CA2353646A1 - Subscriber characterization and advertisement monitoring system - Google Patents
Subscriber characterization and advertisement monitoring system Download PDFInfo
- Publication number
- CA2353646A1 CA2353646A1 CA002353646A CA2353646A CA2353646A1 CA 2353646 A1 CA2353646 A1 CA 2353646A1 CA 002353646 A CA002353646 A CA 002353646A CA 2353646 A CA2353646 A CA 2353646A CA 2353646 A1 CA2353646 A1 CA 2353646A1
- Authority
- CA
- Canada
- Prior art keywords
- subscriber
- monitoring system
- subscriber characterization
- advertisement monitoring
- advertisements
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
Abstract
A subscriber characterization and advertisement monitoring system is presented in which subscriber viewing habits are monitored to determine demographic profiles. These profiles can be utilized for the matching of advertisements to subscribers based on their viewing habits and estimated demographics and product interests. The system can be run locally in a television set-top (1808) or can be run in client server mode where channel selections are transmitted from the residence ( 1800) to a centralized switching location server (1840) such as a telephone office or Internet Service Provider. In client-server mode the channel selections are monitored at the centralized location (1840) which also performs the subscriber characterization. The system also provides the ability to monitor if advertisements were viewed and for what duration.
Applications Claiming Priority (7)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
US20511998A | 1998-12-03 | 1998-12-03 | |
US09/204,888 US7150030B1 (en) | 1998-12-03 | 1998-12-03 | Subscriber characterization system |
US09/205,653 US6457010B1 (en) | 1998-12-03 | 1998-12-03 | Client-server based subscriber characterization system |
US09/204,888 | 1998-12-03 | ||
US09/205,119 | 1998-12-03 | ||
US09/205,653 | 1998-12-03 | ||
PCT/US1999/028528 WO2000033160A2 (en) | 1998-12-03 | 1999-12-02 | Subscriber characterization and advertisement monitoring system |
Publications (2)
Publication Number | Publication Date |
---|---|
CA2353646A1 true CA2353646A1 (en) | 2000-06-08 |
CA2353646C CA2353646C (en) | 2004-04-06 |
Family
ID=27394718
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
CA002353646A Expired - Lifetime CA2353646C (en) | 1998-12-03 | 1999-12-02 | Subscriber characterization and advertisement monitoring system |
Country Status (6)
Country | Link |
---|---|
US (3) | US7690013B1 (en) |
EP (3) | EP1208418A4 (en) |
JP (3) | JP4212773B2 (en) |
AU (1) | AU2475400A (en) |
CA (1) | CA2353646C (en) |
WO (1) | WO2000033160A2 (en) |
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1999
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- 1999-12-02 EP EP99968063A patent/EP1208418A4/en not_active Withdrawn
- 1999-12-02 AU AU24754/00A patent/AU2475400A/en not_active Abandoned
- 1999-12-02 EP EP04011513A patent/EP1450284A3/en not_active Withdrawn
- 1999-12-02 EP EP04105450A patent/EP1517259A1/en active Pending
- 1999-12-02 CA CA002353646A patent/CA2353646C/en not_active Expired - Lifetime
- 1999-12-02 JP JP2000585734A patent/JP4212773B2/en not_active Expired - Fee Related
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2004
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2010
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CA2353646C (en) | 2004-04-06 |
JP4212773B2 (en) | 2009-01-21 |
EP1517259A1 (en) | 2005-03-23 |
US7690013B1 (en) | 2010-03-30 |
AU2475400A (en) | 2000-06-19 |
JP2003518339A (en) | 2003-06-03 |
WO2000033160A3 (en) | 2000-11-30 |
EP1450284A3 (en) | 2004-09-15 |
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