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A market-focused, or customer-focused, organization first determines what its potential customers Cheap Solar Panels desire, and then builds the product or service. Marketing theory and practice is justified in Cheap Solar Panels the belief that customers use a product or service because they have a need, or because it provides a Cheap Solar Panels perceived benefit. Two major factors of marketing are the recruitment Cheap Flights To India of new customers (acquisition) and Cheap Solar Panels the retention and expansion of relationships with existing customers (base management). Cheap Solar Panels Once a marketer has converted Cheap Cars Sale the prospective buyer, base management marketing Cheap Solar Panels takes over. The process for base management shifts the marketer to building Cheap Solar Panels a relationship, nurturing the links, enhancing the benefits that Cheap Solar Panels sold the buyer in the first place, and Cheap Solar Panels improving the product/service continuously to protect the Cheap Solar Panels business from Cheap Contact Lens competitive encroachments. For a marketing plan to be successful, Cheap Hearing Aids the mix of Cheap Solar Panels the four "Ps" must reflect the wants and desires Cheap Solar Panels of the consumers or Cheap Solar Panels Shoppers Cheap Solar Panels in the target market. Trying to convince a market segment to buy something they don't want

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is extremely expensive and seldom successful. Marketers Cheap Solar Panels depend on insights Cheap Solar Panels from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay Cheap Package Holidays for. Marketers hope that this process will give them a Cheap Solar Panels sustainable Cheap Gucci Watches competitive advantage. Marketing management is the practical Cheap Solar Panels application Cheap Solar Panels of this process. The offer is Cheap Solar Panels also an important addition Cheap Solar Panels to the 4P's theory. Within most organizations, the activities Cheap Solar Panels encompassed by the marketing function Cheap Solar Panels are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Cheap Solar Panels Marketing Officer position, reporting to the Chief Executive Officer. The American Marketing Cheap Bus Fares Association (AMA) states, �Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.". Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology Cheap Solar Panels is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily Cheap Solar Panels interconnected subject with extensive publications. It Cheap Solar Panels is also Cheap Solar Panels an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture. Many companies Cheap Solar Panels today have a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the Cheap Solar Panels customer-driven approach, the sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test Cheap Solar Panels of consumer research. Every aspect of a market offering, including the nature of the product itself, is driven Cheap Solar Panels by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending Cheap Solar Panels R&D funds Cheap Smokes developing products that people will not buy. History attests to many products that were Cheap Solar Panels commercial failures in spite of being technological breakthroughs. A formal approach to this customer-focused marketing is known as SIVA[3] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus. The SIVA Cheap Solar Panels Model provides a demand/customer Cheap Solar Panels centric version Cheap Solar Panels alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing Cheap Solar Panels management. In a product innovation approach, the company pursues product innovation, then tries to Cheap Solar Panels develop a market for the

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