertisement;
(c) searching a content of the received short text message and identifying at least a portion of the unique code associated with the first or second advertisement which the responder is responding to in the content of the received short text message;
and (d) classifying the received short text message as being in response to either the first or the second advertisement and not the other advertisement depending on whether the portion of the unique code identified is associated with the first or second advertisement.
(a) presenting at least a first advertisement and a second advertisement each advertising an identical product or service by non-SMS means, wherein the first and second advertisements each include a unique code not present in the other advertisement, and wherein each advertisement invites one or more participants to respond to the advertisement by sending a predetermined SMS short text message via a communication device to a single predetermined phone number;
(b) receiving via SMS a short text message sent from the one or more participants to the predetermined phone number in response to the first or second advertisement;
(c) searching a content of the received short text message and identifying at least a portion of the unique code associated with the first or second advertisement which the responder is responding to in the content of the received short text message;
and (d) classifying the received short text message as being in response to either the first or the second advertisement and not the other advertisement depending on whether the portion of the unique code identified is associated with the first or second advertisement.
21. The method of Claim 20, further comprising presenting the first advertisement at a first time slot and presenting the second advertisement at a second time slot later than the first time slot and determining a quantity of responses received at the predetermined phone number in response to the first advertisement and determining a quantity of responses received at the predetermined phone number in response to the second advertisement.
22. The method of Claim 21, further comprising presenting the first and second advertisements at different times in a single day.
23. The method of Claim 20, further comprising presenting the first advertisement at a first location and presenting the second advertisement at a second location located remotely of the first location and determining a quantity of responses received at the predetermined phone number in response to the first advertisement and determining a quantity of responses received at the predetermined phone number in response to the second advertisement.
24. The method of Claim 20, further comprising having a first entity present the first advertisement by non-SMS means and having a second entity present the second advertisement by non-SMS means and determining a quantity of responses received via SMS at the predetermined phone number in response to the first advertisement and determining a quantity of responses received via SMS at the predetermined phone number in response to the second advertisement.
25. The method of Claim 20, wherein the product or service is a polling service requesting a survey response.
26. The method of Claim 20, further comprising presenting the first advertisement by a first type of media and presenting the second advertisement by a second type of media different than the first type of media.
27. The method of Claim 26, wherein the first and second types of media are selected from a group consisting of television, radio, print media, billboard, film, and internet.
28. The method of Claim 20, further comprising automatically sending a response to the received short text message via SMS containing additional information related to the product or service.
29. The method of Claim 28, wherein the response includes instructions to access an internet website related to the product or service.
30. The method of Claim 20, wherein the unique code associated with the first advertisement is used to identify that the first advertisement was presented in a different geographic location than the second advertisement.
31. The method of Claim 20, further comprising using the unique code associated with the first advertisement to indicate that the first advertisement was presented at a different time than the second advertisement.
32. The method of Claim 20, further comprising presenting the first advertisement on a first piece of print media, presenting the second advertisement on a second piece of print media separate from the first piece of print media, and using the unique code associated with the first advertisement to indicate that the first advertisement was presented on the first piece of print media 5 and not on the second piece of print media.
33. The method of Claim 20, further comprising using the unique code associated with the first advertisement to indicate that the first advertisement was presented by a predetermined type of media, at a predetermined time, at a predetermined location, or by a predetermined entity.
34. The method of Claim 20, further comprising using the first and second advertisements to invite the one or more participants to enter a draw to win a prize by responding to the first or second advertisement by texting the predetermined short text message to the predetermined phone number.
35. An interactive system utilizing short text messages transmitted via Short Message Service (SMS), the interactive system comprising:
(a) at least a first advertisement and a second advertisement each concurrently advertising via non-SMS means an identical product or 5 service, wherein each advertisement invites one or more participants to respond via a communication device to a single predetermined phone number, wherein each advertisement includes instructions requesting the one or more participants to respond with a different predetermined SMS short text message having distinct content that distinctly identifies the predetermined SMS short text message as being a response to either the first advertisement or the second advertisement and not the other advertisement; and (b) a computer system for receiving a short text message sent via SMS from the one or more participants to the single predetermined phone number in response to the first and second advertisements, the computer system adapted to identify the received short text message as being in response to either the first advertisement or the second advertisement and not the other advertisement by searching a content of the received short text message and identifying at least a portion of the distinct content associated with the first or second advertisement which the responder is responding to in the content of the received short text message.
