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For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the Cheap Uk Domestic Flights consumers or Shoppers in the target Cheap Uk Domestic Flights market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal Cheap Uk Domestic Flights and informal, to Cheap Uk Domestic Flights determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.
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