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customer-focused, organization first determines what its potential customers Zenegra Cheap Sildenafil desire, and then builds the product Zenegra Cheap Sildenafil or service. Marketing theory and practice is justified in the belief that customers use a product or service because they have a need, or because it provides a perceived benefit. Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base

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creative arts. Marketing is a wide and heavily interconnected

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subject with extensive publications. It is also an area of activity infamous for re-inventing Zenegra Cheap Sildenafil itself Zenegra Cheap Sildenafil and Zenegra Cheap Sildenafil its vocabulary according to the times and the Zenegra Cheap Sildenafil culture. Many companies today have a customer focus (or customer orientation). This implies that the company focuses its activities and products on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the Zenegra Cheap Sildenafil sense of identifying market changes and the product innovation approach. In the consumer-driven approach, consumer wants are the Cheap Dishwashers drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market Zenegra Cheap Sildenafil offering, including Zenegra Cheap Sildenafil the nature of the product Zenegra Cheap Sildenafil itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that Zenegra Cheap Sildenafil there is no point Zenegra Cheap Sildenafil spending R&D funds developing products that people will not buy. History attests to many products that were commercial failures in spite of being

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technological breakthroughs. A formal approach Zenegra Cheap Sildenafil to this customer-focused marketing is known as Zenegra Cheap Sildenafil SIVA[3] (Solution, Information, Value, Access). This system is basically Zenegra Cheap Sildenafil the four Ps renamed and reworded to provide a customer focus. The SIVA Model provides a demand/customer Cheap Sams centric version Zenegra Cheap Sildenafil alternative to the well-known 4Ps supply side model (product, price, place, promotion) of marketing management. In a product innovation approach, the company Zenegra Cheap Sildenafil pursues product innovation, then tries to develop a market Zenegra Cheap Sildenafil for the product. Product innovation drives the process and marketing Zenegra Cheap Sildenafil research is conducted primarily to ensure that a profitable market segment(s) exists for the Zenegra Cheap Sildenafil innovation. The Cheap Vcr rationale is that Zenegra Cheap Sildenafil customers may not know what options will Zenegra Cheap Sildenafil be available Zenegra Cheap Sildenafil to them in Cheap Flights And Europe the future so we should Zenegra Cheap Sildenafil not expect them to tell Car Cheap Insurance Sports us Zenegra Cheap Sildenafil what they Zenegra Cheap Sildenafil will buy in the future. However, marketers can aggressively over-pursue product innovation and try to overcapitalize on a niche. When pursuing a product innovation approach, marketers must ensure that Zenegra Cheap Sildenafil they have a varied and multi-tiered approach to product Zenegra Cheap Sildenafil innovation. It is claimed that if Thomas Edison depended on Cheap First Time Driver Car Insurance marketing research he would have produced larger candles rather Zenegra Cheap Sildenafil than inventing light bulbs. Many Zenegra Cheap Sildenafil firms, such as research and development focused Zenegra Cheap Sildenafil companies, successfully focus on product innovation (Such as Nintendo who constantly change the way Video games are played). Many purists doubt whether Zenegra Cheap Sildenafil this is really a form of marketing orientation at all, because of Zenegra Cheap Sildenafil the ex post status of consumer research.

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Some even question whether it is marketing.

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