(a) at least a first advertisement and a second advertisement each concurrently advertising via non-SMS means an identical product or 5 service, wherein each advertisement invites one or more participants to respond via a communication device to a single predetermined phone number, wherein each advertisement includes instructions requesting the one or more participants to respond with a different predetermined SMS short text message having distinct content that distinctly identifies the predetermined SMS short text message as being a response to either the first advertisement or the second advertisement and not the other advertisement; and (b) a computer system for receiving a short text message sent via SMS from the one or more participants to the single predetermined phone number in response to the first and second advertisements, the computer system adapted to identify the received short text message as being in response to either the first advertisement or the second advertisement and not the other advertisement by searching a content of the received short text message and identifying at least a portion of the distinct content associated with the first or second advertisement which the responder is responding to in the content of the received short text message.
36. A method of operating an interactive system which utilizes Short Message Service (SMS), the method comprising:
(a) presenting multiple advertisements each advertising an identical product or service by non-SMS means, each advertisement inviting one or more participants to respond to the advertisement by sending via SMS a predetermined text message via a communication device to the same predetermined phone number, wherein at least one of the advertisements contains a predetermined text message that is different from the predetermined text messages associated with the other advertisements advertising the identical product or service;
(b) receiving via SMS predetermined short text messages sent from one or more of the participants to the predetermined phone number in response to the advertisements;
(c) searching a content of each of the received predetermined short text messages and distinguishing the received text message as being associated with particular advertisements; and (d) classifying the received predetermined short text messages as being in response to an advertisement containing that predetermined short text message and not advertisements associated with other predetermined short text messages.
(a) presenting multiple advertisements each advertising an identical product or service by non-SMS means, each advertisement inviting one or more participants to respond to the advertisement by sending via SMS a predetermined text message via a communication device to the same predetermined phone number, wherein at least one of the advertisements contains a predetermined text message that is different from the predetermined text messages associated with the other advertisements advertising the identical product or service;
(b) receiving via SMS predetermined short text messages sent from one or more of the participants to the predetermined phone number in response to the advertisements;
(c) searching a content of each of the received predetermined short text messages and distinguishing the received text message as being associated with particular advertisements; and (d) classifying the received predetermined short text messages as being in response to an advertisement containing that predetermined short text message and not advertisements associated with other predetermined short text messages.
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PCT/NZ2001/000051 WO2001078345A1 (en) | 2000-04-07 | 2001-04-05 | Interactive marketing system |
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-
2000
- 2000-04-07 NZ NZ503817A patent/NZ503817A/en not_active Application Discontinuation
- 2000-04-07 NZ NZ519862A patent/NZ519862A/en not_active Application Discontinuation
-
2001
- 2001-04-05 CN CN01810765.6A patent/CN1202644C/en not_active Expired - Fee Related
- 2001-04-05 CA CA2405221A patent/CA2405221C/en not_active Expired - Fee Related
- 2001-04-05 US US10/240,775 patent/US8249920B2/en not_active Expired - Fee Related
- 2001-04-05 WO PCT/NZ2001/000051 patent/WO2001078345A1/en active Application Filing
- 2001-04-05 GB GB0223265A patent/GB2376779B/en not_active Expired - Fee Related
- 2001-05-20 AU AU5278501A patent/AU5278501A/en active Pending
-
2002
- 2002-10-28 ZA ZA200208690A patent/ZA200208690B/en unknown
-
2003
- 2003-04-16 AU AU2003100276A patent/AU2003100276B4/en not_active Expired
-
2005
- 2005-11-24 AU AU2005239692A patent/AU2005239692B2/en not_active Ceased
-
2008
- 2008-09-11 AU AU2008212499A patent/AU2008212499A1/en not_active Abandoned
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2012
- 2012-08-07 US US13/568,727 patent/US8380566B2/en not_active Expired - Fee Related
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AU2005239692A1 (en) | 2006-01-05 |
GB2376779A (en) | 2002-12-24 |
US20040034561A1 (en) | 2004-02-19 |
AU5278501A (en) | 2001-10-23 |
NZ503817A (en) | 2003-05-30 |
AU2003100276A4 (en) | 2003-08-07 |
CN1202644C (en) | 2005-05-18 |
AU2008212499A1 (en) | 2008-12-04 |
WO2001078345A1 (en) | 2001-10-18 |
NZ519862A (en) | 2003-09-26 |
US20120303460A1 (en) | 2012-11-29 |
CN1433621A (en) | 2003-07-30 |
ZA200208690B (en) | 2004-01-20 |
AU2003100276B4 (en) | 2004-03-04 |
US8380566B2 (en) | 2013-02-19 |
CA2405221A1 (en) | 2001-10-18 |
US8249920B2 (en) | 2012-08-21 |
GB2376779B (en) | 2004-11-17 |
GB0223265D0 (en) | 2002-11-13 |
AU2005239692B2 (en) | 2008-09-25 |
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